Hagen Grote GmbH

What Hagen Grote GmbH does

Hagen Grote GmbH is a German direct-to-consumer e-commerce retailer headquartered in Krefeld, North Rhine-Westphalia, specializing in premium kitchen equipment, cookware, specialty foods, tableware, and household goods. The company has been operating for over 30 years (founded per firmographics in 1987; company history records 1994) and serves consumers across seven European countries — Germany, Austria, Netherlands, France, Italy, Spain, and Switzerland — through a single multi-language storefront available in nine language variants (German, Austrian German, Dutch, English, French, Italian, Spanish, Swiss French, Swiss German). The retail proposition is built on a curated assortment of premium third-party brands — KitchenAid, Le Creuset, Kenwood, Dualit, Cuisin Art, Gastroback, DeLonghi — alongside Hagen Grote's own private-label products (Hagen Grote Eigenmarke), spanning price points from approximately €2.45 to €400+.

The underlying technology is a standard transactional e-commerce platform with multi-language localization, integrated shopping cart, customer accounts, multiple payment methods (credit card, PayPal, prepayment, direct debit), and multi-carrier shipping integrations (DHL, DPD, Post AT, Swiss Post, Colissimo). Content marketing is delivered through the GenussMAGAZIN (a culinary blog/magazine) and a monthly downloadable recipe booklet subscription distributed via double opt-in email. The company manages customer engagement through organic social (Facebook, Pinterest), SEO, and email; no mobile app is in operation. A second sub-brand, Julia Grote, operates as a separate storefront line focused on home décor and tableware.

The business model is straightforward one-time transactional product sales through the owned storefront, with no subscription, B2B, or marketplace channels apparent. The company appears to be founder/family-owned with no external investment, parent company, or institutional ownership; it is jointly managed by Geschäftsführer (Managing Directors) Hagen Grote and Julia Grote. Revenue, funding, and growth KPIs are not disclosed in the available data. Operational scale is modest at 31 employees, and the company shows no evidence of M&A, external funding, or significant hiring activity — consistent with a stable, founder-controlled specialty retailer.

Name

Hagen Grote GmbH

Legal name

Hagen Grote GmbH

Website

https://hagengrote.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hagen Grote GmbH is a German, founder-owned direct-to-consumer e-commerce retailer selling premium kitchen equipment, cookware, specialty foods, and tableware — including KitchenAid, Le Creuset, and own-brand products — to home cooking enthusiasts across seven European country markets via a multi-language storefront.

Ownership category

akta.pro rank

Product category

Online Kitchenware & Gourmet Retail

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)

SIC

Retail-Variety Stores (5331), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industries

Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Premium kitchen equipment
• Cookware ecommerce
• Gourmet food retail
• Specialty foods online
• Kitchen appliances retail

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Primary revenue stream through direct online sales of kitchen equipment, cookware, specialty foods, tableware, and household items. Products are sold at various price points ranging from a few euros to several hundred euros, with regular sales and discounts offered.
2. Private Label Products: The company develops and sells own-brand products (Hagen Grote Eigenmarke) under the company label, offering items that meet their high quality and functionality standards.
3. Brand Partnership Products: Revenue from selling third-party branded kitchen products including KitchenAid, Le Creuset, Kenwood, Dualit, Cuisin Art, and other premium brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hagen Grote GmbH operates a direct-to-consumer e-commerce shop selling premium kitchen equipment, cookware, gourmet foods, tableware, and household items through a multi-language online storefront spanning 9 European markets. The company curates and resells premium third-party brands (KitchenAid, Le Creuset, Kenwood, Dualit, Cuisin Art) alongside its own private-label products, and complements sales with a culinary content magazine (GenussMAGAZIN) and free monthly recipe booklets.

Product overview

Hagen Grote GmbH operates an e-commerce platform specializing in premium kitchen equipment, cookware, gourmet food products, and household items. The company offers a diverse portfolio organized into main categories: Küchengeräte (kitchen appliances/machines), Küchenhelfer (kitchen tools), Backen (baking), Essen & Trinken (food & drink), Tisch & Deko (table & decor), Haushalt (household), Rezepte (recipes), Schnäppchen (bargains), and Grillen (grilling). The product lineup includes branded items from KitchenAid, Le Creuset, Kenwood, Dualit, and Cuisin Art, as well as Hagen Grote's own private label products. The company also operates a GenussMAGAZIN providing recipes and cooking inspiration, and offers a free monthly digital recipe booklet subscription. Languages supported include German (DE), Austrian German (AT), Dutch (NL), English (EN), French (FR), Italian (IT), Spanish (ES), and Swiss German (CH-DE/CH-FR).

Differentiator

Problem solved

Functional benefit

Products and services

• Küchengeräte (Kitchen Appliances & Machines) Electrical kitchen appliances and machines including stand mixers, food processors, dual-chamber ice cream makers, pasta machines, meat grinders, vegetable slicers, air fryer accessories, and compact ovens from brands such as KitchenAid, Kenwood, Gastroback, and DeLonghi. Sold to home cooking enthusiasts via the online shop.
• Küchenhelfer (Kitchen Tools & Utensils) Kitchen tools and utensils including avocado slicers, pyramid baking mats, XXL pan spatulas, pot handle protectors, stainless steel soup ladles, colanders, flour sifters, silicone splash guards, spice mills, and electric spice grinders for home cooking and food preparation.
• Pfannen (Pans) High-quality frying pans including forged iron pans, stainless steel pans, aluminum and cast iron varieties, with and without non-stick coating, including specialty pans such as the multi-pan for English breakfast and high-sided pans for braising.
• Tisch & Deko (Tableware & Decor) Tableware and decorative items including porcelain dinnerware sets, ceramic dessert plates with Azulejo patterns, Laguiole cheese knife sets, French Laguiole cutlery, decorative tiered stands, and various serving pieces.
• Gourmet-Lebensmittel und Gewürze (Gourmet Foods & Spices) Gourmet food products including sauces, spices, rice varieties, vinegars, oils, gazpacho, wild boar roast, and specialty prepared foods aimed at home cooking enthusiasts seeking high-quality ingredients.
• Haushaltsgeräte und Reinigungsprodukte (Household Items & Cleaning) Household items including specialized cleaning brushes, vibration scrubbers, oven cleaners, high-tech safety gloves, microfiber cloths for steam cleaners, vacuum storage bags, and innovative ironing systems.
• Le Creuset Kochgeschirr (Le Creuset Cookware) French enameled cast iron and other premium cookware from Le Creuset, including pots, pans, roasting dishes, and specialty pieces in cast iron, 3-ply stainless steel, aluminum non-stick, and ceramic, marketed for both cooking and table serving.
• KitchenAid Küchenmaschinen und Zubehör (KitchenAid Stand Mixers & Accessories) Premium KitchenAid kitchen machines and accessories, including the Artisan stand mixer line, food processors, coffee grinders, toasters, hand mixers, and various attachments for food preparation.
• Professionelle Brauerei (Professional Home Brewing System) Exclusive professional home beer brewing system producing up to 34 liters of beer per brewing cycle using traditional mashing process, with digital control program and acoustic signals for brewing guidance.
• GenussMAGAZIN (Recipe Magazine & Booklets) Culinary magazine and free monthly digital recipe booklet subscription offering recipes, seasonal cooking guides (e.g., Spargelzeit), kitchen knowledge, and product showcases to engage cooking enthusiasts and drive product sales.
• Traditionelles Porzellangeschirr (Traditional Porcelain Tableware) Traditional porcelain tableware with modern interpretation, originally produced under the Royal Tettau porcelain brand from 1870, featuring fine stick relief design available in classic white and pastel tones (Rosé and Silver Gray).

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KitchenAidcoreChannel Partner/ Reseller/ DistributorKitchenAid is a key brand partner for Hagen Grote, offering a wide range of kitchen appliances including the popular Artisan kitchen machine, stand mixers, food processors, coffee grinders, toasters, and various attachments and accessories. KitchenAid products are highlighted as premium, professional-grade equipment bringing professional kitchen techniques to home use.
• Le CreusetcoreChannel Partner/ Reseller/ DistributorLe Creuset is a prestigious French cookware brand partnered with Hagen Grote since 1925, offering high-quality products in multiple materials including cast iron, 3-ply stainless steel, aluminum non-stick, and ceramic. Le Creuset products are known for quality, durability, and colorful designs suitable for both cooking and serving.
• KenwoodminorChannel Partner/ Reseller/ DistributorKenwood offers practical kitchen appliances with high multifunctionality and premium design, such as the Kenwood Mini Cutter, featured in Hagen Grote's product lineup.
• DualitminorChannel Partner/ Reseller/ DistributorDualit provides professional-grade kitchen appliances including hand mixers, noted for their robust chrome-plated design and superior performance compared to conventional mixers.
• Cuisin ArtminorChannel Partner/ Reseller/ DistributorCuisin Art, adopted by master chef Paul Bocuse, offers specialized kitchen appliances such as yogurt and cream cheese makers that transform milk into homemade dairy products in 8-9 hours.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manufactum: German premium retailer of high-quality household, kitchen, and gourmet products, including cookware and specialty foods. Closely comparable curation-led positioning, premium price points, and overlapping SKU categories with Hagen Grote.
• Springlane: D2C kitchen brand and retailer offering premium kitchen tools, appliances, and content-driven cooking experiences in Germany - comparable in content-led marketing and premium DTC positioning.
• Gourmetversand Kochzauber: German gourmet food specialty retailer offering oils, sauces, spices, and specialty ingredients - directly comparable to Hagen Grote's Essen & Trinken category.
• Kochen & Geniessen: German online retailer specializing in premium kitchen equipment, cookware, and gourmet specialty foods. Direct head-to-head on assortment and target hobby-cook segment.

Emerging players

• Le Creuset (direct): Le Creuset's German D2C site for premium cast iron cookware - competes with Hagen Grote's Le Creuset storefront and exemplifies the disintermediation risk the retailer faces from a key brand partner.
• KitchenAid (direct / Whirlpool DACH): Brand-owned D2C site selling KitchenAid stand mixers and accessories; competes with Hagen Grote as both a supplier and a direct competitor for premium kitchen appliance demand in Germany.

Regional players

• Galeria Kaufhof / Galeria Karstadt (online): German department store online offering premium kitchenware and home goods comparable to Hagen Grote's premium assortment, though with a much broader general-merchandise focus.

Broad incumbents

• Otto (Kitchen / Home): Major German general-merchandise online retailer with broad premium kitchen and household assortment, competing for the same hobby-cook and premium-buyer segments as Hagen Grote.
• Amazon.de (Kitchen / Gourmet vertical): The dominant German e-commerce marketplace covering the same premium kitchenware and gourmet food categories as Hagen Grote, with structural advantages in logistics and SEO traffic.
• Westwing Group: European DTC e-commerce retailer focused on premium home and living goods, overlapping with Hagen Grote in premium home/kitchen assortment and curated content-led marketing. Comparable as a multi-category premium home goods online retailer serving DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hagengrote
• Pinterestde.pinterest.com/hagengrote
• LinkedInlinkedin.com/company/hagen-grote-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagen Grote GmbH