Han Lee's Taekwondo Academy, Inc.

What Han Lee's Taekwondo Academy, Inc. does

Han Lee's Taekwondo Academy, Inc. is a privately held, single-location martial arts school operating in Castle Rock, Colorado since 1996 under founder and 9th Degree Black Belt Grandmaster Han Lee. The academy delivers traditional Taekwondo instruction with an emphasis on personal development — confidence, discipline, focus, respect, and goal-setting — to children (Little Dragons ages 3-5 and Kids Taekwondo ages 6+), adults, and families through shared family classes. The curriculum is instructor-led, in-person, and conducted in a matted-floors studio with a parent viewing area; no proprietary technology platform underlies the service beyond a basic OnlineDojo student portal and a Square-integrated payment system for donations and sponsorships.

The business operates a subscription-based revenue model anchored on recurring monthly memberships with month-to-month and longer-term options, supplemented by fee-based birthday party packages and donation/sponsorship revenue to the affiliated 501(c)(3) Empower Taekwondo Foundation. The Empower Foundation partners with elementary schools across Aurora, Colorado to deliver free martial arts training to underprivileged children, representing the academy's primary extension beyond its Castle Rock base. Customer acquisition is driven by a Freemium free-trial mechanic (one month free, limited to 25 spots), the birthday party channel, school partnerships, community referrals, and a light digital presence across Facebook, YouTube, and Instagram. The firm employs approximately 7 staff, including the founder, four Master-level instructors, and supporting certified instructors.

Name

Han Lee's Taekwondo Academy, Inc.

Legal name

Han Lee's Taekwondo Academy

Website

https://hanleetaekwondoacademy.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Han Lee's Taekwondo Academy is a single-location, family-owned Taekwondo school in Castle Rock, Colorado, founded in 1996. It offers age-segmented martial arts instruction for children, adults, and families, monetized through monthly memberships, birthday parties, and the affiliated Empower Taekwondo Foundation nonprofit.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Martial arts instruction
• Taekwondo classes
• Kids martial arts
• Adult self-defense
• Family fitness programs

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Martial Arts Classes Membership: Monthly recurring membership fees for children and adult martial arts classes. The studio offers monthly memberships as well as savings on longer plans, with month-to-month options available. Membership includes access to regular scheduled classes, belt testing, and all program materials.
2. Birthday Party Packages: Fee-based birthday party packages where parents book and pay for party events at the academy. The academy provides venue, activities, party host, pizza, water, and entertainment while parents supply cake, decorations, and party favors.
3. Empower Taekwondo Foundation Donations: The 501(c)(3) nonprofit Empower Taekwondo Foundation accepts donations from sponsors and donors to fund free martial arts training for underprivileged children. This includes one-time donations, corporate sponsorships, and ongoing partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Han Lee's Taekwondo Academy delivers in-person Taekwondo and self-defense instruction through age-segmented programs: Little Dragons (ages 3-5), Kids Taekwondo (ages 6+), Adult Taekwondo (ages 18+), and Family Programs. Instruction emphasizes personal development—confidence, discipline, focus, respect, and goal-setting—alongside traditional martial arts techniques and a belt-testing progression system. The academy also offers birthday-party event packages and operates the Empower Taekwondo Foundation, a 501(c)(3) nonprofit providing free training to underprivileged children via school partnerships.

Product overview

Han Lee's Taekwondo Academy is a martial arts training school offering a unified portfolio of age-specific programs including the Little Dragon Program (ages 3-5), Kids Taekwondo (ages 6+), Adult Taekwondo (ages 18+), and Family Programs. The school also offers Birthday Parties as an add-on service and operates the Empower Taekwondo Foundation, a 501(c)(3) nonprofit providing free training to underprivileged children. Promotional trial offers are available for both children and adults. A student portal (OnlineDojo) provides enrolled members with access to class schedules and account management. The programs collectively emphasize personal development through martial arts, focusing on values such as confidence, discipline, focus, and respect.

Differentiator

Problem solved

Functional benefit

Brands

• Empower Taekwondo Foundation: A 501(c)(3) nonprofit committed to uplifting underprivileged children through Taekwondo. The foundation provides free martial arts training and mentorship to children, building confidence, resilience, and respect.

Products and services

• Little Dragon Program Martial arts program for children ages 3-5 designed to build attention, following directions, social skills, cooperation, and developmental growth through structured group activities and basic martial arts fundamentals; no previous experience required.
• Kids Taekwondo Martial arts program for children ages 6+ (listed 7-12) that develops life skills including positive mental attitude, high goal-setting, perseverance, self-control, confidence, and self-defense via Taekwondo curriculum and belt-testing progression.
• Adult Taekwondo Martial arts program for adults ages 18+ (teens 13+) focused on physical fitness, self-defense skills, mental health improvement, stress relief, social connections, and personal development in a supportive training environment; includes belt testing for adults.
• Family Programs Family-oriented martial arts classes where parents and children train together, combining physical fitness, life-skills instruction, and martial arts techniques to support family bonding and quality time; family discounts offered.
• Birthday Parties Action-packed martial arts themed birthday party experiences for children, including games, basic martial arts lessons, board-breaking activities, cake cutting with sword ceremony, and group photos, hosted at the academy with a party host provided.
• Empower Taekwondo Foundation A 501(c)(3) nonprofit program providing free Taekwondo training and mentorship to underprivileged children, partnering with elementary schools across Aurora, CO to build confidence, resilience, and respect; accepts donations and corporate sponsorships.
• Children's Trial Offer One-month free trial program for children (Little Dragons and Kids Taekwondo) to experience martial arts training with no commitment, no payment required, and includes a buddy guest pass.
• Adult Trial Offer Trial offer program for adults and teens (13+) to experience Taekwondo training with no commitment and a 100% money-back guarantee on the trial investment.

Quantifiable outcome

• Adult members report feeling the school is more of an institution of self-improvement, physically and mentally, rather than just a gym
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Empower Taekwondo FoundationcoreStrategic or Co-development PartnerA 501(c)(3) nonprofit organization founded by Han Lee's Taekwondo Academy, committed to uplifting underprivileged children through Taekwondo. The foundation partners with elementary schools across Aurora to provide free martial arts training and mentorship to underprivileged students. Donors and sponsors help expand reach, equip students with uniforms and gear, and support expert-led instruction at no cost to families.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATA Martial Arts: Largest martial arts franchise in the U.S., operating hundreds of independently-owned studios offering Taekwondo, karate, and kickboxing programs for children and adults. Comparable to Han Lee's due to similar Taekwondo-centric curriculum, age-segmented programs, and subscription membership model, though at vastly greater scale.
• Tiger Schulmann's Martial Arts: Established U.S. martial arts chain offering karate, kickboxing, and self-defense programs for kids and adults. Comparable to Han Lee's in age-segmented curriculum, character-development framing, and membership-based studio model, though with a larger multi-location footprint.
• Gracie Barra: The world's largest Brazilian Jiu-Jitsu organization with hundreds of schools worldwide, structured programs for children and adults, and a strong belt/ranking system. Comparable to Han Lee's in martial arts instruction model, age-segmented programs, and community culture, though focused on grappling rather than Taekwondo.

Direct peers

• Premier Martial Arts: A fast-growing martial arts franchise offering Taekwondo, karate, kickboxing, and jiu-jitsu classes for children and adults with character-development curricula. Directly comparable to Han Lee's in target audience, age-segmented programs, life-skills messaging, and recurring membership revenue model.
• Karate America: A franchise network of martial arts schools teaching karate and Taekwondo to children and adults with emphasis on discipline and self-esteem. Comparable to Han Lee's via similar youth-focused life-skills curriculum, monthly membership structure, and free-trial acquisition funnel.

Emerging players

• 9Round Fitness: A kickboxing-themed fitness franchise with monthly memberships and structured 30-minute workouts. Partially comparable to Han Lee's adult Taekwondo offering—both target adults seeking fitness and stress relief through martial-arts-style training—but 9Round is group fitness rather than traditional martial arts instruction.
• Krav Maga Worldwide: A leading self-defense training organization offering Krav Maga classes for adults and youth through affiliated studios. Comparable to Han Lee's in self-defense messaging, structured curriculum, and subscription-based class model, though focused on practical self-defense rather than traditional Taekwondo.

Regional players

• USA Martial Arts & Fitness: Independent martial arts schools operating primarily in regional U.S. markets, offering Taekwondo and mixed martial arts with age-specific youth programs. Comparable to Han Lee's in curriculum and family-focused positioning, though they tend to operate as local rather than branded chains.
• U.S. Taekwondo Center (USTC): A network of independently-operated Taekwondo schools across the U.S. sharing curriculum and tournament standards. Highly comparable to Han Lee's in Taekwondo-specific curriculum, belt-testing system, tournament participation, and youth character-development focus.

Others

• TITLE Boxing Club: A national boxing and kickboxing fitness franchise with monthly memberships. Adjacent to Han Lee's adult fitness segment in that both offer martial-arts-derived workouts, but TITLE focuses on group fitness rather than skill-based martial arts instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hanleestaekwondoacademy
• Facebookfacebook.com/hltacastlerock
• Instagraminstagram.com/hltacolorado/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Han Lee's Taekwondo Academy, Inc.