Hardt.

What Hardt. does

Hardt. (legal name: Hardt; tagline: "Loving creative agency") is a privately held Dutch creative agency headquartered at Langelermaatweg 52, 7553 JE Hengelo, Netherlands. The firm operates as a full-service creative studio, delivering brand identity, campaign development, concept design, film and animation production, and WordPress-based web design and development for Dutch B2B clients. Its work is organized around a documented three-step methodology covering Strategy, Concept, and Creation, and is delivered by an 8-person in-house team led by Creative Director and Owner Cliff Wilms, with roles spanning design, audiovisual, project management, social media, web development, finance, and brand identity stewardship.

The agency generates revenue through project-based professional services, engaging clients via direct sales and competitive pitches rather than published rate cards or subscription offerings. Notable client engagements include a long-running partnership with Thuisbezorgd.nl since 2012 producing multilingual marketing collateral, a 2017-2019 brand awareness campaign for Sigmax ICT Specialisten across Oost-Nederland, and rebranding work for automotive dealer Benerink. The book of business spans enterprise, mid-market, SMB, government, and nonprofit clients, though the firm's geographic and operational focus is concentrated in the Eastern Netherlands / Twente region.

Operationally, Hardt is a founder-owned, bootstrapped business with no external funding, no parent company, and no disclosed revenue. Its service delivery rests entirely on bespoke manual creative output rather than a software platform, with no APIs, no mobile applications, no proprietary technology beyond its documented methodology, and no disclosed AI or data assets. The company has been operating since at least 2012 and relocated to its current Hart van Zuid workspace in 2020.

Name

Hardt.

Legal name

Hardt

Website

https://hardtonline.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardt. is a privately held 8-person creative agency in Hengelo, Netherlands, delivering brand identity, campaigns, web design, and film production to primarily Dutch B2B clients across Oost-Nederland.

Ownership category

akta.pro rank

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services including brand identity, campaign development, design, web development, and film/animation production. Revenue generated through client engagements for communication concepts, identities, campaigns, websites, brochures, and film productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hardt is a Dutch creative agency that designs and delivers brand identities, marketing campaigns, creative concepts, film/animation productions, and WordPress-based websites for B2B clients. Work is organized around a three-step methodology of Strategy, Concept, and Creation, applied through six named service lines: Identiteit, Campagnes, Concepten, Film/Animatie, and Webdesign/Development.

Product overview

Hardt is a service-based creative agency, not a product company. It does not offer a unified platform or modular product suite. Its offering consists entirely of professional services organized around three phases — Strategy, Concept, and Creation — delivered across six named service lines: Identiteit (branding/brand identity), Campagnes (awareness campaigns), Concepten (design and concept development), Film/Animatie (video production), and Webdesign/Development (website design and development using WordPress CMS). All deliverables are bespoke client work; no pre-packaged software products, SaaS tools, APIs, or subscription offerings are mentioned.

Differentiator

Problem solved

Functional benefit

Products and services

• Identiteit (Brand Identity)

Quantifiable outcome

• Sigmax campaign successfully executed 2017-2019, leading to company's growth and spin-off as Exite
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fitzroy: Amsterdam-based independent creative agency offering branding and campaigns. Comparable as a Dutch boutique creative shop pursuing brand-building work across strategy, design, and activation.
• N=5: Dutch creative agency with brand strategy, campaigns, and digital capabilities. Comparable as a Netherlands-based full-service creative agency competing for similar mid-market and enterprise briefs.
• Lava: Amsterdam-based creative agency specializing in branding, design, and campaigns. Comparable in offering identity, campaign, and design services to mid-market and enterprise clients in the Netherlands.
• Dawn: Amsterdam-based creative and brand agency. Comparable as a Dutch independent offering positioning, identity, and creative campaigns to regional and international clients.
• Kees van der Graaf: Amsterdam-based creative agency and brand consultancy. Comparable as a Dutch independent offering brand strategy, identity, and creative campaign work to mid-market and enterprise clients.
• Studio Dumbar: Dutch independent design studio with strong identity and campaign capabilities. Comparable positioning as a design-led Dutch agency serving ambitious brands with strategy and creative execution.
• TamTam: Dutch creative agency offering branding, campaigns, and digital design with a similar mid-market regional focus. Directly comparable service mix (identity, campaigns, web) made them a natural Dutch creative-shop competitor.
• Brandnew: Dutch branding and design agency specializing in identity and brand strategy. Comparable as a Netherlands-based boutique focused on brand positioning and visual identity projects.

Broad incumbents

• TBWA\NEBOKO: Large Dutch arm of the global TBWA network offering advertising, branding, and integrated campaigns. Comparable as a Netherlands-based creative provider but with significantly broader scale and network resources.
• Dept: Large global digital creative agency with strong Dutch roots. Comparable in offering branding, campaigns, and digital/web delivery, but operating at significantly larger scale across multiple continents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hardtonline
• LinkedInlinkedin.com/company/hardt-bureau-voor-concept-&-creatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardt.