Haglöf Sweden AB
Haglöf Sweden AB, founded 1943 in Långsele, designs and manufactures Bluetooth-enabled calipers, hypsometers, and log scaling instruments for professional forestry measurement, complemented by mobile/cloud software and HMS valuation training courses.
- Company typePrivate
- Founded1943
- HeadquartersLångsele, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haglöf Sweden AB does
Haglöf Sweden AB is a privately-held Swedish manufacturer founded in 1943 and headquartered in Långsele, Sweden, specializing in professional measurement instruments for forestry and field applications. The company designs and produces Bluetooth-enabled digital calipers (Digitech BT), ultrasonic and laser hypsometers/rangefinders (Vertex 5), inventory and log scaling devices (MD II 4.0), and transponder accessories (T4), with patented foldable-jaw technology on its flagship caliper. Its portfolio is supported by the Haglof Link mobile application (iOS/Android), the Haglof BLE Commander Windows application, and the Haglof Application Cloud (haglof.app) platform hosting firmware downloads and forthcoming cloud services such as Digitech Cloud and Pits & Piles 3D.
The business operates a multi-stream revenue model combining hardware sales (the dominant stream), software/cloud subscriptions, and professional training services. It sells directly through its own e-commerce storefront and through its US subsidiary Haglof Inc. (Madison, Mississippi), supplemented by a distribution partnership with Juniper Systems and presence at forestry trade fairs (Austrofoma, Elmia Wood). The Haglof Management Systems (HMS) software and associated training courses (Rotpost valuation, Intrångsvärdering, Karthantering) extend the offering into forest property valuation. The company employs approximately 17 staff and serves forestry professionals, timber/logging companies, forest landowners, and infrastructure maintenance firms across Europe and North America.
Haglöf Sweden AB firmographics
Firmographics- Name
- Haglöf Sweden AB
- Legal name
- Haglöf Sweden AB
- Website
- https://haglofsweden.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haglöf Sweden AB, founded 1943 in Långsele, designs and manufactures Bluetooth-enabled calipers, hypsometers, and log scaling instruments for professional forestry measurement, complemented by mobile/cloud software and HMS valuation training courses.
- Ownership category
- akta.pro rank
Haglöf Sweden AB industry classification
Industry- Product category
- Forestry Measurement Instruments
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Forestry (800)
- akta.pro primary industry
- Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)
Keywords
Where Haglöf Sweden AB is headquartered
LocationHeadquarters
- HQ city
- Långsele
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Haglöf Sweden AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Measurement Instruments: Sale of professional forestry measurement instruments including calipers, rangefinders, hypsometers, survey equipment, and accessories.
- Software and Cloud Services: Mobile apps (Haglof Link), Windows applications, firmware downloads, and cloud services such as Pits & Piles 3D and Digitech Cloud.
- Professional Training Courses: Haglof Management Systems (HMS) training courses on Rotpostvärdering (stumpage valuation), Intrångsvärdering (trespass valuation), and Karthantering (map handling) held at company training facility in Långsele.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | HMS Training - Single Day (Rotpostvärdering & Karta) |
| Other | Multi-year contract | HMS Training - Two Days (Rotpost, Intrångsvärdering & Karta) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Haglöf Sweden AB product offering
Product offeringCore offering
Haglöf Sweden AB develops and manufactures professional measurement instruments for forestry and field applications. Their product portfolio includes Bluetooth-enabled electronic diameter calipers (Digitech BT), ultrasonic/laser height and distance measuring devices (Vertex 5), and inventory/log scaling systems (MD II-4.0), complemented by the T4 transponder accessory. The offering is rounded out by supporting software including the Haglof Link mobile application for iOS/Android, the Haglof Application Cloud services platform, and the Haglof Management Systems (HMS) software for forest valuation and map handling, plus professional training courses delivered at the company's Långsele training facility.
Product overview
Haglöf Sweden AB develops and produces professional measurement products for forestry and field applications. The company offers a portfolio of hardware products including electronic calipers (Digitech BT), height/distance measuring devices (Vertex 5), and measurement systems (MD II-4.0), complemented by the T4 transponder accessory. Software offerings include the Haglof Link mobile app for iOS/Android, the Haglof Application Cloud platform for firmware and services, and the Haglof Management Systems (HMS) software for forest management. Products integrate with mobile devices via Bluetooth 4.0 and support both wireless real-time data transmission and local data storage.
Differentiator
Problem solved
Functional benefit
Brands
- Haglof Application Cloud: Cloud-based software platform for firmware downloads, Windows applications, mobile apps and cloud services including Pits & Piles 3D and Digitech Cloud.
- Haglof Management Systems (HMS)
- Haglof Link
- Digitech BT
- Vertex 5
- MD II
Products and services
- Digitech BT Electronic diameter caliper developed to communicate wirelessly on-line with mobile devices and existing field data collection systems via Bluetooth 4.0. Features patented foldable jaws, IP67 rating, local storage up to 50,000 data sets, and wireless transmission range up to 100 meters. Works with the Haglof Link mobile app for data management. Used by forestry professionals for tree diameter measurement in field surveys, cruising, inventories, and log scaling.
- Vertex 5 Height, distance, and angle measurer with 3D sensor and internal storage (up to 5,000 data sets). Measures heights up to 999 meters with 0.1m resolution and includes Bluetooth 4.0 connectivity. Designed as the forester's preferred instrument for precision measurements in dense vegetation and undergrowth.
- MD II - 4.0 Measurement device for inventory and log scaling. During inventory, tree species, diameter, and height can be recorded. For log scaling, additional parameters such as quality, identity, and bark measurement can be specified. Used by forestry professionals for timber inventory and log scaling operations.
- T4 Transponder Advanced transponder accessory that replaces the T3 and earlier transponder models. Equipped with six built-in LEDs for status indication, compatible with Vertex 5, Vertex Laser Geo, and DME instruments. Measures distance up to 30 meters with 0.01m resolution.
- Haglof Management Systems (HMS) Software system for forest management comprising three modules: Rotpostvärdering (stumpage valuation), Intrångsvärdering (trespass/encroachment valuation), and Karthantering (map handling). Professional training courses are offered at the company's facility in Långsele, Sweden, including one-day and two-day formats priced at 6,000 SEK and 10,000 SEK per participant respectively (excluding VAT).
Quantifiable outcome
- Digitech BT stores up to 50,000 data sets
- +2 more outcomes
Companies that use Haglöf Sweden AB
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Haglöf Sweden AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Haglöf Sweden AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Juniper SystemscoreJuniper Systems serves as a distribution partner for Haglöf Sweden products, listed on the company's partners page as a key channel for making products available to customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Haglöf Sweden AB competitors and assessment
Company assessmentBroad incumbents
- Trimble: Trimble provides positioning, surveying, and forest measurement technologies including GNSS receivers, mobile mapping, and forestry asset management. It overlaps with Haglöf in forest inventory and field measurement but targets a higher-end enterprise segment with integrated software suites rather than handheld forestry instruments.
- Leica Geosystems: Leica Geosystems (part of Hexagon) is a global leader in precision measurement instruments, including laser rangefinders, hypsometers, and surveying equipment used in forestry and field applications. While broader in scope, Leica overlaps with Haglöf's Vertex 5 / Vertex Laser Geo product line in forestry measurement, but at higher price points and with a wider portfolio.
- Topcon Positioning: Topcon Positioning manufactures surveying, GNSS, and laser measurement instruments used across forestry, construction, and agriculture. It competes with Haglöf in the higher-accuracy surveying segment but serves a wider market with much larger scale and distribution.
- Bosch Professional (Measuring Tools): Bosch Professional offers a broad range of laser rangefinders, distance meters, and digital measurement tools used in construction and field applications. It competes indirectly with Haglöf's laser and ultrasonic rangefinders but is positioned as a multi-trade generalist rather than forestry specialist.
Others
- Stihl: Stihl is a global leader in chainsaws and forestry equipment, serving the same forestry customer base but in cutting and harvesting rather than measurement. Stihl is adjacent to Haglöf through its distribution overlap and shared professional forestry end users, but does not directly compete in instruments.
- Juniper Systems: Juniper Systems is a US-based manufacturer of rugged handheld field computers and data collectors used in forestry, surveying, and agriculture. It is both Haglöf's named distribution partner and an ecosystem participant whose rugged tablets serve as data collection endpoints for Haglöf instruments.
Direct peers
- Suunto: Suunto (part of Amer Sports) manufactures compasses, clinometers, and outdoor measurement devices used in forestry and field work. It competes with Haglöf's hypsometers, clinometers, and field measurement instruments among Nordic and European forestry professionals.
- Forestry Suppliers Inc. Forestry Suppliers is a long-established US catalog distributor of forestry measurement instruments including calipers, increment borers, hypsometers, and field tools. It serves the same North American forestry customer base as Haglöf via Haglof Inc. and competes for similar SKU sales in timber cruising and forest inventory workflows.
- Silva Sweden: Silva Sweden is a Swedish-based manufacturer of compasses, clinometers, and outdoor measurement instruments used in forestry, orienteering, and field applications. It directly overlaps Haglöf's product portfolio (clinometers, measurement devices) and target customer (Swedish and Scandinavian forestry professionals), competing head-to-head in the Nordic forestry measurement market.
Emerging players
- Riegl Laser Measurement Systems: Riegl specializes in LiDAR-based laser scanning and remote sensing used in forestry inventory, biomass measurement, and terrain mapping. While not a direct competitor to handheld instruments today, Riegl represents the emerging remote-sensing paradigm that could substitute for some traditional caliper and hypsometer workflows over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Haglöf Sweden AB social profiles
Digital presenceHaglöf Sweden AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haglöf Sweden AB leadership team
Management profileNumber of profiles
Haglöf Sweden AB subsidiaries and ownership
Company hierarchySubsidiaries1 record
Haglöf Sweden AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haglöf Sweden AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haglöf Sweden AB
What does Haglöf Sweden AB do?
Haglöf Sweden AB develops and manufactures professional measurement instruments for forestry and field applications. Their product portfolio includes Bluetooth-enabled electronic diameter calipers (Digitech BT), ultrasonic/laser height and distance measuring devices (Vertex 5), and inventory/log scaling systems (MD II-4.0), complemented by the T4 transponder accessory. The offering is rounded out by supporting software including the Haglof Link mobile application for iOS/Android, the Haglof Application Cloud services platform, and the Haglof Management Systems (HMS) software for forest valuation and map handling, plus professional training courses delivered at the company's Långsele training facility.
Is Haglöf Sweden AB a public or private company?
Haglöf Sweden AB is a private company. It is classified as unknown and is currently operating.
When was Haglöf Sweden AB founded?
Haglöf Sweden AB was founded in 1943. It employs 11 to 50 people.
Where is Haglöf Sweden AB based?
Haglöf Sweden AB is headquartered in Långsele, Sweden, in the Europe region.
How does Haglöf Sweden AB make money?
Three revenue lines are on record. Measurement Instruments are the primary driver. The others are software and Cloud Services and professional Training Courses.
Who are Haglöf Sweden AB's main competitors?
Broad incumbents on record are Trimble, Leica Geosystems, Topcon Positioning and Bosch Professional (Measuring Tools). Others are Stihl and Juniper Systems. Direct peers are Suunto, Forestry Suppliers Inc. and Silva Sweden. Riegl Laser Measurement Systems is listed as an emerging player.
Does Haglöf Sweden AB have an API?
No public API is recorded for Haglöf Sweden AB.
What industry is Haglöf Sweden AB in?
Haglöf Sweden AB's product category is Forestry Measurement Instruments. Its primary akta.pro industry code is IMAMAAAD, Forest Management & Silviculture Services (Cruising, Planning, Compliance). Its NAICS code is 1153 and its SIC code is 3823.