Häfele Austria

What Häfele Austria does

Häfele Austria is the Austrian sales and distribution subsidiary of the German Häfele Group, operating a B2B e-commerce platform (haefele.at) that serves commercial processors, resellers, and project customers across Austria. Access to the online shop is gated by commercial registration (VAT ID or trade license), with prices and availability revealed only after login; private end customers are routed to authorized dealers through a 'Händler finden' feature. The company also maintains dedicated direct sales coverage for object and hotel projects in hospitality, education, office, and retail sectors.

The product platform spans 150,000+ articles organized into seven categories: handles and door hardware (including the Häfele Startec and Häfele Déco collections), furniture fittings and living-space solutions (AXILO drawer systems, MicroApart modular living concepts, Disc'n Dots acoustic systems), kitchen equipment (Assedo appliances, Utensio organization), door hardware and building equipment (including the Dialock electronic locking system with a dedicated project hotline), sliding fittings (Slido), LED lighting and electrically operated fittings (Loox5, Häfele Free Slim profiles), and tools and consumables (including SOLA digital measuring instruments). Häfele Austria markets these products through a multi-channel mix of printed catalogs, digital product configurators, the Häfele Akademie training program, and social media channels.

The business model is hardware sales through a B2B distribution channel, with no public pricing and no public financial disclosure. The entity is privately held as part of the strategic parent Häfele Group, with no evidence of venture funding, M&A activity, public listing, or senior leadership changes in the available data. AI/ML capability is not evidenced; competitive differentiation is anchored on proprietary brand portfolio, catalog breadth, German Quality positioning, and an established dealer and project sales network.

Name

Häfele Austria

Legal name

Häfele

Website

https://haefele.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Häfele Austria is the Austrian subsidiary of the German Häfele Group, operating a B2B e-commerce platform that distributes 150,000+ furniture fittings, building hardware, electronic locking (Dialock), LED lighting (Loox), and kitchen products to commercial processors, resellers, and project customers across Austria.

Ownership category

akta.pro rank

Product category

Furniture and Building Hardware

NAICS

Furniture and Home Furnishings Retailers (4491), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Wholesale-Furniture & Home Furnishings (5020), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

akta.pro secondary industries

Kitchen Food Storage & Container Organization Retail (Canisters, Meal Prep Containers, Wrap Dispensers) (CRAIAJAN), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE), Laundry Room, Mudroom & Entryway Storage Systems (Non-Construction) (HSAFAHAE)

Keywords

• Furniture fittings
• Building hardware
• Electronic locking systems
• LED furniture lighting
• Kitchen hardware

Headquarters

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: B2B e-commerce sales of furniture fittings, building hardware, electronic locking systems, LED lighting, and kitchen equipment to registered commercial customers including Tischler (cabinet makers), furniture manufacturers, and resellers. Sales conducted through online shop requiring commercial customer registration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Häfele Austria is the Austrian subsidiary of the Häfele Group and operates a B2B e-commerce platform (haefele.at) selling over 150,000 articles of furniture fittings, building hardware, electronic locking systems, LED lighting, kitchen equipment, sliding door systems, and tools to registered commercial customers. The assortment spans seven product categories from handles/door hardware and furniture fittings to electronic access control (Dialock), proprietary LED lighting (Loox5), drawer systems (AXILO), and modular solutions such as MicroApart and Disc'n Dots. Commercial customers including cabinet makers, furniture manufacturers, and resellers purchase directly online; private customers are directed to authorized dealers; and dedicated object-project support serves hotels, offices, education, and retail installations.

Product overview

Häfele Austria operates as a B2B e-commerce platform offering over 150,000 articles in furniture hardware, building hardware, lighting, and electronic locking systems with 'German Quality' standards. The product portfolio is organized into seven main categories: (1) Griffe & Türdrücker (Handles & Door Hardware) featuring Häfele Startec door handles and the Häfele Déco collection; (2) Möbelbeschläge & Wohnraumlösungen (Furniture Fittings & Living Solutions) including AXILO drawer systems, MicroApart modular living concepts, and Disc'n Dots acoustic systems; (3) Küchenausstattung (Kitchen Equipment) with Assedo appliances and Häfele Utensio organization; (4) Türbeschläge & Gebäudeausstattung (Door Hardware & Building Equipment) featuring Dialock electronic access control; (5) Schiebebeschläge & Rollläden (Sliding Fittings) with Slido sliding solutions; (6) Beleuchtung & elektrisch betriebene Beschläge (Lighting & Electric Fittings) including Loox5 LED systems and Häfele Free Slim profiles; and (7) Werkzeuge & Verbrauchsmaterialien (Tools & Consumables). The company also offers own-brand products like SOLA digital measurement tools and serves commercial processors and resellers through its online shop registration system requiring business credentials.

Differentiator

Problem solved

Functional benefit

Brands

• Häfele Loox: LED lighting and electrically operated fittings product line
• Häfele Free
• Häfele Dialock
• Häfele Slido
• Häfele Axilo
• Häfele Startec
• Häfele Déco
• Häfele Academy
• Assedo
• Häfele Service+

Products and services

• Griffe & Türdrücker (Handles & Door Hardware)

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grass GmbH: Grass is an Austrian-headquartered specialist in drawer slide systems and movement technologies for furniture. Direct competitor to Häfele's AXILO and drawer runner lines, particularly relevant as a local Austrian peer with engineering depth in motion technology.
• GEZE GmbH: GEZE specializes in door, window, and safety technology including door closers, automatic door systems, and access control. Direct overlap with Häfele's Türbeschläge & Gebäudeausstattung category and Slido sliding solutions for commercial buildings.
• Hettich Holding GmbH & Co. oHG: Hettich manufactures hinges, drawer runners, runner systems (ArciTech, InnoTech), and flap systems (WingLine) for the furniture industry. It is a direct competitor across Häfele's drawer, hinge, and flap fittings categories, with comparable B2B sales channels serving cabinet makers.
• Julius Blum GmbH: Blum is the leading global manufacturer of furniture fittings — hinges, drawer runners (Movento, Tandem), lift systems (AVENTOS), and box systems (MERIVOBOX, LEGRABOX). It is a direct competitor to Häfele's AXILO and general Möbelbeschläge portfolio, serving the same cabinet makers and furniture OEMs in Austria and across Europe.

Broad incumbents

• Schüco International KG: Schüco develops and sells window, door, and façade systems including hardware components. Comparable as a broader incumbent in the building hardware segment, overlapping with Häfele's Türbeschläge and electronic locking categories in commercial construction projects.
• Würth Group: Würth is a global broad-line distributor of fastening and assembly materials, tools, and hardware to trade customers. Comparable as a B2B distribution incumbent with adjacent overlap in building hardware, tools, and consumables — categories that overlap with Häfele's Türbeschläge and Werkzeuge offerings.
• ASSA ABLOY AB: ASSA ABLOY is the global leader in access control and electronic locking solutions. Comparable to Häfele's Dialock electronic locking system used in hotels and object projects, though operating at much larger scale and broader portfolio across commercial and institutional access control.

Emerging players

• REHAU Industries SE & Co. KG: REHAU manufactures polymer-based solutions for furniture, kitchen, and building applications, including edgebands, plinth systems, and surface solutions. Comparable in furniture fittings adjacent categories and kitchen integration, particularly as a competing supply option for Austrian furniture manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbsYL7yJZoyyI078mqDSyXg
• Facebookfacebook.com/Haefele.at
• LinkedInlinkedin.com/company/h%C3%A4fele-austria
• Instagraminstagram.com/haefele_at
• Pinterestpinterest.at/haefele_at

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Häfele Austria