HANLO Haus

What HANLO Haus does

ELK GmbH (legal name ELK Fertighaus GmbH, also referenced as HANLO Haus) is Austria's largest prefabricated house manufacturer and a self-described decades-long market leader in the country's prefab housing sector. The company designs and produces custom sustainable wooden prefabricated homes, with product lines spanning single-family homes (Einfamilienhaus), bungalows, two-family Duo homes, and apartments developed through its ELK TECH subsidiary. Core technology centers on precise serial prefabrication in dedicated Austrian facilities (existing Obergrafendorf site plus a new Schrems facility under construction from April 2026), using sustainably sourced regional timber and a standardized factory process that enables upfront price certainty — a meaningful differentiator versus conventional stick-built construction.

ELK sells directly to individual residential buyers and small multi-family project developers through a network of owned Experience Centers, Experience Stores, model homes (Musterhäuser), reference homes (Referenzhäuser), and a digital channel anchored by the award-winning ELK House Designer configuration tool. Revenue is generated primarily through one-time sale of each prefabricated home, with multi-year project contracts that bundle planning, interior, exterior, smart home integration, and full 360° Bauen project management from concept to key handover. Pricing is quote-based and not publicly disclosed; the company emphasizes best-in-market price-performance and guaranteed upfront price certainty as core value-proposition pillars. The customer base is highly distributed across Austrian private households, with brand visibility amplified by a flagship-tier "Exclusive Partner" sponsorship of RB Leipzig alongside Red Bull and PUMA, and a sustained run of industry awards (Top Marke 2024, Iconic Award 2024, Branchenchampion 1st place, TREND AG-AUT 2026 ten-year recognition, AIR Salzburg 2026 for digital innovation).

Name

HANLO Haus

Legal name

ELK Fertighaus GmbH

Website

https://hanlo.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ELK GmbH is Austria's largest prefabricated house manufacturer, producing custom sustainable wooden homes — single-family, bungalows, Duo, and apartments via ELK TECH — sold direct to residential buyers through Experience Centers, model homes, and a digital House Designer.

Ownership category

akta.pro rank

Product category

Prefabricated Home Manufacturing

NAICS

New Housing For-Sale Builders (236117), Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Prefabricated house manufacturing
• Wooden home construction
• Modular residential buildings
• Sustainable timber housing
• Custom home design

Headquarters

HQ city

Kasten

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prefabricated House Sales: ELK generates revenue through the sale of custom prefabricated houses including single-family homes, bungalows, duo (two-family) homes, and apartments. Revenue is one-time at point of sale with additional services for interior/exterior design and smart home integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HANLO Haus (operating as ELK) designs, manufactures, and delivers custom prefabricated wooden houses to individual consumers in Austria. Its portfolio includes single-family homes, bungalows, two-family "Duo" homes, and apartments, supported by interior, exterior, smart home integration, and end-to-end 360° Bauen project management from concept through key handover. Customers engage via Experience Centers, Model Homes, and the digital ELK House Designer tool.

Product overview

ELK GmbH is Austria's leading prefabricated house manufacturer offering a comprehensive portfolio of residential building solutions. The core product lineup includes single-family homes (Einfamilienhaus), single-story bungalows, and multi-family Duo homes, along with ELK TECH apartments. The company provides multiple product lines spanning Now (current generation), Next, Vision (premium), and Hillside. Supporting services include an immersive Experience Center, the digital ELK House Designer tool, comprehensive 360° Bauen project management from concept to key handover, Interior and Exterior design services, Smart Home integration, and Carports & Garagen. Customer programs include ELK Family loyalty and referral programs. ELK positions itself as a sustainable, individually customizable, premium-quality prefabricated home builder using sustainably sourced regional timber.

Differentiator

Problem solved

Functional benefit

Brands

• Now: Product line of prefabricated houses
• Next
• Vision
• Hillside
• House Designer
• ELK TECH
• 360° Bauen
• ELK Family

Products and services

• Einfamilienhaus (Single-Family Home) Custom prefabricated single-family homes offering versatile, flexible, and stylish designs for individual Austrian home buyers.
• Bungalow
• Duo (Multi-Family Home)
• Wohnungen / ELK TECH Apartments
• 360° Bauen (Full-Service Building)
• ELK House Designer Digital design tool enabling customers to design custom prefabricated homes online; awarded at AIR Salzburg 2026 in the Best Digital Innovation Project category.
• ELK Experience Center Immersive visitor centers where customers can experience and explore home designs; flagship Design Center spans approximately 1,000 m².
• Musterhäuser (Model Homes)
• Carports & Garagen
• Interior Design Service
• Exterior Design Service
• Smart Home Integration

Quantifiable outcome

• Price certainty from start to finish through precise prefabrication methodology

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RB LeipzigflagshipGTM or Marketing Partner · 1 January 2026ELK is 'Exclusive Partner' of RB Leipzig football club, reaching the highest partnership tier alongside well-known brands like Red Bull and PUMA. This partnership provides significant brand visibility and marketing reach for ELK in the Austrian and European market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Regnauer Hausbau: Bavarian prefab timber home manufacturer emphasizing sustainable, energy-efficient construction — comparable sustainability narrative and serial prefab production approach for individual buyers in the DACH region.
• HUF Haus: Premium German prefab manufacturer specializing in architect-designed timber post-and-beam homes with experience showrooms — comparable in premium custom prefab positioning, design-led branding, and international footprint ambitions to ELK.
• Wolf Haus: Austrian competitor producing custom prefab timber homes directly in the same Austrian market — competes head-to-head with ELK for the same Austrian individual home buyer using a similar prefab showroom and customization model.
• FingerHaus: Family-owned German prefab home builder known for serial timber manufacturing and strong brand recognition — comparable mid-market custom prefab positioning and decades-long market presence similar to ELK's Austrian leadership.
• Bien-Zenker: Major German prefab home builder offering custom single-family, bungalow, and multi-family timber homes with experience centers and configurator tools — highly comparable product line, customer segment, and DACH-adjacent positioning to ELK.
• WeberHaus: Germany's largest privately held prefab home manufacturer, producing custom timber prefab single-family and multi-family homes with its own design center and full-service model — directly comparable to ELK's product, customer, and service structure across the broader DACH market.
• Hanlo Haus: German prefab home builder with multiple product lines and showroom network, often cited alongside other DACH prefab manufacturers — comparable custom timber prefab product portfolio and direct-to-consumer sales model serving DACH individual home buyers.
• KAMPA: German prefab builder with multiple product lines and own manufacturing — comparable serial prefab model targeting individual home buyers across DACH and competing with ELK's product breadth.
• Schwörer Haus: German prefab home producer with own timber component manufacturing and full-service delivery — comparable vertically integrated prefab business model serving individual home buyers across DACH.

Emerging players

• Lindal Cedar Homes: US-based custom prefab timber home manufacturer with a kit-based delivery model and international dealer network — comparable premium custom timber prefab product category but distinct North American market focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hanlo-haus

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANLO Haus