Alaska Coastal Marine

What Alaska Coastal Marine does

Alaska Coastal Marine is a private, family-owned direct-to-consumer marine tourism operator based on the Homer Spit in Homer, Alaska. The company runs guided saltwater fishing charters — primarily targeting halibut, with combo and full-day trips also covering salmon, rockfish, and (on long-range trips) lingcod — alongside wildlife sightseeing cruises of Kachemak Bay and full-day Seldovia wildlife tours. Customers book directly through the company's website via the FareHarbor embedded booking system, by phone, or in person at the Homer Boat Harbor office. Per-person and private-charter pricing spans approximately $99 to $5,400, with all bookings subject to Alaska's 7.85% sales tax and Alaska Department of Fish & Game halibut regulations.

The operational core is a multi-vessel fleet: a 75-foot Discovery (1986) with twin 1,150 HP John Deere diesels, a 65-foot Rainbow Connection (1990) with twin 1,052 HP John Deere diesels, a 56-foot Ultimate with private bathrooms and indoor seating for 18, and several 6-passenger fishing boats (Julia Lynn, Outrageous, Pacific Sun). Vessels are U.S. Coast Guard inspected annually, equipped with self-inflating life rafts and emergency locator beacons, and operated by USCG-licensed, CPR-certified captains. Bait, tackle, rods, reels, and fish cleaning are bundled into charter packages.

Since 2020, Alaska Coastal Marine has operated as part of the Maverick Charters family, following Maverick's acquisition of both Alaska Coastal Marine and sister company Rainbow Tours and Maverick's concurrent merger with Silverfox Charters. The combined family shares operational infrastructure, a Homer Spit office, and cross-marketing of wildlife and fishing products. Distribution is omnichannel but tourist-driven: SEO-optimized website content, organic Facebook and Instagram, the FareHarbor booking widget, phone sales, and walk-in bookings at the harbor office. Revenue is entirely transaction-based, with no subscription, contract, or enterprise layer.

Name

Alaska Coastal Marine

Legal name

Alaska Coastal Marine

Website

https://halibutfishinghomeralaska.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine Tourism and Charter Fishing Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro primary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

akta.pro secondary industries

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Whale Watching & Marine Mammal Tours (THAAAIAC), Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG)

Keywords

• Halibut fishing charters
• Wildlife sightseeing tours
• Saltwater fishing charters
• Marine tour services
• Guided fishing excursions

Headquarters

HQ city

Homer

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Fishing Charter Services: Transaction-based revenue from fishing charter bookings including half-day, 3/4 day, and full-day halibut fishing charters, combo trips targeting halibut/salmon/rockfish, and private charter bookings. Pricing ranges from $225 per person for half-day trips to $5,250 for full-day private charters on the 56-foot Ultimate vessel.
2. Wildlife Tour Services: Revenue from wildlife sightseeing tours including Kachemak Bay tours (3-hour duration) and Seldovia Wildlife Tours (full-day with stops at Gull Island bird rookery and Seldovia town). Tour pricing starts at $99 per person for adults.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alaska Coastal Marine is a Homer, Alaska-based marine charter operator that sells guided halibut, salmon, and rockfish fishing charters (half-day, 3/4-day, full-day, and combo trips on the 56-foot Ultimate and 6-passenger boats) and wildlife sightseeing tours (3-hour Kachemak Bay cruise and full-day Seldovia Wildlife Tour) aboard a Coast Guard-inspected fleet departing from the Homer Boat Harbor. Bookings are taken directly via FareHarbor online booking, phone, or in-person at the Homer Spit office.

Product overview

Alaska Coastal Marine operates a fleet of fishing charter and wildlife tour vessels departing from Homer, Alaska on the Kenai Peninsula. The company offers guided halibut fishing charters ranging from half-day to full-day excursions, combo fishing trips targeting multiple species (halibut, salmon, rockfish), and wildlife sightseeing tours of Kachemak Bay and Seldovia. The core offerings include the 56-foot Ultimate and 6-passenger boats for fishing, plus the Discovery and Rainbow Connection vessels for wildlife tours. Now part of Maverick Charters family, the company provides USCG-licensed captains, equipment, bait, tackle, and fish cleaning services as part of charter packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Half-Day Halibut Fishing Charter 5-6 hour guided halibut fishing excursion departing twice daily from Homer Boat Harbor, targeting halibut with all bait, tackle, rods, and fish cleaning included; priced per person (Adult $225, Senior 62+ $215, Youth 6-15 $195, Ride along $190) plus tax. Available to tourists and local Alaskans age 6 and up, with capacity for 2 halibut per angler per day under ADF&G regulations.
• 3/4-Day Halibut Fishing Charter (56' Ultimate) 3/4-day halibut fishing trip aboard the 56-foot Ultimate vessel with Captain Billy or Eric and two deckhands, targeting halibut; priced per person (Adult $325, Child 12 & under $285, Ride Alongs $235) plus tax, with private charter options available.
• Full-Day Halibut Fishing Charter (56' Ultimate) 8-12 hour full-day halibut fishing charter on the 56-foot Ultimate vessel offering maximum fishing time to target larger halibut, with Captain Billy or Eric and two deckhands; priced per person (Adult $375, Child 12 & under $310, Ride Alongs $235) plus tax, and full private charter available at $5,250.
• 6-Passenger Fishing Charter (Julia Lynn, Outrageous, Pacific Sun) Full-day fishing charters on 6-passenger boats Julia Lynn, Outrageous, and Pacific Sun, available as individual seats or full private boat; single species $400/person ($2,400 private), 2-species combo $450/person ($2,700 private), 3-species multi-species $500/person ($3,000 private) plus tax.
• Halibut/Salmon Combo Fishing Charter Full-day combo charter splitting time between halibut and salmon fishing in Kachemak Bay, with all bait, tackle, rods, and fish cleaning included; priced per person (Adult $385) plus tax, with private charter options available.
• Halibut/Rockfish Combo Fishing Charter Full-day combo fishing charter targeting halibut and rockfish in Homer, covering 20+ rockfish species (Black rockfish, Yelloweye, Quillback, etc.); priced per person (Adult $385) plus tax, with private charter options available.
• Multi-Species Fishing Charter (3-Species) Long-range full-day fishing trip into the Gulf of Alaska targeting halibut, salmon, rockfish, and sometimes lingcod, with approximately 2-3 hours of travel each way; priced per person or as full private charter.
• Kachemak Bay Wildlife Tour 3-hour guided wildlife sightseeing cruise departing Homer Harbor through Kachemak Bay, with opportunities to spot seabirds, sea otters, seals, orcas, and humpback whales against mountain backdrops; priced per person (Adults $100, 11 & under $90) plus tax, with private charter at $4,500, and morning and afternoon departures available.
• Seldovia Wildlife Tour Full-day wildlife cruise from Homer to Seldovia, featuring Gull Island bird rookery (15,000+ seabirds), Eldred Passage, and time to explore the historic town of Seldovia for museums, shopping, and hiking; priced per person (Adults $120, 11 & under $110) plus tax and a $2 Seldovia Harbor fee per person 12 & up, with two daily departures at 10:00 AM and 10:30 AM and private charter at $5,400.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Maverick CharterscoreStrategic or Co-development Partner · 1 January 2020Maverick Charters acquired Alaska Coastal Marine and Rainbow Tours, bringing them into the Maverick family. Maverick Charters was founded in 2015 and merged with Silverfox Charters (Homer's longest-running charter company) in 2020. The acquisition combines decades of local knowledge from multiple established Homer charter companies.
• Rainbow TourscoreStrategic or Co-development PartnerAlaska Coastal Marine and Rainbow Tours have operated together as combined businesses. Rainbow Tours is a sister company operating from the same office location, offering the same wildlife tour services. Tours are marketed and booked together as Alaska Coastal Marine and Rainbow Tours.
• Peninsula Saltwater Guide ServiceminorChannel Partner/ Reseller/ DistributorAlaska Coastal Marine refers deer hunting customers to Peninsula Saltwater Guide Service, as they no longer offer guided deer hunts directly. This is a referral partnership for hunting services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Kodiak Island Charters: Kodiak-based fishing charter operator offering halibut, salmon, and combo trips similar to Alaska Coastal Marine. Comparable product offering but serves a different Alaska geography and customer fly-in market.
• Seward Fishing Adventures: Seward, Alaska-based operator offering halibut and multi-species fishing charters in Resurrection Bay. Overlaps in product type and Alaska tourist customer base but operates from a different port and serves Kenai Fjords traffic.

Broad incumbents

• Major Marine Tours: Multi-port Alaska operator running wildlife cruises and sightseeing tours in Prince William Sound, Kenai Fjords, and other regions. Comparable in product type (scenic wildlife cruises with marine mammal viewing) but operates at broader scale and across geographies.
• Kenai Fjords Tours: Seward-based wildlife and glacier cruise operator serving the cruise-ship and independent-traveler market in Alaska. Provides an overlapping whale, seabird, and marine-life viewing experience, though at much larger scale and from a different port.
• Allen Marine Tours: Established Southeast Alaska operator running wildlife and sightseeing cruises in multiple ports. Larger and broader portfolio than Alaska Coastal Marine but overlaps in the Alaska wildlife sightseeing category and shares the same visitor demographic.

Direct peers

• Rainbow Tours: Sister company co-located at 4287 Homer Spit Road. Offers the same Kachemak Bay and Seldovia wildlife tours and is jointly marketed and cross-booked with Alaska Coastal Marine, effectively competing and collaborating from the same office.
• Homer Jackpot Halibut Charters: Established Homer-based halibut and multi-species fishing charter operation. Competes head-to-head on half-day, full-day, and combo fishing trips out of the same Homer Spit harbor.
• Homer Ocean Charters: Independent Homer Spit-based charter operator offering halibut fishing, combo trips, and wildlife tours in Kachemak Bay. Directly competes with Alaska Coastal Marine for the same tourist and local-Alaskan customer base departing from Homer Boat Harbor.
• Maverick Charters: Parent company and direct operator of the Homer charter family. Acquired Alaska Coastal Marine and Rainbow Tours in 2020 and previously merged with Silverfox Charters; operates the same Homer Spit fishing and wildlife tour model with the Julia Lynn as its founding vessel.
• Silverfox Charters: Homer's longest-running charter company, now part of the Maverick Charters family after the 2020 merger. Operates comparable halibut and salmon fishing charters out of Homer Boat Harbor under the same umbrella booking system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rainbowtoursak
• LinkedInlinkedin.com/company/alaska-coastal-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska Coastal Marine