Hada Martens

What Hada Martens does

Hada Martens is a Mexico-based boutique catering and event planning company founded in 1972 in Mexico City by Hada Martens, specializing in weddings, corporate events, and graduation celebrations. The company operates from its headquarters in Tlalpan, CDMX, with service coverage extending to Morelos, Acapulco, Hidalgo, and Michoacán through a network of 17+ partner venues. Over 50 years of operation, the company has executed more than 3,000 weddings and built a portfolio of enterprise clients including insurance companies, embassies, banks, and government agencies.

The company's service offering comprises three pillars: Banquetes (catering with culinary techniques blending traditional Mexican, Asian, and Spanish influences), Diseño de Eventos (event decoration including floral design, table settings, and ceremony styling), and full-service wedding planning. A dedicated floral design division was launched in 2012 and an expanded floristry and decoration division formalized in 2017, signaling decoration as a co-equal pillar to gastronomy. There is no proprietary technology; the business is operationally anchored to culinary craft, decoration execution, and event-day coordination. The company owns one venue (Rancho San Jorge in Tlalpan) and maintains partnerships with haciendas, ranches, museums, and event halls — supplying venue diversity as a core selling point. The team includes founder Hada Martens and a small coordination group.

Hada Martens generates revenue through quote-based pricing on per-event catering and event services, with the example venue rental for Altto San Angel disclosed at 290,000 pesos for a Saturday 2022 booking. The go-to-market motion is sales-led: clients are acquired through direct outreach via WhatsApp, phone, and email, supported by an editorial content strategy on the company website. The company is privately held by the founder with no external funding, no parent company, and no disclosed headcount trend; the listed 5-person count appears to reflect core coordinators with contracted kitchen and event-day staff. Customer segments span wedding couples (primary), corporate clients (insurance, banks, embassies, government agencies), and graduation groups.

Name

Hada Martens

Legal name

Hada Martens

Website

https://hadamartens.com.mx

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Hada Martens is a Mexico City-based boutique catering and event planning company founded in 1972, specializing in weddings, corporate events, and graduations across CDMX, Morelos, and other Mexican regions through 17+ venue partnerships.

Ownership category

akta.pro rank

Product category

Wedding and Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)

Keywords

• Wedding catering services
• Event planning
• Banquet venues
• Corporate event catering
• Event decoration

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Catering and Banquet Services: One-time event-based catering services for weddings, corporate events, and graduations. Services include menu design, food preparation, service staff, and presentation. Pricing based on per-event quotations considering guest count, menu selection, and service requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hada Martens is a Mexican boutique banquet and event services company founded in 1972 that provides gourmet catering, event design and decoration, and full-service wedding and social event planning. The company operates across CDMX, Morelos, Acapulco, Hidalgo, and Michoacán, executing weddings, corporate events, and graduation celebrations through an integrated gastronomy-plus-decoration model.

Product overview

Hada Martens is a boutique banquet and event planning company offering integrated services for weddings, corporate events, and graduations. The core offerings consist of Banquetes (catering), Diseño de Eventos (event decoration), and Organización de Bodas (wedding planning). The company operates primarily in CDMX, Morelos, and Acapulco with a network of partner venues including haciendas, ranches, museums, and event halls. Established in 1972, the company has organized over 3,000 weddings and emphasizes gastronomic innovation combined with decorative excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Banquetes (Catering Service)

Quantifiable outcome

• Over 3000 weddings successfully catered over 50 years

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Rancho San JorgecoreOthersOwned event venue in Tlalpan, Mexico City. Mexican modern architecture with charro heritage, previously training grounds for charro arts. Features cascading water gardens and equestrian ambiance.
• Hacienda CaltengocoreOthersLocated in Tepeji del Rio, Hidalgo - one hour from Mexico City. Colonial contemporary venue with hospedaje (accommodation) for destination weddings. Features central fountain courtyard, stone masonry, fixed stone-floor tent, and extensive green areas.
• Hacienda CantalaguacoreOthers18th century colonial hacienda in Contepec, Michoacan on Mexico-Guadalajara highway Km 127. Features federated golf club, residential area, 125 luxury suite hotel, restaurant, and covered pool. Can accommodate guests for 3-day destination weddings.
• Hacienda la ConcepcióncoreOthersLocated in Tepotzotlán. Founded by Jesuit order in 18th century, purchased by Pedro Romero de Terreros (1st Count of Regla) in 1780. Won National Restoration Award in 2000 from Sociedad Defensora del Tesoro Artístico de México.
• Hacienda CasasanocoreOthersHistoric hacienda in Cuautla, Morelos. Played active role in Mexican Independence War during the Siege of Cuautla. Features sugar mill ruins, colonial veranda, and extensive green gardens.
• Hacienda San Gabriel de las PalmascoreOthers24-hectare estate in Amacuzac, Morelos. Features spa, horse rides by rivers, historic ruins, cyclopath, art and antique collections, golf course access, and virgin caves tours. On-site hotel accommodation available.
• Hacienda San Carlos BorromeocoreOthersLocated in Yautepec, 15 minutes from Cuernavaca, Morelos. Features intentional mix of restored and deliberately unmaintained original construction. Originally built for sugar production with multiple event spaces.
• Finca GuadalupecoreOthersGarden venue in Cuautla, Morelos with 60,000 square meters of detailed gardens. Has received numerous national and international Landscape Architecture recognitions. Described as one of the most beautiful garden venues.
• Rancho CuernavacacoreOthers30,000 square meter garden venue in Cuernavaca, Morelos. Features parking, religious ceremony area, welcome cocktail space, hotel house, chapel, pool, horse stables, horses, and rodeo arena. One of the largest event venues in Morelos.
• Altto San AngelcoreOthersContemporary events and party hall in Mexico City. Features slate, wood finishes, modern design, spacious areas. Saturday rental price 290,000 pesos (2022). Multiple usable spaces and event modalities available.
• Museo Interactivo de Economía (MIDE)coreOthersColonial building in Centro Histórico of Mexico City, 1.5 blocks from Palacio de Bellas Artes. Originally Convent and Hospital built by Lorenzo Rodríguez in 18th century. Restored by Banco de México and private institutions.
• Ex Convento de ReginacoreOthersLocated on Bolivar and Regina corner in Mexico City Historic Center. Features baroque and churrigueresque retables, valuable paintings and sculptures, 26 gold leaf panels, bell tower, and octagonal dome. On-site Regina Coelli church for ceremonies.
• Museo José Luis CuevascoreOthersBuilt on Convent of Santa Inés from 16th century near Mexico City Cathedral. Completed restoration inaugurated in 1992. Considered one of the best-restored event venues with elegant architectural lighting on ochre walls.
• Casa de la BolacoreOthersLocated on Av. Parque Lira with viceregal architecture in western Mexico City. Features multiple spaces including Apollo Terrace and Olive Terrace, garden access with corridors and fountains. Preferred venue for night weddings.
• Casa del Indio FernandezcoreOthersLocated in Coyoacán, Mexico City. Iconic venue for Mexican weddings and events. Features event gardens and patios combining Mexican heritage with distinctive architecture.
• Hacienda San AndréscoreOthersLocated in Naucalpan, north of Mexico City. Offers countryside atmosphere with comfort and detailed finishes. Features stunning stone chapel with white walls, polished light wood floors, and two rows of pews.
• Hacienda San FernandocoreOthersLocated in Tlálpan magical neighborhood. Formerly Ex-Hacienda San Agustín de las Cuevas, one of rest houses of Ignacio López de Santa Anna. Colonial jewel with beautiful ancient gardens, stone fountains, and period constructions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marcy Blum Associates: High-end wedding and event planner with a strong reputation and personal brand; comparable in business model (founder-led, premium positioning, full-service planning and design).
• Banquetes Bernal: Established Mexican banquet and event catering company serving weddings and corporate events; competes with Hada Martens in the Mexican banquet market with a similar full-service model.
• Colin Cowie Lifestyle: Internationally recognized luxury wedding and event design brand; comparable as a premium, design-led event planner with strong personal-brand-driven clientele.
• Grupo Lorvens: Mexico-based event production and catering group operating haciendas and venues for weddings and corporate events; competes head-on with Hada Martens in the high-end Mexican wedding/events market.
• David Tutera: Celebrity wedding and event planner known for luxury events; comparable to Hada Martens as a design-led, brand-driven wedding/event business targeting high-end clientele.
• Evenpro: Mexican event production company offering corporate events, weddings and large-scale production services; comparable to Hada Martens' corporate events segment and venue-coordination capabilities.

Broad incumbents

• Four Seasons Hotels Catering & Events: Luxury global hotel brand with high-end catering and event offerings; directly comparable for premium wedding and corporate gala business.
• Fiesta Americana Hotels Catering: Large Mexican hotel group offering banquet and event catering across multiple properties; overlaps with Hada Martens' banquet and corporate-event offering as a broader incumbent.
• Marriott Hotels Catering & Events: Global hotel chain with extensive catering and event services in Mexico; competes with Hada Martens for corporate events, galas and large weddings as part of a much broader hospitality portfolio.
• Hilton Hotels Catering & Events: Global hotel group with banquet and event venues in Mexico; relevant comparable for Hada Martens' corporate and large-event catering at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hada-martens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hada Martens