Haglöf Sweden AB

What Haglöf Sweden AB does

Haglöf Sweden AB is a privately-held Swedish manufacturer founded in 1943 and headquartered in Långsele, Sweden, specializing in professional measurement instruments for forestry and field applications. The company designs and produces Bluetooth-enabled digital calipers (Digitech BT), ultrasonic and laser hypsometers/rangefinders (Vertex 5), inventory and log scaling devices (MD II 4.0), and transponder accessories (T4), with patented foldable-jaw technology on its flagship caliper. Its portfolio is supported by the Haglof Link mobile application (iOS/Android), the Haglof BLE Commander Windows application, and the Haglof Application Cloud (haglof.app) platform hosting firmware downloads and forthcoming cloud services such as Digitech Cloud and Pits & Piles 3D.

The business operates a multi-stream revenue model combining hardware sales (the dominant stream), software/cloud subscriptions, and professional training services. It sells directly through its own e-commerce storefront and through its US subsidiary Haglof Inc. (Madison, Mississippi), supplemented by a distribution partnership with Juniper Systems and presence at forestry trade fairs (Austrofoma, Elmia Wood). The Haglof Management Systems (HMS) software and associated training courses (Rotpost valuation, Intrångsvärdering, Karthantering) extend the offering into forest property valuation. The company employs approximately 17 staff and serves forestry professionals, timber/logging companies, forest landowners, and infrastructure maintenance firms across Europe and North America.

Name

Haglöf Sweden AB

Legal name

Haglöf Sweden AB

Website

https://haglofsweden.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

Haglöf Sweden AB, founded 1943 in Långsele, designs and manufactures Bluetooth-enabled calipers, hypsometers, and log scaling instruments for professional forestry measurement, complemented by mobile/cloud software and HMS valuation training courses.

Ownership category

akta.pro rank

Product category

Forestry Measurement Instruments

NAICS

Support Activities for Forestry (1153)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Forestry (800)

akta.pro primary industry

Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)

Keywords

• Forestry measurement instruments
• Electronic diameter calipers
• Hypsometers and rangefinders
• Field survey equipment
• Forest management software

Headquarters

HQ city

Långsele

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Measurement Instruments: Sale of professional forestry measurement instruments including calipers, rangefinders, hypsometers, survey equipment, and accessories.
2. Software and Cloud Services: Mobile apps (Haglof Link), Windows applications, firmware downloads, and cloud services such as Pits & Piles 3D and Digitech Cloud.
3. Professional Training Courses: Haglof Management Systems (HMS) training courses on Rotpostvärdering (stumpage valuation), Intrångsvärdering (trespass valuation), and Karthantering (map handling) held at company training facility in Långsele.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Haglöf Sweden AB develops and manufactures professional measurement instruments for forestry and field applications. Their product portfolio includes Bluetooth-enabled electronic diameter calipers (Digitech BT), ultrasonic/laser height and distance measuring devices (Vertex 5), and inventory/log scaling systems (MD II-4.0), complemented by the T4 transponder accessory. The offering is rounded out by supporting software including the Haglof Link mobile application for iOS/Android, the Haglof Application Cloud services platform, and the Haglof Management Systems (HMS) software for forest valuation and map handling, plus professional training courses delivered at the company's Långsele training facility.

Product overview

Haglöf Sweden AB develops and produces professional measurement products for forestry and field applications. The company offers a portfolio of hardware products including electronic calipers (Digitech BT), height/distance measuring devices (Vertex 5), and measurement systems (MD II-4.0), complemented by the T4 transponder accessory. Software offerings include the Haglof Link mobile app for iOS/Android, the Haglof Application Cloud platform for firmware and services, and the Haglof Management Systems (HMS) software for forest management. Products integrate with mobile devices via Bluetooth 4.0 and support both wireless real-time data transmission and local data storage.

Differentiator

Problem solved

Functional benefit

Brands

• Haglof Application Cloud: Cloud-based software platform for firmware downloads, Windows applications, mobile apps and cloud services including Pits & Piles 3D and Digitech Cloud.
• Haglof Management Systems (HMS)
• Haglof Link
• Digitech BT
• Vertex 5
• MD II

Products and services

• Digitech BT Electronic diameter caliper developed to communicate wirelessly on-line with mobile devices and existing field data collection systems via Bluetooth 4.0. Features patented foldable jaws, IP67 rating, local storage up to 50,000 data sets, and wireless transmission range up to 100 meters. Works with the Haglof Link mobile app for data management. Used by forestry professionals for tree diameter measurement in field surveys, cruising, inventories, and log scaling.
• Vertex 5 Height, distance, and angle measurer with 3D sensor and internal storage (up to 5,000 data sets). Measures heights up to 999 meters with 0.1m resolution and includes Bluetooth 4.0 connectivity. Designed as the forester's preferred instrument for precision measurements in dense vegetation and undergrowth.
• MD II - 4.0 Measurement device for inventory and log scaling. During inventory, tree species, diameter, and height can be recorded. For log scaling, additional parameters such as quality, identity, and bark measurement can be specified. Used by forestry professionals for timber inventory and log scaling operations.
• T4 Transponder Advanced transponder accessory that replaces the T3 and earlier transponder models. Equipped with six built-in LEDs for status indication, compatible with Vertex 5, Vertex Laser Geo, and DME instruments. Measures distance up to 30 meters with 0.01m resolution.
• Haglof Management Systems (HMS) Software system for forest management comprising three modules: Rotpostvärdering (stumpage valuation), Intrångsvärdering (trespass/encroachment valuation), and Karthantering (map handling). Professional training courses are offered at the company's facility in Långsele, Sweden, including one-day and two-day formats priced at 6,000 SEK and 10,000 SEK per participant respectively (excluding VAT).

Quantifiable outcome

• Digitech BT stores up to 50,000 data sets
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Juniper SystemscoreChannel Partner/ Reseller/ DistributorJuniper Systems serves as a distribution partner for Haglöf Sweden products, listed on the company's partners page as a key channel for making products available to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trimble: Trimble provides positioning, surveying, and forest measurement technologies including GNSS receivers, mobile mapping, and forestry asset management. It overlaps with Haglöf in forest inventory and field measurement but targets a higher-end enterprise segment with integrated software suites rather than handheld forestry instruments.
• Leica Geosystems: Leica Geosystems (part of Hexagon) is a global leader in precision measurement instruments, including laser rangefinders, hypsometers, and surveying equipment used in forestry and field applications. While broader in scope, Leica overlaps with Haglöf's Vertex 5 / Vertex Laser Geo product line in forestry measurement, but at higher price points and with a wider portfolio.
• Topcon Positioning: Topcon Positioning manufactures surveying, GNSS, and laser measurement instruments used across forestry, construction, and agriculture. It competes with Haglöf in the higher-accuracy surveying segment but serves a wider market with much larger scale and distribution.
• Bosch Professional (Measuring Tools): Bosch Professional offers a broad range of laser rangefinders, distance meters, and digital measurement tools used in construction and field applications. It competes indirectly with Haglöf's laser and ultrasonic rangefinders but is positioned as a multi-trade generalist rather than forestry specialist.

Others

• Stihl: Stihl is a global leader in chainsaws and forestry equipment, serving the same forestry customer base but in cutting and harvesting rather than measurement. Stihl is adjacent to Haglöf through its distribution overlap and shared professional forestry end users, but does not directly compete in instruments.
• Juniper Systems: Juniper Systems is a US-based manufacturer of rugged handheld field computers and data collectors used in forestry, surveying, and agriculture. It is both Haglöf's named distribution partner and an ecosystem participant whose rugged tablets serve as data collection endpoints for Haglöf instruments.

Direct peers

• Suunto: Suunto (part of Amer Sports) manufactures compasses, clinometers, and outdoor measurement devices used in forestry and field work. It competes with Haglöf's hypsometers, clinometers, and field measurement instruments among Nordic and European forestry professionals.
• Forestry Suppliers Inc. Forestry Suppliers is a long-established US catalog distributor of forestry measurement instruments including calipers, increment borers, hypsometers, and field tools. It serves the same North American forestry customer base as Haglöf via Haglof Inc. and competes for similar SKU sales in timber cruising and forest inventory workflows.
• Silva Sweden: Silva Sweden is a Swedish-based manufacturer of compasses, clinometers, and outdoor measurement instruments used in forestry, orienteering, and field applications. It directly overlaps Haglöf's product portfolio (clinometers, measurement devices) and target customer (Swedish and Scandinavian forestry professionals), competing head-to-head in the Nordic forestry measurement market.

Emerging players

• Riegl Laser Measurement Systems: Riegl specializes in LiDAR-based laser scanning and remote sensing used in forestry inventory, biomass measurement, and terrain mapping. While not a direct competitor to handheld instruments today, Riegl represents the emerging remote-sensing paradigm that could substitute for some traditional caliper and hypsometer workflows over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Haglofsweden
• Facebookfacebook.com/haglofsweden
• Instagraminstagram.com/haglofsweden
• LinkedInlinkedin.com/company/hagl%C3%B6f-sweden-ab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haglöf Sweden AB