Happiness Academy

What Happiness Academy does

Happiness Academy is a Bulgaria-based training and education company founded in 2018, operating from Sofia with a team of approximately five. It delivers workplace happiness and wellbeing programs built around a proprietary BAMBA framework (Basic needs, Autonomy, Mastery, Belonging, Abundance) and the Team Accelerator values assessment. Its flagship offering is an 8-week Happiness & Wellbeing Officer Certification Program that includes 6 weeks of one-to-one coaching, complemented by business trainings, personal growth trainings, and symbol work interventions. Free resources (self-love e-book, 4-week mindfulness starter) function as lead magnets.

Name

Happiness Academy

Legal name

Happiness Academy Ltd.

Website

https://happinessacademy.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Happiness Academy is a Sofia-based training firm that certifies HR leaders, coaches, and change agents in workplace happiness and wellbeing using its proprietary BAMBA model and Team Accelerator assessment, serving individual learners and organizations primarily in Europe.

Ownership category

akta.pro rank

Product category

Professional Training and Certification

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Workplace wellbeing training
• Happiness certification program
• Positive psychology coaching
• Mindfulness training services
• Organizational culture consulting

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Certification Programs: The Certified Happiness & Wellbeing Officer program is a 6-week one-to-one coaching-driven certification that equips participants to diagnose needs, design interventions, and lead strategic change. Revenue is generated through program enrollment fees.
2. Book Sales: Happiness Academy serves as a distributor for books authored by Prof. Raj Raghunathan ('If You Are So Smart, Why Aren't You Happy?') and others ('The Hidden Strength in Character'). Books are sold through partnered bookstores and directly, generating commission and wholesale revenue.
3. Business and Personal Training: Offerings include business trainings for organizations and personal growth trainings, delivered both online and offline. Revenue generated through training fees for workshops and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Happiness Academy offers workplace happiness and wellbeing training services anchored by the Happiness & Wellbeing Officer Certification Program, an 8-week (6-week one-to-one coaching) certification that equips HR leaders, coaches, and consultants to diagnose needs, design interventions, and lead culture change using the BAMBA model. It also delivers business trainings, personal trainings, symbol work interventions, the Team Accelerator assessment, and publishes/distributes books and free mindfulness resources.

Product overview

Happiness Academy is a training and education company offering a portfolio of programs focused on workplace and personal wellbeing. The core product is the 8-week Happiness & Wellbeing Officer Certification Program with 6 weeks of one-to-one coaching. Supporting offerings include Business Trainings and Personal Trainings (covering mindfulness, self-awareness, positive thinking), Symbol Work Interventions, and the Team Accelerator personality assessment tool. The company also publishes books by notable authors in positive psychology and provides free resources including a Self-Love E-Book and 4-Week Mindfulness Starter Program. All offerings are grounded in the BAMBA model framework (Basic needs, Autonomy, Mastery, Belonging, Abundance) and focus on translating happiness and wellbeing research into practical workplace applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Happiness & Wellbeing Officer Certification Program An 8-week certification (with 6 weeks of one-to-one coaching) that trains HR leaders, people & culture professionals, coaches, and consultants to design, implement, and measure workplace wellbeing initiatives using the proprietary BAMBA model framework.
• Business Trainings Organizational training programs for companies and HR teams focused on employee happiness, wellbeing, mindfulness, and workplace culture transformation, delivered both online and offline.
• Personal Trainings Individual growth programs focused on positive thinking, personal wellbeing, mindfulness, and self-awareness techniques for improving both personal and professional life.
• Symbol Work Interventions A specialized training program teaching symbol-based interventions for personal and professional development.
• Team Accelerator Assessment A 20-step self-assessment tool based on Eduard Spranger's research on human values and motivation. Identifies leading motivational factors (political, economic, aesthetic, social, theoretical) to help managers understand employee motivations and optimize team performance.
• If You Are So Smart, Why Aren't You Happy? (Ти си умен, успѣшен, но дали си щастлив) A book by Prof. Raj Raghunathan exploring why intelligent and successful people are often not as happy as they should be, published and distributed through Happiness Academy via partner bookstores.
• The Hidden Strength in Character (Скритата сила в характера) A book by Ryan Niemiec and Robert McGrath on discovering and developing character strengths, published and distributed through Happiness Academy via partner bookstores.

Quantifiable outcome

• Firms investing in holistic workplace wellbeing outperform peers by up to 14 times over 15 years
• +5 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Birgit BaldlaufminorStrategic or Co-development PartnerBirgit Baldlauf is listed as a partner of Happiness Academy. She operates independently (website: www.birgitbaldauf.de) and offers coaching services. She is credited as the author of some blog content (e.g., 'Embracing Mistakes' article). The partnership appears to involve co-authorship, content collaboration, and mutual referrals for mindfulness and personal development services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mindful Schools: Mindful Schools offers mindfulness training and certification programs for educators and organizations — a comparable certification-driven model targeting institutional buyers, with similar product architecture to Happiness Academy's business and personal training tracks.
• Tanager (formerly Mind & Body International): Tanager offers mindfulness and positive psychology training programs for coaches and consultants, similar to the BAMBA-based certification track at Happiness Academy and targeting overlapping practitioner/consultant customer segments.

Direct peers

• Potential Project: Potential Project delivers corporate mindfulness and leadership training programs to global enterprises, very similar in offering to Happiness Academy's business trainings and certification track, with comparable focus on measurable wellbeing outcomes.
• Wisdom Labs: Wisdom Labs provides workplace mindfulness and wellbeing training with a research-driven approach, closely matching Happiness Academy's positioning around evidence-based interventions and certified practitioner training for organizational change.
• Search Inside Yourself Leadership Institute (SIYLI): SIYLI originated at Google and offers mindfulness and emotional intelligence certification programs for workplace leaders and coaches — directly comparable to Happiness Academy's Happiness & Wellbeing Officer certification, with the same target buyer (HR/People Leaders) and similar research-backed methodology positioning.

Broad incumbents

• BetterUp: BetterUp provides enterprise coaching and wellbeing solutions with measurable ROI claims, overlapping Happiness Academy's value proposition of certified coaching-driven wellbeing interventions for HR buyers, but at significantly greater scale.
• Calm Business: Calm Business offers enterprise subscriptions for mindfulness, sleep, and wellbeing content — a broader incumbent competing for the same HR/People Leader budget that Happiness Academy targets with its certification and training programs.
• LinkedIn Learning: LinkedIn Learning offers a broad catalog of workplace wellbeing, mindfulness, and leadership courses as part of its enterprise subscription — a scaled incumbent that competes with Happiness Academy's individual learner and corporate training offerings on price, breadth, and distribution.
• Headspace for Work: Headspace's B2B arm sells a broad corporate wellbeing platform to HR buyers, overlapping with Happiness Academy's workplace happiness and mindfulness training but at much larger scale and with an app-based delivery model.

Regional players

• Menteach: Menteach is a European training provider offering certification programs in positive psychology, mindfulness, and coaching — comparable to Happiness Academy's certification-driven model and similarly positioned in the European market, though operating in different EU countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/happinessacademy.eu
• LinkedInlinkedin.com/company/happinessacademy
• YouTubeyoutube.com/happinessacademy
• Instagraminstagram.com/happiness_academy_eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiness Academy