19th Asian Games Hangzhou 2022

What 19th Asian Games Hangzhou 2022 does

The Hangzhou 19th Asian Games Organising Committee (杭州第19届亚运会组委会) is a Chinese government state entity established in 2022 to deliver the 19th edition of the Asian Games, a multi-sport event sanctioned by the Olympic Council of Asia. Originally scheduled for September 2022, the games were postponed by one year due to COVID-19 and ultimately held from 23 September to 8 October 2023 across 56 competition and training venues in Hangzhou, Ningbo, Shaoxing, Huzhou, and Wenzhou. The event fielded 11,700+ athletes from 45 countries and regions competing in 40+ sports, awarded 481 gold medals, and was recognized as the first carbon-neutral Asian Games in the event's history. The committee's core product is the event itself, delivered together with a portfolio of supporting technology and IP assets: the 'Smart Asian Games One-Stop Service' (智能亚运一站通) digital platform, the Digital Torchbearer System that engaged 100M+ participants globally, a digital-physical fusion ignition ceremony, electronic ID registration cards for international visitors, and licensed merchandise (Hangshan medals, Xinhuo torch, Jiangnan Yi mascots, Chaoyong emblem).

The committee's commercial model combines government budget allocation with a multi-tier sponsorship program (official partners, sponsors, exclusive and non-exclusive suppliers across auto, telecom, finance, technology, sportswear, insurance, F&B, and equipment categories — including Alibaba, Alipay, China Mobile, China Telecom, ICBC, Geely, Loong Air, 361°, SenseTime, Canon, Hikvision, and Yum China), supplemented by ticket sales through the official ticketing platform, licensed merchandise through franchise and Tmall stores, and international broadcast rights. Go-to-market was hybrid: direct-to-consumer via digital ticketing and QR code entry, event-driven across the five-host-city footprint, and community-led via large-scale volunteer recruitment (40,000+ volunteers from universities and Zhejiang communities). The core organizing committee staff is approximately 22, with operational scale achieved through partner-provided technology, sponsor-provided services, and a large volunteer and technical-official workforce. As of late 2023 / early 2024, the event has concluded, the committee is in a post-event wind-down phase, and the venues are being repurposed for ongoing regional and national competitions.

Name

19th Asian Games Hangzhou 2022

Legal name

杭州第19届亚运会组委会

Website

https://hangzhou2022.cn

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hangzhou 19th Asian Games Organising Committee is a Chinese government entity that delivered the 19th Asian Games from 23 September to 8 October 2023 across 56 venues and 5 co-host cities, serving 11,700+ athletes from 45 NOCs, 40,000+ volunteers, and global spectators via a multi-tier sponsorship and digital ticketing model.

Ownership category

akta.pro rank

Product category

International Multi-Sport Event Management

NAICS

Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• International multi-sport event
• Event management services
• Ticketing platform
• Licensed sports merchandise
• Broadcasting rights licensing

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Official Sponsorship: Revenue from official partners, sponsors, and exclusive/non-exclusive suppliers across multiple tiers including automotive, telecom, finance, technology, sportswear, and food/beverage categories
2. Ticket Sales: Direct ticket sales for competitions across all venues with varying price tiers
3. Licensed Merchandise: Official licensed products including souvenirs, commemorative items sold through franchise stores and Tmall official store
4. Broadcasting Rights: Media and broadcasting rights for international distribution of event coverage

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The 19th Asian Games Hangzhou 2022 was a large-scale international multi-sport event held from September 23 to October 8, 2023, across Hangzhou, Ningbo, Shaoxing, Huzhou, Wenzhou, and Jinhua. It featured 40 sports, 481 events, and 56 venues, hosting 11,700+ athletes from 45 countries and regions. Core commercial offerings include official ticketing, licensed merchandise, broadcast rights, official sponsorships, and digital spectator platforms.

Product overview

杭州第19届亚运会是一个综合性国际体育赛事，以'心心相融，@未来'为主题口号的数字化体育盛会。赛事提供56个比赛及训练场馆，涵盖田径、游泳、羽毛球、电子竞技、乒乓球、射击、举重、龙舟、排球、篮球、足球、棒垒球、攀岩、滑板、轮滑、马术等40个大项、481个小项。官方产品体系包括：以'大莲花''小莲花'为代表的核心场馆群；'湖山'奖牌、'薪火'火炬、'江南忆'吉祥物、'潮涌'会徽等官方特许商品；以及智能亚运一站通数字服务平台和票务系统。协办城市包括杭州、宁波、温州、湖州、绍兴、金华，赛事于2023年9月23日至10月8日举行。

Differentiator

Problem solved

Functional benefit

Products and services

• Hangzhou Olympic Sports Center Stadium (大莲花) Main stadium and athletics competition venue for the 19th Asian Games, located in Binjiang District, Hangzhou, with total building area of approximately 216,000 square meters and approximately 80,000 seats. Roof composed of 28 large petals and 27 small petals, resembling a lotus blooming on the Qiantang River.
• Hangzhou Olympic Sports Center Natatorium (Swimming Center) Asian Games swimming, diving, and artistic swimming competition and training venue, located in Xiaoshan District, Hangzhou. Total building area of 53,959 square meters, approximately 6,000 spectator seats, the world's largest two-venue connected non-linear shaped venue.
• Hangzhou Olympic Sports Center Tennis Center (小莲花) Asian Games tennis competition and training venue, located in Binjiang District, Hangzhou, with a building area of 52,300 square meters and approximately 10,000 seats. First to feature a rotating open-close roof function.
• Huanglong Sports Center Stadium Asian Games football final venue, located in West Lake District, Hangzhou, by the scenic West Lake. Total building area of 103,338 square meters with 51,971 spectator seats. Renovated over 2 years for the event.
• China Hangzhou Esports Center Hosted the Asian Games esports events, located in Gongshu District with a building area of 79,790 square meters and 4,380 seats. Designed around the 'Stellar Vortex' concept, resembling a 'Stellar Battleship'.
• Fuyang Yinhu Sports Center Asian Games shooting, archery, and modern pentathlon competition and training venue, located in Fuyang District, Hangzhou, with a total building area of 82,360 square meters. The wall features 34,000 rotating louvers presenting light and shadow effects of the Fuchun Mountain Dwelling painting.
• Qiantang Roller Skating Center Asia's first comprehensive roller skating center combining skateboarding and roller skating, located in Qiantang District, Hangzhou. Composed of a skate park and roller skating arena, with a building area of 46,209 square meters and 1,384 seats.
• Hangzhou Asian Games Medal (湖山) Official medal named 'Hu Shan' (Lake Mountain), inspired by Liangzhu culture jade cong ceremonial objects. Front depicts a Hangzhou scroll of 'Three sides of clouds and mountains, one side of city'; back resembles a square seal symbolizing athletes leaving good memories. Awarded to medal winners.
• Hangzhou Asian Games Torch (薪火) Official torch design concept drawn from 5,000 years of Chinese civilization history of Liangzhu culture, using jade cong as symbol. 730mm tall, net weight 1,200 grams, using biomass gas fuel. Symbolizes the passing on of Chinese civilization's flame.
• Hangzhou Asian Games Mascots (江南忆) Combination name 'Jiangnan Yi' from Bai Juyi's poem, with 'Jiangnan' being the most memorable for Hangzhou. Includes three robot characters 'Congcong', 'Chenchen', and 'Lianlian', carrying deep cultural heritage and full of contemporary vitality.
• Hangzhou Asian Games Emblem (潮涌) Composed of six elements: fan face, Qiantang River, Qiantang River tide, track, internet symbols, and the Olympic Council of Asia sun graphic. Symbolizes the surge and development of a great tide of socialism with Chinese characteristics in the new era.
• Smart Asian Games One-Stop Service Platform (智能亚运一站通) Integrated digital service platform for spectators and participants providing event information, ticketing services, transportation guidance, and other one-stop services for the Asian Games.
• Official Ticketing System (票务系统) Official online ticketing sales platform accessible at ticket.hangzhou2022.cn where spectators can purchase event tickets using a QR code entry system.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tokyo 2020 Olympics Organising Committee: Organizing committee for the most recent Summer Olympic Games (held 2021), directly comparable as a multi-sport event organizing entity delivering a similar mega-event with multi-venue infrastructure, sponsorship tiers, and international athlete participation. Most analogous structural peer to Hangzhou 2022.
• Jakarta-Palembang 2018 Asian Games Organising Committee (INASGOC): Organizing committee for the immediately preceding edition of the Asian Games, the most direct event-cycle peer. Comparable in scope (multi-sport, multi-city, regional NOC participation) and in organizing-committee lifecycle from foundation to wind-down.
• Incheon 2014 Asian Games Organising Committee (IAGOC): Korean organizing committee for the 17th Asian Games, a prior-cycle Asian Games peer. Comparable in scope and Asian-NOC participation model; useful benchmark for post-event legacy conversion in an East Asian host city context.
• Beijing 2022 Winter Olympics Organising Committee: Chinese government organizing committee for the 2022 Winter Olympics, providing direct comparison as a same-country, same-era mega-event organizer. Shares sponsor ecosystems (Alibaba, ICBC, China Mobile), state-entity structure, and multi-venue Chinese city delivery model.
• Guangzhou 2010 Asian Games Organising Committee (GAGOC): Chinese organizing committee for the 16th Asian Games held in Guangzhou, the prior time China hosted the Asian Games. Provides closest historical precedent for a Chinese city's mega-event organizing model, post-event legacy utilization, and government-entity structure.

Broad incumbents

• International Olympic Committee (IOC): Global mega-sport event governing body whose Olympic organizing model (multi-sport, multi-venue, multi-tiered sponsorship) directly informs the Asian Games operating template. Relevant as a comparable institutional peer for event-rights management, sponsor tiering, and broadcasting rights monetization.
• Olympic Council of Asia (OCA): Governing body that owns the Asian Games rights and sanctioned Hangzhou 2022. While not a direct competitor, OCA is the institutional counterparty that grants the organizing mandate, distributes broadcasting rights, and sets participation rules—making it the closest structural peer at the event-rights-holder level.

Emerging players

• Paris 2024 Olympics Organising Committee: Active organizing committee for the next Summer Olympics, providing a forward-looking peer benchmark for mega-event digital infrastructure, sustainability execution, and sponsor tier structure in a post-COVID context.
• Birmingham 2022 Commonwealth Games Organising Committee: Organizing committee for a contemporaneous multi-sport event held in 2022. Comparable in organizing-committee structure and sponsorship tiering, though operating under a different sporting federation (CGF vs OCA).

Others

• Alibaba Group (Olympic TOP Partner): Hangzhou-headquartered flagship sponsor providing cloud, e-commerce, and digital services infrastructure. Listed as an 'OTHERS' peer because it is a sponsor/counterparty rather than a direct competitor, but is the most strategically relevant ecosystem participant given its technology and commercial overlap with the event.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-19th-asian-games-hangzhou-2022-organising-committee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about 19th Asian Games Hangzhou 2022