HAMBURG ZWEI
HAMBURG ZWEI is a Hamburg regional radio station operated by Radio 95.0 GmbH & Co. KG, broadcasting 80s/90s pop music on FM 95.0 MHz to Hamburg-area adult listeners via FM, web streaming, mobile apps, and voice assistants, monetized through advertising sales via MORE Marketing and concert/event presentations.
- Company typePrivate
- Founded-
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
HAMBURG ZWEI firmographics
Firmographics- Name
- HAMBURG ZWEI
- Legal name
- Radio 95.0 GmbH & Co.KG
- Website
- https://hamburg-zwei.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HAMBURG ZWEI is a Hamburg regional radio station operated by Radio 95.0 GmbH & Co. KG, broadcasting 80s/90s pop music on FM 95.0 MHz to Hamburg-area adult listeners via FM, web streaming, mobile apps, and voice assistants, monetized through advertising sales via MORE Marketing and concert/event presentations.
- Ownership category
- akta.pro rank
HAMBURG ZWEI industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Music Radio Networks (Format-Based) (MPABABAF)
- akta.pro secondary industries
- Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO), Live Podcast Recordings (MPAGACAJ)
Keywords
Where HAMBURG ZWEI is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HAMBURG ZWEI business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Primary revenue stream through advertising sales handled by more Marketing organization. The station offers cross-media campaigns combining On Air, Digital, and Off Air advertising solutions for local and regional advertisers.
- Sponsorship: Sponsored content and branded programming segments including concert presentations and event partnerships with sponsors like Hamburg Dungeon
- Concert and Event Promotion: Revenue generation through concert and event presentations featuring artist appearances at venues like Stadtpark Hamburg, Barclays Arena, and Große Freiheit 36. Presents acts like Seal, Bryan Adams, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising rates by inquiry only |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
HAMBURG ZWEI product offering
Product offeringCore offering
HAMBURG ZWEI is a Hamburg-based commercial radio station broadcasting on FM 95.0 MHz and streaming online, with a curated music format focused on 1980s and 1990s pop hits. The station distributes content through web streaming, mobile apps, voice assistants (Alexa, Google Home), and TuneIn, complemented by specialty streams (Ollies 80er Charts, Weihnachtshits), a weekly news podcast (HAMBURG AKTUELL), and concert/event presentations. Revenue is generated primarily through advertising sales handled by MORE Marketing and through concert/event promotion.
Product overview
HAMBURG ZWEI operates as a regional radio station broadcasting from Hamburg, Germany (under Radio 95.0 GmbH & Co.KG). The core product is live radio programming with a focus on 80s and 90s music, presented through multiple distribution channels: traditional FM radio (95.0 MHz), web streaming (Simulcast), specialized themed streams (Ollies 80er Charts, Weihnachtshits), mobile applications (iOS/Android), voice assistants (Alexa Skill, Google Home via TuneIn), and the HAMBURG AKTUELL news podcast. The station complements its audio content with interactive digital services including a concert countdown widget, real-time song search (Titelsuche), competitions and promotions (Gewinnspiele & Aktionen), and community engagement initiatives like HAMBURG ZWEI hilft e.V. The portfolio also includes a WhatsApp messaging service for news distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- HAMBURG ZWEI Livestream Main live radio broadcast stream available in MP3 (192kbps) and AAC (64kbps) formats via web player and TuneIn integration, serving adult listeners in the Hamburg metropolitan area with curated 80s and 90s pop music.
- HAMBURG AKTUELL Podcast Weekly city news podcast published every Monday at noon, featuring interviews and coverage of topics relevant to Hamburg residents.
- HAMBURG ZWEI App (iOS) Native iOS mobile application for listening to live radio streams and accessing station content, available on the Apple App Store.
- HAMBURG ZWEI App (Android) Native Android mobile application for listening to live radio streams and accessing station content, available on the Google Play Store.
- HAMBURG ZWEI Alexa Skill Amazon Alexa voice assistant integration enabling hands-free listening via voice commands ('Alexa, spiele HAMBURG ZWEI') and access to news podcasts ('Alexa, spiele die HAMBURG ZWEI Nachrichten').
- HAMBURG ZWEI Google Home Integration Google Assistant integration via TuneIn for playback on Google Home devices and Android smartphones using voice commands such as 'Hey Google, spiele HAMBURG ZWEI von TuneIn'.
Companies that use HAMBURG ZWEI
Customer profileSegments2 records
Ideal customer profiles2 records
HAMBURG ZWEI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature3 records
HAMBURG ZWEI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 80er 90er OLDIE ANTENNEcoreHAMBURG ZWEI is rebranding to become a regional partner of the nationwide 80er 90er OLDIE ANTENNE radio network. This partnership expands reach while maintaining local Hamburg identity and programming.
- more Marketing (MORE Marketing Organisation und Radioentwicklungs GmbH & Co. KG)coreMORE Marketing handles all advertising sales and marketing for HAMBURG ZWEI. They market cross-media advertising solutions combining On Air, Digital, and Off Air formats across multiple audio brands including Radio Hamburg, ROCK ANTENNE Hamburg, HAMBURG ZWEI, CARAVAN.fm, radio ffn, and RADIO BOLLERWAGEN.
- Hamburg DungeonminorSponsorship partnership for contest prizes and promotional content featuring Hamburg Dungeon attraction tickets and experiences.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
HAMBURG ZWEI competitors and assessment
Company assessmentDirect peers
- Radio Hamburg: Flagship Hamburg regional radio station operated under the same MORE Marketing umbrella; competes for the same local Hamburg listeners and the same regional ad budget.
- NDR 2: Public-service regional pop/adult-contemporary station covering northern Germany including Hamburg; competes for the same Hamburg listening audience and similar advertiser set, though funded via a mix of public fees and advertising.
- Klassik Radio: Germany-wide private radio station with a niche music format (classical/instrumental), comparable in strategy as a digitally distributed, format-focused niche music radio with multi-platform streaming.
- Antenne Bayern: Germany's largest private regional radio station, broadcasting a mainstream pop/hot-AC format from Bavaria; comparable as a large ad-supported regional music radio operator with bundled digital distribution.
- RADIO BOLLERWAGEN: Regional party/hit radio station also sold through the MORE Marketing portfolio alongside HAMBURG ZWEI; shares the same Hamburg-area ad-sales infrastructure and audience monetization model.
- Radio BOB: German regional rock format radio station with multi-platform distribution; comparable as a private, format-led music radio competing for similar ad-supported listening time in connected audio.
- 80er 90er OLDIE ANTENNE: Nationwide German music radio network dedicated to 80s and 90s hits; HAMBURG ZWEI is set to rebrand as its Hamburg regional window, making it the most directly comparable format peer.
- ROCK ANTENNE Hamburg: Hamburg-licensed regional rock format radio station in the same MORE Marketing portfolio; similar ad-sales channel and Hamburg geographic focus, with a differentiated music format.
- Radio ffn: Lower-Saxony regional radio station explicitly listed alongside HAMBURG ZWEI within the MORE Marketing cross-media ad-sales portfolio; directly comparable as a private regional music radio brand.
Broad incumbents
- RTL Radio Deutschland: Major German commercial broadcaster with national radio brands; broader portfolio but overlapping advertiser base and digital audio ambitions, making it a relevant incumbent comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HAMBURG ZWEI social profiles
Digital presenceHAMBURG ZWEI financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAMBURG ZWEI leadership team
Management profileNumber of profiles
Profiles3 records
HAMBURG ZWEI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAMBURG ZWEI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAMBURG ZWEI
What does HAMBURG ZWEI do?
HAMBURG ZWEI is a Hamburg-based commercial radio station broadcasting on FM 95.0 MHz and streaming online, with a curated music format focused on 1980s and 1990s pop hits. The station distributes content through web streaming, mobile apps, voice assistants (Alexa, Google Home), and TuneIn, complemented by specialty streams (Ollies 80er Charts, Weihnachtshits), a weekly news podcast (HAMBURG AKTUELL), and concert/event presentations. Revenue is generated primarily through advertising sales handled by MORE Marketing and through concert/event promotion.
Is HAMBURG ZWEI a public or private company?
HAMBURG ZWEI is a private company. It is classified as corporate owned and is currently operating.
When was HAMBURG ZWEI founded?
HAMBURG ZWEI was founded in -1. It employs 1 to 10 people.
Where is HAMBURG ZWEI based?
HAMBURG ZWEI is headquartered in Hamburg, Germany, in the Europe region.
How does HAMBURG ZWEI make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are sponsorship and concert and Event Promotion.
Who are HAMBURG ZWEI's main competitors?
Direct peers on record are Radio Hamburg, NDR 2, Klassik Radio, Antenne Bayern, RADIO BOLLERWAGEN, Radio BOB, 80er 90er OLDIE ANTENNE, ROCK ANTENNE Hamburg and Radio ffn. RTL Radio Deutschland is listed as a broad incumbent.
Does HAMBURG ZWEI have an API?
No public API is recorded for HAMBURG ZWEI.
What industry is HAMBURG ZWEI in?
HAMBURG ZWEI's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABABAF, Music Radio Networks (Format-Based), with a secondary code of MPAIACAO, Ad-Supported Music Streaming (Freemium Tiers). Its NAICS code is 516210.