Humphreys Half Moon Inn

What Humphreys Half Moon Inn does

Humphreys Half Moon Inn is a waterfront hotel resort located at 2303 Shelter Island Drive in San Diego, California, operating as part of the privately held Bartell Hotels group alongside The Dana on Mission Bay and Pacific Terrace Hotel. The property offers guest accommodations ranging from Standard Non View rooms (310 sq ft) to the Grand Marina Suite (1,050 sq ft), plus ADA-compliant accessible rooms, supported by an outdoor heated pool, fitness center, complimentary bicycle rentals, massage services, and free high-speed WiFi. On-site amenities include the Half Moon Pass ($20/night mandatory amenity package), a 24/7 lobby pantry, and a private marina (Half Moon Marina) accommodating boats up to 80 feet with monthly slip rates of $20.50-$30.00 per foot.

The property's revenue model spans six distinct streams: hotel room accommodations (the core), food and beverage operations (Humphreys SoCAL Dining & Music waterfront restaurant, Humphreys Backstage LIVE lounge, and Oasis Pool Bar & Bites), marina services (long-term slip rentals and guest moorage), ticketed outdoor concerts via Humphreys Concerts by the Bay (distributed through Ticketmaster), event space rental (10,000+ sq ft of indoor/outdoor waterfront space for weddings, banquets, and corporate meetings), and packaged offerings (Sweet Suite Deal, SeaWorld/Zoo bundles, military/senior/AAA discounts). Distribution is primarily direct-to-consumer via the Windsurfer CRS booking engine on halfmooninn.com, an 800-number central reservation line, a dedicated group sales department, and the multi-property Relax & Enjoy Rewards Club loyalty program. Marketing leverages Instagram (1,147 followers), email, a San Diego-focused blog, and event-driven campaigns tied to concerts and local attractions.

The target customer base is a hybrid of leisure travelers (primary), business travelers requiring meeting space and proximity to San Diego International Airport (3 miles), group bookings of 5+ rooms, and celebration event clients (weddings, anniversaries). Strategic partnerships with Ticketmaster, SeaWorld, San Diego Zoo, Next Level Sailing, the Port of San Diego, and Chargerback extend the offering beyond the property. Revenue is not publicly disclosed; the company is a private operating subsidiary within Bartell Hotels with no external funding history, no patents, no certifications, and no AI/ML capabilities evidenced in the available materials.

Name

Humphreys Half Moon Inn

Legal name

Humphreys Half Moon Inn

Website

https://halfmooninn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Humphreys Half Moon Inn is a privately held waterfront hotel resort on Shelter Island in San Diego, owned by Bartell Hotels, offering rooms and suites, three dining venues, a private marina, an outdoor concert venue, and event space for leisure travelers, business guests, and group bookings.

Ownership category

akta.pro rank

Product category

Resort Hotels and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Waterfront hotel resort
• Hotel accommodations
• Marina slip rentals
• Live music venue
• Wedding and event spaces

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Room Accommodations: Primary revenue from guest room rentals including Standard Non View, Tropical View, Water View rooms; Junior Suites; Oversized Garden/Marina View Suites; Grand Marina Suites; and Accessible rooms. Room rates vary by season and room type.
2. Food & Beverage Operations: Revenue from Humphreys SoCAL Dining & Music waterfront restaurant (breakfast and dinner), Humphreys Backstage LIVE lounge, and Oasis Pool Bar & Bites seasonal poolside bar. Includes coastal California cuisine, craft cocktails, and live entertainment.
3. Marina Services: Half Moon Marina generates revenue from long-term slip rentals (monthly rates from $20.50-$30.00 per ft.), guest moorage ($3.25-$5.25 per ft. per day), and associated amenities including water/electric hookups, laundry, and restaurant discounts.
4. Vacation Packages & Add-ons: Specialty packages including Sweet Suite Deal (4th night free), SeaWorld/Zoo ticket packages, romantic getaway packages, military/senior discounts, and add-on experiences like massages and dining credits.
5. Concerts & Live Entertainment: Ticketed outdoor concert events through Ticketmaster. Humphreys Concerts by the Bay features nationally touring acts in waterfront outdoor venue. Package deals combine concert tickets with hotel stays and dinner.
6. Event Space Rental: Meetings, weddings, banquets, and special events utilizing 10,000+ sq. ft. of indoor/outdoor waterfront event space including marina ballroom, outdoor lawn, and various meeting rooms.
7. Resort Fees & Amenities: Mandatory Half Moon Pass fee ($20/day) and parking ($25/night). Additional revenue from massage services, air mattress rentals ($35/night), and extended stay arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Humphreys Half Moon Inn is a waterfront hotel resort on Shelter Island in San Diego offering guest rooms and suites, on-site dining, live entertainment, a private marina, and event spaces. The property bundles accommodations with amenities through the mandatory Half Moon Pass ($20/night) and operates sister outlets including Humphreys SoCAL Dining & Music, Humphreys Backstage LIVE, Oasis Pool Bar & Bites, and Humphreys Concerts by the Bay.

Product overview

Humphreys Half Moon Inn is a waterfront hotel resort on Shelter Island in San Diego offering a unified hospitality experience. The core offering includes guest accommodations ranging from standard rooms to spacious suites, supported by resort amenities (pool, fitness center, marina). On-site dining and entertainment products include Humphreys SoCAL Dining & Music (waterfront restaurant), Humphreys Backstage LIVE (live music lounge), and Humphreys Concerts by the Bay (outdoor concert venue). Additional offerings include the Oasis Pool Bar & Bites, Half Moon Marina for boat slips, and Half Moon Pass amenity package. The property also features meeting and event spaces (10,000+ sq ft) for corporate events and weddings. A loyalty program (Relax & Enjoy Rewards Club) and various vacation packages enhance the guest experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Humphreys Half Moon Inn Hotel Waterfront hotel on Shelter Island in San Diego offering guest rooms, suites, accessible accommodations, an outdoor pool, marina access, dining, and live entertainment for leisure and business travelers.
• Guest Rooms Contemporary guest rooms (310-375 sq ft) with tropical décor including Standard Non View, Tropical View, and Water View rooms offering 55" HD TVs and DirecTV for individual and family travelers.
• Suites and Junior Suites Spacious suites ranging from 450 sq ft Junior Suites to a 1,050 sq ft Grand Marina Suite, many with full or partial kitchens, sofa sleepers, and private balconies for extended-stay and group travelers.
• Accessible Rooms ADA-compliant rooms and suites with mobility and hearing accessibility features including roll-in showers, lowered bathtubs, and widened doorways for guests with accessibility needs.
• Humphreys SoCAL Dining & Music On-site waterfront restaurant serving coastal California cuisine, craft cocktails, local craft beer, and an extensive wine list with marina views for breakfast and dinner service.
• Humphreys Backstage LIVE Intimate live music lounge featuring nightly entertainment by SoCal dance, R&B, and jazz bands, craft cocktails, and waterfront views for hotel guests and walk-in visitors.
• Oasis Pool Bar & Bites Seasonal poolside bar serving craft cocktails, coastal California cuisine, and light bites from 12pm-8pm, weather permitting, for hotel guests and pool users.
• Humphreys Concerts by the Bay Outdoor waterfront concert venue on Shelter Island presenting nationally touring acts with views of Point Loma and San Diego Bay, with tickets sold via Ticketmaster and on-site box office.
• Half Moon Marina Private marina on San Diego Bay offering monthly slip rentals and daily guest moorage for vessels up to 80 feet, with water and electric hookups, restrooms, showers, laundry, and proximity to fuel dock and restaurants.
• Half Moon Pass Resort Amenity Package Mandatory daily resort amenity package ($20 per room per night) bundling breakfast and dining discounts, waived lounge cover charges, high-speed Wi-Fi, daily 1-hour bicycle rentals, attraction ticket discounts, and free local calls for hotel guests.
• Relax & Enjoy Rewards Club Bartell Hotels tiered loyalty program (Silver, Gold, Platinum) offering direct booking benefits including 10-20% rate discounts, resort credits, complimentary amenities, and cross-property benefits at The Dana on Mission Bay and Pacific Terrace Hotel.
• Vacation Packages and Special Offers Seasonal and themed packages bundling accommodations with attractions and dining, including Sweet Suite Deal (4th night free), SeaWorld Package, San Diego Zoo Package, Island Romance Package, Birthday on the Bay, Aloha Package, and AAA/Military/Senior discounts.
• Meetings and Corporate Events More than 10,000 sq ft of indoor and outdoor waterfront event space for corporate meetings, retreats, banquets, and special events, with catering menus and event planning support.
• Waterfront Weddings Wedding venues including garden ceremonies and outdoor receptions on Shelter Island, supported by catering services, dedicated wedding packages and menus, and on-site event planning.

Quantifiable outcome

• Outdoor heated pool and hot tub open 8am-11pm daily
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for Humphreys Concerts by the Bay outdoor concert series. Tickets are available for purchase online through Ticketmaster and in-person at the Humphreys box office. The partnership enables national act visibility and online ticket distribution.
• Next Level SailingminorGTM or Marketing PartnerLocated on Shelter Island, Next Level Sailing offers whale watching tours, private charters, and sailing excursions. Partnered as a local attraction accessible to hotel guests, enhancing the Shelter Island experience offering.
• Bartell HotelscoreStrategic or Co-development PartnerBartell Hotels is the parent company operating Humphreys Half Moon Inn alongside The Dana on Mission Bay and Pacific Terrace Hotel. The Relax & Enjoy Rewards Club spans all three properties, enabling cross-property loyalty benefits and unified brand marketing.
• SeaWorld San DiegominorGTM or Marketing PartnerSeaWorld Package partnership offers hotel guests discounted SeaWorld tickets with free dining at the amusement park. Creates bundled offering combining accommodation with attraction access.
• San Diego ZoominorGTM or Marketing PartnerSan Diego Zoo & You package provides two adult zoo tickets with two-night stays. Bundles accommodation with one of San Diego's top attractions.
• Port of San DiegominorStrategic or Co-development PartnerShelter Island Shoreline Park, managed by Port of San Diego, offers stunning views of San Diego Bay, a fishing pier, boat launch, and scenic walking paths adjacent to the hotel property.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pacific Terrace Hotel: Third Bartell Hotels property on Pacific Beach in San Diego, sharing the parent's Relax & Enjoy Rewards Club loyalty infrastructure. Comparable mid-scale waterfront hotel serving leisure and group segments in the San Diego market.
• Bahia Resort Hotel: Mission Bay waterfront resort in San Diego featuring private beach, dining, marina-adjacent recreation, and event space. Comparable mid-scale waterfront resort product mix serving leisure, family, and group segments with similar amenities profile.
• Loews Coronado Bay Resort: Waterfront resort south of San Diego on Coronado Bay with marina, multiple dining outlets, event space, and resort amenities. Comparable full-service waterfront resort product targeting similar leisure and group/event demand.
• Catamaran Resort Hotel and Spa: Mission Bay waterfront resort in San Diego with tropical landscaping, on-site dining, live entertainment (beachside luaus), and event space. Directly comparable in product offering and target guest to Humphreys, with the same tropical-resort-meets-bayfront positioning.
• Paradise Point Resort & Spa: San Diego bayfront resort on a private 44-acre island featuring multiple dining outlets, marina/recreational activities, spa, and 80,000+ sq. ft. of event space. Comparable full-service waterfront resort with similarly broad revenue diversification.
• The Dana on Mission Bay: Sister property under the Bartell Hotels parent company, located on Mission Bay in San Diego. Shares the Relax & Enjoy Rewards Club loyalty program and operating model, making it the closest functional peer and a direct cross-sell/loyalty alternative.
• Kona Kai Resort & Spa: Shelter Island waterfront resort in San Diego offering marina access, multiple dining outlets, event space, and resort-style amenities. Direct geographic and product overlap with Humphreys Half Moon Inn, including waterfront/marina positioning and comparable target market (leisure, group, events).

Broad incumbents

• Hotel del Coronado: Iconic San Diego beachfront resort with broader brand recognition, multiple dining venues, large event space, and historical positioning. Overlaps in waterfront leisure, weddings, and group business, but operates at significantly larger scale and price point.
• Manchester Grand Hyatt San Diego: Large downtown San Diego waterfront hotel with extensive event space, multiple restaurants, and full-service amenities. Comparable in waterfront + event-driven demand capture but operates at much larger scale and serves a broader urban convention/leisure mix.

Regional players

• Shelter Island Marina (Driscoll's / Sunroad / others): Other marina operators on Shelter Island offering slip rentals and moorage services. Direct peers for the Half Moon Marina business line specifically, though they do not offer the integrated hotel/concert/F&B product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/humphreysshows
• Facebookfacebook.com/HumphreysShows
• Instagraminstagram.com/halfmooninn
• LinkedInlinkedin.com/company/humphreys-half-moon-inn-&-suites

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humphreys Half Moon Inn