Hải Linh
Hải Linh is a privately-held Vietnamese multi-category building materials distributor and retailer, founded in 2005 and headquartered in Hanoi, operating six-plus showrooms and a nationwide e-commerce platform that sells tiles, sanitary ware, construction chemicals, and home appliances to homeowners, contractors, and interior designers.
- Company typePrivate
- Founded2005
- HeadquartersHanoi, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hải Linh does
Hải Linh (legal name: Công ty TNHH Kinh Doanh Thương Mại Hải Linh) is a privately-held Vietnamese multi-category building materials distributor and retailer founded in 2005 and headquartered in Hanoi, registered with the Hanoi Department of Planning and Investment (business registration 0102255737). The company operates a hybrid omnichannel model combining a network of six-plus physical showrooms across Hanoi districts (Đường Láng, Vạn Phúc, Ngô Gia Tự, Cổ Linh, Hoài Đức) with a centralized warehouse and a nationwide e-commerce storefront at hailinh.com.vn. Three customer segments are addressed: individual homeowners undertaking renovation or new construction (primary, horizontal), contractors and builders sourcing materials for projects (primary, B2B), and interior design firms (secondary, B2B).
The product portfolio is organized into four core categories: ceramic and porcelain tiles (sourced from Vietnam, Spain, Italy, India, Malaysia, Indonesia, and China in sizes from 30x60cm up to 160x320cm), sanitary ware (toilets, sinks, bathtubs, shower systems from brands including Viglacera, INAX, JOMOO, Belli, TOTO, American Standard, Grohe, Hansgrohe, Caesar, Cotto, Duravit, and Kosco), construction chemicals (adhesives, grout, waterproofing, specialty mortars from Mykonos, Mapei, Weber, Sika, Quick-mix), and home appliances (water heaters, water pumps, induction cookers, ceiling fans, stainless steel sinks from Hitachi, Ariston, Belli, Moen, Gorlde, Tiger, and others). Revenue is generated primarily through one-time per-unit product sales with promotional discounts reaching up to 48 percent. The go-to-market motion combines showroom-based in-person consultation, dedicated sales hotlines (0969.58.77.55 and 0911.00.90.89), a customer service desk (1900.599.828), and an active digital presence across Zalo OA, YouTube, TikTok (@congtyhailinh), and Facebook (hailinhgroup.com.vn). The company has not disclosed any external funding rounds, is founder-owned, and shows no evidence of institutional or venture capital backing in the available data.
Hải Linh firmographics
Firmographics- Name
- Hải Linh
- Legal name
- Công ty TNHH Kinh Doanh Thương Mại Hải Linh
- Website
- https://hailinh.com.vn
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hải Linh is a privately-held Vietnamese multi-category building materials distributor and retailer, founded in 2005 and headquartered in Hanoi, operating six-plus showrooms and a nationwide e-commerce platform that sells tiles, sanitary ware, construction chemicals, and home appliances to homeowners, contractors, and interior designers.
- Ownership category
- akta.pro rank
Hải Linh industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Other Building Material Dealers (44418), Building Material and Garden Equipment and Supplies Dealers (444), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where Hải Linh is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices6 records
Markets served
Hải Linh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Tiles and Ceramics: Revenue generated from selling ceramic tiles in various sizes (60x60, 80x80, 90x90, 100x100, 60x120, 120x120, 160x320) and materials (Porcelain, Granite). Products sourced from multiple countries including Vietnam, Spain, Italy, India, Malaysia, and Indonesia. One-time transaction model with per-unit pricing.
- Product Sales - Sanitary Ware: Revenue from selling bathroom fixtures including toilets, sinks, bathtubs, shower systems, mirrors, and bathroom accessories. Brands include INAX, Viglacera, JOMOO, Belli, TOTO, American Standard, Caesar, Cotto, Grohe, Duravit, and Hansgrohe. One-time purchase model.
- Product Sales - Construction Chemicals: Revenue from adhesive products, grout, waterproofing solutions, specialty mortars, and polishing materials. Brands include Mykonos, Mapei, Webber, Sika, and Quick-mix. Supplementary sales to tile installation projects.
- Product Sales - Household Appliances: Revenue from water heaters, kitchen sinks, induction cookers, ceiling fans, and water pumps. Brands include Belli, Archi, Grohe, DK, Canzy, JOMOO, Hans, Kottmann, Heizen, Moen, Gorlde, Hitachi, Tomasun, Tiger.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products priced per box/square meter with volume discounts available |
| Unit Pricing | Pay-as-you-go | Sanitary ware products priced per unit with promotional discounts |
| Unit Pricing | Pay-as-you-go | Construction chemicals priced per unit with quantity discounts |
| Unit Pricing | Pay-as-you-go | Household appliances priced per unit with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hải Linh product offering
Product offeringCore offering
Hải Linh distributes and retails branded building materials in Vietnam, primarily ceramic and porcelain tiles (sizes 15x90 to 160x320 cm), sanitary ware (toilets, sinks, bathtubs, faucets, accessories), construction chemicals (tile adhesives, grout, waterproofing, mortars), and home appliances (water heaters, water pumps, kitchen sinks, induction cookers, ceiling fans). Products are sourced from over 20 domestic and international brands and sold through a network of Hanoi showrooms, a central warehouse, and an own e-commerce site serving customers nationwide.
Product overview
Hải Linh is a multi-category building materials retailer and distributor operating a network of physical showrooms in Hanoi alongside an e-commerce platform. The core offering consists of ceramic and porcelain tiles (with sub-brands and country-of-origin categories), sanitary ware (toilets, sinks, bathtubs, accessories), construction chemicals (tile adhesives, grout, waterproofing, mortars), and home appliances (water heaters, pumps, sinks). The company positions itself as a distributor of branded products (Viglacera, Eurotile, Taicera, Mykonos, INAX, TOTO, JOMOO, Belli, American Standard, Grohe, Hitachi, and others) with a 20-year track record. The product portfolio is organized into four main categories: Gạch ốp lát (tiles), Thiết bị vệ sinh (sanitary ware), Hoá chất xây dựng (construction chemicals), and Đồ gia dụng (home appliances), all supported by the showroom network and nationwide delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Hải Linh Group: Corporate brand identity used on social media platforms such as Facebook (hailinhgroup.com.vn).
Products and services
- Ceramic and Porcelain Tiles (Gạch ốp lát) Flooring and wall ceramic/porcelain tiles for residential and commercial construction, offered in multiple sizes, surfaces, and country-of-origin categories (including Big Slab, Mykonos, Spanish, Italian, Indian, Chinese, Malaysian, Mosaic, CNC, and stone-look tiles) from brands such as Viglacera, Đồng Tâm, Eurotile, Mykonos, Taicera, INAX, and Prime. Priced per box or per square meter with volume discounts available.
- Sanitary Ware (Thiết bị vệ sinh) Bathroom fixtures including one-piece, two-piece, and smart toilets (with bidet functions, heated seats, and remote controls), sinks, bathtubs, mirrors, bidets, shower systems, and bathroom accessories from brands including INAX, Viglacera, JOMOO, Belli, TOTO, American Standard, Kosco, Caesar, Cotto, Grohe, Duravit, and Hansgrohe. Priced per unit with promotional discounts.
- Construction Chemicals (Hoá chất phụ gia xây dựng) Tile adhesives, grout, waterproofing solutions, specialty mortars, binders, and polishing compounds from brands including Mykonos, Mapei, Webber, Asia Star, Sika, and Quick-mix. Sold to ensure correct installation of tiles purchased from the same supplier, priced per unit with quantity discounts.
- Home Appliances (Đồ gia dụng) Water heaters, water pumps and pressure boosters, stainless steel kitchen sinks (with nano coating options), stainless steel and plastic water tanks, induction cookers, and ceiling fans from brands including Hitachi, Ariston, Belli, Archi, Grohe, DK, Canzy, JOMOO, Hans, Kottmann, Heizen, Moen, Gorlde, Tiger, and Tomasun. Priced per unit with promotional discounts.
Quantifiable outcome
- Discounts up to 48% on selected products during promotional campaigns
- +1 more outcomes
Companies that use Hải Linh
Customer profileSegments3 records
Ideal customer profiles2 records
Hải Linh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hải Linh partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- ViglaceracoreViglacera is a major Vietnamese ceramic tile and sanitary ware brand distributed by Hải Linh through its showroom network and online platform. Products include tiles in various sizes and finishes, toilet bowls, and bathroom fixtures.
- INAXcoreINAX is a Japanese sanitary ware brand distributed by Hải Linh. Products include smart toilets, one-piece toilets, and bathroom fixtures with advanced technology features.
- JOMOOcoreJOMOO is a Chinese sanitary ware brand distributed by Hải Linh. Products include kitchen sinks, faucets, and bathroom fixtures with competitive pricing.
- BellicoreBelli is a sanitary ware and kitchen appliance brand distributed by Hải Linh. Products include stainless steel kitchen sinks with nano coating, bathroom fixtures, and household appliances.
- EurotilecoreEurotile is a tile brand distributed by Hải Linh offering large-format porcelain tiles (60x120cm, 45x90cm) with European-inspired designs. Products feature Random Face technology and various surface finishes.
- TOTOcoreTOTO is a Japanese premium sanitary ware brand distributed by Hải Linh. Products include high-end toilets, washlets, and bathroom fixtures known for quality and innovation.
- American StandardmajorAmerican Standard is an international sanitary ware brand distributed by Hải Linh offering bathroom fixtures with American design aesthetics and quality standards.
- GrohemajorGrohe is a German premium faucet and bathroom fixtures brand distributed by Hải Linh. Products feature German engineering quality and modern design.
- HansgrohemajorHansgrohe is a German premium bathroom fixtures brand distributed by Hải Linh. Products include showers, faucets, and accessories with focus on water efficiency and design.
- HitachiHitachi is a Japanese appliances brand distributed by Hải Linh. Products include water pumps, pressure boosters, and household appliances with Japanese quality standards.
- MykonoscoreMykonos is a tile and construction chemical brand distributed by Hải Linh. Products include porcelain tiles and tile adhesives with Greek-inspired branding and quality formulations.
- MapeimajorMapei is an Italian construction chemical brand distributed by Hải Linh. Products include tile adhesives, grouts, and waterproofing solutions known globally for quality.
- SikamajorSika is a Swiss construction chemical brand distributed by Hải Linh. Products include waterproofing solutions and specialty construction chemicals.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hải Linh competitors and assessment
Company assessmentDirect peers
- Mekong Home: Mekong Home is a Vietnamese home furnishings and building materials retailer with showrooms across Vietnam, focusing on tiles, sanitary ware, and home finishing products. Directly comparable in product mix and target customer segments (homeowners, contractors, designers).
- An Cuong Wood Working Joint Stock Company: An Cuong is a major Vietnamese manufacturer and distributor of wood-based panels, doors, and interior building materials with nationwide showrooms. Similar one-stop-shop model for interior finishing materials serving homeowners, contractors, and developers.
- Viglacera: Viglacera is Vietnam's largest domestic manufacturer of ceramic tiles and sanitary ware, with its own nationwide distribution and showroom network. It is both a Hải Linh supplier and a direct competitor in tiles/sanitary ware retail, making it the most directly comparable peer.
- Hoa Sen Group: Hoa Sen Group is a leading Vietnamese building materials manufacturer and retailer (steel, roofing, building products) with an extensive nationwide distribution network. Comparable multi-category building materials distribution model targeting contractors and developers.
Broad incumbents
- Taicera Vietnam: Taicera is a major Vietnamese ceramic tile manufacturer with its own brand stores and distribution network. Comparable as both a tile supplier to Hải Linh and a direct competitor in branded tile retail across Vietnam.
- Saint-Gobain Vietnam: Saint-Gobain operates in Vietnam with brands including Weber (construction chemicals, also distributed by Hải Linh) and Gyproc (drywall systems). Comparable as a broad building materials incumbent with multi-brand distribution and direct-to-contractor sales motions.
- Đồng Tâm Group: Đồng Tâm is one of Vietnam's largest ceramic tile and sanitary ware manufacturers, with both branded retail and wholesale distribution. Overlaps with Hải Linh in tiles, sanitary ware, and B2B project supply.
Others
- Mapei Vietnam: Mapei is an Italian global construction chemicals manufacturer with direct distribution in Vietnam. Mapei's products are distributed by Hải Linh but Mapei also serves contractors directly, representing a partial supplier/distributor overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hải Linh social profiles
Digital presenceHải Linh compliance and trust
Trust signalCompliance1 record
Hải Linh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hải Linh leadership team
Management profileNumber of profiles
Hải Linh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hải Linh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hải Linh
What does Hải Linh do?
Hải Linh distributes and retails branded building materials in Vietnam, primarily ceramic and porcelain tiles (sizes 15x90 to 160x320 cm), sanitary ware (toilets, sinks, bathtubs, faucets, accessories), construction chemicals (tile adhesives, grout, waterproofing, mortars), and home appliances (water heaters, water pumps, kitchen sinks, induction cookers, ceiling fans). Products are sourced from over 20 domestic and international brands and sold through a network of Hanoi showrooms, a central warehouse, and an own e-commerce site serving customers nationwide.
Is Hải Linh a public or private company?
Hải Linh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hải Linh founded?
Hải Linh was founded in 2005. It employs 1 to 10 people.
Where is Hải Linh based?
Hải Linh is headquartered in Hanoi, Vietnam, in the Asia region.
How does Hải Linh make money?
Four revenue lines are on record. Product Sales - Tiles and Ceramics are the primary driver. The others are product Sales - Sanitary Ware, product Sales - Construction Chemicals and product Sales - Household Appliances.
Who are Hải Linh's main competitors?
Direct peers on record are Mekong Home, An Cuong Wood Working Joint Stock Company, Viglacera and Hoa Sen Group. Broad incumbents are Taicera Vietnam, Saint-Gobain Vietnam and Đồng Tâm Group. Mapei Vietnam is listed as an others.
Does Hải Linh have an API?
No public API is recorded for Hải Linh.
What industry is Hải Linh in?
Hải Linh's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks). Its NAICS code is 44418 and its SIC code is 5099.