Hague Quality Water of KC

What Hague Quality Water of KC does

Hague Quality Water of Kansas City Inc is a privately held, local water treatment services company headquartered at 711 N Lindenwood Dr, Olathe, Kansas. Founded in 1992 and operating with 11 employees, it sells, installs, and services water filtration, softening, and purification systems for residential and light commercial customers across the Kansas City metropolitan area — including Olathe, Overland Park, Lenexa, Shawnee, Leawood, Lee's Summit, Blue Springs, and a dozen other communities. Its branded product portfolio (Water Max, Reverse Osmosis, Homeguard, Hydroclean, Maximizer, Til Light Commercial) is complemented by in-house services covering water testing, softener repair, whole-home filtration, UV disinfection, and water heater installation and repair.

The underlying technology is conventional point-of-use and point-of-entry water treatment: reverse osmosis membranes with sub-micron pore size for dissolved solids and pathogen removal, ion exchange for hardness reduction, ultraviolet light for biological disinfection, and activated carbon for chlorine, VOC, and pesticide adsorption. No proprietary IP, patents, or software layer is disclosed; the differentiation rests on local field service execution rather than novel hardware.

The business model combines one-time equipment sales and installation with recurring maintenance, repair, and water-testing services, plus a financing program to lower upfront purchase friction. Go-to-market is sales-led and direct: field service technicians conduct free in-home water tests and quotes, supported by a website with location-specific SEO pages and a steady content/blog cadence. Customer acquisition relies on local service-area coverage, organic search, and word-of-mouth rather than paid advertising at scale. Revenue is not publicly disclosed.

Name

Hague Quality Water of KC

Legal name

Hague Quality Water of Kansas City Inc

Website

https://haguequalitywaterkc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Hague Quality Water of KC is a private, Olathe-based water treatment services company founded in 1992 that sells, installs, and services residential and light commercial filtration, softening, reverse osmosis, and UV systems across the Kansas City metropolitan area.

Ownership category

akta.pro rank

Product category

Water Treatment Services

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

Keywords

• Water treatment systems
• Water softening services
• Water filtration systems
• Reverse osmosis systems
• Residential water quality

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Water Treatment Equipment Sales and Installation: Sales and installation of water treatment systems including water softeners, reverse osmosis units, and whole-home filtration systems
2. Water Treatment Services: Professional water testing, installation, maintenance, and repair services for water quality systems
3. Water Softener Repair: Repair and maintenance services for existing water softening systems
4. Financing Programs: Affordable financing options offered to make water treatment services more accessible

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hague Quality Water of KC sells, installs, and services residential and light-commercial water treatment equipment, including water softeners, reverse osmosis units, whole-home filtration, UV purification systems, and water heaters. The company also performs professional water testing, maintenance, and repair for these systems across the Kansas City metropolitan area.

Product overview

Hague Quality Water of Kansas City Inc is a water treatment service company offering a portfolio of water quality products and services for residential and commercial customers. The product portfolio includes branded offerings such as Water Max, Reverse Osmosis, Homeguard, Hydroclean, Maximizer, and Til Light Commercial systems. These are complemented by a comprehensive suite of services including water softeners, water treatment, water softener repair, water testing, water filtration, UV water treatment systems, and water heater services. The company serves the greater Kansas City metropolitan area including Olathe, Overland Park, Bonner Springs, Independence, Leawood, Lenexa, Raytown, Grandview, Lee's Summit, Johnson County, Shawnee, and Blue Springs. Installation, maintenance, and repair services are provided for both whole-home and light commercial water quality systems.

Differentiator

Problem solved

Functional benefit

Brands

• Water Max: Water filtration product
• Reverse Osmosis
• Homeguard
• Hydroclean
• Maximizer
• Til Light Commercial
• Pura-Tech

Products and services

• Water Max A water filtration product offered by Hague Quality Water for improving water quality in homes.
• Reverse Osmosis A water purification product using a semipermeable membrane to remove up to 99% of dissolved salts, particles, colloids, organics, bacteria, and pyrogens.
• Homeguard A water treatment product designed for residential water quality improvement.
• Hydroclean A water treatment product offered for addressing water quality issues in homes.
• Maximizer A product designed to maximize water treatment efficiency and performance.
• Til Light Commercial A light commercial water treatment system for business applications.
• Water Softeners Water softening service that removes calcium and magnesium ions through ion exchange to transform hard water into soft water, preventing scale buildup and improving appliance efficiency.
• Water Treatment Comprehensive water treatment services that include filtration, purification, and conditioning to address various water quality issues including bacteria, viruses, heavy metals, and chemical contaminants.
• Water Softener Repair Repair services for existing water softener systems to maintain optimal performance.
• Water Testing Professional water quality testing services that analyze water for contaminants including bacteria, nitrates, lead, heavy metals, and other impurities using certified testing methods.
• Water Filtration Whole-home and point-of-use water filtration services offering activated carbon filters, sediment filters, and whole-house filtration to remove chlorine, VOCs, pesticides, sediment, and other contaminants.
• UV Water Treatment Systems Ultraviolet water purification systems and installation that use UV light to disinfect water by inactivating bacteria, viruses, and parasites without chemical additives.
• Water Heater Services Water heater repair, replacement, and installation services for homes and businesses.

Quantifiable outcome

• Water heaters affected by hard water can use up to 25% more energy than those operating with soft water

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Direct peers

• Kinetico: Water treatment equipment manufacturer with a non-electric, twin-tank systems approach sold through a dealer network for residential and light commercial applications. Overlaps with Hague's RO, softening, and filtration portfolio and service-led GTM.
• Culligan Water: Largest franchised water treatment company in North America, offering whole-home softening, filtration, and RO systems via local dealers with field service and installation. Operates the same local-dealer, sales-led model Hague uses in the KC metro, serving the same customer pain points (hard water, taste, contaminants).
• EcoWater Systems: National water treatment manufacturer and dealer network offering softeners, reverse osmosis, and filtration through independent local dealers. Directly comparable business model of selling/ installing residential water treatment systems with ongoing service.
• Rain Soft: Water treatment company offering home water softening, filtration, and drinking water systems via a local dealer network. Directly comparable dealer-based service model addressing the same residential hard-water and water-quality use cases.

Emerging players

• Home Master: Residential water filtration brand focused on reverse osmosis and whole-house systems, distributed online and through dealers. Comparable RO and whole-home filtration product overlap with Hague's portfolio.
• Aquasana: Whole-home and under-sink water filtration brand sold direct-to-consumer and through retailers. Competes with Hague on the same drinking-water and filtration use cases, but primarily via e-commerce rather than local field service.
• Pelican Water Systems: Whole-home and drinking water filtration systems sold direct and through dealers. Overlaps with Hague's filtration and softening product lines but emphasizes direct-to-consumer fulfillment alongside dealer-led installation.

Broad incumbents

• Pentair: Global water treatment and flow products company offering residential and commercial filtration, softening, and RO solutions. Competes with Hague across overlapping product categories and at the dealer/installer level.
• Watts Water Technologies: Broadly diversified water technology manufacturer selling treatment, filtration, and plumbing products through wholesale and dealer channels. Competes upstream in product categories Hague installs, serving some of the same residential and commercial customers.

Regional players

• Layne Water Solutions: Water services and treatment provider with strong presence in the Midwest and other regional U.S. markets. Relevant comparable for the installed-base service and maintenance model, albeit with a heavier industrial/civil orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hague-quality-water-of-kc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hague Quality Water of KC