Hampton & Richmond FC

What Hampton & Richmond FC does

Hampton & Richmond FC (legal entity: Hampton & Richmond Borough Football Club LTD, Companies House 03399857) is a privately-held English non-league football club founded in 1921 and nicknamed "The Beavers." The club competes in the Enterprise National League South (Step 2 of the English football pyramid) — its 11th consecutive season at that level — and plays home matches at Beveree Stadium in Hampton, Middlesex, which has a covered terrace, the Keith Hussey Stand, the Alan Simpson OBE Stand, and hospitality facilities including the Beaver Bar and Dam. The club is controlled by Painswick Club INV limited (person of significant control: Board Chairman Scott Forbes), with Will King as Managing Director, James Menday as Chief of Staff, and Alan Dowson as First Team Manager.

The club's product offering is a single integrated matchday ecosystem: live National League South fixtures, season and individual match tickets sold via the Fanbase Club platform and at turnstiles, replica merchandise sold through a Shopify-hosted online shop and an on-site club shop, and matchday hospitality. A supporting sub-brand, Beavers Media, produces ongoing video content (manager interviews, player signings, highlights, fixture previews) on YouTube. Distribution is multi-channel direct-to-consumer: ticketing through Fanbase Club, retail through Shopify and physical outlets, and fan engagement across X, Instagram, WhatsApp, TikTok, LinkedIn, and YouTube.

Revenue derives from four streams: matchday (ticketing), merchandise (replica kit and accessories), sponsorship (front-of-shirt partner Movember plus kit, streaming, and affiliate sponsors), and hospitality/food and beverage. Commercial partnerships include Movember (mental health), Utility Warehouse (National League-wide), the London Borough of Richmond Upon Thames (3G pitch and LED floodlight installation), Errea (kit), DAZN (streaming), TIC Health, and Enterprise (league title sponsor). The club has invested over £1 million since December 2022, including a £750,000 stadium infrastructure upgrade completed in September 2023, and frames itself around four community commitments: Inclusivity, Environment, Youth, and Mental Health. The club does not employ AI/ML in any disclosed product, process, or platform, and operates a standard non-league commercial technology stack.

Name

Hampton & Richmond FC

Legal name

Hampton & Richmond Borough Football Club

Website

https://hamrichfc.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Hampton & Richmond FC is a privately-held English non-league football club founded in 1921, competing in the National League South (Step 2) at Beveree Stadium in Hampton, Middlesex. It generates revenue from matchday ticketing, merchandise, sponsorships, and hospitality, serving local fans, the wider Middlesex community, and youth academy participants.

Ownership category

akta.pro rank

Product category

Professional Football Club (Non-League Sports Entertainment)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise retail
• Matchday hospitality services
• Community football programs

Headquarters

HQ city

Hampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Ticket sales for home league fixtures and pre-season friendlies, with tickets available at turnstiles and online via fanbaseclub platform
2. Merchandise: Club shop selling replica shirts and merchandise
3. Sponsorship: Front of shirt partnership with Movember, kit sponsorship, stadium sponsorship, and affiliate sponsors including Enterprise, DAZN, Errea, TIC Health
4. Hospitality and Food & Beverage: Beaver Bar and Dam serving food and drink, including branded lager and ale, with card-only payment at all vendors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hampton & Richmond FC is an English semi-professional football club that competes in the Enterprise National League South. Its core commercial offering is the live matchday product at Beveree Stadium, delivered through individual match tickets, season tickets, replica shirt and merchandise sales, matchday hospitality at the Beaver Bar and Dam, and digital fan content through Beavers Media on YouTube. The club also operates a youth Academy Programme and runs four Community Commitment pillars (Inclusivity, Environment, Youth, Mental Health) anchored by its Movember front-of-shirt partnership.

Product overview

Hampton & Richmond Football Club is a National League South football club operating a single unified offering centered on live football match delivery at Beveree Stadium. The club's product portfolio comprises matchday ticketing (individual match tickets and season tickets), merchandise sales through the club shop, and video content via Beavers Media. Supporting offerings include the academy programme for youth development and the Stand As One community initiative covering inclusivity, environment, youth, and mental health commitments. The club's home ground features covered terrace and seating areas, hospitality bars (Beaver Bar and Dam), and ancillary food and beverage outlets. Ticket sales are facilitated through the Fanbase Club platform while merchandise operates on Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets Individual matchday admission tickets for Hampton & Richmond FC's National League South home fixtures at Beveree Stadium, available at the turnstile on matchday and in advance online via the Fanbase Club platform.
• Season Tickets Annual season tickets providing access to all Hampton & Richmond FC home league fixtures and pre-season friendlies at Beveree Stadium, sold as a subscription-style offering with discount versus individual match tickets.
• Club Shop Merchandise Online and on-site retail store selling replica shirts, accessories and club memorabilia, operated through a Shopify e-commerce site and a physical outlet at Beveree Stadium.
• Beavers Media Video content series published on YouTube featuring Chairman's Updates, 'Direct from Dowse' manager interviews, 'Under the Stand' player signing announcements, match highlights, Goal of the Month and Fixture Focus videos for supporters.
• Beveree Stadium Matchday Venue Home stadium venue at Beaver Close, Hampton, offering covered terrace and seated viewing, the Keith Hussey Stand, Alan Simpson OBE Stand, hospitality at the Beaver Bar and Dam, and ancillary food and beverage outlets.
• Matchday Hospitality (Beaver Bar and Dam) Matchday hospitality offering at Beveree Stadium comprising the Beaver Bar (serving branded lager, ale and beverages, with live TNT Sports on three screens from 13:30 on Saturdays) and the Dam bar with direct pitch view.
• Academy Programme and Movember 'Ahead of the Game' Youth development programme providing work experience rotations across the club shop, turnstiles, filming and social media, combined with Movember's 'Ahead of the Game' mental health programme for young athletes, parents and coaches.

Quantifiable outcome

• Safe, inclusive matchday environment with zero tolerance for discrimination
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Utility WarehousemajorGTM or Marketing Partner · 23 April 2026National League Kick-Off landmark partnership championing 72 clubs and their communities. Part of The National League's enterprise to support non-league football clubs.
• MovembercoreStrategic or Co-development Partner · 8 September 2023Front of shirt partnership with leading mental health charity. Includes delivery of Movember's 'Ahead of the Game' programme using sporting environment to teach young athletes, parents and coaches about mental health. One of the most evidenced sport-based programmes globally with considerable demonstrable efficacy and impact.
• London Borough of Richmond Upon ThamesmajorStrategic or Co-development Partner · 3 September 2023Working closely with the council to deliver long-term goal of installing 3G pitch and LED floodlights at Beveree Stadium, which will provide more use opportunities and revenue for the club.
• Enterprise (National League Sponsor)minorGTM or Marketing PartnerLeague title sponsor visible across National League South fixtures and club branding.
• DAZNminorGTM or Marketing PartnerStreaming partner for National League matches, appearing on club website as official partner.
• ErreaminorGTM or Marketing PartnerKit supplier providing club apparel and equipment.
• TIC HealthminorGTM or Marketing PartnerHealthcare partner supporting players and fans, logo appearing on club communications.
• Middlesex FAcoreStrategic or Co-development PartnerGoverning body affiliation for football operations and league participation.
• The National LeaguecoreStrategic or Co-development PartnerLeague competition membership - competes in Enterprise National League South (Step 2).
• Beavers TrustcoreChannel Partner/ Reseller/ DistributorSupporters trust operating the Beavers Trust Shed at the stadium, selling matchday programmes and supporting fan engagement.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wealdstone FC: National League club from which Hampton & Richmond recently signed Sak Hassan; closely adjacent in pyramid and geography. Offers a relevant comparand for player movement and non-league economics.
• Dorking Wanderers FC: Direct National League South competitor based in Surrey, comparable in scale and competitive tier. Operates a community-led model with similar matchday, merchandise, and sponsorship revenue mix at the Step 2 level.
• Dulwich Hamlet FC: London-based non-league football club with a strong community-supporters identity, comparable fan-owned ethos, and similar reliance on matchday, merchandise, and local sponsorship. Operates at a directly adjacent tier with overlapping catchment.
• Maidstone United FC: National League South rival operating out of a similar-sized stadium with comparable matchday and commercial streams. Direct on-pitch competitor and the closest reference point for Step 2 economics in the southeast.
• Ebbsfleet United FC: National League South club with a comparable mix of matchday, merchandise, and sponsorship revenue, and similar stadium-based operating model. Plays in the same division on a weekly basis.
• Sutton United FC: London non-league club with a similar community-driven operating model and comparable revenue mix. Has historically played at Step 2/3 tiers comparable to Hampton & Richmond FC.
• Welling United FC: South-east London non-league club with overlapping fan base and similar stadium-driven revenue model. Operates at a closely adjacent tier with comparable matchday economics.
• Braintree Town FC: National League club of broadly comparable scale and community-driven operating model. Provides a relevant reference point for Step 1/2 economics in a similar smaller-town setting.

Regional players

• Bromley FC: Larger London non-league club, recently operating at National League level (Step 1) — one tier above. Serves as a regional reference point for what an upgraded Step 2 club could evolve into within the London catchment.
• Woking FC: National League club and former employer of Hampton manager Alan Dowson and co-assistant Max Kretzschmar. Represents an adjacent step up the pyramid and a realistic next-tier benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hrbfc1921
• YouTubeyoutube.com/channel/UCg-9VUCeen9JG5VwanbLDXw
• LinkedInlinkedin.com/company/hamrichfc
• Instagraminstagram.com/hrbfc1921
• TikToktiktok.com/@hrbfc1921?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampton & Richmond FC