Ham Polo Club London

What Ham Polo Club London does

Ham Polo Club London is a privately held polo and event venue established in 1926, situated on 23 acres of managed grounds on Petersham Road in Richmond, Greater London. The club self-describes as the last remaining polo club in Greater London and is currently positioned around its 2026 centenary. It operates two full-size polo grounds, an all-weather arena, a dedicated stick-and-ball field, a canter track, livery stabling, and a clubhouse with rooftop terrace, supporting year-round play, training, and hospitality.

The company generates revenue through five interconnected streams: annual and joining-fee memberships (Chukka Membership at £4,350/year plus a £1,500 joining fee; Academy Adult £840, Junior £590), per-chukka playing fees (£166 per club match, £26 individual), coached polo and riding lessons (£160–£230 per session with multi-session packages), professional horse livery services (£314–£376 per horse per week depending on season and volume), and one-time event hire covering corporate away days, weddings (capacity up to 1,000+ guests via marquee), filming (e.g., Channel 4 Celebrity Hunted), and helicopter landings. Sponsorship programs with beverage, apparel, and equestrian brands (Champagne Pommery, Camden Town Brewery, Hugs & Co, Emita Polo, Spillers Feeds, MC Equestrian Surfaces, Blackdown Equine Clinic) round out the commercial mix. The Academy-to-Playing-Membership pathway serves as the principal customer acquisition funnel for higher-margin playing memberships, while livery and event hire monetize fixed facility capacity. All services are sold directly through the Richmond venue, the club's website, segmented email inboxes (office, clubhouse, hospitality, events, lessons, stables), and a dedicated social media presence, with no third-party distribution partners and a single-country (UK) operating footprint. The organization reports 16 employees and operates under Hurlingham Polo Association governance with British Grooms Association-aligned practices.

Name

Ham Polo Club London

Legal name

Ham Polo Club

Website

https://hampoloclub.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Ham Polo Club London operates the last remaining polo club in Greater London from a 23-acre Richmond site, offering memberships, coaching, livery, and venue hire for polo, corporate events, weddings, and filming.

Ownership category

akta.pro rank

Product category

Polo and equestrian members club

NAICS

Sports Teams and Clubs (711211), Horses and Other Equine Production (11292)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Horse Boarding, Livery & Stable Operations (AFAEAGAG), Racehorse Training & Conditioning Operations (AFAEAGAE)

Keywords

• Polo club memberships
• Equestrian livery services
• Polo academy training
• Corporate event venue hire
• Wedding hospitality venue

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees including Chukka Membership (£4,350/year + £1,500 joining fee), Junior Playing Membership, Social Membership, and Academy Membership (Adult £840/year, Junior £590/year).
2. Playing Fees: Per-game and per-chukka fees for members: Club Match 4 chukkas at £166, individual chukkas at £26 each.
3. Academy Sessions: Per-session fees for polo and riding lessons: Adult polo lessons from £210, Junior from £170, Group sessions from £160.
4. Livery Services: Weekly livery fees ranging from £314-£376 depending on season and number of horses, covering feed, forage, bedding, exercise, and grooming.
5. Event Hire and Hospitality: Corporate events, weddings, private hire, filming location hire, and helicopter landing services generating venue rental and catering revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ham Polo Club runs a traditional polo and equestrian operation on its Richmond grounds, selling playing and social memberships, polo and riding lessons, full-service horse livery, and venue hire for corporate events, weddings, filming, and helicopter landings. It also runs a structured Academy pipeline that takes beginners from coaching through to competitive chukka membership under HPA rules.

Product overview

Ham Polo Club is a traditional polo club and event venue based in Richmond, London, offering a portfolio of interconnected services. The core offering centers on polo club operations with access to two polo grounds, an all-weather arena, and a dedicated stick and ball field. The club provides multiple membership tiers (Chukka Membership for playing members, Social Membership for non-players) and comprehensive horse livery services. Educational programs include the Academy with Adult and Junior programs, alongside Polo Lessons and Riding Lessons. The venue extends to corporate and private event hire including weddings, team building, and filming services, supported by hospitality facilities (Clubhouse, Roof Top Terrace) and special services such as helicopter landings. Sponsorship programs enable brands to engage with the club's diverse membership and visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Chukka Membership (Playing Membership) Annual playing membership entitling members to play club chukkas on Tuesday and Thursday evenings, Saturday mornings, and Sunday matches, including HPA registration, complimentary guest passes, clubhouse access, voting rights, and reciprocal club privileges.
• Social Membership Non-playing membership providing access to clubhouse, social events, and club activities for individuals who want to participate in the club community without playing polo.
• Academy Programs (Adult and Junior) Structured polo coaching programs for adults (16+) and juniors (U15) with HPA-certified coaches, small group sessions of 4-8 riders, and a defined progression pathway to Playing Membership.
• Polo Lessons and Riding Lessons Per-session polo and one-handed polo-style riding lessons for adults and juniors with existing riding experience, including lesson packages of 5 and 10 sessions.
• Full-Service Horse Livery Professional livery service for polo ponies with feed, forage, bedding, exercise, grooming, turnout, and tacking-up included, with access to all-weather canter track, turnout paddocks, and polo fields on the club grounds.
• Corporate Away Days and Events Corporate team building, away days, summer parties, awards dinners, Christmas parties, drinks receptions, roadshows, and product launches, including meeting space, on-site catering, and outdoor activities on the polo grounds.
• Weddings and Private Hospitality Wedding and private event venue hire using the Clubhouse (seating up to 160), Roof Top Terrace, and marquee site (up to 1000+ guests), with in-house catering and on-site coordination.
• Filming and TV Location Hire Filming venue hire for television, film, music videos, and promotional content with film parking, large vehicle accommodation, overnight parking, and on-site catering services.
• Helicopter Landing Service Helicopter landing slots for business, emergency, and special event arrivals with easy access to South West London from the club grounds.
• Sponsorship and Prize Sponsorship Sponsorship packages and prize sponsorships that allow brands to gain exposure to the club's membership and visitors through match-day events and prize-giving ceremonies.
• Polo Events and Fixtures Ticketed seasonal polo fixtures including Friday Night Polo, Saturday Breakfast, Sunday Polo, and the Roehampton Cup, marketed as spectator events that drive food and beverage revenue.

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Champagne PommerycoreGTM or Marketing PartnerPrestigious champagne house serving as a sponsor of Ham Polo Club events. Provides luxury champagne for celebrations and prize givings.
• Hugs & CosupportingGTM or Marketing PartnerPremium British footwear brand offering elegantly crafted loafers and moccasins. Sponsors the club with products for members and events.
• Camden Town BrewerysupportingGTM or Marketing PartnerInnovative London-based brewery providing craft lagers for club events and hospitality.
• Dima's VodkasupportingGTM or Marketing PartnerUkrainian craft vodka brand sponsoring club events with premium spirits.
• Hurlingham Polo Association (HPA)coreStrategic or Co-development PartnerGoverning body for polo in England. HPC players are registered HPA members, and the club operates under HPA rules and regulations.
• Blackdown Equine ClinicsupportingStrategic or Co-development PartnerEquine veterinary clinic providing professional veterinary care for club horses and ponies.
• Spillers FeedssupportingStrategic or Co-development PartnerHorse feed supplier providing quality nutrition for club horses and livery ponies.
• MC Equestrian SurfacessupportingStrategic or Co-development PartnerSpecialist equestrian surface provider supplying and maintaining arena footing for training and play.
• British Grooms Association (BGA)supportingStrategic or Co-development PartnerIndustry association supporting professional grooms and stable management practices at the club.
• Emita PolosupportingGTM or Marketing PartnerPolo equipment and apparel supplier providing gear for members and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cowdray Park Polo Club: One of the UK's premier polo clubs, hosting the British Open Polo Championship and Gold Cup. Directly comparable as a membership-based polo club with livery, hospitality, and corporate event operations targeting affluent UK and international players.
• Guards Polo Club: Historic UK polo club founded in the early 20th century and a central venue in the English polo season. Closely comparable as a high-end members' polo club with HPA affiliation, livery services, and event hosting.
• Royal County of Berkshire Polo Club: A leading UK polo club hosting major tournaments, with membership, livery, and lessons. Comparable as a regional premium polo club offering a similar mix of polo, equestrian, and event revenue streams.
• Cirencester Polo Club: A Cotswolds-based polo club offering lessons, livery, and matches. Comparable as a regional UK polo club with similar Academy-style onboarding and event hire business lines.
• Beaufort Polo Club: Long-standing English polo club at the heart of the UK polo season. Comparable for its HPA-aligned polo operations, livery yard, and tournament hosting targeting an affluent member base.

Others

• Polo Times: Leading trade media publication covering the UK and international polo scene. Adjacent ecosystem participant — not a competitor — but the principal marketing channel for reaching affluent UK polo participants and prospective members.
• Smith & Williamson (now Evelyn Partners) Equestrian: Advisory firm serving UK equestrian and polo businesses. Adjacent rather than competitive; relevant as a service provider to UK polo clubs for financial, tax, and wealth structuring that supports owners and members.

Broad incumbents

• Argentine Polo / Asociación Argentina de Polo: The governing body and ecosystem representing Argentina's polo clubs (the global heartland of polo). Not a direct UK competitor but the dominant reference point for polo club business models, livery, and tournament structures Ham aligns with.
• Hurlingham Club: Elite London private members' club with a broader sporting portfolio (not polo-focused). Comparable as a premium London membership institution with venue hire, hospitality, and reciprocal club privileges overlapping Ham's social member value proposition.

Regional players

• The Polo Club at Chantilly: Continental European polo club near Paris with high-goal tournaments and members' facilities. Comparable in operations and customer profile but serves a different geography, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ham-polo-club-london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ham Polo Club London