Hamee Global Inc.
Hamee Global Inc. is a Seoul-based multi-brand operator running smartphone accessory brands (iFace, Patchworks), a cloud e-commerce SaaS platform (Next Engine), electronic musical instruments (Otamatone), beauty products (ByUR), and gaming monitors (Pixio), serving consumers and SMB online sellers across Asia, the US, and the UK.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hamee Global Inc. does
Hamee Global Inc. (주식회사 하미글로벌) is a Seoul-based multi-brand consumer products and e-commerce SaaS operator, established in 2015 as the Korean subsidiary of Japan's Hamee Co Ltd (Tokyo Stock Exchange listed) and rebranded from Hamee Korea to Hamee Global in 2020. The company runs six distinct sub-brands: iFace and Patchworks (smartphone cases and mobile accessories), Next Engine (cloud-based e-commerce platform for multi-channel shopping mall management with inventory synchronization and pay-after-use pricing), Otamatone (character-shaped electronic musical instruments), ByUR (beauty/skincare cosmetics launched simultaneously in Korea and Japan in January 2022), and Pixio (gaming monitors with high refresh rates up to 400Hz, including the Wave, Hayabusa, and Prime Neo V2 product lines).
The company generates revenue through three streams: hardware sales across smartphone accessories, gaming monitors, electronic musical instruments, and beauty products; subscription/usage-based SaaS fees from Next Engine's 2,000+ e-commerce seller users; and licensing/character IP collaboration products featuring partners such as BTS, Hatsune Miku, and Petit Factory. Distribution is multi-channel and direct-to-consumer-oriented, combining official brand websites, Naver Smart Store, premium department store popups (Hyundai, Yongsan I-Park), and international operations spanning Korea, Japan, the US, the UK, Singapore, Malaysia, the Philippines, and Australia.
Operationally, Hamee Global is lean (approximately 18 employees) and operates as part of the broader Hamee group rather than as an independent fundraise entity, with no independent funding rounds or institutional investors disclosed. Strategic emphasis is on character IP-driven product differentiation, sustained product launch cadence (multiple 2026 launches across Pixio and Otamatone brands), and a K-culture international expansion model anchored by simultaneous multi-country rollouts of collaborations such as iFace x Petit Factory.
Hamee Global Inc. firmographics
Firmographics- Name
- Hamee Global Inc.
- Legal name
- 주식회사 하미글로벌 (Hamee Global Inc.)
- Website
- https://hamee.global
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hamee Global Inc. is a Seoul-based multi-brand operator running smartphone accessory brands (iFace, Patchworks), a cloud e-commerce SaaS platform (Next Engine), electronic musical instruments (Otamatone), beauty products (ByUR), and gaming monitors (Pixio), serving consumers and SMB online sellers across Asia, the US, and the UK.
- Ownership category
- akta.pro rank
Hamee Global Inc. industry classification
Industry- Product category
- Consumer Electronics and Mobile Accessories
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where Hamee Global Inc. is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Hamee Global Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales (Hardware): Revenue from selling physical products including smartphone cases and accessories (iFace, Patchworks), gaming monitors (Pixio), electronic musical instruments (Otamatone), and beauty products (ByUR)
- Software Subscription (Next Engine): Cloud-based e-commerce platform subscription service for shopping mall operators, with pay-after-use pricing model for cost efficiency
- Character IP Collaboration Products: Licensed and collaborative products with character brands (BTS, Hatsune Miku, Petit Factory) generating additional revenue through differentiated offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | iFace Summer Festival promotion with up to 60% discount |
| Transaction based/ take rate | One time/ perpetual license | Otamatone seasonal promotions |
| Usage-based | Pay-as-you-go | Next Engine e-commerce platform usage-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Hamee Global Inc. product offering
Product offeringCore offering
Hamee Global Inc. operates a multi-brand consumer product portfolio including smartphone cases and mobile accessories (iFace, Patchworks), gaming monitors (Pixio), electronic musical instruments (Otamatone), and beauty products (ByUR), along with a cloud-based e-commerce management platform (Next Engine) for online sellers managing multiple shopping channels. Products are sold direct-to-consumer through brand websites, Naver Smart Store, popup stores, and international e-commerce channels across Korea, Japan, US, UK, Australia, and Southeast Asia.
Product overview
Hamee Global Inc. is a multi-brand company operating a portfolio of six distinct brands across mobile accessories, e-commerce solutions, electronic musical instruments, beauty products, and gaming displays. The company manages smartphone case brands iFace and Patchworks, e-commerce platform Next Engine, electronic instrument brand Otamatone, beauty brand ByUR, and gaming monitor brand Pixio. Each brand operates independently while sharing operational infrastructure under the Hamee Global corporate umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- iFace: Mobile lifestyle brand offering smartphone cases and accessories.
- Patchworks
- Next Engine
- Otamatone
- ByUR
- Pixio
Products and services
- iFace Mobile lifestyle brand offering smartphone cases and accessories for iPhone and Galaxy devices, including clear cases, MagSafe-compatible accessories, straps, and character collaborations.
- Patchworks Smart device accessory brand offering smartphone cases with air pocket protection, anti-scratch design, and anti-yellowing technology. Product lines include Lumina, Node, and Solid series.
- Pixio Gaming display brand offering monitors with high refresh rates (up to 400Hz), FAST IPS panels, Adaptive Sync technology, and distinctive color designs. Product lines include Wave series and Hayabusa series.
- Otamatone Electronic musical instrument brand featuring character-shaped instruments. Combines musical note-shaped design with playability; used as instruments, interior decor, toys, and collectibles. Includes character collaborations such as Hatsune Miku Otamatone.
- ByUR Beauty brand positioned as 'your beauty mate' focusing on preserving natural skin beauty. Offers foundation, base, concealer, and related cosmetic products.
- Next Engine Cloud-based e-commerce platform providing integrated shopping mall management solution for online sellers. Enables management of multiple online stores from one dashboard with real-time inventory synchronization and order management, using a pay-after-use pricing model.
Quantifiable outcome
- Next Engine platform achieved 2,000+ users milestone with consistent growth following launch
- +3 more outcomes
Companies that use Hamee Global Inc.
Customer profileSegments5 records
Ideal customer profiles5 records
Hamee Global Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hamee Global Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Petit Factory (쁘띠팩토리)coreiFace collaborated with Korean character brand Petit Factory (created by artist leessomd) to launch mobile accessory lineup featuring characters Mico, Lulu, Pepper with designs applied to First Class Maxink case, inner sheets, and Maxink griphot holders. Products launched simultaneously in Korea, Singapore, Malaysia, Philippines, Australia to expand K-culture character design globally.
- Hatsune Miku (하츠네 미쿠)coreHatsune Miku Otamatone product launched domestically in March 2026, achieving sold-out status within 2 weeks. Otamatone operated by Hamee Global developing new products and brand operations domestically and expanding to global markets.
- BTS and Fucin Character BrandsminorCES 2021 showcase included BTS and Fucin character brand collaboration products alongside iFace and Patchworks iT device products, demonstrating character IP strategy for global market expansion.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Hamee Global Inc. competitors and assessment
Company assessmentDirect peers
- Spigen: Major smartphone case manufacturer with strong presence in Korea and globally. Direct competitor to iFace and Patchworks in protective cases for iPhone and Galaxy devices, with comparable distribution through e-commerce and retail.
- Casetify: Global design-focused smartphone case brand with strong lifestyle brand positioning. Directly comparable to iFace in targeting style-conscious smartphone users with premium, design-led cases and frequent artist/IP collaborations.
- RhinoShield: Smartphone case brand known for impact protection technology and modular accessories. Competes directly with iFace and Patchworks in the premium smartphone case segment, particularly for tech-forward consumers.
- Cafe24: Korean e-commerce SaaS platform providing online store management solutions to merchants. Directly comparable to Next Engine in serving Korean e-commerce operators with multi-channel shopping mall management capabilities.
Broad incumbents
- Amorepacific: Major Korean beauty conglomerate with portfolio of K-beauty brands. Comparable to ByUR as a Korean beauty brand with cross-border (Korea-Japan) launch strategy, though operates at significantly larger scale across many brands.
- Shopify: Global e-commerce SaaS platform serving merchants of all sizes. Comparable to Next Engine in providing online store infrastructure and multi-channel management, though operates at vastly larger scale globally.
- MSI: Global gaming hardware manufacturer including gaming monitors. Comparable to Pixio in targeting gaming display market, though MSI operates as a broad PC gaming incumbent across laptops, desktops, and peripherals.
- BenQ: Established display manufacturer with gaming monitor sub-brand (Zowie). Comparable to Pixio in gaming monitor offerings but operates as a broader incumbent across multiple display categories rather than gaming-specific focus.
Others
- Bandai Namco: Japanese entertainment and toy company with character IP portfolio. Related to Otamatone's character collaboration strategy (Hatsune Miku) as a licensor/collaborator rather than direct competitor in the musical instrument space.
Emerging players
- Innisfree: Korean beauty brand with international expansion similar to ByUR. Both target cross-border K-beauty demand though Innisfree has established broader product categories and larger distribution footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hamee Global Inc. social profiles
Digital presenceHamee Global Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamee Global Inc. leadership team
Management profileNumber of profiles
Hamee Global Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamee Global Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamee Global Inc.
What does Hamee Global Inc. do?
Hamee Global Inc. operates a multi-brand consumer product portfolio including smartphone cases and mobile accessories (iFace, Patchworks), gaming monitors (Pixio), electronic musical instruments (Otamatone), and beauty products (ByUR), along with a cloud-based e-commerce management platform (Next Engine) for online sellers managing multiple shopping channels. Products are sold direct-to-consumer through brand websites, Naver Smart Store, popup stores, and international e-commerce channels across Korea, Japan, US, UK, Australia, and Southeast Asia.
Is Hamee Global Inc. a public or private company?
Hamee Global Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Hamee Global Inc. founded?
Hamee Global Inc. was founded in 2015. It employs 11 to 50 people.
Where is Hamee Global Inc. based?
Hamee Global Inc. is headquartered in Seoul, South Korea, in the Asia region.
How does Hamee Global Inc. make money?
Three revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are software Subscription (Next Engine) and character IP Collaboration Products.
Who are Hamee Global Inc.'s main competitors?
Direct peers on record are Spigen, Casetify, RhinoShield and Cafe24. Broad incumbents are Amorepacific, Shopify, MSI and BenQ. Bandai Namco is listed as an others. Innisfree is listed as an emerging player.
Does Hamee Global Inc. have an API?
No public API is recorded for Hamee Global Inc..
What industry is Hamee Global Inc. in?
Hamee Global Inc.'s product category is Consumer Electronics and Mobile Accessories. Its primary akta.pro industry code is CRALAFAL, Toy & Game E-commerce Specialists. Its NAICS code is 45912 and its SIC code is 5945.