Hakuba Hospitality Group

What Hakuba Hospitality Group does

Hakuba Hospitality Group (HHG) is a privately held Japanese hospitality operator founded in 2012 and headquartered in Hakuba Village, Nagano Prefecture, Japan. The company runs an integrated hospitality ecosystem spanning hotels, apartments, chalets, and 15+ owned-and-operated restaurants and bars across Hakuba Valley, supported by a 24/7 multilingual WhatsApp concierge and an owned shuttle fleet. Accommodation is structured in three tiers — luxury properties (THE HAPPO Hotel, Hotel La Neige, ROKA Apartments), boutique hotels (evo Hotel Hakuba), and mid-range studios and chalets (Mizuho, Kado, Happo, Phoenix) — anchored by the curated Live Up Hakuba sub-brand. Operations run year-round, with a Snow Season (December–March) driven by skiing across 10 Hakuba Valley resorts and a Green Season (April–October) built around mountain biking, hiking, golf, paragliding, and a programmed events calendar that includes the Hakuba International Music Festival, BMW Motorrad Days Japan, and comedy festivals.

Name

Hakuba Hospitality Group

Legal name

Hakuba Hospitality Group, Inc.

Website

https://hakubahospitalitygroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hakuba Hospitality Group is a privately held Japanese operator running an integrated hospitality ecosystem in Hakuba Valley — hotels, chalets, apartments, 15+ restaurants, and concierge services — serving international and domestic luxury, family, and adventure travelers year-round.

Ownership category

akta.pro rank

Product category

Boutique Hospitality & Resort Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Luxury mountain hospitality
• Ski resort accommodation
• Restaurant and bar portfolio
• Concierge and shuttle services
• Year-round resort experiences

Headquarters

HQ city

Hakuba Village, Nagano Prefecture

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Revenue from hotel rooms, apartments, and chalet rentals across multiple properties in Hakuba Valley including THE HAPPO Hotel, ROKA Apartments, Happo Apartments, Mizuho Studios, Kado Apartments, Hotel La Neige, and evo Hotel Hakuba. Properties range from budget-friendly options to ultra-luxury ski-in/ski-out accommodations.
2. Food & Beverage: Revenue from 15+ owned and operated restaurants and bars including fine dining (SÈVE, Sushi Sakai), casual dining (Blizzard, The Rabbit Hole, gio's, Tori Co.), bars (Frank's Bar, No.898, Hakuba Après, The Clubhouse), and specialty (Berliner Bakery). Operates year-round with seasonal menu adjustments.
3. Concierge & Transportation Services: Paid services including Nagano Station transfers (taxi bookings at approximately ¥20,000 one-way), private shuttle services, restaurant shuttles, and various concierge arrangements. Free shuttle services provided to HHG restaurant guests.
4. Experiences & Activities: Revenue from facilitating adventure activities including ski lessons, equipment rentals, snow mobile tours, sake brewery tours, and partner activity bookings. Commissions from third-party operators like Evergreen Outdoor Center and Lion Adventure.
5. Event Management: Revenue from events hosted at HHG properties including comedy festivals, concerts, and corporate events. Comedy shows charge ¥2,000-3,000 per person with food and beverage sales at venue restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hakuba Hospitality Group operates an integrated hospitality ecosystem in Hakuba Valley, Nagano Prefecture, Japan. Its portfolio includes luxury hotels (THE HAPPO Hotel, Hotel La Neige, evo Hotel Hakuba), premium chalets, and self-contained apartments, complemented by 16+ owned-and-operated restaurants and bars. A 24/7 multilingual WhatsApp concierge team coordinates guest accommodations, dining, transportation (including shuttle services), and seasonal experiences (skiing in winter; mountain biking, hiking, rafting, golf in green season), all under the curated Live Up Hakuba premium sub-brand.

Product overview

Hakuba Hospitality Group (HHG) operates a multi-brand hospitality ecosystem in Hakuba Valley, Nagano, Japan. The portfolio consists of three accommodation tiers: Hotels (luxury properties near Olympic Happo-One resort), Chalets (premium private ski-in/ski-out rentals), and Apartments (self-contained options including Mizuho Studios, Kado, ROKA, and Happo). This is complemented by 16+ restaurant and bar outlets spanning Italian fine dining (SÈVE, gio's), Japanese (Sushi Sakai, Tori Co.), Western (The Rabbit Hole, Blizzard), and specialty venues (No.898 whisky bar, Berliner Bakery). Core services include year-round Concierge Services supporting accommodation and activities, seasonal Experiences (ski/snowboard in winter; mountain biking, rafting, hiking in summer), and the branded Live Up Hakuba sub-collection of premium properties. Seasonal operations divide into Snow Season (December–March) and Green Season (April–October), with featured multi-day stay packages and shuttle/transport services completing the offering.

Differentiator

Problem solved

Functional benefit

Brands

• The HAPPO Hotel: Flagship hotel property in Happo Village
• Hotel La Neige
• evo Hotel Hakuba
• Live Up Hakuba
• Phoenix
• ROKA
• Phoenix One
• One Happo
• AMO54
• Wadano Woods
• Mizuho
• Rochalie
• Credence
• Solar
• The Castle
• Wadano Hill
• Wagaya
• Cocoon
• Boots Off

Products and services

• Hotel Accommodations (THE HAPPO Hotel, Hotel La Neige, evo Hotel Hakuba) Luxury and boutique hotel accommodations in Hakuba Valley, including THE HAPPO Hotel (flagship with ski concierge and restaurant shuttle), Hotel La Neige (French-influenced boutique luxury with Aesop amenities, Marshall speakers, signature breakfast, ski butler), and evo Hotel Hakuba (27 modern Western rooms from singles to family suites with continental breakfast, private onsen, and cafe/bar). Targeted at affluent travelers, families, and winter sports enthusiasts seeking premium stays near Happo-One and other ski resorts.
• Chalet Rentals Premium private chalet rentals across Hakuba Valley offering ski-in/ski-out access, self-contained amenities, and built-in or rentable BBQ setups. Properties include Phoenix (2BR & 3BR), Phoenix One, One Happo, AMO54, Wadano Woods, Mizuho, Rochalie, Credence, Solar, The Castle, Wadano Hill, Wagaya, Cocoon, and Boots Off. Targeted at families, groups, and luxury travelers seeking private mountain accommodations.
• Apartment Rentals (ROKA, Happo, Mizuho Studios, Kado) Self-contained apartment accommodations ranging from mid-range to luxury, including ROKA Apartments (2-bedroom luxury, ski-in/ski-out, kitchen, floor heating, balconies, mountain views), Happo Apartments (100-170 sqm, 3-4 bedroom), Mizuho Studios (500m from slopes with kitchen, smart TV, laundry), and Kado Apartments (studios, premium studios, and 2BR units near the Olympic sign). Complimentary restaurant shuttles are included. Targeted at families, groups, and travelers seeking apartment-style lodging with kitchen facilities.
• Restaurant and Bar Portfolio (16+ venues including SÈVE, Mimi's, Sushi Sakai, gio's, Blizzard, Tori Co., Berliner Bakery, Frank's Bar, No.898, Hakuba Après, The Clubhouse, The Rabbit Hole, The Meat Library, Marillen, The evo Hotel Bar) Owned and operated collection of 16+ restaurants and bars spanning fine dining (SÈVE, Sushi Sakai omakase, Mimi's Italian ranked #1 in Hakuba), casual dining (Blizzard wood-fired pizza, gio's Italian, Tori Co. yakitori, The Rabbit Hole brunch/burgers, Marillen Bavarian), bars (Frank's Bar, No.898 exclusive lounge, Hakuba Après on-snow party), specialty (Berliner Bakery, The Meat Library charcuterie, The Clubhouse cafe/bar, The evo Hotel Bar). Targeted at guests, Hakuba Valley visitors, and local diners.
• Concierge Services (24/7 multilingual WhatsApp concierge) Comprehensive concierge services coordinating accommodation bookings, restaurant reservations, transportation, and local recommendations in English, Japanese, and Chinese via 24/7 WhatsApp. Includes babysitting (Hakuba Babysitting, Mommy Smile), massage, BBQ rentals, car rental arrangements, private adventure tours, and coordination with vetted local partners. Targeted at all HHG guests staying in any portfolio property.
• Winter Experiences (Ski Concierge, Lessons, Equipment Rentals, Snowmobile Tours, Snow Monkey Tours, Cross-Country Skiing, Paragliding, Onsen, Shopping) Seasonal winter activities and experiences including ski concierge services, ski lessons (Hakuba Ski Concierge), equipment rentals (Rhythm Japan), snowmobile tours, snow monkey tours, cross-country skiing (Hakuba Snow Harp meet), paragliding, onsen access, and shopping. Targeted at winter sports enthusiasts, families, and adventure travelers during the December-March Snow Season.
• Green Season Experiences (Mountain Biking at Iwatake, Paragliding, Rafting, Canyoning, Mountain Carts, Mini Train Park, Hiking, Golf, Adventure Tours) Seasonal green-season activities including mountain biking at Iwatake (MTB), paragliding, rafting, canyoning, mountain carts (¥2,000 per ride including helmet and gear on a 2km course from Iwatake Resort summit at 1,289m elevation), mini train park, hiking, golf (Hinatayama Kogen, Itoigawa Country Club, Tsugaike Driving Range), and adventure tours with Evergreen Outdoor Center and Lion Adventure. Targeted at active travelers and families during the April-October Green Season.
• Shuttle and Transportation Services Transportation services including Nagano Station taxi transfers (standard taxi up to 4 passengers ~¥20,000 one-way, large taxi up to 6 passengers ~¥30,000 one-way), Hakuba Station transfers, complimentary restaurant shuttles for HHG guests to all HHG restaurants, and private transfers via TokudAw (English-speaking drivers, high-end vehicles). Free shuttle for 2+ night HHG guests to golf courses. Targeted at all guests arriving in or moving through the Hakuba Valley.

Quantifiable outcome

• Mimi's Restaurant & Bar ranked #1 in Hakuba
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Cathay PacificcoreGTM or Marketing PartnerMiles-earning partnership allowing HHG guests to earn Cathay Pacific Asia Miles on stays and dining. Members can redeem miles for HHG experiences and accommodations. Partnership targets affluent international travelers in Hong Kong and Asia Pacific markets.
• Evergreen Outdoor CentercoreStrategic or Co-development PartnerHakuba's largest international outdoor center providing adventure activities including hiking, mountain biking, lake tours (SUP, canoe, kayak), rafting, canyoning, and climbing. Certified professional guides with expertise in all Hakuba adventures. Primary partner for adventure tour bookings through HHG concierge.
• Rhythm JapancoreChannel Partner/ Reseller/ DistributorPrimary equipment rental partner offering ski, snowboard, and bike rentals with concierge pickup service from HHG properties. Provides fitting and gear collection services for HHG guests. Located at THE HAPPO plaza.
• Lion AdventurecoreChannel Partner/ Reseller/ DistributorAdventure activity operator providing snow mobile tours, SUP, kayaking, and other outdoor activities. Full snow gear, helmets, and guide support included. Activities available late December through March for snow season, summer activities also offered.
• Snow PeakminorChannel Partner/ Reseller/ DistributorJapanese outdoor gear brand with Land Station facility in Hakuba designed by architect Kengo Kuma. Shopping destination for outdoor equipment and apparel near HHG properties.
• TokudAw Inc.minorChannel Partner/ Reseller/ DistributorPrivate shuttle service from Tokyo to Hakuba with English-speaking drivers and high-end vehicles. Fully customized transfers for families, groups, or travelers seeking direct service with personal touch.
• Hakuba BabysittingminorChannel Partner/ Reseller/ DistributorCustomized babysitting service with packages ranging from 3-hour to full-day sessions. Multilingual caregivers provide engaging, interactive experiences for children at guest villas or hotels.
• Mommy SmileminorChannel Partner/ Reseller/ DistributorPremium childcare service for families with infants and young children. Year-round service ensuring children are well cared for while parents enjoy slopes or explore the area.
• Hakuba Ski ConciergecoreChannel Partner/ Reseller/ DistributorBilingual ski instructors with certified credentials. Part of recommended ski school network alongside Hakuba Snow Sports and Evergreen. Pre-booking essential due to limited availability.
• Car Rental Partners (Kibeje, Hakuba Car Rental, Windy, Freedom)minorChannel Partner/ Reseller/ DistributorFour recommended rental companies providing vehicles with/without ski racks and snow tires. Services include delivery and pickup at accommodation. Range from compact to premium vehicles, SUVs, and mini-vans.
• Kyowa Wing Hakuba (Wing 21)minorStrategic or Co-development PartnerConcert venue for Hakuba International Music Festival. Approximately 10-minute walk from Hakuba Station. HHG promotes festival events and books performers at this cultural venue.
• RoombosscoreTechnology or IntegrationBooking portal platform hosting HHG's online reservation system. Handles accommodation bookings, availability management, and payment processing for direct website reservations.
• SquarecoreTechnology or IntegrationE-commerce platform for HHG's online shop and restaurant delivery services including Blizzard pizza delivery. Handles payment processing and order management.
• WordPresscoreTechnology or IntegrationWebsite platform hosting hakubahospitalitygroup.com and all multilingual content. Provides content management, SEO optimization, and visitor analytics.
• Hakuba Valley (10 Resorts)coreStrategic or Co-development PartnerHHG promotes Hakuba Valley Lift Pass providing access to all 10 resorts. Free inter-resort shuttle service included with pass. Resorts include Happo-One, Iwatake, Tsugaike, Goryu,47, Kashabare, Norikura, Jiigatake, Cort Bleng, and Minekata.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hoshino Resorts: Hoshino Resorts is Japan's leading integrated resort operator with multiple tiers of accommodation, owned F&B venues, and curated experience programming across ski and non-ski destinations (Hoshinoya, Niseko Village). Highly comparable business model and philosophy to HHG's integrated hospitality ecosystem.
• Sierra Resort Hakuba (Hotel & Resorts JTB): A long-established full-service hotel operator in Hakuba Valley managed by JTB's hotel division. Same destination competitor offering accommodation, F&B, and ski packages overlapping with HHG's mid-to-upper tier portfolio.
• The Ritz-Carlton, Hakuba: The Ritz-Carlton opened a property in Hakuba Valley directly competing with HHG for affluent international ski travelers. Same destination, overlapping luxury positioning, and competing for the same premium guest segment.
• Hilton Niseko Village: International branded ski resort hotel in Niseko offering premium accommodation, dining, and ski packages. Comparable branded upscale ski-resort operator targeting international travelers in Japan.
• Hakuba Goryu / 47 Ski Resort Lodging: Ski-in/ski-out lodging operators at Hakuba's Goryu/47 resorts offering on-mountain hotels and apartments. Comparable same-valley lodging model serving similar ski-in/ski-out demand.
• Park Hyatt Niseko: Luxury ski-in/ski-out hotel in Niseko (Hokkaido) targeting affluent international travelers with branded amenities and concierge services. Comparable premium Japanese ski resort operator serving a similar customer base.
• Hakuba Tokyu Hotel: Tokyu Group's flagship Hakuba Valley hotel offering ski-in/ski-out access and resort amenities. Direct same-destination competitor with overlapping mid-to-premium positioning and group-level scale advantages.

Regional players

• Niseko Village (Hoshino Resorts): Integrated ski resort destination in Hokkaido (operated by Hoshino Resorts) offering hotels, restaurants, and curated experience programming. Highly comparable business model and ecosystem, but in a different Japanese ski region.

Broad incumbents

• Seibu Prince Hotels: One of Japan's largest hotel groups operating multiple ski resort properties, including Prince Hotels in Hakuba and other Japanese mountain destinations. Broader portfolio than HHG but competes directly for ski-resort guests.
• Tokyu Hotels & Resorts: Major Japanese hotel and resort group operating city hotels and resort properties including ski destinations. Competes with HHG in the Japanese leisure/resort segment while operating a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hakubahospitalitygroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hakuba Hospitality Group