Hallström PR

What Hallström PR does

Hallström PR AB is a privately held boutique communications agency headquartered in Stockholm, Sweden (Vasagatan 28), founded in 2005 by Karin Larén and Jörgen Hallström. Since 2019 the firm has been operated by co-owner Karin Larén together with co-owner Emma Borgström, following the departure of the co-founder. The agency's defining characteristic is its exclusive vertical focus on Sweden's built environment sector (samhällsbyggnadssektorn), serving clients across construction, infrastructure, real estate, and energy rather than operating as a generalist firm.

The company delivers its offering through five integrated service modules: Plan och Strategi (strategic planning, messaging, spokesperson support, media training, IR, and crisis communication); Ljud & Bild (audio/video production including podcast, film, webinars, photography, with an in-house recording studio); Press (media relations, advisory, and press releases); Text (writing across technical content, debate articles, reportage, social posts, and annual reports); and Scen (event planning, speaker training, and moderation). Pricing is not publicly disclosed and is quote-based, consistent with bespoke professional services engagements.

Hallström PR serves a mix of large international and listed enterprises alongside smaller privately owned businesses, with named clients spanning MiTek, Assemblin, Stockholmsmässan, Gyproc, Link Arkitektur, Framtidens Fastighetsenergi, Next, Ngenic, Nordbygg, Pipemodul, Samhällsbyggararenan, Trimble, Skydd, Kiilto, and SMHI. Distribution is entirely direct — contact-driven outbound via phone and email, supported by a website, blog, and social presence. Geographic reach is concentrated in Sweden with explicit extension into Norway through regional partner networks. The business model is fee-for-service professional services with no disclosed subscription, licensing, or technology revenue.

Name

Hallström PR

Legal name

Hallström PR AB

Website

https://hallstrompr.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Hallström PR AB is a Stockholm-based boutique communications agency, founded in 2005 and operating since 2019 under Karin Larén and Emma Borgström, providing PR, content, media relations, and event services exclusively to companies in Sweden's construction, infrastructure, real estate, and energy sectors, with extension into Norway via partner networks.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Construction industry communications
• Media relations agency
• Content production services
• Built environment communications

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication and PR Services: Professional communication services including strategy, content production, press relations, event moderation, and media training for the built environment sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hallström PR is a boutique communications agency that delivers PR and content services to companies in Sweden and Norway's construction, infrastructure, real estate, and energy sectors. The agency sells five integrated service modules: strategic communication planning, audio/video production, media relations, professional writing, and event moderation/speaker training. All engagements are bespoke project-based work delivered through direct professional consultation.

Product overview

Hallström PR is a specialized communications agency focused exclusively on the construction, infrastructure, real estate, and energy sectors. Rather than a technology product, the company offers five integrated service modules: Plan och Strategi (strategic planning and consulting), Ljud & Bild (audio/visual production), Press (media relations), Text (professional writing services), and Scen (event management and speaker training). These services are designed to work together to help clients develop effective communication that drives sales and builds brands, with a focus on sustainability, digitalization, and business utility. The agency was founded in 2005 and is based in Stockholm.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan och Strategi (Plan and Strategy) Strategic communication services including messaging platform development, goal formulation, spokesperson support, communication and activity planning, policies, channel selection strategy, media training, investor relations (IR), crisis communication, and measurement, follow-up and reporting.
• Ljud & Bild (Sound and Image) Audio and video production services including graphic design and visualization, podcast production, film production, webinars, and photography. The agency has access to a recording studio.
• Press (Media Relations) Media relations services including press contacts, advisory services, and press release development to help clients gain attention and drive their issues through appropriate channels to the right audience.
• Text (Professional Writing) Professional writing services including idea development, project management, technical texts, debate articles, reportages, social media posts, and annual reports. Writers adapt content to the right target audience and channel.
• Scen (Stage) Stage presence and event services including event planning, speaker training, project management, and moderation. The agency's experienced moderators take the stage when clients prefer not to be the focal point.

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Network Partners in NorwayminorOthersThe agency has established collaborative partnerships and networks in Norway to serve international clients seeking to reach Scandinavian markets. These partners enable the agency to deliver localized communication services across Norway. No specific named partners were disclosed in the available sources.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Geelmuyden.Kiese: One of the largest Norwegian PR and communications firms, headquartered in Oslo. Comparable as a Nordic PR specialist with corporate communications depth, though operating primarily from Norway rather than Sweden.

Others

• Cision: Global PR software and media intelligence platform used by PR agencies and corporate comms teams. Comparable as an enabling/infrastructure provider in the PR value chain rather than a direct competitor, but shapes the operating environment for boutique agencies.

Broad incumbents

• Edelman: Global communications firm with industry-specific practices including real estate and energy. Represents the scale-based competitor Hallström faces when pitching multinational enterprise accounts in the built environment.
• FleishmanHillard: Global PR network with dedicated industry practices and European hubs. Comparable as a competing full-service communications provider able to serve Hallström's enterprise clients on a multi-market basis.
• Hill & Knowlton: Global communications consultancy with deep infrastructure, energy, and corporate practices. Comparable in addressing the same enterprise built environment and energy clients, but at significantly greater scale.

Direct peers

• Kreab: Stockholm-headquartered PR and public affairs consultancy with strong Nordic and European presence. Comparable as a Nordic-rooted communications firm serving corporate and public-sector clients with senior-led engagements.
• Hallvarsson & Halvarsson: Swedish/Nordic boutique PR firm offering integrated communications across multiple verticals. Comparable in size, geographic focus on the Nordics, and full-service model — though less vertically specialized in built environment.
• Springtime PR: Stockholm-based boutique PR agency with a comparable size, relationship-driven model, and B2B/corporate client mix. Closest match in terms of boutique scale and Scandinavian geography.
• Rud Pedersen: Nordic public affairs and communications firm with offices across Scandinavia. Comparable in Nordic geographic reach and in providing strategic communications to corporate clients, including in regulated industries.
• Mindwork PR & Kommunikation: Swedish boutique PR agency serving B2B technology, industrial, and corporate clients. Comparable boutique model in the Swedish market with similar relationship-led sales motion and enterprise client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hallstrompr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallström PR