（株）浜学園

What （株）浜学園 does

Hamagakuen Co., Ltd. (株式会社浜学園) is a private Japanese cram school (juku) founded in April 1959 and headquartered in Nishinomiya, Hyogo Prefecture. The company specializes in preparing elementary school students (Grades 1-6) for competitive middle school entrance examinations (中学受験), with its flagship Master Course serving as the core program and a results record claiming the largest aggregate top-tier middle school admits in Japan (灘中 101名, 西大和学園中 270名, 高槻中 290名 in the 2026 spring cycle). Operations span direct classrooms across the Kansai, Tokai, and Greater Tokyo regions, supplemented by the nationwide Web School and seasonal seminars.

The product portfolio centers on the Master Course, Web School, monthly 公開学力テスト, seasonal 講習, and the 浜ノート home-study materials, all built around a spiral revision curriculum derived from accumulated pass-rate methodologies. Since 2023, the WEBSTAR platform has been deployed as mandatory non-cognitive skills (円盤学習) programming for all enrolled students. In April 2025 Hamagakuen integrated Samaday's proprietary AI engine H100 into a new online AO/recommendation entrance exam program — Hamagakuen 中高一貫AO・推薦合格指導館Since1988 — for middle and high school students, layered with Japan Association of Admission Officers-certified AO Expert PRO instructors. The firm also maintains sub-brands such as AIC Hamagakuen, はまキッズ, 浜進学会, and MY SHIFT.

Revenue is generated primarily through recurring monthly tuition for the Master Course and related classroom programs (subscription), supplemented by textbook and merchandise publishing, seasonal seminar fees, and subscription-style fees for the new AO/recommendation program. Mass intake marketing is executed via a year-round free trial class (無料体験入塾) feeding a paid entry-test funnel. The company is privately held with no public ticker, led by Representative Director 竹森勝俊 and Headmaster 松本, and runs no disclosed funding rounds.

Name

（株）浜学園

Legal name

株式会社浜学園

Website

https://hamagakuen.co.jp

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Hamagakuen is a 67-year-old Japanese cram school headquartered in Nishinomiya that prepares elementary students for elite middle school entrance exams. It operates physical classrooms across Kansai, Tokai, and Greater Tokyo plus a nationwide online school, and recently launched an AI-powered AO/recommendation prep program for older students.

Ownership category

akta.pro rank

Product category

Test Preparation Services (Cram School)

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

• Cram school education
• Entrance exam preparation
• Juku tutoring services
• Junior high school preparation
• Private education services

Headquarters

HQ city

西宮市

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. 進学教室事業（中学受験本科コース）: 小学生（小2〜小6）を対象とした中学受験対策の進学教室。コースごとに授業・宿題・公開学力テストを含む。月謝ベースの授業料収入。
2. 出版事業: 浜学園が作成した独自の教材・テキストの出版・頒布。合格体験記などの出版物的事業。
3. 浜学園 中高一貫AO・推薦合格指導館: 中学生・高校生対象の総合型・学校推薦型選抜専門コース（2025年9月25日开办）。特許AI엔진 H100搭載のアプリケーションを使用した伴走型指導。入会テストは「新しい大学入試対応力判定模試」を採用。

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hamagakuen operates a nationwide network of private cram schools (juku) that prepares elementary school students (grades 1–6) for entrance examinations to Japan's most elite and difficult-tier junior high schools, particularly in the Kansai, Tokai, and Greater Tokyo regions. The core curriculum is delivered through the proprietary "Hamagakuen Method" — a spiral learning system emphasizing review — and is supplemented by tiered classes, original teaching materials, public academic ability tests, and online learning via Web School. In September 2025, the company expanded its portfolio with the launch of the 浜学園 中高一貫AO・推薦合格指導館, a specialized course for middle and high school students targeting comprehensive-type and school-recommendation-type university entrance examinations.

Product overview

浜学園は1959年設立の兵庫県西宮市本町所在地の進学塾。中でも灘中合格者数8連続90名超え（2026年2月実績）を誇る日本最大規模の中学受験塾。主力製品は小学1〜6年生対象の「マスターコース」と「Webスクール」。2023年度より全塾生必修の「WEBSTAR」プラットフォームによる円盤学習（非認知スキル教育）を導入。2025年9月には中学生・高校生対象の「浜学園 中高一貫AO・推薦合格指導館Since1988」を新規開幕し、大学入試の総合型・学校推薦型選抜対策として专利AIエンジンH100を活用した専門教育サービスを提供。小学1年生には2025年8月よヨンデミーを必修化し読書習慣形成を推進。「夏期講習」「冬期講習」などの季節講座、「公開学力テスト」「入塾テスト」などの評価システム、「浜ノート」などの教材を含む総合的な教育サービスポートフォリオを展開。

Differentiator

Problem solved

Functional benefit

Brands

• HamaX（浜ノート）: 浜学園の家庭学習用ノート。宿題用ノートとして提供されている。
• 浜学園 中高一貫AO・推薦合格指導館Since1988
• WEBSTAR
• 非認知スキル教育（円盤学習）
• ヨンデミー（小学1年生向け）

Products and services

• マスターコース (Master Course) Hamagakuen's flagship comprehensive course for elementary school students (Grades 1–6) preparing for Japan's most difficult/difficult-tier junior high school entrance examinations (灘中, 開成中, 東海中, 東大寺学園中, 西大和学園中, 高槻中, etc.). Built on the proprietary spiral-learning "Hamagakuen Method" with tiered class structure (V/S/H bands), review-focused instruction, original textbooks, and periodic public academic ability tests. Targets parents/guardians of students pursuing elite junior high admissions.
• Webスクール (Web School) Online nationwide learning service for students who cannot commute to physical classrooms, covering master course content via Webcam-based instruction and online attendance management. Primarily centered on the Kansai area but accessible from across Japan.
• 公開学力テスト (Public Academic Ability Test) Monthly standardized assessment open to all enrolled students and unaffiliated elementary students, with score aggregation tracking successful admission counts at the most difficult/difficult-tier junior high schools. Provides objective measurement for student placement and progress tracking.
• 夏期講習・冬期講習 (Summer / Winter Intensive Courses) Seasonal intensive courses that consolidate key units and prepare students for the transition into the next grade level. Marketed and run as separate seasonal offerings tied to the academic calendar.
• 浜学園 中高一貫AO・推薦合格指導館 Since1988 Specialized online course for middle and high school students targeting comprehensive-type (総合型) and school-recommendation-type (学校推薦型) university entrance examinations. Combines the proprietary AI engine H100 for personalized essay/activity report support with AO Expert PRO-certified coaches, an online delivery model, and the "new university entrance exam competency assessment model test."
• 土曜マスターコース / 土曜集約コース (Saturday Master / Intensive Course) Weekend intensive courses held on Saturdays, designed to consolidate learning from the weekday program and provide targeted drill on key units.
• 浜ノート (Hama Note) Hamagakuen's proprietary home study notebook provided to enrolled students for assignments, enabling structured homework completion that connects classroom instruction with home review.

Quantifiable outcome

• 灘中合格者数8年連続で90名超え（2026年2月実績）
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 幻冬舎minorStrategic or Co-development Partner · 30 April 2025浜学園が全塾生・卒塾生に提供するため、幻冬舎より相川秀希著『非認知スキルトレーニングブック2025〈日本一解きたい24問〉』を発刊。円盤学習（非認知スキル教育）を書籍化。WEBSTARの教材цикла基础上に構成された24問のSDGszカルriculum。
• サマデイ株式会社coreTechnology or Integration · 1 April 2025浜学園 中高一貫AO・推薦合格指導館にサマデイ開発の特许AI엔진〈H100〉を導入。学習者の個性・强み解析、志望理由書作成、自己分析のサポートに使用。「新しい大学入試対応力判定模試」の開発にも活用。
• 日本アドミッションオフィサー協会coreImplementation/ SI/ Consulting Partner · 1 April 2025浜学園 中高一貫AO・推薦合格指導館において「AOエキスパートPRO」が受験생을伴走指導。同協会認定のプロ資格を持つ指導者が、志望理由書作成・面接対策・キャリア形成を包括的にサポート。日本アドミッションオフィサー協会は相川秀希が理事长を務める任意団体。
• 中村克minorOthers · 7 January 2025浜学園と中村克泳泳选手が赞助商契約を締結。2028年ロサンゼルスオリンピックを目指すリオデジャネイ口・東京オリンピック競泳代表。100m自由形短水路日本記録保持者。浜学園にとって最初のアスリートの所属契約第一号。
• 京都大学医学部研究科大学coreStrategic or Co-development Partner · 1 January 2025浜学園の寄附により、京都大学大牌院医学研究下に「教育脳科学讲座」を設置。教育脑科学の知見を活用した垫学研究を開始。2026年7月にキックオフイベントが開催された。垫学研究者と垫実務者が連携し、「垫与方法」の开发・研究を推進。

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Yotsuya-Otsuka (四谷大塚): Historic 中学受験 juku headquartered in Tokyo with nationwide franchise network and affiliated school (Nihon University Third High School). Competes head-on with 浜学園 for elite private middle school placements, particularly in the Tokyo metro area.
• Kigakuen (希学園): Kansai-based elite 中学受験 juku and one of 浜学園's closest geographic competitors in the Osaka/Kansai region, with overlapping target schools (e.g., 灘中, 洛南高附属中) and comparable subscription model.
• Mabuchi Kyoshitsu (馬渕教室): Kansai-based 中学受験 and 高校受験 juku chain with strong footprint in Osaka, Kyoto, and Kobe. Direct competitor to 浜学園 for elite-school placements in the Kansai market and a comparable subscription-based monthly model.
• SAPIX (Yoyogi Zemi): Japan's leading 中学受験 juku brand and 浜学園's most direct competitor. Operates a national network of classrooms targeting the same most-elite private middle schools, with comparable subscription pricing and result-driven marketing. Most direct head-to-head in the Tokyo and Kansai markets.
• Nihon Gakuin (日能研): Major national 中学受験 juku chain with deep classroom footprint and similar target audience (elementary students aiming at elite middle schools). Comparable freemium trial model and standardized admission test (NR), making it a close substitute for 浜学園's Master Course.
• Meishinken (名進研): Tokai-region 中学受験 juku with strong Aichi presence, overlapping with 浜学園's Tokai-area classrooms and Yon-demy-adopting schools. Competes for the same elite private middle school placements (e.g., 東海中).

Emerging players

• Studysapuri (リクルート): Recruit's low-priced online learning service covering K-12 including 中学受験 content. Operates entirely online with subscription pricing far below 浜学園's, representing a digital disruptor that pressures pricing and serves as an alternative channel for exam-prep families.
• Try IT (トライ): Online adaptive learning platform targeting K-12 students including 中学受験 candidates, operated by Try Group. AI-personalized at lower price points, comparable to 浜学園's Web School but with a stronger pure-online, AI-first positioning.

Broad incumbents

• Z-Kai (Z会): Major correspondence and supplemental education provider serving elementary through high school students, including 中学受験 preparation. Operates both print and digital channels and is comparable to 浜学園 in the broader K-12 exam-prep market.
• Kumon (公文教育研究会): Largest supplemental education brand in Japan with nationwide franchise network covering math, language, and English. While focused on K-12 supplementary learning rather than 中学受験 directly, it competes for parent spend and shares the K-12 tutoring category with 浜学園.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hama_gakuen
• Instagraminstagram.com/hama_gakuen
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E6%B5%9C%E5%AD%A6%E5%9C%92

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）浜学園