San Diego Institute of Plastic Surgery

What San Diego Institute of Plastic Surgery does

San Diego Institute of Plastic Surgery is a privately held, physician-owned solo plastic surgery practice operating from a single office at 16766 Bernardo Center Dr. Suite #109, San Diego, CA 92128. The practice is owned and operated by Dr. Antoine Hallak, MD FACS, a board-certified plastic surgeon (American Board of Plastic Surgery) who trained at Staten Island University Hospital (General Surgery, 1993-1998) and McGill University (Plastic Surgery, 1999-2001), and who relocated from New York City to Southern California to establish the practice. Dr. Hallak holds surgical privileges at six San Diego-area hospitals and ambulatory surgery centers including Palomar Medical Center, Pomerado Hospital, Scripps Memorial La Jolla, Tri-City Medical Center, Escondido Surgery Center, and Rancho Bernardo Surgery Center, and serves as Representative of the Plastic Surgery Subsection at Palomar Pomerado Health. He was previously named Physician of the Year by Pomerado Hospital Operating Room Administration and Staff and is a Fellow of the American College of Surgeons and an active member of ASPS, the San Diego County Medical Society, and the San Diego Plastic Surgery Society.

The practice offers a comprehensive portfolio of cosmetic and reconstructive procedures organized into three service lines: breast procedures (augmentation, lift, reduction, reconstruction, implant removal, male breast reduction, including en bloc removal for Breast Implant Illness patients); body contouring (tummy tuck, liposuction, Brazilian butt lift, arm lift, thigh lift); and facial rejuvenation (facelift, eyelid surgery, brow lift, rhinoplasty, cheek/chin augmentation, otoplasty, buccal fat pad removal, scar revision). It also offers non-surgical injectables including Botox, Dysport, and facial fillers. No unified technology platform, proprietary software, or AI tooling supports the practice; clinical, administrative, and marketing functions rely on standard web infrastructure (a WordPress site with a before/after gallery, a Facebook page, and online directory listings) plus point-of-sale payment and patient financing options including CareCredit.

The business model is direct-to-consumer professional services revenue: patients schedule in-person consultations, receive quote-based pricing for most procedures (with a published starting price of $4,995 for breast augmentation), and pay at the time of service via cash, check, credit card, wire transfer, Alphaeon credit, or CareCredit. Reconstructive procedures may be insurance-covered for qualifying patients. Patient acquisition is primarily through organic search, the practice website, social media, physician referrals, and word-of-mouth from prior patients. The practice serves a long tail of individual consumers across San Diego County with no enterprise or institutional clients.

Name

San Diego Institute of Plastic Surgery

Legal name

Antoine Hallak, MD

Website

https://hallakplasticsurgery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

San Diego Institute of Plastic Surgery is a privately held, physician-owned solo plastic surgery practice led by Dr. Antoine Hallak in San Diego, California, offering cosmetic and reconstructive surgical procedures and non-surgical injectables to individual consumers across San Diego County.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Reconstructive surgery
• Non-surgical aesthetics
• Body contouring

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Surgical Procedures: Revenue is generated through surgical procedures including breast augmentation, tummy tucks, liposuction, facelifts, and other cosmetic and reconstructive surgeries. These are predominantly one-time procedures with associated consultation and follow-up care.
2. Non-surgical Procedures: Revenue is also generated from non-surgical cosmetic procedures such as Botox injections, dermal fillers, and other injectable treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The San Diego Institute of Plastic Surgery is a single-surgeon medical practice led by Dr. Antoine Hallak that provides cosmetic and reconstructive plastic surgery procedures — including breast augmentation/lift/reduction/reconstruction/implant removal, body contouring (tummy tuck, liposuction, Brazilian butt lift, arm/thigh lift), facial rejuvenation (facelift, eyelid surgery, brow lift, rhinoplasty), and non-surgical injectables (Botox, Dysport, fillers). Patients are seen by direct consultation at the San Diego office and procedures are performed at the office and affiliated surgery centers and hospitals.

Product overview

San Diego Institute of Plastic Surgery is a single-location surgical practice led by Dr. Antoine Hallak, offering a comprehensive portfolio of cosmetic and reconstructive surgical procedures along with non-surgical treatments. The practice specializes in three main areas: breast enhancement (augmentation, lift, reduction, reconstruction, implant removal), body contouring (tummy tuck, liposuction, Brazilian butt lift, arm lift, thigh lift), and facial rejuvenation (facelift, eyelid surgery, brow lift, rhinoplasty, facial fillers, Botox). The practice operates as a traditional medical practice without a unified software platform, with procedures performed at surgical centers and the office-based facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical procedure to enhance breast size and shape using saline or silicone implants (also known as mammoplasty), priced from $4,995. Intended for individuals seeking elective breast enhancement.
• Breast Lift (Mastopexy) Surgical procedure designed to lift and reshape sagging breasts, restoring a more proportionate and youthful contour. Intended for patients experiencing breast ptosis.
• Breast Reduction Surgery Surgical procedure to reduce breast size, raise the nipple, tighten skin, and create a more youthful shape. Often pursued to relieve physical symptoms such as back, neck, and shoulder pain.
• Breast Reconstruction Surgical procedures (including DIEP flap, TRAM flap, latissimus dorsi flap, and nipple reconstruction) to restore breast appearance, shape, and size following mastectomy or lumpectomy. Typically insurance-covered for qualifying patients.
• Breast Implant Removal Surgical removal of breast implants, including en bloc capsule removal for patients with Breast Implant Illness (BII) concerns.
• Male Breast Reduction (Gynecomastia) Surgical reduction of enlarged male breast tissue using liposuction, excision, or combined approaches to address gynecomastia.
• Facelift (SMAS) SMAS facelift surgery that lifts and tightens facial soft tissue, contours the jawline, and addresses signs of aging in the lower face.
• Eyelid Surgery (Blepharoplasty) Upper and/or lower eyelid surgery to remove excess skin and fat around the eyelids, producing a more refreshed appearance.
• Forehead Lift / Brow Lift Plastic surgery that elevates eyebrows and forehead tissues, tightens excess skin, and eliminates forehead wrinkles using endoscopic, mini, or traditional techniques.
• Rhinoplasty Surgery to reshape the nose — reducing or increasing size, changing tip or bridge shape, narrowing nostrils, or correcting breathing problems.
• Chin Augmentation (Mentoplasty) Surgical procedure using silicone implants or injectable fillers to enhance chin size, shape, and projection for facial harmony.
• Cheek Augmentation Surgical procedure using implants to add volume and definition to cheeks and cheekbones through malar or submalar augmentation.
• Otoplasty (Ear Pinning) Cosmetic ear surgery to change the shape, position, or size of ears, correcting protruding ears or ear deformities.
• Facial Fillers Injectable treatments including collagen and fat injections used to fill deep facial wrinkles, creases, and add volume to the lips and cheeks.
• Lip Augmentation Surgical or injectable procedures to enhance lip size using Juvederm, Restylane, fat injections, or surgical implants.
• Buccal Fat Pad Removal Surgical removal of buccal fat pads to create a more sculpted, defined facial appearance and eliminate 'chipmunk cheeks'.
• Tummy Tuck (Abdominoplasty) Surgical procedure to remove excess lower abdominal skin, flatten the abdominal wall, narrow the waistline, and remove stretch marks.
• Liposuction Body contouring procedure using a cannula to break apart and suction away excess fat cells from areas such as the thighs, back, stomach, and arms.
• Brazilian Butt Lift Two-part procedure combining liposuction to harvest fat from the abdomen, back, and thighs with fat transfer to the buttocks for augmentation and shaping.
• Arm Lift (Brachioplasty) Surgical procedure to eliminate excess sagging tissue of the upper arm, creating a tight, contoured appearance.
• Thigh Lift

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Faces+ Plastic Surgery, Skin and Laser Center: San Diego-based plastic surgery practice led by Dr. Steven Cohen offering surgical and non-surgical aesthetic services. Directly comparable on geography, service breadth, and physician-led private practice model.
• New Image Cosmetic Surgery Center: Independent cosmetic surgery center with a similar surgical and non-surgical aesthetic offering. Comparable in private practice economics and self-pay patient base, useful for benchmarking average ticket size and consult conversion in the regional market.
• Marina Plastic Surgery (Dr. Grant Stevens): Single-location, surgeon-led cosmetic surgery practice in Southern California offering a similar portfolio of breast, body, and facial procedures. Comparable in business model (private-pay aesthetic practice built around a named surgeon) though it operates at materially larger scale and brand recognition than SD Institute of Plastic Surgery.
• Belladerma Cosmetic Surgery & Skin Care Center: Surgeon-led private cosmetic surgery practice offering breast, body, and facial procedures in the Southern California market. Directly comparable on private-pay, single-lead-surgeon model and procedure breadth.
• La Jolla Cosmetic Surgery Centre & Medical Spa: Long-established cosmetic surgery practice also serving the San Diego market with a comparable mix of breast, body, and facial procedures plus an on-site medical spa. Directly competes with SD Institute of Plastic Surgery for the same San Diego patient pool and offers a useful comparison point on scale, branding, and technology investment.
• CosmetiCare: Southern California cosmetic surgery and med-spa practice offering breast, body, and facial procedures. Comparable in service mix and self-pay model; represents a more marketing-aggressive, multi-location peer against which to benchmark patient acquisition and pricing strategy.

Others

• Alphaeon Credit (patient financing platform): Patient financing partner accepted by SD Institute of Plastic Surgery for elective procedures. Functions as an enabling ecosystem participant rather than a competitor, but its underwriting standards directly shape the practice's addressable demand.
• CareCredit (Synchrony): Healthcare-focused consumer credit product accepted by the practice for cosmetic procedures. A key infrastructure provider that lowers patient friction for high-ticket aesthetic work and influences demand cyclicality through credit availability.

Broad incumbents

• Scripps Clinic Cosmetic & Plastic Surgery: Plastic surgery service line of the Scripps Health system in San Diego, where Dr. Hallak also holds privileges. Provides a broader institutional incumbent benchmark for procedure volume, brand trust, and reconstructive case mix within the same local market.
• UC San Diego Health Cosmetic & Plastic Surgery: Academic medical center-affiliated cosmetic and reconstructive surgery practice serving the San Diego region. Comparable in procedure mix but operates as part of a larger hospital system with academic branding, research resources, and multi-surgeon capacity that SD Institute lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/San-Diego-Institute-of-Plastic-Surgery-298197690483
• LinkedInlinkedin.com/company/san-diego-institute-of-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego Institute of Plastic Surgery