Hard Rock Cafe Gramado

What Hard Rock Cafe Gramado does

Hard Rock Cafe Gramado is a Brazilian licensed franchisee (operating entity HR CAFE GRAMADO LTDA, CNPJ 29.576.141/0001-39) that runs a single themed restaurant and entertainment venue at Rua Wilma Dinnebier 180, Centro, Gramado, Rio Grande do Sul. The venue combines a full-service international-menu restaurant with a Rock Museum displaying over 80 original music memorabilia items, daily tribute shows (Freddie Mercury, Michael Jackson, Elvis, Beatles, Elton John), and a 3-floor event space capable of hosting 350 seated or 556 standing guests for corporate and social occasions. It is open daily from 12:00 to 23:30 (until midnight on Fridays and Saturdays), with a Rock Shop for branded merchandise.

The product portfolio is anchored on the SHOW TEMÁTICO ticketed show with tiered seating (Diamond, Gold, Silver) and optional dinner bundling, complemented by a R$99 themed lunch combo, a R$190+ dinner experience voucher, and gift cards (Vale-Presente) starting at R$100 with a one-year validity. The core technology is the third-party Planne booking and reservation platform that powers a multi-language website (Portuguese, English, Spanish) for direct online ticket and gift card purchases. The go-to-market is hybrid: a direct-to-consumer motion targeting tourists and locals, and an event-driven motion targeting corporate clients via WhatsApp-based quote requests for private bookings.

The business makes money through seven distinct revenue streams: on-site food and beverage (with a 10-12% service fee), ticketed show admissions, dinner experience vouchers, lunch combos, gift card sales, event venue rental with customizable menus, and Rock Shop merchandise (with a 10% discount for show ticket holders). Customer segments split between leisure tourists, families, corporate event buyers, and social celebration clients. The unit claims recognition as the best Hard Rock Cafe location worldwide in 2025, leveraging the global Hard Rock brand equity and the Gramado tourist corridor to drive demand.

Name

Hard Rock Cafe Gramado

Legal name

HR CAFE GRAMADO LTDA

Website

https://hardrockcafegramado.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hard Rock Cafe Gramado is a licensed franchisee operating a themed restaurant, live tribute show venue, rock memorabilia museum, and corporate event space in central Gramado, Brazil, serving tourists, families, and corporate clients.

Ownership category

akta.pro rank

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Themed restaurant services
• Live entertainment venue
• Corporate event hosting
• Rock memorabilia museum
• Gift card experiences

Headquarters

HQ city

Gramado

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: On-site dining revenue from international menu including burgers, steaks, pasta, salads, and desserts. Service fee of 10-12% charged on all orders.
2. Theme Show Tickets: Ticketed entry to themed rock shows with reserved seating (Diamond, Gold, Silver categories). Includes artistic cover charge. 12% service fee applies.
3. Dinner Experience: Guaranteed entry voucher with one main course and mini brownie dessert. No table reservation; first-come-first-served seating.
4. Themed Lunch Combo: Prepaid lunch combo including main dish, dessert, and drink. Valid 12:00-17:00. Combo pricing at R$99.00.
5. Gift Cards (Vale-Presente): Gift vouchers valid for 1 year from purchase date. Redeemable for any on-site experience. Starting from R$100.00.
6. Event Venue Rental: Private event hosting for corporate and social occasions. Customizable 3-step menus, cocktails, and Hard Rock classics. Capacity 350 seated or 556 standing.
7. Rock Shop Merchandise: On-site souvenir and merchandise store. 10% discount offered to show ticket holders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hard Rock Cafe Gramado is a themed restaurant and entertainment venue operating under the Hard Rock Cafe license in central Gramado, Brazil. It sells an international menu (burgers, steaks, pasta, salads), daily ticketed live tribute shows with Diamond/Gold/Silver seating, themed dinner and lunch experiences, gift cards, on-site Rock Shop merchandise, and 3-floor event hosting for corporate and social occasions. The venue also houses a rock museum with 80+ original memorabilia items.

Product overview

Hard Rock Cafe Gramado is a themed restaurant offering multiple experiential products centered around rock music heritage. The core offerings include the SHOW TEMÁTICO (live tribute shows), JANTAR - 22H (dinner experience), Combo Almoço Temático (themed lunch), and Vale-Presente (gift cards). Additional services include event space rental for corporate and social events, and a Rock Shop for merchandise. The venue features over 80 original music memorabilia items and operates daily from 12:00 to 23:30 (midnight on Fridays and Saturdays). The location at Rua Wilma Dinnebier 180, Centro, Gramado, Rio Grande do Sul, was recognized as the best Hard Rock Cafe unit worldwide in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Rock Shop: The souvenir shop at the venue offering exclusive rock memorabilia and branded merchandise. Customers booking a Theme Show receive a 10% discount at the Rock Shop.

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Medieval Times: Dinner theater experience combining themed entertainment with prix-fixe dining. Comparable as a direct competitor in entertainment-anchored restaurant venues with ticketed show-driven experiences layered onto food and beverage.
• Rainforest Cafe: Themed entertainment restaurant chain featuring immersive decor, animatronics, and family-oriented dining. Comparable as a direct competitor in themed experiential dining where atmosphere and entertainment are core differentiators alongside food.
• Coco Bambu: Brazilian seafood-themed casual dining chain with strong tourist-area presence and large-format venues hosting high-volume events. Comparable as a Brazilian themed casual dining operator with similar event-capable restaurant footprint.
• Hard Rock Cafe São Paulo: Another Brazilian Hard Rock Cafe franchisee operating the same brand, menu, memorabilia format, and experiential programming. Directly comparable as a fellow licensee with identical product architecture and similar tourist-traffic revenue model.
• Planet Hollywood: Global themed restaurant chain combining entertainment memorabilia (movie-themed) with casual full-service dining. Comparable as a direct competitor in the themed entertainment restaurant category targeting tourist-area footfall.
• Outback Steakhouse Brasil: Brazilian franchisee of the international themed steakhouse chain. Comparable as a fellow branded casual dining franchisee in Brazil with similar tourist-area strategy, full-service model, and standardized menu execution.

Broad incumbents

• Applebee's: Global casual dining chain operating themed neighborhood restaurants with bar service. Comparable as a broad incumbent in casual full-service dining targeting similar customer occasions (families, casual social gatherings).
• TGI Fridays: Global casual dining chain with branded theming, bar-centric experience, and presence in tourist and leisure destinations. Comparable as a broad incumbent in themed casual dining with similar menu architecture and bar-driven revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hrcgramado
• LinkedInlinkedin.com/company/hard-rock-cafe-gramado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hard Rock Cafe Gramado