Hanse AGRO GmbH

What Hanse AGRO GmbH does

Hanse AGRO GmbH (legally Hanse-Agro – Beratung und Entwicklung GmbH) is a private, independent agricultural consulting company headquartered in Gettorf, Schleswig-Holstein, Germany, with 9 employees. The firm is organized into two sister companies: Hanse-Agro – Beratung und Entwicklung GmbH, which delivers plant production (Pflanzenbau) consulting, and Hanse-Agro Unternehmensberatung GmbH, based in Hannover, which delivers business management (Betriebswirtschaft) and marketing consulting. An affiliated research association, Hanse Agrarforschung e.V., supports the firm's experimental work and publishes project reports.

The company's core offerings span direct field consulting to farmers, an annual subscription-based online information platform (Pflanze Aktuell, Betriebswirtschaft Aktuell, Markt Aktuell, Wissen Kompakt, Versuchsberichte, plus a Polish-language Journal Compact Polska), and a portfolio of seminars and events including the on-demand Wissens Forum webinar series, regional Feldtage field days, and Wintertagungen held at three German locations (Güstrow, Magdeburg, Langenburg). Its underlying technology consists of a web content platform with Matomo open-source analytics, a CRM/ERP from scholz.msconsulting, newsletter delivery via AirfarmApp, and email/calendar hosting. The firm also operates its own field trial network at Holtsee and Hohenschulen in Schleswig-Holstein, producing proprietary variety, fertilization, and crop protection data for rapeseed, winter wheat, and winter barley, and reports aggregated harvest outcomes such as a 2025 winter barley average yield of 91 dt/ha across more than 13,000 hectares.

Revenue is generated through three streams: (i) recurring annual subscriptions tied to the calendar year, with direct consulting clients receiving information services free of charge, (ii) professional services fees for personal plant production and business management consulting, and (iii) fees for seminars, presentations, and field days. Pricing is segmented by client type, with separately negotiated pricing for upstream and downstream agribusiness subscribers. The customer base is distributed across German agricultural operations in the North, Central, and South regions, plus selected Polish operators, served through a sales-led go-to-market combining website content, email newsletters, webinars, field days, and in-person conferences. In 2026 the firm underwent an ownership transition in which Carola Werner, Christoph Amslinger, Niklas Beimgraben-Timm, and Sven Lindenthal joined existing partners Dr. Wilhelm Bosse, Detlev Dölger, and Dr. Berthold Ilgen, with continuity maintained across management.

Name

Hanse AGRO GmbH

Legal name

Hanse-Agro – Beratung und Entwicklung GmbH

Website

https://hanse-agro.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hanse AGRO GmbH is a private German agricultural consulting firm advising farmers and agribusinesses on plant production, farm economics, and marketing through subscriptions, field trials, seminars, and direct consulting across Germany and Poland.

Ownership category

akta.pro rank

Product category

Agricultural Consulting

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700), Services-Management Consulting Services (8742)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Soil Health & Regenerative Agronomy Consulting (AFACABAA), Precision/Variable-Rate Agronomy & Rx Development (AFACABAG)

Keywords

• Agricultural consulting services
• Crop production advisory
• Farm business consulting
• Precision farming consulting
• Agricultural market analysis

Headquarters

HQ city

Gettorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Services (Abonnement): Annual subscription model for accessing online agricultural information services including plant production updates (Pflanze Aktuell), business economics updates (Betriebswirtschaft Aktuell), market updates (Markt Aktuell), compact knowledge resources (Wissen Kompakt), and trial reports (Versuchsberichte). Subscription is based on a calendar year with no temporary interruption allowed.
2. Consulting Services: Direct agricultural consulting services for plant production and business management. Clients receiving personal consulting receive corresponding information services free of charge.
3. Seminars and Presentations: Fees for seminars, presentations, and field days covering topics such as soil cultivation, rapeseed cultivation, grass weed control, and basic fertilization. Available as live events or recorded sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hanse-Agro is a private, independent agricultural consulting company that delivers plant production (Pflanzenbau) advisory, farm business economics (Betriebswirtschaft) consulting, and marketing planning services to farmers and agricultural operations across Germany. Its offerings are delivered through direct field consulting, a subscription-based online information platform (Pflanze Aktuell, Betriebswirtschaft Aktuell, Markt Aktuell, Wissen Kompakt, Versuchsberichte), live and recorded seminars via the Wissens Forum, and annual winter conferences (Wintertagungen) at three German locations.

Product overview

Hanse-Agro – Beratung & Entwicklung GmbH is a private, independent agricultural consulting company offering a portfolio of advisory services organized into two main divisions: plant consulting (Pflanzenbauberatung) and corporate/business consulting (Unternehmensberatung). The plant consulting division includes core advisory services, specialized potato consulting, precision farming guidance, research & development through field trials (Versuchswesen), trial reports, seminars, and the online Wissens Forum seminar series. The corporate consulting division covers farm economics, market analyses, and marketing planning. The company also operates an affiliated research association (Hanse Agrarforschung e.V.) and organizes annual Wintertagungen winter conferences. All services are delivered through a subscription-based information platform accessible via the company's website, with live and recorded seminar content. The portfolio does not include a standalone software product but rather consultancy, knowledge products, and event-based services.

Differentiator

Problem solved

Functional benefit

Brands

• Hanse-Agro Wissens Forum: Online seminar series providing compact professional knowledge on agricultural topics
• Pflanze Aktuell
• Wissen Kompakt
• Betriebswirtschaft Aktuell
• Markt Aktuell
• Kartoffel Aktuell
• Journal Compact Polska

Products and services

• Pflanzenbauberatung (Plant Production Consulting) Direct agricultural consulting services for plant production including crop variety recommendations, disease and pest management, fertilizer application planning, and precision farming guidance for farmers and agricultural operations across Northern, Central, and Southern Germany.
• Unternehmensberatung (Business Economics Consulting) Business management consulting for agricultural operations covering farm economics (Betriebswirtschaft Aktuell), market current affairs (Markt Aktuell), marketing planning, and market analysis services delivered via the sister company Hanse-Agro Unternehmensberatung GmbH.
• Kartoffelberatung (Potato Consulting) Specialized advisory services for potato cultivation, including current potato reports (Kartoffel Aktuell) and general potato production guidance, targeted at potato-growing agricultural operations.
• Versuchswesen (Field Trial Research) Experimental field research services and proprietary crop variety trials (Sortenversuche) covering rapeseed, winter wheat, and winter barley conducted at the company's research locations in Schleswig-Holstein.
• Hanse-Agro Wissens Forum (Online Knowledge Forum Seminars) Compact online seminar series covering topics such as soil cultivation, rapeseed cultivation, grass weed control, basic fertilization, and corn production, delivered as live sessions and recorded webinars available on-demand to agricultural professionals.
• Versuchsberichte (Trial Reports) Published experimental reports and results from field trials including variety trials for rapeseed, winter wheat, and winter barley, harvest results, and yield analyses, accessible via the subscription platform.
• Vermarktungsplanung und Marktanalysen (Marketing Planning and Market Analysis) Agricultural marketing planning and market analysis services that help farms develop sales strategy and market intelligence, delivered under the corporate consulting division.
• Wintertagungen (Winter Conferences) Annual in-person winter conference events held at three locations across Germany (Güstrow, Magdeburg, Langenburg) featuring presentations on yield analysis, crop reports, and expert agricultural lectures.

Quantifiable outcome

• Average winter barley yield 2025: 91 dt/ha
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Hanse Agrarforschung e.V.coreStrategic or Co-development PartnerAn agricultural research association affiliated with Hanse-Agro, conducting project-based research (Projektberichte) in plant production and agricultural sciences. Members include agricultural operations and the association publishes research findings.
• Hanse-Agro Unternehmensberatung GmbHcoreStrategic or Co-development PartnerSister company specializing in business economics consulting, marketing planning, and market analysis services. Operates from Hannover office. Shares data infrastructure and CRM systems with the parent company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGRAVIS Raiffeisen AG: Major German agricultural cooperative and trader with plant-production advisory, field trials and farmer events in Northern and Western Germany. Competes with Hanse-Agro's plant consulting and field-trial activities, but at much larger scale and as part of a broader input/output portfolio.
• BayWa AG: Large Munich-based agricultural conglomerate spanning inputs, grain marketing, equipment and advisory. Offers crop-production and farm-economics consulting alongside inputs, which overlaps Hanse-Agro's offerings but ties advice to product sales rather than the independent model Hanse-Agro promotes.
• Syngenta Group: Global seed and crop-protection company bundling agronomic recommendations and digital services with its products. Competes indirectly with Hanse-Agro's crop-protection and variety advice, though Syngenta's recommendations are linked to its own product portfolio rather than being independent.
• ADAMA Ltd: Global crop-protection company providing agronomic advisory services alongside its herbicide, fungicide and insecticide portfolio. Has overlapping reach with Hanse-Agro's crop-production consulting, particularly around weed management (Gräserbekämpfung) and crop protection decisions.
• Landwirtschaftsverlag GmbH (top agrar / agrarheute): Germany's largest agricultural publishing house behind top agrar and agrarheute. Competes with Hanse-Agro's subscription information services (Pflanze Aktuell, Wissen Kompakt) at significantly larger scale, but does not provide the personal field consulting that distinguishes Hanse-Agro.

Direct peers

• Landwirtschaftskammer Schleswig-Holstein: The regional chamber of agriculture for Schleswig-Holstein, located in the same operating geography as Hanse-Agro. Provides publicly subsidised crop-production and farm-economics advisory, plus trials and seminars, directly overlapping Hanse-Agro's core plant consulting and trial offerings.
• DLG e.V. (Deutsche Landwirtschafts-Gesellschaft): Germany's leading agricultural society; runs field trials, knowledge transfer, exhibitions and farmer events directly comparable to Hanse-Agro's Versuchswesen, Wintertagungen and Wissens Forum. It is a not-for-profit peer in independent knowledge dissemination.

Emerging players

• Climate FieldView (Bayer): Digital farming platform offering variable-rate prescriptions, field-level agronomy insights and trial data capabilities. Addresses the same precision-farming and agronomic-decision space as Hanse-Agro's Precision Farming module, but as a global software platform rather than a regional consulting firm.
• 365FarmNet GmbH: European farm management software platform providing field documentation, fertilisation planning and decision support. Overlaps with Hanse-Agro's precision farming and farm-economics advisory by turning similar agronomic logic into a software product.
• Eurofins Agro (Eurofins Scientific): Provides soil, leaf and fertiliser analysis plus precision-farming advisory to European farmers. Comparable to Hanse-Agro's precision farming and crop-production consulting, particularly on data-driven fertilisation and crop-nutrition recommendations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hanse-agro-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanse AGRO GmbH