Haricot Vert
Haricot Vert is a handmade jewelry and lifestyle brand founded in 2020 by Kelsey Armstrong, selling made-to-order demi-fine jewelry built around its Picto-Charms™ customization system via e-commerce, a flagship Brooklyn boutique, workshops, and wholesale to curated retailers.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Haricot Vert does
Haricot Vert is a craft-inspired handmade jewelry and lifestyle brand founded in 2020 by collage artist and designer Kelsey Armstrong, operating primarily through a Shopify-based direct-to-consumer e-commerce storefront at haricotvert.shop and a flagship physical retail concept, the Dreamworld Boutique, located at 119 N 1st St in Williamsburg, Brooklyn. The company's core product is demi-fine, made-to-order jewelry — including necklaces, bracelets, earrings, keychains, and bags — built around its registered Picto-Charms™ system, a modular, customizable charm architecture that allows customers to mix and match miniature charms across pieces. Manufacturing is fundamentally handcrafted, leveraging vintage and found components and a 3–4 week made-to-order production cadence, with a lifetime repair guarantee.
The business extends beyond jewelry into a curated lifestyle offering that includes picto-stickers, craft supplies, craft kits, puzzles, and the published 'Charmed' handbook by the founder. The Dreamworld physical concept integrates three sub-brands — the Dreamworld Boutique retail floor with a charm bar for in-store customization, the Dreambean Café serving specialty beverages such as Lucky Charm Matcha, and the CraftNook workshop space on the second floor hosting paid workshops, open craft hours, and a recurring CraftNook Membership. Distribution combines DTC e-commerce (with international shipping), the single NYC flagship, virtual shopping appointments for remote customers, and wholesale partnerships with curated retailers including MoMA Store, Koibird, Bigelow Chemists, and 20+ additional boutiques. Marketing is earned-media-led via features in The New Yorker, New York Times, Vogue/Eater, Curbed, and Cool Hunting, supplemented by organic social across Instagram and TikTok and a weekly email newsletter.
Haricot Vert firmographics
Firmographics- Name
- Haricot Vert
- Legal name
- Haricot Vert
- Website
- https://haricotvert.shop
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haricot Vert is a handmade jewelry and lifestyle brand founded in 2020 by Kelsey Armstrong, selling made-to-order demi-fine jewelry built around its Picto-Charms™ customization system via e-commerce, a flagship Brooklyn boutique, workshops, and wholesale to curated retailers.
- Ownership category
- akta.pro rank
Haricot Vert industry classification
Industry- Product category
- Handmade Jewelry & Lifestyle Goods
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Engraving & Personalization Services (CRAKALAG)
Keywords
Where Haricot Vert is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haricot Vert business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - E-commerce: Direct sales of handmade jewelry, accessories, craft supplies, and home goods through the company's Shopify e-commerce platform. Products are made-to-order and shipped to customers globally.
- Physical Retail - Dreamworld Boutique: In-person sales at the Williamsburg, Brooklyn flagship store featuring charm bar customization, Dreambean Café beverages, and craft supplies.
- Workshops and Events: Revenue from creative workshops, open craft hours, private events, and CraftNook memberships at the Dreamworld location.
- Wholesale: Distribution through partner retailers including MoMA Store, Koibird, Bigelow Chemists, and other boutique stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Picto-stickers and small accessories |
| Unit Pricing | Pay-as-you-go | Dangle earring sets |
| Unit Pricing | Pay-as-you-go | Necklaces and pendants |
| Unit Pricing | Pay-as-you-go | Bracelets |
| Unit Pricing | Pay-as-you-go | 1/1 Limited pieces |
| Unit Pricing | Pay-as-you-go | Custom jewelry |
| Subscription | Monthly | CraftNook Membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Haricot Vert product offering
Product offeringCore offering
Haricot Vert designs, makes, and sells handmade, made-to-order demi-fine jewelry — including necklaces, bracelets, earrings, keychains, and bags — built around its signature Picto-Charms™ customizable charm system. The brand also sells craft supplies (stickers, notebooks, craft kits, bead soup), offers the "Charmed" book by founder Kelsey Armstrong, and hosts workshops, a subscription membership, and a café experience at its Williamsburg, Brooklyn Dreamworld Boutique. The product is positioned as "wearable poetry," combining personalization, vintage and found components, and a lifetime repair guarantee.
Product overview
Haricot Vert is a craft-inspired lifestyle brand founded in 2020 by collage artist Kelsey Armstrong, centered on handmade demi-fine jewelry and creative goods. The brand operates a unified offering combining custom jewelry products (Picto-Charms™, necklaces, bracelets, earrings, keychains, bags) with craft supplies (stickers, notebooks, craft kits, puzzles) and community experiences. Key products include the signature Picto-Charms™ customizable charms, custom jewelry made-to-order, and curated collections like Wistful Gaze, Lip Service, and Zodiac. The brand differentiates through physical retail spaces—Dreamworld Boutique (Williamsburg, Brooklyn), Dreambean Café serving specialty drinks, and CraftNook offering workshops—alongside e-commerce. Additional offerings include CraftNook Membership, virtual shopping appointments, and workshops. The company emphasizes eco-responsibility with a made-to-order production model and lifetime repair guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Dreamworld Boutique: The company's flagship physical retail space in Williamsburg, Brooklyn featuring a charm bar, craft café, and workshop area.
- CraftNook
- Dreambean Café
Products and services
- Picto-Charms™ Custom Charms Signature handcrafted miniature charms that customers can mix and match and add to jewelry pieces, bags, and accessories. Available for in-store customization at the Dreamworld charm bar or online through the pick & mix system.
- Custom Jewelry (necklaces, bracelets, earrings, keychains, bags) Made-to-order demi-fine, hypoallergenic jewelry including necklaces, bracelets, earrings, keychains, and bags featuring vintage and found components. Production lead time is 3-4 weeks.
- Signature Collections Curated jewelry collections including Wistful Gaze, Lip Service, Zodiac, Perfect Pairings, and specialty items like paper doll pieces.
- Picto-Stickers Decorative sticker sheets featuring Haricot Vert's artistic imagery, available in various themed collections like 'Sentimental Snippets' and 'Dreamworld' designs. Stickers priced $14-18.
- Craft Supplies DIY craft materials including notebooks, stickers, craft kits, collage supplies, and bead soup curated vintage beads for creative projects.
- CraftNook Membership Recurring subscription membership offering exclusive merchandise and benefits for loyal crafters, including access to the Craft Café on the second floor of Dreamworld. Limited subscription spots available.
- Virtual Shopping Appointment Remote shopping experience allowing customers to receive the in-store charm bar experience virtually with personalized assistance from staff.
- Workshops & Events Paid creative community events including workshops, open craft hours, and private events hosted at CraftNook, the second-floor workshop space above Dreamworld Boutique.
- Favorite Things Gift Card Digital gift card available in a 'Favorite Things' theme for gifting Haricot Vert products and experiences.
- Charmed by Kelsey Armstrong Book authored by founder Kelsey Armstrong providing guidance on creating charmed accessories and DIY jewelry making, sold at $25.
Quantifiable outcome
- Made-to-order model ensures zero waste production
Companies that use Haricot Vert
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Haricot Vert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Haricot Vert partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- Raw Honey LovercoreCollaborative collection featuring handcrafted jewelry pieces with unique designs. Products include 1/1 limited edition pieces like 'Rolling the Dice' necklace at $158 and 'Running on Dreams' wall hanging at $328.
- Deco BeautyminorCollaboration on nail sticker products - Deco Beauty x HV nail stickers available for $14.
- Le PuzzminorCollaborative 'Charmworld' puzzle product - 1000-piece puzzle featuring Haricot Vert charm designs, priced at $42.
- LimogesminorLimited edition Limoges x Haricot Vert collection with periodic restocks.
- Yard SaleminorYard Sale x HV collaboration featuring 1/1 handmade lighters - unique, handcrafted pieces.
- Kelsey ArmstrongcoreFounder and creative force behind Haricot Vert. Also authored 'Charmed' book published by the brand ($25), a handbook for creating charmed accessories.
- MoMA StoremajorWholesale distribution partner. Haricot Vert products available through the Museum of Modern Art retail stores.
- KoibirdminorOnline boutique retailer carrying Haricot Vert products.
- Bigelow ChemistsminorHistoric NYC pharmacy retailer carrying Haricot Vert products.
- RouteminorShipping protection partner providing insurance coverage for packages damaged, stolen, or lost in transit. Offers 24/7 claim support with average response time under an hour.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Haricot Vert competitors and assessment
Company assessmentDirect peers
- Stoney Clover Lane: Customizable accessories and charms brand sold DTC and through retailers like Nordstrom and Urban Outfitters. Comparable mix-and-match customization IP and charm-based product strategy.
- Sofia Zakia: Independent fine-jewelry brand focused on talismanic, narrative-driven charms and bespoke pieces. Highly comparable to Haricot Vert's charm-centric, storytelling-led, mix-and-match product model.
- Catbird: Independent Brooklyn-based jewelry brand specializing in handmade, delicate, ethically sourced pieces with a strong flagship retail experience. Closely comparable to Haricot Vert in artisanal positioning, NYC roots, and experiential brick-and-mortar concept.
- AGMES: NYC-based designer jewelry brand making sculptural, handmade pieces from recycled metals with a minimalist aesthetic. Comparable artisan, designer-led jewelry positioning and NYC retail presence.
- Mociun: Brooklyn-based independent jewelry designer producing small-run, art-driven fine jewelry with a similar founder-led, artisanal aesthetic and DTC-led distribution as Haricot Vert.
- Maya Brenner: Independent jewelry designer famous for personalized initial necklaces and charms sold DTC and through curated retailers. Comparable to Haricot Vert in personalization-led product strategy and small-batch designer-brand identity.
Emerging players
- Shop Vida: Online-first customizable jewelry and accessories brand with wholesale and personalized gifting focus. Comparable personalization-led product, gifting positioning, and online/wholesale mix.
Broad incumbents
- Sézane: French DTC lifestyle brand with jewelry line, owned retail, and editorial/wholesale presence. Comparable premium DTC + physical retail + lifestyle/category extension model.
- Mejuri: Scaled demi-fine jewelry brand with strong DTC, retail, and community flywheel. Comparable category and customer (demi-fine, everyday fine) but operates at much larger scale and inventory model.
- Aurate: Demi-fine jewelry brand with DTC, retail, and wholesale channels including museum stores. Comparable product category, B-Corp positioning, and museum/wholesale distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Haricot Vert social profiles
Digital presenceHaricot Vert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haricot Vert leadership team
Management profileNumber of profiles
Profiles1 record
Haricot Vert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haricot Vert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haricot Vert
What does Haricot Vert do?
Haricot Vert designs, makes, and sells handmade, made-to-order demi-fine jewelry — including necklaces, bracelets, earrings, keychains, and bags — built around its signature Picto-Charms™ customizable charm system. The brand also sells craft supplies (stickers, notebooks, craft kits, bead soup), offers the "Charmed" book by founder Kelsey Armstrong, and hosts workshops, a subscription membership, and a café experience at its Williamsburg, Brooklyn Dreamworld Boutique. The product is positioned as "wearable poetry," combining personalization, vintage and found components, and a lifetime repair guarantee.
Is Haricot Vert a public or private company?
Haricot Vert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haricot Vert founded?
Haricot Vert was founded in 2020. It employs 11 to 50 people.
Where is Haricot Vert based?
Haricot Vert is headquartered in Brooklyn, United States, in the North America region.
How does Haricot Vert make money?
Four revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are physical Retail - Dreamworld Boutique, workshops and Events and wholesale.
Who are Haricot Vert's main competitors?
Direct peers on record are Stoney Clover Lane, Sofia Zakia, Catbird, AGMES, Mociun and Maya Brenner. Shop Vida is listed as an emerging player. Broad incumbents are Sézane, Mejuri and Aurate.
Does Haricot Vert have an API?
No public API is recorded for Haricot Vert.
What industry is Haricot Vert in?
Haricot Vert's product category is Handmade Jewelry & Lifestyle Goods. Its primary akta.pro industry code is CRAKAHAG, Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 458310 and its SIC code is 5944.