Hänel Büro- und Lagersysteme

What Hänel Büro- und Lagersysteme does

Hänel Büro- und Lagersysteme (legal entity: Hänel GmbH & Co. KG) is a Bad Friedrichshall, Baden-Württemberg-based German manufacturer of automated vertical lift storage systems and rotating storage carousels. Founded in 1953 by Gerhard Hänel and currently led by managing director Dr. Christina Hänel, the company is in its third generation of family ownership and operates three manufacturing plants in Europe. Its core product line comprises the Hänel Lean-Lift® (vertical lift), Hänel Multi-Space® (3-axis lift with horizontal and vertical movement), Hänel Rotomat® Lagerlift (rotating storage carousel), Hänel Rotomat® Bürolift (office filing variant), and Hänel Lockomat® (secure, access-controlled storage). These hardware systems are complemented by the HänelSoft®-N warehouse management software, MP 14 N and MP 14 B microprocessor controllers, and the Hänel EcoConcept sustainability suite (EcoDrive® energy recovery and EcoMode® energy management). The architecture combines vertical and three-axis mechanical movement with automated retrieval to an ergonomic access point, with up to 85% floor space savings relative to conventional shelving; microprocessor controllers handle structured inventory data, user authorization, and barcode-driven picking.

The company monetizes primarily through one-time sale of custom-engineered capital equipment, with pricing determined per quote based on facility dimensions, ceiling height, storage requirements, and software integration scope. A recurring service stream is generated through 65+ service support points in Germany with 24-hour availability and optional 4-hour response time, plus training and consulting. Hänel sells via a direct enterprise field-sales organization in Germany and a network of 60+ distribution partners across more than 60 countries, supplemented by a solutions configurator on haenel.de and flagship presence at the LogiMAT trade fair. The customer base spans manufacturing, electronics, spare parts/aftermarket, tool and metalworking, office and archive, and cleanroom/pharmaceutical segments, with named enterprise references including TTI Inc., Boers & Co Precision Solutions, IHSE GmbH, Lavans BV, MAN Diesel & Turbo SE, and SMW-AUTOBLOK Spannsysteme. The company is ISO 14001-certified for environmental management and is privately held with no public ticker; revenue is not publicly disclosed.

Name

Hänel Büro- und Lagersysteme

Legal name

Hänel GmbH & Co. KG

Website

https://haenel.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Hänel is a third-generation, family-owned German manufacturer of automated vertical lift and rotating carousel storage systems. It sells custom-engineered Lean-Lift, Multi-Space, Rotomat and Lockomat solutions, plus controls and software, to manufacturing, electronics and logistics enterprises via direct sales and 60+ global partners.

Ownership category

akta.pro rank

Product category

Automated Storage and Retrieval Systems / Industrial Storage Lifts

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)

Keywords

• Vertical lift systems
• Automated storage retrieval
• Rotating storage carousels
• Warehouse management software
• Intralogistics solutions

Headquarters

HQ city

Bad Friedrichshall

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vertical Lift and Rotating Storage Hardware Sales: Sale of industrial storage equipment including Lean-Lift®, Rotomat® (storage and office variants), Multi-Space®, and Lockomat® systems. Products are sold as custom-engineered solutions tailored to customer facility dimensions and storage requirements. Revenue is generated from equipment manufacturing and installation.
2. Controllers and Software: Sale of Hänel microprocessor controllers (MP 14 N, MP 14 B) and HänelSoft®-N storage management software. Can function as standalone warehouse management or integrate with customer ERP/WMS systems via interfaces including SOAP.
3. Service and Maintenance: Service organization with 65+ support points in Germany, 24-hour service availability, optional 4-hour response time, and customized service contracts. Includes training and consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hänel designs, manufactures, and sells automated vertical lift storage systems (Lean-Lift®, Multi-Space®), rotating storage carousels (Rotomat® Lagerlift for warehouses and Rotomat® Bürolift for offices), and secure access-controlled storage systems (Lockomat®). These hardware systems are complemented by HanelSoft®-N warehouse management software, MP 14 N/MP 14 B microprocessor controllers, and the EcoConcept® energy efficiency suite. Systems are custom-engineered to customer facility dimensions and integrate with ERP/WMS systems including SAP.

Product overview

Hänel Büro- und Lagersysteme is a German manufacturer of intelligent storage and organization systems. The product portfolio centers on five core automated storage lift systems: the Hänel Lean-Lift® (vertical lift), Hänel Multi-Space® (3-axis lift with horizontal and vertical movement), Hänel Rotomat® Lagerlift (rotating storage carousel), Hänel Rotomat® Bürolift (office filing system), and Hänel Lockomat® (secure access-controlled storage). These hardware systems are complemented by HänelSoft®-N warehouse management software, MP 14 N/MP 14 B microprocessor controllers, and the Hänel EcoConcept sustainability suite (EcoDrive® energy recovery, EcoMode® energy management). The product line serves materials handling, warehouse, office, and administration applications across industries including manufacturing, logistics, electronics, aerospace, and automotive. The company also provides a solutions configurator tool for customer-specific system planning.

Differentiator

Problem solved

Functional benefit

Brands

• Lean-Lift®: A modern vertical lift system designed to minimize warehouse space requirements and maximize storage efficiency with automatic delivery of goods.
• Multi-Space®
• Rotomat®
• Lockomat®
• HänelSoft®-N
• EcoConcept

Products and services

• Hänel Lean-Lift® Modern vertical lift storage system that minimizes warehouse space requirements and maximizes storage efficiency. Automatically delivers stored goods to an ergonomic retrieval opening, utilizing full available room height with modular container-based storage. Provides up to 85% floor space savings versus conventional shelving. For industrial and warehouse customers.
• Hänel Multi-Space® Innovative three-axis storage lift system combining vertical and horizontal movements of the load handling system. Enables widths of up to nine meters and multi-floor storage configurations, with parallel picking at two retrieval points. For industrial storage applications requiring large horizontal footprints and multi-floor installations.
• Hänel Rotomat® Lagerlift Vertical rotating storage carousel for warehouses that brings stored goods on rotating carriers automatically to the retrieval opening. Provides space-saving, safe, and ergonomic storage with up to 85% floor space savings. For warehouse and parts storage applications.
• Hänel Rotomat® Bürolift Flexible organization and filing system for office and administration that brings requested files within seconds to the retrieval area. Offers up to 85% space savings on footprint through compact vertical carousel design. For offices and administrative organizations.
• Hänel Lockomat® Rotating storage system with manually or automatically closing compartment doors that protect stored goods from unauthorized access. Features user authorization via ID card, password, or transponder, article management, inventory control, and barcode scanner integration. For secure storage of tools, valuables, and access-controlled items.
• HänelSoft®-N Storage Management Software Warehouse management and control software that can operate as a standalone inventory management system or communicate with customer ERP/WMS systems (including SAP). Provides seamless connection to customer ERP systems for flexible and efficient storage operations, with SOAP interface support and article management via barcode scanner.
• Hänel Controller MP 14 N and MP 14 B Microprocessor controllers for Hanel storage lifts. The MP 14 N offers high-performance operation with a 12-inch touch display, browser technology, USB and RS 232 interfaces, full storage location occupancy overview, and search functionality. The MP 14 B is an intuitive comfort controller for efficient management and smart organization of storage operations. Sold as integrated components of Hanel storage systems.
• Hänel EcoConcept® (EcoDrive® and EcoMode®) Energy efficiency program for Hanel storage lifts combining EcoDrive® (energy recovery during braking to lower CO2 emissions) and EcoMode® (intelligent energy management with multiple standby modes to minimize energy consumption). Sold as integrated options with Hanel storage lift systems.

Quantifiable outcome

• Up to 85% floor space savings compared to conventional storage
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• SAPcoreTechnology or IntegrationHänel storage systems integrate with SAP enterprise resource planning systems. At MAN Diesel & Turbo SE, the Hänel Lean-Lift® is controlled via a dedicated SAP app using smart glasses, with travel commands generated via a SOAP interface through the SAP system.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Hörmann (Hänel's parent competitor in industrial doors/loading): Major German industrial building products group covering loading technology, industrial doors, and warehouse equipment. Tangentially comparable as a German industrial supplier serving overlapping warehouse and logistics customers, though not a direct vertical lift competitor.

Direct peers

• Modula: Italy-based manufacturer of vertical lift modules and automated storage systems with strong global distribution. Closely comparable to Hänel's Lean-Lift® and Multi-Space® offerings and competitive in the same industrial small-parts storage segment.
• Kardex Group: Swiss-listed global specialist in vertical lift modules, carousels, and automated storage solutions. Direct competitor to Hänel's Lean-Lift® and Rotomat® product families, serving the same enterprise industrial and parts-storage use cases worldwide.
• BÖHM (BÖHM Lagertechnik): German manufacturer of vertical lift systems and automated warehouse solutions. Close direct competitor to Hänel in the German industrial market, with similar product positioning and target customers.
• Ferretto Group: Italian manufacturer of vertical lift storage systems and automated warehouses. Direct competitor in European mid-market for vertical lift modules, with comparable product positioning around space savings and ERP integration.

Regional players

• Tornum (previously Weland Solutions): Nordic-based supplier of vertical lift modules and automated storage solutions. Comparable product class to Hänel, primarily serving Northern European markets with overlapping industrial customer segments.

Emerging players

• Effimax: European manufacturer specializing in vertical lift storage systems and intralogistics solutions. Direct competing offering to Hänel's Lean-Lift® in the mid-market industrial storage segment.

Broad incumbents

• Lista (Stanley Engineered Storage): Industrial storage and workspace solutions provider offering cabinet, shelving, and modular storage systems. Comparable to Hänel in serving industrial customers with organized storage, though with a heavier focus on static workstations and lockers than automated vertical lifts.
• Dexion (Gonvarri Material Handling): Global provider of pallet racking, shelving, and automated storage solutions. Adjacent competitor in the broader industrial storage equipment market where Hänel operates, with overlapping industrial and distribution customers.
• SSI Schäfer: One of the world's largest intralogistics providers, offering a broad portfolio that includes vertical lift modules, carousels, AS/RS, and warehouse management software. Comparable to Hänel as a wide-scope supplier of automated storage equipment to manufacturing and distribution customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haenel-bls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hänel Büro- und Lagersysteme