MBA - University of Business in Wrocław

What MBA - University of Business in Wrocław does

Wrocławska Akademia Biznesu (WAB), operating under the legal name Wyższa Szkoła Handlowa we Wrocławiu, is a private higher education institution based at ul. Ostrowskiego 22, Wrocław, Poland, with over 20 years of operating history in business and management education. The institution offers a portfolio of degree programs spanning bachelor's (Studia I stopnia), master's (Studia II stopnia), engineering (Studia Inżynierskie), MBA, postgraduate (Studia Podyplomowe), and supplementary courses (Kursy i Szkolenia), with 70% of class time dedicated to practical formats such as workshops, laboratories, case studies, and company visits. In 2025 WAB merged with Akademia Techniczno-Artystyczna Nauk Stosowanych (ATA), a Warsaw-headquartered educational group, and absorbed Wyższa Szkoła Humanistyczna into the combined entity; it also launched the Akademickie Liceum Ogólnokształcące (ALO), a public academic high school that creates a feeder pipeline into its undergraduate programs.

WAB's core technology stack centers on standard higher education infrastructure, including the Moodle LMS platform, the USOS academic information system, an APD student services portal, and Microsoft 365 cloud collaboration tools, with multi-language website support in Polish, English, Ukrainian, and Russian. The institution holds international IQA CEEMAN accreditation for management education, participates in the Erasmus+ exchange program, and maintains a network of 20+ corporate partners (including Nokia Wrocław, Ryanair Labs Wrocław, Volvo Construction Equipment, XPO Logistics, UNIT4, and Aptean) that provide student placement, internships, and curriculum collaboration opportunities.

The business model is tuition-driven across multiple recurring program streams: undergraduate, graduate, postgraduate, MBA, language courses, and the recently launched high school. Pricing is not publicly disclosed and prospective students are directed to contact the institution directly. The go-to-market is sales-led via open enrollment periods (rekrutacja otwarta), WAB Open Day events, an online enrollment platform at akademiata.pl, and multi-channel digital marketing across Facebook, Instagram, YouTube, LinkedIn, and TikTok. Marketing operations span four languages and a mix of owned digital properties, in-person events, and partner referrals.

Name

MBA - University of Business in Wrocław

Legal name

Wyższa Szkoła Handlowa we Wrocławiu

Website

https://handlowa.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrocławska Akademia Biznesu is a private higher education institution in Wrocław, Poland, offering bachelor's, master's, MBA, postgraduate, and engineering programs, plus a public academic high school, serving prospective students regionally with international CEEMAN accreditation and Erasmus+ participation.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAMAFAA

General Language Schools & Institutes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

Keywords

• Higher education services
• Business management degrees
• MBA programs
• Postgraduate studies
• Vocational training courses

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees - Undergraduate Studies (Studia I stopnia): Revenue from undergraduate/licencjackie degree programs including Business, Management, Interior Architecture and other disciplines. Programs are tuition-based with enrollment open for each academic year starting October.
2. Tuition Fees - Graduate Studies (Studia II stopnia): Revenue from graduate/magisterskie master's degree programs, including MBA and specialized management programs.
3. Postgraduate Studies (Studia Podyplomowe): Revenue from postgraduate professional development programs for working professionals seeking advanced certifications.
4. MBA Programs: Dedicated MBA (Master of Business Administration) program offerings for experienced professionals and executives.
5. Language Courses and Training (Kursy i Szkolenia): Revenue from supplementary educational offerings including language courses, professional certifications, and training workshops.
6. Academic High School (Akademickie Liceum Ogólnokształcące): Revenue from the public Academic High School (ALO) program recently launched at WAB.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Wrocławska Akademia Biznesu (WAB) is a private higher education institution delivering tuition-based degree programs in business and management disciplines, including bachelor's (Studia I stopnia), master's (Studia II stopnia), engineering (Studia Inżynierskie), MBA, postgraduate (Studia Podyplomowe), and supplementary language courses and training. The institution also operates the Akademickie Liceum Ogólnokształcące (Academic High School), a public secondary school program. Programs are delivered on campus in Wrocław with 70% of classes designed as practical workshops, laboratories, case studies, and company visits, and are supported by CEEMAN IQA international accreditation.

Product overview

Wrocławska Akademia Biznesu (WAB) is an educational institution offering a portfolio of degree programs: bachelor's (Studia I stopnia), master's (Studia II stopnia), engineering studies (Studia Inżynierskie), MBA programs (Studia MBA), postgraduate studies (Studia Podyplomowe), and supplementary courses/training (Kursy i Szkolenia). The institution also operates an Akademickie Liceum Ogólnokształcące (Academic High School). WAB has recently merged with Akademia Techniczno-Artystyczna Nauk Stosowanych in Warsaw, expanding its educational offerings. The institution holds international IQA CEEMAN accreditation and emphasizes practical education with 70% of classes being practical workshops, laboratories, case studies, and company visits.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of classes have practical character including workshops, laboratories, case studies, and company visits

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered minor and core.

• abcgominorOthersPartner company listed in WAB partner network, nature of partnership not explicitly detailed.
• ApteanminorStrategic or Co-development PartnerEnterprise software company partnering with WAB for student placement and potential curriculum input in enterprise software领域.
• CCIG GroupminorOthersInsurance and financial services group in WAB partner network.
• ATM GrupaminorOthersMedia production company as WAB partner for potential student placement in media and communications fields.
• KonceptikaminorOthersBusiness consulting firm in WAB partner network.
• XPO LogisticsminorOthersInternational logistics company in WAB partner network for student internship and employment placement.
• CORE – tax and moreminorOthersTax and accounting advisory firm in WAB partner network.
• MBA Lean ManagementminorOthersLean management consulting group with MBA Lean Management Consulting Group logo displayed, potentially specialized program partner.
• Nokia WrocławcoreStrategic or Co-development PartnerMajor technology company with dedicated Wrocław facility (nokiawroclaw.pl), provides student internship and employment opportunities, potential curriculum collaboration on technology topics.
• Centrum FizjoterapeutyminorOthersPhysiotherapy center in WAB partner network.
• Zec ServiceminorOthersService company in WAB partner network.
• Ryanair Labs WrocławcoreStrategic or Co-development PartnerAviation technology hub (careers.ryanair.com/ryanair-labs-wroclaw/) provides student placement, internship, and potential aviation business education collaboration.
• VOLVO Maszyny Budowlane (Volvo Construction Equipment Poland)coreStrategic or Co-development PartnerConstruction equipment manufacturer (volvoce.com) in WAB partner network for student placement in operations, management, and business roles.
• LTBminorOthersCompany in WAB partner network (ltb.pl), nature of partnership not detailed.
• POLBUSminorOthersTransportation/bus company (polbus.pl) in WAB partner network.
• Centrum Historii ZajezdniaminorOthersMuseum and cultural center (zajezdnia.org) in WAB partner network for cultural events and historical education.
• Historyczne Hotele WrocławiaminorOthersHistoric hotels of Wrocław consortium (cohm.pl) in WAB partner network, potential hospitality management student placement.
• Polsko-Gruzińska Izba Przemysłowo-Handlowa (Polish-Georgian Chamber of Commerce)minorStrategic or Co-development PartnerBilateral chamber of commerce (pol-ge.com) providing international business networking and potential student exchange with Georgia.
• Panthers WrocławminorOthersSports team/organization (pantherswroclaw.com) in WAB partner network, student athletics or community engagement.
• Akademia Techniczno-Artystyczna Nauk Stosowanych (ATA)coreStrategic or Co-development PartnerWAB has merged with and become part of Akademia Techniczno-Artystyczna Nauk Stosowanych, a major educational institution headquartered in Warsaw. This integration creates expanded educational opportunities and shared resources across the network.
• Erasmus+ ProgramcoreStrategic or Co-development PartnerEU Erasmus+ program enabling student and faculty exchanges with international partner universities, as confirmed by student testimonials and institutional announcements.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Akademia Leona Koźmińskiego (Kozminski University): Poland's leading private business school offering bachelor's, master's, MBA, and doctoral programs in management and finance. Directly competes with WAB for Polish and international business students, with a much stronger national brand and top-tier accreditations (AACSB, EQUIS, AMBA).
• Akademia Finansów i Biznesu Vistula (Vistula University): Private Warsaw-based university offering business, economics, and international relations programs in Polish and English. Comparable to WAB in private-sector positioning, tuition model, and international student recruitment strategy.
• Wyższa Szkoła Bankowa (WSB Universities): A network of private business universities across multiple Polish cities offering bachelor's, master's, MBA, and postgraduate programs. Closely comparable to WAB in target market, program mix, and tuition-based business model, and is a direct competitor for working professional students.
• Uniwersytet Ekonomiczny we Wrocławiu (Wrocław University of Economics and Business): Public economics and business university based in Wrocław. The primary local competitor to WAB, offering similar undergraduate, graduate, and MBA programs with stronger brand recognition and lower tuition, putting pricing pressure on WAB's offerings.
• Akademia WSB: Private business university network based in Dąbrowa Górnicza with multiple campuses offering business, management, and applied sciences programs. Directly comparable to WAB in program structure, tuition model, and target student segments (working professionals, undergraduates).
• Społeczna Akademia Nauk (SAN): Private multi-city Polish university with campuses including Wrocław, offering business, management, and IT programs. Direct peer given overlapping geographic footprint (Wrocław) and similar tuition-led revenue model targeting undergraduate and postgraduate students.
• Uczelnia Łazarskiego (Łazarski University): Private Warsaw-based university offering business, economics, law, and medicine programs. Comparable to WAB as a private Polish higher education institution with similar program mix (undergraduate, graduate, MBA) and international student focus.

Broad incumbents

• Szkoła Główna Handlowa w Warszawie (SGH Warsaw School of Economics): Poland's premier public business/ economics university, headquartered in Warsaw. Competes for the same prospective students as WAB but with significantly larger scale, stronger brand, and government backing — WAB's international business and management offerings overlap with SGH's portfolio.

Regional players

• Uniwersytet Ekonomiczny w Katowicach (CUE): Public economics university in Katowice (Upper Silesia). Comparable to WAB in program offerings and target market (Polish undergraduate/graduate students in business), but operates in a different regional catchment with limited direct overlap in Wrocław.

Emerging players

• Collegium Humanum: Private Polish university focused on practical business, management, and postgraduate education with strong online and part-time offerings. Comparable to WAB in targeting working professionals through postgraduate and MBA programs, though operating with a different delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WABwro/featured
• Facebookfacebook.com/wab.edu
• LinkedInlinkedin.com/company/mba-university-of-business-in-wroc%C5%82aw
• Instagraminstagram.com/wab.edu.pl/?hl=pl
• TikToktiktok.com/@wab.edu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBA - University of Business in Wrocław