HackerCar

Automotive Cybersecurity Mediahackercar.com

HackerCar is a Spain-based digital media outlet covering automotive, cybersecurity, and connected-mobility topics, serving both general consumers with free editorial content and B2B clients through events, training, and vehicle cybersecurity certification via parent Grupo CYBENTIA.

Company typePrivate
Founded2019
HeadquartersMadrid, Comunidad de Madrid, Spain
Headcount1–10
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What HackerCar does

HackerCar is a Spain-based digital media platform operated by Grupo CYBENTIA Mobility & Cybersecurity SL, headquartered in Vitoria-Gasteiz within the Technology Park of Álava. Founded in 2019, it publishes automotive, cybersecurity, and connected-mobility news, car reviews, and cybersecurity alerts through a free, ad-supported website (hackercar.com), an email newsletter, and social channels on Twitter/X, LinkedIn, Facebook, and YouTube. The company self-describes as the first digital media outlet globally specialized at the intersection of automotive and cybersecurity.

The platform's product surface extends beyond editorial: it includes the EuroCybCar vehicle cybersecurity certification project, the ESTP methodology (the first registered test method that measures and certifies vehicle cybersecurity under UNECE/R155 and ISO 21434), the QTesters vehicle testing division, HackerCar Experiences events segmented for business and drivers, the HackerCar Awards, and advisory services such as Securiza tu coche and Te ayudamos. Technical infrastructure is a standard WordPress CMS with Google Analytics and email newsletter capabilities, augmented by a network of expert contributors (Expertos HC) and a community section (No soy un robot).

HackerCar monetizes through multiple streams: display advertising, sponsored/native content (e.g., product features for security software and car alarms), event sponsorships and ticketing, and professional services including cybersecurity training courses for automotive peritos and manufacturers run through Grupo CYBENTIA. Customer segments span general consumers reading automotive/cybersecurity content and a B2B audience of manufacturers, insurers, fleet operators, and cybersecurity professionals accessing training, certification, and event experiences.

HackerCar firmographics

Firmographics

Name: HackerCar
Legal name: GRUPO CYBENTIA MOBILITY Y CYBERSECURITY SL
Website: https://hackercar.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: HackerCar is a Spain-based digital media outlet covering automotive, cybersecurity, and connected-mobility topics, serving both general consumers with free editorial content and B2B clients through events, training, and vehicle cybersecurity certification via parent Grupo CYBENTIA.
Ownership category
akta.pro rank

HackerCar industry classification

Industry

Product category: Automotive Cybersecurity Media
NAICS: Other Computer Related Services (541519)
akta.pro primary industry: Cybersecurity Learning Platforms (EDAFANAF)
akta.pro secondary industries: Penetration Testing, Red Team & Ethical Hacking (EDAOAIAH), Vulnerability Management & Penetration Testing Services (BPAEADAD), Cybersecurity (General) (EDAOAIAB)

Keywords

Automotive cybersecurity news
Vehicle cybersecurity testing
Connected car media
Digital automotive journalism
Automotive technology coverage

Where HackerCar is headquartered

Location

Headquarters

HQ city: Madrid, Comunidad de Madrid
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

HackerCar business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Advertising and Display Ads: The website displays banner advertisements and sponsored content. The site uses cookies for advertising tracking including Google Ads and third-party ad servers.
Sponsored Content and Native Advertising: Articles promoting products like Ampire CAN3903V alarms, ESET Internet Security, LG QNED televisions, and KGM Tívoli vehicles. These product features generate revenue through affiliate arrangements or paid placements.
Events and Experiential Marketing: Organizing HackerCar Experiences events for business audiences and drivers, as well as HackerCar Awards. These events generate revenue through sponsorships, ticket sales, and brand partnerships.
Cybersecurity Training Courses: Specialized courses in cybersecurity applied to automotive and vehicle fleets through Grupo CYBENTIA, including cyberperito (cyber expert) and cybersecurity training for manufacturers.
Consulting and Advisory Services: Te Ayudamos (We Help You) consulting service offering advice on motor, gadgets, cybersecurity, and legal matters. Includes a 'Securiza tu coche' (Secure Your Car) service.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free access to all content

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

HackerCar product offering

Product offering

Core offering

HackerCar is a digital media platform that publishes automotive news, cybersecurity alerts, car reviews, mobility and technology content at the intersection of motor vehicles and cybersecurity. It also delivers complementary services including the HackerCar Experiences event programs, the Securiza tu coche vehicle cybersecurity advisory service, the Te Ayudamos general consultancy, vehicle cybersecurity certification through the EuroCybCar project, professional training courses, and the QTesters vehicle testing division, all operated under parent Grupo CYBENTIA Mobility & Cybersecurity SL.

Product overview

HackerCar is a digital media platform developed by Grupo CYBENTIA Mobility & Cybersecurity S.L., operating as a pioneering publication that covers motor industry news, cybersecurity alerts, and technology at the intersection of automotive and connected-vehicle security. The platform consists of multiple integrated sections: the core HackerCar news portal providing trends, car tests (Car Lab), cybersecurity alerts (Ciberalertas), and expert opinion; complemented by specialized services including Securiza tu coche (vehicle cybersecurity advisory), Te ayudamos (consultancy for motor, cybersecurity, and legal questions), and HackerCar Experiences (practical events for businesses and drivers). The ecosystem also includes EuroCybCar (vehicle cybersecurity certification testing) and QTesters (automotive testing division), collectively forming a comprehensive media, research, and awareness platform for motor, cybersecurity, and technology.

Differentiator

Problem solved

Functional benefit

Brands

EuroCybCar: A project/brand related to European cybersecurity in automotive, linked to the Car Lab section of the publication.

Quantifiable outcome

First vehicle cybersecurity certification test in the world
+1 more outcomes

Companies that use HackerCar

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

HackerCar technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

HackerCar partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Grupo CYBENTIAcoreStrategic or Co-development Partner · 1 January 2019HackerCar is developed by Grupo CYBENTIA, the parent company that owns the publication. Grupo CYBENTIA is a communication group specializing in motor, technology, and cybersecurity sectors, founded by Azucena Hernández. The group includes publications, websites, events, cybersecurity training, and motor services.
EuroCybCarcoreStrategic or Co-development PartnerEuroCybCar is a project dedicated to vehicle cybersecurity testing and certification, created by Grupo CYBENTIA. It operates under the HackerCar ecosystem, providing cybersecurity assessment services for vehicles.
TechEXminorGTM or Marketing PartnerTechEX organizes cybersecurity and technology events. HackerCar promotes their events including Cybersecurity & Cloud Expo Europe 2026 in Amsterdam through its event calendar.
VDA (Verband der Automobilindustrie)minorGTM or Marketing PartnerGerman automotive industry association that organizes IAA Transportation. HackerCar covers their events as part of its event agenda.
Hopscotch GroupeminorGTM or Marketing PartnerEvent organizer for the Paris Motor Show (Mondial de l'Auto). HackerCar covers this event through its event calendar.
Plateforme Automobile (PFA)minorGTM or Marketing PartnerFrench automotive platform co-organizing the Paris Motor Show. HackerCar covers this event through its event calendar.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

HackerCar competitors and assessment

Company assessment

Others

SANS Institute: Global cybersecurity training and certification organization. Comparable to HackerCar through its vehicle cybersecurity training programs offered via Grupo CYBENTIA, though SANS operates as a much larger established education provider.

Broad incumbents

Car and Driver: Established automotive media publication covering car reviews and technology. Comparable to HackerCar as an automotive content brand; HackerCar's CEO and director previously held roles at Car and Driver España and related titles.
Motor1.com: Global digital automotive media brand covering news, reviews and technology. Comparable to HackerCar as a digital-first automotive media outlet, but operating at much larger scale across all car topics without cybersecurity specialization.

Direct peers

Dark Reading: Established cybersecurity news and analysis publication. Comparable to HackerCar as a specialized cybersecurity media outlet serving both practitioners and informed consumers, though with broader IT security scope.
Karamba Security: Provider of vehicle cybersecurity and ECU hardening solutions for automakers. Comparable to HackerCar as an automotive cybersecurity specialist, though operating as a technology vendor rather than a media publication.
Argus Cyber Security: Vehicle cybersecurity company offering intrusion detection and risk management for connected cars. Comparable to HackerCar as a specialist addressing the same automotive cybersecurity regulatory and threat landscape.
Upstream Security: Vehicle cybersecurity platform serving fleets and OEMs. Comparable to HackerCar as a specialist operating in the automotive cybersecurity niche, though focused on B2B software rather than media.
Krebs on Security: Investigative cybersecurity blog by journalist Brian Krebs. Comparable to HackerCar as an independent cybersecurity journalism brand built around a single authoritative voice and breaking news on threats and incidents.
The Hacker News: Popular English-language cybersecurity news outlet. Comparable to HackerCar as a content-driven cybersecurity media brand targeting both professionals and enthusiasts, though with a broader IT security rather than automotive focus.

Regional players

Autofácil: Spanish automotive magazine covering car news, tests and buying advice. Comparable to HackerCar as a Spanish-language automotive publication; HackerCar's director previously served as subdirector at Autofácil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

HackerCar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HackerCar leadership team

Management profile

Number of profiles

Profiles4 records

HackerCar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HackerCar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HackerCar

What does HackerCar do?

Is HackerCar a public or private company?

HackerCar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HackerCar founded?

HackerCar was founded in 2019. It employs 1 to 10 people.

Where is HackerCar based?

HackerCar is headquartered in Madrid, Comunidad de Madrid, Spain, in the Europe region.

How does HackerCar make money?

Five revenue lines are on record. Advertising and Display Ads are the primary driver. The others are sponsored Content and Native Advertising, events and Experiential Marketing, cybersecurity Training Courses and consulting and Advisory Services.

Who are HackerCar's main competitors?

SANS Institute is listed as an others. Broad incumbents are Car and Driver and Motor1.com. Direct peers are Dark Reading, Karamba Security, Argus Cyber Security, Upstream Security, Krebs on Security and The Hacker News. Autofácil is listed as a regional player.

Does HackerCar have an API?

No public API is recorded for HackerCar.

What industry is HackerCar in?

HackerCar's product category is Automotive Cybersecurity Media. Its primary akta.pro industry code is EDAFANAF, Cybersecurity Learning Platforms, with a secondary code of EDAOAIAH, Penetration Testing, Red Team & Ethical Hacking. Its NAICS code is 541519.