Hagen & Kruse GmbH & Co. KG

What Hagen & Kruse GmbH & Co. KG does

Hagen & Kruse GmbH & Co. KG is an independent insurance broker (Versicherungsmakler) headquartered in Hamburg, Germany, founded in 1901 and now in its fourth generation of family ownership under managing partners Jörg Enders and Jörg Will. The firm places commercial and private insurance across 80+ carrier relationships, organized around five specialized vertical segments: healthcare professionals (Heilwesen), sanitary/heating/roofing trades (SHK/Bedachung), electrical installation companies, surety bonds (Bürgschaften) for construction and machinery manufacturers, and commercial clients/freelancers. Its product portfolio spans commercial, private, pension/health, cyber, and bespoke specialty insurance, with the branded H&K Meisterwerk sub-line tailored to SHK-trade liability standards.

The company's revenue model is commission-based: as an independent broker, it earns Courtage paid by insurance carriers as part of the premium, with no fee charged to clients unless explicitly agreed. There is no proprietary technology platform, app, or API; the offering is delivered through direct advisory consultation, supported by a content/website presence, email newsletter via MailChimp, downloadable guides, and selective trade-fair participation. The firm holds a § 34 d GewO insurance broker license (registration D-RPVI-ZY53Z-60) under the supervision of the Handelskammer Hamburg.

Operationally, the firm runs with 11-18 staff (firmographics list 11; company website references 18) and serves a regional Hamburg metropolitan-area customer base. Strategic positioning rests on longevity, vertical specialization, and independent multi-carrier access rather than technology differentiation. Management maintains institutional ties via Jörg Enders' chairmanship of the Hamburger Feuerkasse Vers.-AG Advisory Board, and the firm was recognized as a TOP-Versicherungsmakler 2018 by FOCUS-SPEZIAL/Statista in the Hamburg & Schleswig-Holstein region.

Name

Hagen & Kruse GmbH & Co. KG

Legal name

Hagen & Kruse GmbH & Co. KG

Website

https://hagenundkruse.de

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Hagen & Kruse is an independent Hamburg-based insurance broker founded in 1901, placing commercial, private, and specialty coverage across 80+ carriers for healthcare professionals, SHK/electrical trades, surety bonds, and commercial clients in northern Germany.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)

akta.pro industry

PRIMARYFSAEAIAI

Professional Practice Brokerage (Medical/Dental/Legal/Accounting)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Business Brokerage (Buying/Selling Private Businesses)

SECONDARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAH

Claims Advocacy & Loss Recovery Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Commercial insurance brokerage
• Professional liability insurance
• Cyber insurance solutions
• Surety bond services
• Private insurance advisory

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission (Courtage): The company operates as an independent insurance broker earning commission (Courtage) from insurance companies. This commission is paid by the insurance company as part of the insurance premium. The company provides advisory services, intermediation, and ongoing client support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hagen & Kruse is an independent insurance broker (Versicherungsmakler) placing commercial, private, and specialty coverages for clients in Hamburg and beyond. The firm concentrates on verticals such as healthcare (Heilwesen), SHK/roofing trades, electrical installation, surety bonds, and business clients/freelancers, drawing on a panel of 80+ insurer partners to tailor policies and supported by an in-house claims and service department.

Product overview

Hagen & Kruse is an independent insurance broker (Versicherungsmakler) headquartered in Hamburg, Germany, with 125 years of industry experience. The company operates as a traditional insurance brokerage rather than a technology platform, offering a comprehensive portfolio of insurance products organized around commercial insurance, private insurance, provisions & health, cyber insurance, and specialized solutions. Their core differentiation lies in serving specific target industries: healthcare professionals (Heilwesen), sanitary/heating/roofing businesses (SHK/Bedachung), electrical installation companies, surety bonds for construction and engineering sectors, and commercial clients/freelancers. The company distributes through approximately 80 partner insurance companies and provides H&K Meisterwerk as a branded product line for SHK businesses. The firm does not operate a software platform, API, or digital product—their offering is exclusively insurance brokerage services.

Differentiator

Problem solved

Functional benefit

Brands

• H&K Meisterwerk: Insurance product line for SHK (sanitary/heating/roofing) businesses providing coverage according to the VII. Haftpflicht-Orientierungsrahmen of Fachverband SHK Nordrhein-Westfalen.

Products and services

• Gewerbliche Versicherungen (Commercial Insurance) Commercial insurance brokerage for businesses, placing coverages such as liability, business interruption, and property through a panel of 80+ insurance partners; intended for SMEs and corporate clients across Hagen & Kruse's specialist verticals.
• Private Versicherungen (Private Insurance) Private insurance advisory and placement for individuals, covering personal lines such as household, liability, and personal protection; offered alongside the firm's commercial book.
• Vorsorge & Gesundheit (Provisions and Health) Insurance products focused on provisions, health, and care coverage for private and business clients, brokered via Hagen & Kruse's independent advisor model.
• Cyber Versicherungen (Cyber Insurance) Cyber insurance coverage placed for businesses and freelancers exposed to digital and IT risks, sourced from the firm's panel of 80+ insurance partners.
• Spezielle Versicherungslösungen (Special Insurance Solutions) Tailored insurance solutions for niche and complex risk profiles, including surety bonds and other specialty lines, leveraging the firm's independent broker access to 80+ insurers.
• H&K Meisterwerk Dedicated sub-brand of Hagen & Kruse targeting SHK (sanitary, heating, climate) and Dachdecker (roofing) trade businesses with tailored commercial insurance solutions.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered moderate, core and minor.

• Hamburger Feuerkasse Vers.-AGmoderateStrategic or Co-development Partner · 1 January 2018Jörg Enders, managing partner of Hagen & Kruse, has been appointed to the Advisory Board (Beirat) of Hamburger Feuerkasse Vers.-AG since 2013, serving as Chairman from 2018. This represents a significant industry connection in the Hamburg insurance market.
• 80+ Insurance CompaniescoreOthersAs an independent insurance broker, Hagen & Kruse works with over 80 insurance companies to offer the best coverage options to their clients across all target segments.
• Handelskammer HamburgminorOthersHagen & Kruse is a member of the Hamburg Chamber of Commerce (Handelskammer Hamburg), which also serves as their supervisory authority for insurance intermediary registration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon Germany: Global broker's German operation, serving corporate, mid-market, and specialty risks. Overlaps with Hagen & Kruse in commercial P&C and surety but serves much larger customers and brings global placement capabilities.
• MLP SE: German financial advisory and insurance broker focused on professionals, healthcare, and high-net-worth clients. Overlaps with Hagen & Kruse's Heilwesen and Freie Berufe verticals, though MLP operates nationally and is publicly listed.
• Marsh Germany: Global broker's German operation covering commercial insurance, surety, and risk advisory. Comparable product breadth in commercial and surety lines; competes for the same Hamburg corporate and trade clients.
• Willis Towers Watson Germany: Global advisory and brokerage firm with German operations covering commercial insurance, surety, and risk management. Overlaps with Hagen & Kruse in commercial and surety placements, though at enterprise scale.
• Ecclesia Group: Germany's largest independent insurance broker for institutional and corporate clients, with strong healthcare and public-sector practices. Directly comparable as an independent commercial broker serving specialized verticals, though at much larger scale.
• MRH Trowe: Independent German insurance broker with strong specialty lines (surety, construction, healthcare). Comparable independent broker model with similar vertical specialization, though national in scope versus Hagen & Kruse's regional focus.
• Funk Gruppe: One of Germany's largest independent insurance brokers and risk consultants, headquartered in Hamburg. While substantially larger and broader in scope, Funk competes for the same Hamburg Mittelstand clients and offers comparable specialty lines including surety bonds.

Direct peers

• GGW Group (Grüner, Graef & Partner): Independent German insurance broker with mid-market and specialty focus. Comparable in size, independence, and vertical specialization, serving SME and trade clients with tailored commercial insurance programs.
• A.S.I. Wirtschaftsberatung: Independent German broker specializing in insurance and financial advice for academic professionals, physicians, and engineers. Closely comparable in serving Heilwesen and Freie Berufe verticals with a relationship-led, advisory model.

Emerging players

• JDC Group: German insurance and financial products broker operating a digital platform for advisors and directly. Represents the digital-native threat to traditional brokers like Hagen & Kruse, offering comparison and platform-based intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hagen-&-kruse-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagen & Kruse GmbH & Co. KG