Is Happyfit Indonesia a public or private company?

Happyfit Indonesia is a private company. It is classified as unknown and is currently operating.

When was Happyfit Indonesia founded?

Happyfit Indonesia was founded in -1. It employs 11 to 50 people.

Where is Happyfit Indonesia based?

Happyfit Indonesia is headquartered in Jakarta Barat, Indonesia, in the Asia region.

How does Happyfit Indonesia make money?

One revenue line is on record: direct Product Sales.

Does Happyfit Indonesia have an API?

No public API is recorded for Happyfit Indonesia.

What industry is Happyfit Indonesia in?

Happyfit Indonesia's product category is Activewear & Fitness Equipment. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 45811 and its SIC code is 5600.

Happyfit Indonesia company profile: firmographics, business model, customers, competitors

Namestring

Happyfit Indonesia

Legal namestring

Happyfit Indonesia

Websiteurl

happyfit.co.id

Company typeenum

Private

Founded yearstring

-

Descriptiontext

Happyfit Indonesia is a private, direct-to-consumer e-commerce brand headquartered in West Jakarta (Jakarta 11460) that sells activewear, yoga, and sports equipment through a single Shopify storefront at happyfit.co.id. The product catalog spans women's activewear (tops, sports bras, leggings, shorts, skirts, jackets), men's activewear, swim goggles, grip socks, yoga mats (PVC, TPE, NBR, Premium), and home gym equipment including dumbbells, kettlebells, resistance bands, jump ropes, weight rings/bars/bangles, and indoor cardio equipment (upright and recumbent magnetic bikes, elliptical cross-trainer). The merchandising is organized into 10+ named collections including Future Fit, Padel, Court Club, Timeless, Cloud Active, Swift, Grip Socks, Men's, and Weight Premium, with fabric technologies such as Elastic-Fit, Cloud Soft, Iced Mint, 4-Ways Stretch, and UPF 50+ UV protection positioned as differentiators.

The business model is a one-time-purchase DTC retail model with no subscription or recurring revenue component. Pricing is consistently in the value-to-mid tier, with apparel at $4-$33 and indoor equipment at $267-$350, supported by aggressive promotional mechanics (up to 70% mid-year sale, BOGO, 10% no-minimum codes). The storefront supports six currencies (IDR, USD, MYR, VND, SGD, THB) and five languages (English, Simplified Chinese, Thai, Arabic, Indonesian), with order processing settled in IDR. The primary customer segment is women seeking comfortable, functional activewear for yoga, Pilates, and low-to-medium intensity workouts, with secondary segments for court sports (tennis, padel), gym/fitness enthusiasts, and men. Marketing is driven mainly by Instagram (@happyfit.indonesia), Facebook, Pinterest, email, a lifestyle blog, SEO, and offline community events (Pilates in Motion, BMW Plaza Pondok Indah collaborations, Parentalk events, partnerships with ActiveBarn and Higar Studio). No founder, ownership, funding, or revenue information is disclosed in the available sources.

Short descriptiontext

Happyfit Indonesia is a Jakarta-based direct-to-consumer e-commerce brand selling women's and men's activewear, yoga equipment, and home gym gear through a Shopify storefront at happyfit.co.id, primarily targeting women seeking comfortable, functional apparel for yoga, Pilates, and low-to-medium intensity workouts across Southeast Asia.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

11–50

akta.pro rankint

HeadquartersJakarta Barat, Indonesia

HQ citystring

Jakarta Barat

HQ countrystring

Indonesia

HQ regionstring

Asia

Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values

women's activewear, sports apparel, yoga equipment, home fitness equipment, athleisure clothing

Industry5 codes

PRIMARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAEAD

Running & Endurance Wear

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAMADAE

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMADAB

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMABAD

Fitness Equipment & Performance Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

NAICS code2 codes

Clothing and Clothing Accessories Retailers45811
Sporting Goods Retailers45911

SIC code1 code

Retail-Apparel & Accessory Stores5600

Product category

Activewear & Fitness Equipment

Social media profiles2 records

GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record

1Direct Product Sales

TypeOne Time License

Description

One-time purchase model for activewear, yoga equipment, gym accessories, and indoor fitness equipment sold directly through the e-commerce platform. No subscription or recurring revenue component.

happyfit.co.id

Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Pricing details11 tiers

1Activewear - Tops