Happy Beauty

What Happy Beauty does

Happy Beauty is a privately held beauty institute chain founded in 2009 by Pétula Bade in Guadeloupe, operating under the "Chouchouteries" branded concept. The company runs 7 physical institutes: 6 across Guadeloupe (Le Moule, Les Abymes/Raizet, Capesterre-Belle-Eau, Lamentin, Baie-Mahault/Jarry) and 1 opened in 2024 in Paris's 14th arrondissement. Services span facial treatments, body contouring and slimming, hair care, nail care, waxing, makeup, and relaxation massage, delivered by a staff of approximately 23 employees under a multi-expertise "one roof" model targeting female consumers.

The technical core combines a proprietary HBCARE® 5-step methodology (diagnosis, treatment, prescription, monitoring, adjustment) with branded service protocols built on third-party aesthetic devices. Signature offerings include HappyFacial 2.0 (JetPeel, HydraDermabrasion, cryotherapy, ultrasonic scrubber, ultrasound, radiofrequency), Cryolipolysis (cryolipolysis devices claimed to deliver up to 27% fat reduction in a single session), Monopolar (radiofrequency + ultrasound), Pressodynamie (veino-lymphatic stimulation), and LipoCavitation. Hair services use Mizani (L'Oréal Professional) products specifically for afro and European hair. The company is a registered HBCARE® trademark holder and is RGPD-compliant, but no proprietary AI/ML or software platform is disclosed; booking is handled through the third-party SmartBooker platform.

Happy Beauty monetizes through à la carte services (13€ waxing to 990€ Summer Slim cures), recurring subscriptions (Passeport Épilations Illimitée at 49€/month, 12-month commitment), bundled treatment packs (GLOW Body in 1/3/6-month sizes), retail product sales, and Carte Chouchoute gift cards valid across all locations. Distribution is exclusively through owned retail institutes plus online/phone booking; no franchise, wholesale, or marketplace channels are disclosed despite occasional references to a "franchise model" in source material, which is not corroborated by operational evidence. Acquisition is event-driven (Ladies Halloween, Christmas Party, Self Love Week, Slim Week) supported by a 7-platform social media presence and press coverage. The company is founder-owned, self-funded, and reports no external capital or M&A activity.

Name

Happy Beauty

Legal name

HAPPY BEAUTY

Website

https://happybeauty.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Happy Beauty is a privately held beauty institute chain founded in 2009, operating 7 locations across Guadeloupe and Paris under a proprietary HBCARE® methodology. It delivers facial, body contouring, hair, nail, and slimming services to female consumers using advanced aesthetic devices and branded protocols.

Ownership category

akta.pro rank

Product category

Beauty and Wellness Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Makeup for Photography/Headshots (HSALAHAO)

Keywords

• Beauty institute services
• Aesthetic facial treatments
• Body contouring services
• Professional hair care
• Nail care services

Headquarters

HQ city

Le Moule

HQ country

Guadeloupe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Beauty Services (À la carte): One-time service payments for individual treatments including facials, body treatments, hair care, nails, makeup, waxing, and relaxation massages. Services range from basic (13€ waxing) to premium treatments (179€ HappyFacial, 300€ cryolipolysis).
2. Subscription - Passeport Épilations Illimitées: Monthly subscription model offering unlimited waxing on all body zones for 49€/month with a 12-month commitment. This provides recurring revenue and customer lock-in.
3. Treatment Packages (Cures/Packs): Bundled treatment programs like Summer Slim (990€ for 20 sessions), GLOW packs (S/M/L sizes), and Minceur All Inclusive with nutrition coaching. These create larger transaction values and multi-session commitments.
4. Gift Cards (Carte Chouchoute): Gift cards redeemable across all services (face, body, hair, nails) in all locations, valid for 1 year. Sold at customizable values.
5. Retail Products: Sale of skincare, haircare, and body care products for at-home maintenance following institute treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Happy Beauty operates a multi-expertise beauty institute chain delivering in-person aesthetic and wellness services across seven locations in Guadeloupe (6) and Paris (1). The core offering encompasses facial treatments, body slimming and contouring (cryolipolysis, pressotherapy, radiofrequency, cavitation), hair care (using Mizani professional products), nail care, waxing, semi-permanent brows/lashes, and relaxation massages, all delivered under the proprietary HBCARE® diagnostic-led methodology.

Product overview

Happy Beauty is a beauty institute chain offering a comprehensive range of aesthetic services across Guadeloupe and Paris. Founded in 2009, the company operates under a 'Chouchouterie' concept providing personalized beauty and wellness experiences. The portfolio includes facial treatments (HappyFacial 2.0, Happy Skin, HappyDerma, Happy Needling), body slimming treatments (Cryolipolysis, Radiofrequency, Lipocavitation, Pressodynamie, drainage and destocking massages), hair services (Happy Hair Premium, Happy Liss, Happy Hair Color), nail care (Happy Nails, Happy Foot), waxing, makeup, relaxation massages, and semi-permanent eyebrow/lash services. The company uses advanced technologies including cryotherapy, radiofrequency, ultrasound, and oxygen infusion, and has developed proprietary methods like the HBCARE® methodology for personalized treatment protocols. Booking is managed through SmartBooker online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• HappyFacial 2.0 Signature 6-step technological facial treatment combining JetPeel oxygen infusion, hydradermabrasion, cryotherapy, ultrasonic exfoliation, ultrasound stimulation, and radiofrequency for immediate skin revitalization. Available at €179 (or €99 promotional).
• Happy Skin Adaptable facial treatment that customizes to specific skin types: purifying for oily skin, hydrating for dehydrated skin, nourishing for dry skin, or desensitizing for sensitive skin, delivering instant radiance in one hour.
• Happy Lift XL Anti-aging facial treatment targeting established skin aging, wrinkles, and loss of elasticity using lifting and draining techniques combined with deep treatment and masks.
• Glow Up Advanced aesthetic facial combining HappyDerma, HappyFacial, and HappyNeedling techniques for maximum glow and instant radiance results.
• HappyDerma Mechanical exfoliation treatment using a surgical scalpel to remove 7 layers of dead skin cells in 30 minutes, delivering perfect glow and texture.
• Happy Needling Skin resurfacing treatment using a dermapen with fine needles to create micro-perforations that stimulate natural collagen and elastin production.
• Extension de Cils Lash extension service using 'cil à cil' technique for natural or dramatic looks, available in 4 thickness options.
• Microblading Semi-permanent eyebrow technique using a handheld pen to create realistic hair-like strokes for defined brows at €359.
• Microshading Semi-permanent eyebrow technique using subtle shading for soft, natural fullness at €329.
• Happy Nails S Semi-permanent varnish application on natural nails providing 14+ days of perfect nails at €39.
• Happy Nails L Gel nail extension using stencil technique for harmonized and enhanced toenails at €69.
• Happy Foot Complete pedicure treatment including soaking, exfoliation, filing, cuticle care, and protective base application at €59.
• Happy Hair Premium Intensive repair treatment for severely damaged hair using Mizani professional products, delivering deep nourishment and restoration at €79.
• Happy Liss Brazilian keratin straightening treatment eliminating frizz and excess volume with nourishing ingredients from €219.
• Happy Hair Color Professional hair coloring service providing uniform, intense color matched to skin tone for all hair types.
• Épilation à la cire Wax hair removal services for all body areas including face, arms, underarms, legs, and bikini from €13.
• Happy Zen Full-body relaxation massage using rose oil for one hour, covering from head to toes with soft music and ambient lighting at €69.
• Happy Scrub Complete body exfoliation treatment for smooth, renewed skin at €59.
• Cryolipolysis (Cryolipolise) Controlled skin cooling technology that crystallizes fat storage cells to trigger apoptosis, reducing treated area by up to 27% in one session at €300.
• Happy RF (Radiofréquence) Skin firming treatment using controlled heat emission to stimulate elastin and collagen production for improved skin firmness.
• Happy Cavit (Lipocavitation) Body contouring treatment using 38-42 KHz sound waves to create microscopic bubbles that explode fat cell walls, eliminating cellulitis and slimming silhouette.
• Pressodynamie Modern approach combining technology and comfort to stimulate blood and lymphatic circulation using exclusive patents.
• Happy Draine Lymphatic drainage treatment using compression-decompression technique to relieve heavy legs and reactivate blood and lymphatic circulation.
• Happy Monopolar Double-action anti-cellulite treatment combining radiofrequency and ultrasound technology to target stubborn zones, painless and suitable for all skin types.
• Soin Découverte Minceur Discovery slimming program in 3 steps: personalized diagnosis to identify overweight causes and cellulitis type, targeted treatment, and customized meal plan with follow-up at €49 (instead of €118).
• Cure Summer Slim 10-week slimming program with 20 expert treatments, personalized meal plan, healthy lunch box and glass water bottle included at €990 (instead of €1538), payable in 10 interest-free installments.
• Glow Body Pack Body contouring package including 4 flagship treatments (Detox, Vacuum, Stretching, Pressos) and meal program for slimming, draining, and losing centimeters, available in S (1 month), M (3 months), and L (6 months) sizes from €399.75.
• Passeport Épilations Illimitées Exclusive annual subscription offering unlimited waxing on all body zones for a flat rate of €49/month with 12-month commitment.
• Carte Chouchoute Gift card valid for all services (face, body, hair, nails) across all Happy Beauty locations in Guadeloupe and Paris, valid for 1 year. Sold at customizable values.
• SOS Total Beauty Express premium treatment in 40 minutes combining pressotherapy for body detox and lymphatic drainage with facial treatment for instant glow and fatigue elimination at €69 (instead of €118).

Quantifiable outcome

• Up to 27% fat reduction in treated area after one cryolipolysis session
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Mizani (L'Oréal Professional)coreTechnology or IntegrationHappy Beauty uses Mizani professional hair care products exclusively for hair services including Happy Hair Premium, Happy Hair Relaxer, Happy Waves, and Happy Hair Color treatments. Mizani provides specialized products for afro hair and color services, ensuring professional-grade results.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Body Minute: France's largest beauty institute franchise network offering facials, body treatments, waxing, and slimming at walk-in locations. Directly comparable to Happy Beauty in service mix, walk-in model, and franchise-driven scale ambitions, though Body Minute operates almost exclusively in metropolitan France.
• Nocibé: French beauty retail and institute chain with 500+ points of sale offering treatments and retail products. Happy Beauty's founder previously worked at Nocibé, making it a direct competitor and former-employer peer, with overlapping service menus and pricing structure.
• Institut Guinot: Professional French beauty institute brand with affiliated partner institutes offering facials and body treatments using proprietary protocols. Closely comparable to Happy Beauty on methodology-driven positioning (parallel to HBCARE®) and high-end facial service focus.
• Cinq Mondes: French spa and beauty institute brand with own retail stores and affiliated locations offering treatments inspired by global wellness rituals. Comparable in positioning multi-expertise beauty services with proprietary protocols, similar mid-market price points, and French-market focus.
• Thalgo: French professional spa and beauty institute brand with affiliated centers worldwide offering thalassotherapy, facials, and body treatments. Comparable to Happy Beauty on beauty institute service model and professional product backing, with strong bodycare positioning.

Broad incumbents

• Beauty Success: French multi-brand beauty retailer (200+ stores) with selected in-store beauty services. Comparable to Happy Beauty in offering a multi-experience environment combining retail and services, though Happy Beauty is services-led and Beauty Success is retail-led.
• L'Occitane en Provence: Global French beauty brand operating spa/beauty institute services in flagship stores alongside product retail. Comparable in combining treatments and product sales under a unified brand experience, but at significantly larger scale and global reach.
• Yves Rocher: Established French botanical beauty brand with a network of treatment centers offering facials, body care, and slimming. Compares to Happy Beauty in service categories but is a much larger incumbent with its own product line and broader geographic footprint.

Others

• Esthederm: French dermo-cosmetic professional brand used by institutes for facial protocols. Adjacent supplier/ecosystem peer to Happy Beauty — Happy Beauty's facials rely on professional product brands of this type, and Esthederm has its own affiliated institute network.

Emerging players

• Jean Louis David: Major French hair salon franchise with full-service hair care, color, and treatments. Overlaps with Happy Beauty on the hair services segment (Mizani partnership) and franchise-driven growth model, though Jean Louis David is hair-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/happybeauty97
• YouTubeyoutube.com/@TheHappybeautyTV
• Facebookfacebook.com/HappyBeautyInstitut
• LinkedInlinkedin.com/company/happybeauty
• Instagraminstagram.com/happybeauty.institut
• TikToktiktok.com/@happybeauty.institut?lang=fr
• Pinterestpinterest.fr/happybeautycaraibes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Beauty