Harmons Bbq

What Harmons Bbq does

Ray Harmon's Barbecue (DBA Harmon's BBQ) is a family-owned Texas barbecue restaurant founded in 2001 by Ray Harmon in Cibolo, Texas, located at 102 South Main Street. The company evolved from a roadside food truck into a single brick-and-mortar location serving pit-smoked meats — brisket, sausage, chicken, pork, turkey, and pork ribs — prepared using traditional smoking methods and family-cultivated recipes, including signature sides such as Mama Myrna's potato salad and creamed corn. The core technology stack is conventional for an independent restaurant: a Squarespace website, Instagram and Facebook for social, and Toasttab as the third-party online ordering platform for takeout and delivery.

The business model is built on three revenue streams: dine-in and takeout sales of smoked meats and sides sold by weight or unit, pre-packaged family meals and catering packages (minimum 30 plates), and a full beverage program of bottled and draft beer plus wine served in-house. Customers are predominantly individual and family diners from Cibolo and the surrounding San Antonio area, with a secondary segment of group and event catering customers. Marketing is community-led — local partnerships with neighboring businesses on Main Street, a content blog called "Slow Smoked Stories," an annual Thanksgiving Giveback program, and regional press recognition including placement in San Antonio Current's "25 Iconic San Antonio Restaurants," San Antonio Express-News's "52 Weeks of BBQ," Black Restaurant Week 2022, and 2021 Restaurant Guru awards for Best BBQ and Best Takeaway Food.

Name

Harmons Bbq

Legal name

Ray Harmon's Barbecue

Website

https://harmonsbbq.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray Harmon's Barbecue is a family-owned Texas barbecue restaurant in Cibolo, TX, founded 2001 by Ray Harmon, serving pit-smoked meats, handmade sides, and family meals via dine-in, takeout, catering, and Toasttab online ordering to Cibolo and San Antonio consumers.

Ownership category

akta.pro rank

Product category

Barbecue Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Pit-smoked barbecue
• Texas bbq
• Bbq catering
• Family meals
• Craft beer wine

Headquarters

HQ city

Cibolo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Traditional restaurant revenue from dine-in and takeout customers purchasing smoked meats, sides, sandwiches, and beverages by weight or unit
2. Family Meals and Catering: Pre-packaged family meal deals and catering plates for groups with minimum order requirements (30 plates)
3. Beverage Sales: Alcoholic beverage sales including draft beer, bottled beer, and wine

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ray Harmon's Barbecue is a family-owned Texas barbecue restaurant that sells authentic pit-smoked meats (brisket, sausage, chicken, pork, turkey, and ribs) by the pound alongside handmade daily sides, sandwiches, desserts, bottled beer, draft beer, and wine. The restaurant supplements dine-in and takeout service with family meal packages, rotating weekly specials, and catering platters for groups (30-plate minimum).

Product overview

Ray Harmon's Barbecue is a family-owned Texas BBQ restaurant established in 2001. The core offering is authentic pit-smoked Texas barbecue served by the pound, featuring smoked meats (brisket, sausage, chicken, pork, turkey, and pork ribs) along with handmade sides including pinto beans, potato salad, green beans, coleslaw, cream corn, and junk beans. The restaurant offers sandwiches on hoagie buns, desserts, and a selection of beer and wine. Additional offerings include catering services with a 30-plate minimum, family meal packages, and rotating weekly specials such as smoked burgers on Mondays, brisket tacos on Tuesdays, and double-stacked nachos on Thursdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoked Meats (Brisket, Sausage, Chicken, Pork, Turkey, Ribs) Authentic pit-smoked Texas barbecue sold by the quarter, half, or whole pound, featuring brisket, sausage, chicken, pork, turkey, and pork ribs prepared with traditional smoking methods and family recipes.
• Handmade Sides Handmade daily sides served in serving, pint, and quart sizes, including pinto beans, potato salad, green beans, coleslaw, cream corn, and junk beans.
• BBQ Sandwiches BBQ sandwiches served on hoagie buns with homemade sauce, available with brisket, sausage, pork, turkey, or combo fillings.
• Desserts In-house desserts including chocolate cake, lemon cake, double chocolate brownie, peach cobbler, chocolate chip cookie, peanut butter cookie, classic cheesecake, Oreo cheesecake, and cherry cheesecake.
• Beverages (Beer and Wine) Selection of bottled beer (domestic and import), 12 draft beer taps (IPAs, lagers, pilsners, stouts, ciders), and a wine list including Zinfandel, Pinot Noir, Merlot, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Riesling, Rosé, Red Blend, and Malbec.
• Catering Services Catering service offering two-meat and three-meat plates with a 30-plate minimum for groups and events. Plates include the chosen meats plus beans, potato salad, bread, sauce, pickles, onions, and tea.
• Family Meals Pre-packaged family meal packages designed to feed 3-4 people, including a pound of sliced brisket, a whole sliced sausage ring, a whole chicken, three pint-sized sides, bread, sauce, pickles, and onions. Family Bones adds a pound of ribs.
• Weekly Specials Rotating daily and weekly specials including smoked beef burgers (Monday), brisket tacos (Tuesday), double stacked nachos (Thursday), stuffed baked potato, jalapeno cheese sausage, Frito Pie, and Barbecue Mac Bowl, available until sold out.

Quantifiable outcome

• Regional recognition as one of 25 Iconic San Antonio Restaurants
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Old Main Ice HouseminorOthersNeighboring business in Cibolo featured on Harmon's website. Located at 110 N Main St, Cibolo, TX - a historic open-air bar with large outdoor area.
• 1908 House of Wine and AleminorOthersNeighboring wine and craft beer establishment featured on Harmon's website. Located at 207 N Main St, Cibolo, TX in historic Old Town Cibolo.
• The Scoop at The MillminorOthersLocal business partner featured on Harmon's website, located near the restaurant.
• The Mill BoutiqueminorOthersLocal boutique partner featured on Harmon's website as a neighboring business.
• New Braunfels Food BankcoreOthersCommunity partner. The New Braunfels Food Bank is a branch of the San Antonio Food Bank. Harmon's supports the food bank's mission where every $1 donates creates 7 meals to someone in need.
• TruLight127 Foster & Adopt MinistriescoreOthersCommunity partner. TruLight provides foster children with an environment full of love, nurture, support and structure. Donations support clothes, school functions, and the TruLight village in Seguin.
• The Crisis Center of Comal CountycoreOthersCommunity partner. The center provides services to women, children and men including 24-hour crisis line, shelter, counseling, support groups, legal advocacy, and more.
• ToasttabcoreTechnology or IntegrationOnline ordering platform used by Harmon's BBQ for takeout orders. Website links directly to their Toasttab ordering page.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Black's Barbecue: Lockhart, Texas BBQ institution and family-owned since 1932 with multiple locations. Comparable as a multi-generational family Texas BBQ operator with traditional pit-smoked meats and statewide brand recognition.
• Salt Lick BBQ: Driftwood, Texas BBQ destination known for family-style plates and traditional pit-smoked meats. Comparable as a destination Texas BBQ restaurant with family-style service and event/catering offerings.
• Two Bros BBQ Market: San Antonio BBQ restaurant and market known for traditional Texas-style brisket and sides. Comparable as an independent, full-service Texas BBQ operator serving the same metro with dine-in, takeout, and family-style offerings.
• Kreuz Market: Historic Lockhart, Texas BBQ smokehouse serving traditional brisket, sausage, and ribs. Comparable as a heritage Texas BBQ operator with regional draw and dine-in/takeout business model.
• Bill Miller Bar-B-Q: Iconic San Antonio-based BBQ chain serving smoked meats and family-style sides across dozens of locations. Directly comparable as a Texas BBQ operator with family-meal style offerings and dine-in/takeout service in the same San Antonio metro market.
• Franklin Barbecue: Austin-based Texas BBQ institution famous for brisket and traditional pit-smoking. Comparable as a destination Texas BBQ experience with strong regional brand recognition and cult-like customer demand.

Regional players

• Smokey Mo's BBQ: Central Texas BBQ chain with multiple locations serving smoked meats and family meals. Comparable as a regional BBQ operator with dine-in, family meal, and catering offerings, though concentrated in a different geography than Cibolo.
• Grady's BBQ: New Mexico-based BBQ restaurant and caterer serving traditional smoked meats. Comparable as a regional, independent BBQ operator with catering focus, though operating in a different geography.

Broad incumbents

• Rudy's 'Country Store' and Bar-B-Q: Texas BBQ chain with multiple locations statewide and a national retail product line. Comparable as a broader Texas BBQ brand with dine-in, catering, and packaged retail products at greater scale.
• Dickey's Barbecue Pit: National BBQ franchise chain with hundreds of locations across the U.S. Comparable as a scaled BBQ franchise operator with dine-in, takeout, catering, and family meal programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Harmons-BBQ-Cibolo-554570624721107
• Instagraminstagram.com/harmonsbbq
• LinkedInlinkedin.com/company/harmons-bbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmons Bbq