What HÁDA-1 Kft. does

HÁDA-1 Kft. is a privately held Hungarian value-fashion retailer founded in 1995 and headquartered in Pécs. The company sells affordable clothing and apparel through more than 80 physical stores spread across Hungary, using a distinctive three-format pricing architecture: Darabáras stores offer fixed unit-price merchandise, Kilós stores sell apparel by weight, and Diszkont stores operate as a discount line. This format split allows HÁDA-1 to address multiple budget-fashion micro-segments and to use the weight-based channel as a flexible inventory-clearing mechanism, an unusual structural feature among European fashion discounters.

The company complements its physical footprint with a proprietary e-commerce webshop at hadawebshop.hu and native shopping applications on iOS and Android, giving it a basic omnichannel presence. It also operates a commercial partner program that opens a wholesale/B2B distribution rail alongside the consumer-facing stores. The business model is direct-to-consumer retail of value-priced apparel, with revenue derived from in-store footfall, online transactions, mobile-app purchases, and partner-driven wholesale volumes. The company is privately held (Kft. = Hungarian limited liability form), reports 10 employees at the corporate level (likely a headquarters-only figure given the 80+ store footprint), and has no disclosed external investment or private-equity backing. There is no public evidence of proprietary AI/ML, advanced data assets, or technology differentiation beyond a standard retail-tech stack.

Name

HÁDA-1 Kft.

Legal name

HÁDA Kft.

Website

https://hadakft.hu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

HÁDA-1 Kft. is a privately held Hungarian value-fashion retailer operating 80+ stores nationwide under Darabáras, Kilós, and Diszkont formats, plus e-commerce and mobile apps, serving budget-conscious Hungarian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hungary (nationwide)

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Sales: Revenue from sales through brick-and-mortar retail stores across Hungary, operating in three formats: unit price (darábáras), weight-based (kilós), and discount (diszkont) stores. The company has 80+ stores nationwide.
2. E-commerce/Online Sales: Revenue from online sales through the company's dedicated webshop (hadawebshop.hu), offering home delivery and featuring regular promotions and discounts.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

HÁDA-1 Kft. is a Hungarian fashion retailer that sells affordable clothing and apparel through a network of more than 80 physical stores across Hungary operating under three differentiated pricing formats: Darabáras (unit-priced), Kilós (weight-based), and Diszkont (discount). The company complements its physical retail network with its own e-commerce webshop at hadawebshop.hu offering home delivery, and a Háda mobile application available on iOS and Android. It also operates a wholesale/commercial partnership program that allows entrepreneurs to open or expand HÁDA stores.

Product overview

HÁDA-1 Kft. is a Hungarian fashion retailer founded in 1995, operating a multi-format retail business with over 80 physical stores nationwide and an online webshop (hadawebshop.hu). The company offers clothing and fashion items through three distinct store formats: Darabáras (unit-priced), Kilós (weight-based), and Diszkont (discount) stores. The product portfolio includes the core Háda webshop for online shopping, gift cards (Ajándékkártya), and a mobile application for iOS and Android devices. The company operates a wholesale program for commercial partners and maintains loyalty programs including a frequent buyer program (Törzsvásárlói program).

Differentiator

Problem solved

Functional benefit

Brands

• Háda webshop: E-commerce platform for online purchases at hadawebshop.hu

Products and services

• Háda Ajándékkártya (Gift Card) A Háda-branded gift card / gift voucher product that customers can purchase and give as a present to friends and family for use across HÁDA's retail stores and webshop.
• Háda Wholesale / Commercial Partnership Program A wholesale/commercial partnership offering for Hungarian entrepreneurs and business partners who want to open new HÁDA stores or expand existing HÁDA retail operations under the company's brand and store concepts (Darabáras, Kilós, Diszkont).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Stop ShopminorOthersHÁDA maintains retail locations within Stop Shop shopping centers in several Hungarian cities including Érd, Debrecen, Gödöllő, Székesfehérvár, Veszprém, and others. Stop Shop provides the retail real estate/parking infrastructure while HÁDA operates its store within these locations.
• Family CenterminorOthersHÁDA has retail locations within Family Center shopping complexes in cities including Győr, Hódmezővásárhely, and Szombathely, utilizing shared retail infrastructure and customer foot traffic.
• ZONE BevásárlóparkminorOthersMultiple HÁDA stores are located within ZONE shopping parks in Budakalász, Budaörs, Szombathely, and Zalaegerszeg, providing co-located retail presence.
• AuchanminorOthersHÁDA operates stores within Auchan retail locations in Maglód and Miskolc, utilizing anchor tenant infrastructure.
• TescominorOthersHÁDA has a retail presence within Tesco stores, including location in Eger, providing retail space within large format retail environments.
• Next StopminorOthersHÁDA maintains locations within Next Stop shopping centers in Csömör and Székesfehérvár.
• AlphaparkminorOthersHÁDA operates stores within Alphapark shopping centers in Keszthely and Sopron.
• Wholesale/Commercial PartnerscoreChannel Partner/ Reseller/ DistributorHÁDA actively recruits commercial partners and entrepreneurs to open or expand HÁDA retail stores. The company offers partnership programs for opening new stores or expanding existing operations, indicating a franchise-like wholesale distribution model.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KiK: KiK is a German discount non-food retailer with significant CEE presence, offering budget apparel and household textiles. Its discount format and pricing strategy directly mirror HÁDA's Diszkont and Kilós concepts.
• C&A: C&A is a European family clothing retailer with multi-country presence, comparable in target customer (budget-to-mid family shoppers), store-format breadth, and value positioning to HÁDA's family clothing assortment across Hungary.
• New Yorker: New Yorker is a German-headquartered fashion retailer with broad apparel assortments and a strong presence across CEE. It overlaps with HÁDA on family/youth fashion positioning and physical store-led distribution.
• Takko Fashion: Takko is a German budget family-fashion retailer with a comparable value-pricing model and broad multi-category assortment, operating across European markets including CEE — directly overlapping HÁDA's budget family-fashion positioning.
• S.Oliver: S.Oliver is a German family-fashion retailer with broad apparel assortments. Its value-to-mid pricing structure and family-targeted positioning align closely with HÁDA's Darabáras unit-price format.
• Pepco Group: Pepco Group operates discount fashion and general-merchandise stores across CEE under Pepco and Poundland banners. Its value-led, store-heavy model and CEE footprint make it a close comparable to HÁDA's discount formats.
• LPP (Reserved, Sinsay, Cropp): LPP is a Polish family-fashion group rapidly expanding across CEE with multi-brand stores. Its Reserved and Sinsay banners compete head-to-head with HÁDA in Hungary on price, breadth, and family-targeted assortments.

Broad incumbents

• Primark: Primark is a European budget-fashion incumbent expanding across CEE. Its extreme-value, high-volume physical store model and family-fashion focus are a direct competitive threat to HÁDA's discount and unit-price formats.
• Inditex (Zara, Bershka, Pull&Bear): Inditex operates a portfolio of fashion brands across Hungary, including Zara and Bershka. While broader and more fashion-forward, Inditex's pricing breadth and store-network scale make it a relevant broad incumbent competitor.
• H&M: H&M is a global mass-market fashion incumbent with established Hungarian presence. While broader in assortment and brand portfolio, it competes with HÁDA across value and mid-market family apparel categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%A1da-1-kft.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HÁDA-1 Kft.