Hagámoslo Bien
- Company typePrivate
- Founded2013
- HeadquartersMonterrey, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Hagámoslo Bien firmographics
Firmographics- Name
- Hagámoslo Bien
- Legal name
- Hagámoslo Bien por una Cultura de la Legalidad, A.C.
- Website
- https://hagamoslobien.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hagámoslo Bien industry classification
Industry- Product category
- Civic Education and Compliance Training Services
- NAICS
- Educational Support Services (6117), Business Associations (813910), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- EHS Training, Competency & Culture Programs (BPAHAJAL)
- akta.pro secondary industries
- Social Compliance & Labor Standards Certification (SMETA/SA8000) (AFALAMAM), Environmental Health & Safety (EHS) & Occupational Safety (EDALAEAJ)
Keywords
Where Hagámoslo Bien is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Hagámoslo Bien business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and philanthropy: As a non-profit civil association (A.C.), Hagámoslo Bien relies on donations and philanthropic support to fund its programs and operations. The organization accepts donations via PayPal and partners with foundations for program execution.
- Program services (free to participants): Core programs such as the Programa de Integridad Empresarial are offered free of charge to participating enterprises and employees. Revenue is not generated directly from participants; programs are funded through external partnerships and grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free programs — no charge to participants |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Hagámoslo Bien product offering
Product offeringCore offering
Hagámoslo Bien is a non-profit civil association that delivers free education, training, certification, and research services to promote the Culture of Legality across Mexico. Its core offering consists of four programs — Bien en tu Empresa (enterprise integrity and compliance), Bien en tu Escuela (school integrity), Bien al Volante (road safety culture), and SUMA (research laboratory) — supplemented by a virtual course, documentary, comic series, podcast, legality message kits, an institutional certification (Sello), and citizen perception surveys.
Product overview
Hagámoslo Bien is a non-profit civil association (Asociación Civil) that operates a multi-program portfolio centered on promoting the 'Cultura de la Legalidad' (Culture of Legality) in everyday spaces. The organization offers four core programs: 'Bien en tu Empresa' for business integrity, 'Bien en tu Escuela' for school integrity, 'Bien al Volante' for road safety culture, and 'SUMA' as a research laboratory. These programs are complemented by educational resources including a virtual course, the 'No Mafia' documentary, legality messages, the 'Somos Valiosos' comic series, a podcast, the 'Sello a la Institución Íntegra' certification, and periodic citizen perception surveys. The programs use a shared methodology of diagnosis, capacity building, training, and communication to reach citizens across schools, businesses, and the general public.
Differentiator
Problem solved
Functional benefit
Brands
- Bien en tu Empresa: Program impulsor de Integridad Empresarial - Acompañamiento a empresas en procesos de desarrollo y fortalecimiento de Sistemas de Integridad y Cumplimiento.
- Bien en tu Escuela
- Bien al Volante
- SUMA
Quantifiable outcome
- 525,000+ people benefited, 150,000+ trained, 400+ organizations partnered since 2013
- +6 more outcomes
Companies that use Hagámoslo Bien
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hagámoslo Bien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hagámoslo Bien partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FEMSAcoreFEMSA participates as a member of the Bien en tu Empresa Commission and serves on the Board of Directors (Consejo) of Hagámoslo Bien. The partnership contributes to enterprise integrity program development and cross-sector collaboration on business ethics.
- COPARMEX Nuevo LeóncoreCOPARMEX Nuevo León is represented on the Bien en tu Empresa Commission and contributes to the enterprise integrity ecosystem by connecting member businesses with Hagámoslo Bien's programs.
- Fundación XignuxcoreFundación Xignux co-brands and co-develops the Sello Hagámoslo Bien a la Institución Íntegra certification program alongside Hagámoslo Bien and the Centro de Integridad UDEM. Xignux also supported the creation of the 'Somos Valiosos' educational materials.
- Centro de Integridad UDEMcoreThe Centro de Integridad UDEM (Universidad de Monterrey) co-develops and co-awards the Sello Hagámoslo Bien a la Institución Íntegra, providing academic credibility and rigor to the school certification program.
- AMEDIRHcoreAMEDIRH (Asociación Mexicana de Directivos de la Investigación) is represented on the Bien en tu Empresa Commission, connecting HR professionals with integrity programs.
- Tecnológico de MonterreycoreRepresented on the Board of Directors (Consejo) of Hagámoslo Bien. Contributes academic and research expertise, particularly through the SUMA research lab and survey work.
- Cruz Roja MexicanaminorParticipates in the Bien al Volante Commission, contributing road safety expertise and community reach to the road culture program.
- Club de Fútbol Monterrey RayadosminorIn 2015, Hagámoslo Bien appeared on the Rayados team jersey and conducted joint communication campaigns to promote legality culture messaging to a broad sports audience.
- SofttekminorSupported the translation of the 'Somos Valiosos' educational comic into English and Portuguese, enabling broader dissemination of legality culture materials.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
Hagámoslo Bien competitors and assessment
Company assessmentDirect peers
- CIMTRA (Ciudadanos por una Mejor Administración Pública): A Mexican civil association focused on transparency and accountability in municipal government. Comparable as a citizen-led Mexican civil association with similar methodologies (assessment tools, certification of compliant institutions), addressing related integrity issues from a different angle.
- Transparencia Mexicana: The Mexican chapter of Transparency International, focused on anti-corruption, integrity systems, and transparency in both public and private sectors. Directly comparable mission to Hagámoslo Bien's enterprise integrity (Bien en tu Empresa) and institutional integrity work, with overlapping corporate and government stakeholder networks.
- México Evalúa: A leading Mexican civil organization focused on measuring and analyzing rule of law, anti-corruption, and public safety. Highly comparable as both operate as Mexico-based civil associations promoting legality and accountability, with research and policy advocacy components similar to Hagámoslo Bien's SUMA lab.
- Incide Social: A Mexican civil association promoting citizen participation, transparency, and rule of law. Comparable mission and operating model, both focus on legality culture and citizen engagement in Mexican civil society.
- Centro de Integridad UDEM: University-based integrity center that co-awards the Sello Hagámoslo Bien with Fundación Xignux. Directly comparable as an academic partner producing integrity research and certifications, and a strategic collaborator on the Sello certification program.
Emerging players
- Ashoka México: Mexican operation of Ashoka, supporting social entrepreneurs including those working on civic education and integrity. Comparable as both operate as non-profits fostering citizen-led change with corporate and academic partner networks, though Ashoka is broader in scope.
- FUNDAR Centro de Análisis e Investigación: A Mexican civil society research and advocacy organization focused on accountability, human rights, and democratic governance. Comparable research-driven approach similar to Hagámoslo Bien's SUMA lab, with multi-stakeholder engagement and policy advocacy.
- C Minds: A Mexican civic innovation organization focused on technology, ethics, and emerging policy areas. Comparable in operating model (non-profit, multi-sector partnerships, citizen-centric) and in developing tools/research on ethical behavior, though focused on digital and tech ethics rather than legality culture.
Regional players
- Cruz Roja Mexicana: Mexican Red Cross, a major civil society organization participating in Hagámoslo Bien's Bien al Volante road safety commission. Comparable as a Mexican non-profit leveraging volunteer networks and corporate partnerships for community education and awareness campaigns.
Broad incumbents
- World Justice Project: An international organization producing the WJP Rule of Law Index and promoting rule-of-law reforms globally. Comparable as both build evidence-based measurement tools (similar to SUMA's citizen surveys) and engage multi-sector stakeholders to advance legality culture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hagámoslo Bien social profiles
Digital presenceHagámoslo Bien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hagámoslo Bien leadership team
Management profileNumber of profiles
Profiles10 records
Hagámoslo Bien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hagámoslo Bien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hagámoslo Bien
What does Hagámoslo Bien do?
Hagámoslo Bien is a non-profit civil association that delivers free education, training, certification, and research services to promote the Culture of Legality across Mexico. Its core offering consists of four programs — Bien en tu Empresa (enterprise integrity and compliance), Bien en tu Escuela (school integrity), Bien al Volante (road safety culture), and SUMA (research laboratory) — supplemented by a virtual course, documentary, comic series, podcast, legality message kits, an institutional certification (Sello), and citizen perception surveys.
Is Hagámoslo Bien a public or private company?
Hagámoslo Bien is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hagámoslo Bien founded?
Hagámoslo Bien was founded in 2013. It employs 11 to 50 people.
Where is Hagámoslo Bien based?
Hagámoslo Bien is headquartered in Monterrey, Mexico, in the Latin America region.
How does Hagámoslo Bien make money?
Two revenue lines are on record. Donations and philanthropy is the primary driver. The others are program services (free to participants).
Who are Hagámoslo Bien's main competitors?
Direct peers on record are CIMTRA (Ciudadanos por una Mejor Administración Pública), Transparencia Mexicana, México Evalúa, Incide Social and Centro de Integridad UDEM. Emerging players are Ashoka México, FUNDAR Centro de Análisis e Investigación and C Minds. Cruz Roja Mexicana is listed as a regional player. World Justice Project is listed as a broad incumbent.
Does Hagámoslo Bien have an API?
No public API is recorded for Hagámoslo Bien.
What industry is Hagámoslo Bien in?
Hagámoslo Bien's product category is Civic Education and Compliance Training Services. Its primary akta.pro industry code is BPAHAJAL, EHS Training, Competency & Culture Programs, with a secondary code of AFALAMAM, Social Compliance & Labor Standards Certification (SMETA/SA8000). Its NAICS code is 6117 and its SIC code is 8600.