Half-Moon Outfitters
Half-Moon Outfitters is a private, Southeastern US specialty outdoor retailer (founded 1995) operating 10+ stores and a BOPIS-enabled e-commerce site, selling premium third-party outdoor brands plus its own private-label apparel and gear.
- Company typePrivate
- Founded1995
- HeadquartersCharleston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Half-Moon Outfitters does
Half-Moon Outfitters is a private, specialty outdoor retailer founded in 1995 and headquartered in the Southeastern United States, operating 10+ brick-and-mortar stores across South Carolina, Georgia, North Carolina, and Athens alongside an owned e-commerce storefront at halfmoonoutfitters.com. The company sells outdoor apparel, footwear, and gear spanning categories such as hiking, paddling, climbing, camping, backpacking, and water sports, carrying a mix of premium third-party brands (Patagonia, The North Face, Arc'teryx, Yeti, Birkenstock, Cotopaxi, Hydro Flask) and its own private-label lines including Half-Moon Threadworks (apparel), Half-Moon Gear, and Turn90 (location-specific t-shirts). Unit pricing spans budget to premium tiers, with example price points ranging from $14.97 for Half-Moon branded t-shirts to $795 for a proprietary stand-up paddleboard, with free standard shipping on e-commerce orders over $99 and a 10% newsletter-subscriber discount on first orders.
The company generates revenue through one-time product sales across men's, women's, and kids' apparel and footwear categories, complemented by standalone gift cards starting at $10 and private-label merchandise. Its go-to-market is omnichannel: physical retail serves the Southeastern US customer base in-person, while the e-commerce site extends reach nationwide with buy-online-pickup-in-store (BOPIS) tie-in to the store footprint. Marketing is executed via organic social (Instagram, Facebook, YouTube, Pinterest) and email/newsletter, with featured collections on the site driving merchandising cadence. There is no disclosed B2B channel, no AI/ML capability, no API/SDK, and no disclosed revenue, headcount, or external funding. Ownership is private, with no venture capital, private equity, or parent-company relationship disclosed in the data.
Half-Moon Outfitters firmographics
Firmographics- Name
- Half-Moon Outfitters
- Legal name
- Half-Moon Outfitters
- Website
- https://halfmoonoutfitters.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Half-Moon Outfitters is a private, Southeastern US specialty outdoor retailer (founded 1995) operating 10+ stores and a BOPIS-enabled e-commerce site, selling premium third-party outdoor brands plus its own private-label apparel and gear.
- Ownership category
- akta.pro rank
Half-Moon Outfitters industry classification
Industry- Product category
- Outdoor Apparel & Gear Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industry
- Climbing & Mountaineering Gear Retail (CRAMAAAB)
Keywords
Where Half-Moon Outfitters is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Half-Moon Outfitters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Half-Moon Outfitters generates revenue through the sale of outdoor clothing, footwear, and gear. Products range from budget-friendly items to premium brands like Yeti, Patagonia, The North Face, and Arc'teryx. The company also sells its own private label brand (Half-Moon Threadworks) and operates a Half-Moon Collection of branded merchandise including apparel, accessories, and gear.
- Gift Cards: The company sells gift cards starting at $10, providing a separate revenue stream and encouraging future purchases from recipients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Transaction based/ take rate | Pay-as-you-go | Shipping Threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Half-Moon Outfitters product offering
Product offeringCore offering
Half-Moon Outfitters is a specialty outdoor retailer selling clothing, footwear, and gear for hiking, paddling, climbing, camping, and water sports through physical stores across the Southeastern US and an e-commerce website. The assortment spans men's, women's, and kids' apparel and footwear plus equipment categories (camping, backpacks, hydration, cooking, paddling/water sports, safety/navigation, recreation, and pet supplies) and the company's own Half-Moon Threadworks private-label brand.
Product overview
Half-Moon Outfitters is an outdoor recreation e-commerce retailer offering a diverse portfolio of outdoor clothing, footwear, and gear. The company operates both as a direct retailer of third-party brands (Patagonia, The North Face, Birkenstock, Cotopaxi, Yeti, and others) and as a private-label brand through its Half-Moon Collection. The private-label line includes Half-Moon Apparel (T-shirts, hoodies, hats, accessories), Half-Moon Gear (water bottles, frisbees, car accessories, paddleboards), and Half-Moon Gift Cards. The core offering spans men's, women's, and kids' categories across outerwear, tops, bottoms, and footwear, complemented by an extensive gear section covering camping, backpacks, hydration, cooking, paddling/water sports, safety/navigation, recreation, and pet supplies. The company sells exclusively through its e-commerce platform with physical store pickup options.
Differentiator
Problem solved
Functional benefit
Brands
- Half-Moon Threadworks: Private label apparel brand offering clothing items including shirts, shorts, and casual wear sold exclusively through Half-Moon Outfitters stores.
- Turn90
Products and services
- Men's Apparel Men's outdoor and casual apparel including outerwear (insulation, rain and snow wear, fleece, casual), tops (shirts, T-shirts, performance shirts, sweaters and hoodies, wetsuits), bottoms (pants, shorts, swimwear), accessories (belts, gloves, head and neckwear, socks, sunglasses, watches, wallets, rings), baselayers and underwear, plus footwear (boots, shoes, sandals). Carries brands such as Patagonia, The North Face, Arc'teryx, Kuhl, Helly Hansen, Free Fly Apparel, Marsh Wear, Katin, Howler Brothers, Birkenstock, On, and Rainbow.
- Women's Apparel Women's outdoor and casual apparel including outerwear (insulation, rain and snow wear, fleece, casual), tops (shirts, T-shirts, performance shirts, tank tops, sweaters and hoodies), bottoms (pants, shorts, skirts), dresses and rompers, accessories, baselayers and underwear, swimwear and wetsuits, plus footwear (boots, shoes, sandals from brands including Birkenstock and Chaco).
- Kids' Clothing and Footwear Children's outdoor clothing and footwear designed for active outdoor use, including outerwear (insulation, rain and snow wear, fleece), apparel (tops, bottoms, swimwear), accessories (gloves, head and neckwear, socks, sunglasses), baselayers and underwear, and footwear (boots, shoes, sandals).
- Camping and Shelter Gear Camping equipment including tents, tent footprints and accessories, sleeping bags, sleeping pads and pillows, sunshades, hammocks, camp furniture, and car racks and pads from brands such as The North Face, Nemo, and Therm-a-Rest. Designed for backpacking, car camping, and outdoor overnight stays.
- Backpacks and Bags Backpacks and bags including backpacking packs, daypacks, luggage and travel, dry bags and stuff sacks, duffels, waist packs and slings, and lunch boxes and cooler bags from brands such as Cotopaxi, Yeti, Filson, and Patagonia. For day use, travel, hiking, and camping.
- Hydration and Water Products Water bottles, mugs and cups, insulated tumblers, hydration reservoirs, and water filtration and treatment products from brands including Yeti, Hydro Flask, and LifeStraw. Used for daily hydration, hiking, camping, and emergency water purification.
- Camp Cooking and Kitchen Camp cooking equipment including cookware, plates bowls and cutlery, food storage and containers, camp stoves and fuel, camp food and nutrition, and coolers from brands such as Jetboil, GSI Outdoors, and Yeti. Designed for backcountry, car camping, and group outdoor meals.
- Paddling and Water Sports Equipment Water sports equipment including stand-up paddleboards (SUPs) and kayaks, paddles, personal flotation devices (PFDs) and water safety gear, surfboards, car racks and pads, and inflatables. Includes Half-Moon branded 10'0" Tri Fin Stand Up Paddleboard at $795 alongside third-party paddling brands.
- Outdoor Safety and Navigation Outdoor safety and navigation equipment including candles and lighting, health and safety items, survival tools, navigation and communication devices, towels and blankets, and tech and gadgets for use during hiking, camping, and backcountry travel.
- Recreation Equipment Recreation equipment including skateboards, climbing and vertical gear, sunglasses and goggles, trekking poles, outdoor literature, and games. Supports outdoor activity variety beyond core hiking/camping/paddling.
- Pet Outdoor Gear Pet outdoor gear including leashes, collars, and pet essentials designed for bringing dogs on hiking, camping, and travel adventures.
- Half-Moon Apparel (Private Label) Half-Moon Outfitters' own private-label clothing line (Half-Moon Threadworks) featuring T-shirts, hoodies, long-sleeve shirts, hats, beanies, and casual wear with the brand's logos and designs. Sold exclusively through Half-Moon Outfitters retail stores and e-commerce site at price points ranging from $14.97 to $40 for t-shirts.
- Half-Moon Gear (Private Label) Half-Moon Outfitters' own private-label gear line including water bottles, frisbees, car rack pads, tie-down straps, paddleboards, surfboard leashes, whistles, carabiners, and enamel mugs. Sold exclusively through Half-Moon Outfitters retail stores and e-commerce site.
- Half-Moon Gift Cards Digital gift cards available in denominations starting at $10, redeemable for all products on halfmoonoutfitters.com and across Half-Moon Outfitters retail locations. Functions as a standalone product that drives future store purchases from recipients.
Companies that use Half-Moon Outfitters
Customer profileSegments5 records
Ideal customer profiles1 record
Half-Moon Outfitters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Half-Moon Outfitters partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Half-Moon Outfitters competitors and assessment
Company assessmentDirect peers
- Eastern Mountain Sports (EMS): Regional specialty outdoor retailer with apparel, footwear, and gear for hiking, camping, climbing, and paddling. Closely comparable in store format, product mix, and target customer demographic.
- Moosejaw: Specialty outdoor and active lifestyle retailer with both online and physical storefronts. Sells apparel, footwear, and gear from the same premium brands (Patagonia, The North Face, Arc'teryx) to outdoor enthusiasts.
- REI: Recreational Equipment, Inc. is the largest US specialty outdoor retailer offering apparel, footwear, and gear across hiking, camping, paddling, and climbing. Directly comparable as a multi-channel specialty outfitter carrying the same premium brand partners (Patagonia, The North Face, Arc'teryx).
- Backcountry: Online specialty outdoor retailer carrying premium apparel, footwear, and gear brands. Comparable in product breadth across hiking, climbing, paddling, and camping categories, with similar brand portfolio and customer demographic.
- REI Co-op: Member-owned co-operative operating specialty outdoor retail stores and e-commerce. Direct competitor in premium outdoor apparel, footwear, and gear categories with overlapping brand partners and customer base.
Others
- Patagonia: Premium outdoor apparel and gear brand that operates its own direct-to-consumer retail stores. A key Half-Moon Outfitters supplier and channel partner; competitive on brand experience at owned retail locations.
Broad incumbents
- Cabela's: National specialty retailer of hunting, fishing, camping, and outdoor recreation products. Overlapping product categories in apparel, footwear, and gear with broader outdoor and hunting focus.
- Dick's Sporting Goods: National sporting goods retailer with substantial outdoor and apparel/footwear assortment. Less specialty-focused than Half-Moon but competes for the same outdoor enthusiast consumer.
- Bass Pro Shops: Large-format outdoor retailer offering apparel, footwear, and gear across hunting, fishing, camping, and boating. Broader scope than Half-Moon Outfitters but overlapping assortment in camping, paddling, and outdoor apparel.
Emerging players
- Public Lands: Outdoor specialty retailer launched by Dick's Sporting Goods focusing on outdoor apparel, footwear, and gear. Comparable curation and brand portfolio, focused on outdoor recreation enthusiast consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Half-Moon Outfitters social profiles
Digital presenceHalf-Moon Outfitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half-Moon Outfitters leadership team
Management profileNumber of profiles
Half-Moon Outfitters subsidiaries and ownership
Company hierarchySubsidiaries1 record
Half-Moon Outfitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half-Moon Outfitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half-Moon Outfitters
What does Half-Moon Outfitters do?
Half-Moon Outfitters is a specialty outdoor retailer selling clothing, footwear, and gear for hiking, paddling, climbing, camping, and water sports through physical stores across the Southeastern US and an e-commerce website. The assortment spans men's, women's, and kids' apparel and footwear plus equipment categories (camping, backpacks, hydration, cooking, paddling/water sports, safety/navigation, recreation, and pet supplies) and the company's own Half-Moon Threadworks private-label brand.
Is Half-Moon Outfitters a public or private company?
Half-Moon Outfitters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Half-Moon Outfitters founded?
Half-Moon Outfitters was founded in 1995. It employs 51 to 100 people.
Where is Half-Moon Outfitters based?
Half-Moon Outfitters is headquartered in Charleston, United States, in the North America region.
How does Half-Moon Outfitters make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are Half-Moon Outfitters's main competitors?
Direct peers on record are Eastern Mountain Sports (EMS), Moosejaw, REI, Backcountry and REI Co-op. Patagonia is listed as an others. Broad incumbents are Cabela's, Dick's Sporting Goods and Bass Pro Shops. Public Lands is listed as an emerging player.
Does Half-Moon Outfitters have an API?
No public API is recorded for Half-Moon Outfitters.
What industry is Half-Moon Outfitters in?
Half-Moon Outfitters's product category is Outdoor Apparel & Gear Retail. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMAAAB, Climbing & Mountaineering Gear Retail. Its NAICS code is 45911 and its SIC code is 5600.