Hammersmith

What Hammersmith does

Hammersmith Woodturners Pty Ltd, trading as Hammersmith and Hammersmith DIY, is a fourth-generation Australian family-owned manufacturer and retailer of staircase, balustrade, building, and furniture components, headquartered in Brompton, South Australia. Founded in 1946 by E.J. (Ted) Groth and now led by Managing Director Wyatt Groth (with his son Jarrod Groth joining as Sales & Marketing Specialist in 2024), the company operates from a single Adelaide factory equipped with more than 20 automated woodturning lathes, moulders, sanders, saws, thicknessers, glue presses, CNC machines, profilers, and 5-axis equipment, supported by an in-house tool room. Approximately 20 employees produce nearly all timber products in-house using Australian-grown timbers, with capabilities spanning custom woodturning, moulding, CNC machining, and 5-axis operations.

Name

Hammersmith

Legal name

Hammersmith Woodturners Pty Ltd

Website

https://hammersmith.com.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Hammersmith is a fourth-generation Australian family-owned manufacturer of staircase, balustrade, and furniture components, supplying DIY homeowners, trade professionals, and custom-manufacturing clients via e-commerce, retail, and wholesale channels across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Staircase and Balustrade Components

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)

Keywords

• Timber handrails
• Staircase components
• Balustrade parts
• Custom woodturning
• Furniture components

Headquarters

HQ city

Brompton, South Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail and wholesale sales of staircase components, building materials, and furniture components through e-commerce platform with Australia-wide shipping.
2. Custom Woodturning & Manufacturing Services: Custom manufacturing and woodturning services for the staircase, furniture, and building industries. Production time approximately 2 weeks from order. Minimum quantities vary by product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hammersmith manufactures and supplies timber and metal staircase components, balustrade parts, building materials, and furniture components through an e-commerce platform, a retail showroom in Adelaide, and trade accounts. The product range spans handrails, brackets, posts, balusters, treads, risers, wire balustrade systems, stainless steel and galvanised tube and fittings, wall panelling, treated timber products, furniture legs, corbels, and spindles, complemented by custom woodturning and woodworking services for the staircase, furniture, and building industries.

Product overview

Hammersmith is a family-owned Australian manufacturer and supplier of DIY-friendly staircase, building, and furniture components. The product portfolio centers on three main categories: (1) Stair & Balustrade Parts including timber, stainless steel, and galvanised steel handrails in multiple profiles (Designer Rail, Ezirail, Heritage, Victorian, Prestige, Vancouver, Mono, Signature, Pigs Ear), handrail brackets, posts, post capitals, treads & risers, balusters, and stainless steel wire balustrade systems; (2) Building Materials including stainless steel tube & fittings, galvanised steel pipe & fittings, wall panelling, timber dowels, treated timber products (fence pickets, verandah posts, brackets, roof finials), and adhesives; (3) Furniture Components including furniture legs (tapered, turned, mid-century, coffee table, dining table, lounge, bar), timber corbels, kitchen columns, cover buttons & knobs, and spindles & finials. The company also offers custom woodturning and woodworking manufacturing services with capabilities including CNC machining, profiling, and 5-axis operations. Products are designed for both DIY consumers and professional tradesmen, with trade discount programs available. Manufacturing is primarily done in-house at the Adelaide facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Timber Handrail A wide variety of timber handrails in multiple profiles (Designer Rail, Ezirail, Heritage, Victorian, Prestige, Vancouver, Mono, Signature, Pigs Ear) available in Pine, American Oak, Victorian Ash, Spotted Gum, and Blackbutt, for staircase and balustrade projects.
• Stainless Steel Handrail Stainless steel handrail options in Round, Square, or Rectangle shapes for interior and exterior use, available in 316 and 304 grades with mirror, satin (brushed), and black finishes.
• Galvanised Steel Handrail Modular, budget-friendly galvanised steel handrails and fittings that are AS1428.1-2001 compliant for outdoor, industrial, residential, and commercial settings, available in pipe sizes 27mm, 34mm, 42mm, 48mm, and 60mm.
• Outdoor & Treated Timber Handrail Outdoor handrails in treated pine, kwila/merbau, spotted gum, and blackbutt designed for exterior use with wood preservative treatments available.
• Handrail Brackets Handrail brackets in various sizes, materials, and finishes (stainless steel, black, gold, chrome, bronze) supporting timber and metal handrails, including wall-mounted, top-mounted, and glass-mounted options.
• Stair & Balustrade Posts Stair, newel, and balustrade posts in timber and stainless steel/aluminium for indoor and outdoor use.
• Post Capitals Decorative and functional post caps and tops in timber (including treated), metal, and glass options for finishing stair and fence posts.
• Treads & Risers Stair treads and risers for staircase construction and renovation projects.
• Balusters Balusters in timber (including treated), wrought iron, and other materials for staircases and balustrades.
• Stainless Steel Wire Balustrade Stainless steel wire balustrade systems including 3.2mm and 4mm wire, wire balustrade kits, fittings, tools, and bundles using 316-grade stainless steel suitable for outdoor use.
• Stainless Steel Tube & Fittings Stainless steel tube and pipe in round, square, and rectangle shapes (38.1mm and 50.8mm round, 50.8mm square, and rectangle) in satin, mirror, and black finishes.
• Galvanised Steel Pipe & Fittings Galvanised steel pipe and modular fittings for handrails and structural applications, including various sizes (27mm to 60mm), tees, elbows, flanges, and disability fittings that are AS1428.1-2001 compliant.
• Wall Panelling Solid timber wall panelling in various designs including Forest, Lagoon, Ripple, and Mountain patterns, available in multiple timber species.
• Timber Dowels Timber dowels in full round and half round varieties across a range of timber species, also available in oversized/custom dimensions.
• Treated Timber Products Exterior-grade treated timber products including fence pickets, verandah posts, post moulds, brackets, roof finials, balusters, fretwork panels, spindles, and window canopies.
• Furniture Legs Furniture legs including tapered timber legs, turned timber legs, mid-century furniture legs, coffee table legs, dining table and desk legs, lounge and chest legs, and bar table legs, with various fixings and accessories.
• Timber Corbels Timber corbels in both traditional hand-carved and modern designs, used for supporting shelves, countertops, and as decorative architectural elements.
• Kitchen Columns Decorative kitchen columns for architectural and furniture applications.
• Wooden Cover Buttons & Knobs Wooden cover buttons and knobs for furniture finishing and hardware applications.
• Furniture Spindles & Finials Decorative furniture spindles and finials for traditional and heritage furniture designs.
• Custom Woodturning & Woodworking Services Custom wholesale woodturning and woodworking manufacturing services for the staircase, furniture, and building industries, including tapered plugs, coffin handles, custom handrails, large table legs, oversized timber dowel, and custom balusters, with approximately 2-week production time.

Quantifiable outcome

• Average 15% savings for trade customers through membership program
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Crafted HardwoodscoreStrategic or Co-development Partner · 16 October 2025Partnership with Crafted Hardwoods for Australian-made sustainable timber alternatives using engineered Blackbutt and Spotted Gum products for the staircase industry. Hammersmith offers Crafted Hardwoods' EWP (Engineered Wood Product) in their product range, providing sustainable timber alternatives for stair treads, handrails, and wall panelling.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weba Stairs: Australian staircase manufacturer producing residential and commercial stair systems. Comparable to Hammersmith's core staircase and balustrade component business, serving builders and developers with timber and metal stair products in the same Australian market.
• Moddex: Australian manufacturer of modular handrail and balustrade systems, including AS1428-compliant disability-compliant products. Directly comparable to Hammersmith's galvanised steel handrail and stainless-steel balustrade lines, serving the same trade customer base across Australia.
• Richard Burbidge: UK heritage stair parts manufacturer established in the 1800s, producing timber balusters, newel posts, handrails, and stair components. Closely comparable to Hammersmith's heritage brand positioning, custom woodturning capability, and stair parts product mix — albeit serving UK and export markets.
• Pacific Stairs: Australian staircase manufacturer offering custom and modular stair solutions for residential and commercial projects. Directly comparable product range and customer base to Hammersmith's staircase components and timber handrails.
• Cheshire Mouldings: UK manufacturer of stair parts, mouldings, and timber components with both trade and DIY channels. Comparable to Hammersmith's hybrid GTM (DIY e-commerce plus trade accounts) and product range across stair, building, and decorative timber lines.

Others

• AKD Softwoods: Australian softwood timber manufacturer and processor supplying framing, structural, and appearance-grade timber products. Adjacent industry player in the same timber supply chain, with potential as upstream supplier or competitive threat in raw timber categories.

Emerging players

• StairBox: UK-based e-commerce-first modular staircase company targeting DIY and self-build customers with online configurators and direct delivery. Comparable to Hammersmith's DIY e-commerce GTM for staircase components, representing a digitally-native challenger model.

Broad incumbents

• Bunnings Warehouse: Australia's dominant building materials and home improvement retailer (Wesfarmers-owned), selling stair parts, handrails, balustrades, and timber products across a vastly broader catalogue. Overlaps with Hammersmith's DIY retail channel at the lower-complexity end of the range.
• Mitre 10: Australia and New Zealand building materials retailer cooperative offering DIY and trade channels across hardware, timber, and home improvement products. Comparable DIY/trade customer base and product overlap with Hammersmith's stair and building components.

Regional players

• PlaceMakers: New Zealand building supplies retailer (Fletcher Building-owned) serving trade and DIY customers. Directly relevant as the dominant retail channel in the New Zealand market that Hammersmith has just begun expanding into.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzCNMQfX1GeUMZtakGW8Z2g
• Facebookfacebook.com/hammersmithDIY
• Instagraminstagram.com/hammersmithdiy
• Pinterestpinterest.com.au/hammersmithDIY
• LinkedInlinkedin.com/company/hammersmithaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammersmith