Keurslager Harmsen

Name

Keurslager Harmsen

Legal name

Keurslager Harmsen

Website

https://harmsen.keurslager.nl

Company type

Private

Founded year

1910

Operating status

Operating

Short description

Keurslager Harmsen is a family-owned Dutch butcher shop in Diepenveen, operating since 1910. It sells artisanal fresh meats, daily prepared meals, and catering buffets through a physical store, webshop, and Keurslager loyalty app.

Ownership category

akta.pro rank

Product category

Specialty Butcher & Artisanal Meat Shop

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Artisanal butcher products
• Fresh meat retail
• Prepared meal service
• Event catering buffets
• Butcher loyalty programs

Headquarters

HQ city

Diepenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Meat Retail: Retail sale of fresh meat products including beef, pork, and poultry. Core artisanal offerings include house-made sausages, cured meats, and specialty meat products.
2. Prepared Meals: Daily selection of 40+ freshly prepared meals from in-house kitchen. Includes Dutch classics (stamppot varieties), international cuisine (Italian, Oriental), and custom meal assembly. Served hot and cold.
3. Catering & Buffets: Full-service catering for events including buffets (Tuscan, cold 'Veldzigt', finger food, stamppot), minimum 10-20 persons. Custom buffet assembly available.
4. Gift Cards: Keurslager gift cards sold in-store from €5 and digitally via cadeaubon.nl. Redeemable at any Keurslager in Netherlands. Valid for 3 years.
5. Loyalty Program: Savings program where customers earn 1 point per €1 spent at €0.05 per point purchase. Points redeemable for gifts in cadeaushop or in-store purchases. 32% savings value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Keurslager Harmsen is a fifth-generation family butcher shop in Diepenveen, Netherlands, operating since 1910. It produces and sells fresh artisanal meat products (handmade sausages, cured meats, specialty items including premium Twente-region beef) prepared daily in-house, alongside 40+ freshly prepared ready-made meals and full-service buffet catering for events. The business is served through a physical storefront, an owned webshop, a mobile loyalty app, and a Keurslager-network gift card program.

Product overview

Keurslager Harmsen is a traditional Dutch butcher shop (since 1910, now in its 5th generation) operating as a single-location physical and online retail business. The core offering consists of fresh artisanal meats and meat products made in-house, supplemented by a ready-made meals kitchen (over 40 daily options), full-service catering and buffet services, a loyalty/rewards program with mobile app, and gift cards. The product portfolio centers on the core artisanal butchery business with connected convenience services (meals, catering, online ordering) and customer retention programs (loyalty, gifts). The company does not operate as a platform with modular add-ons; rather, it offers a unified neighborhood butcher experience with multiple service formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Meat and Artisanal Meat Products (Vers Vlees en Ambachtelijke Vleesproducten) Fresh meat and artisanal meat products produced in-house, including handmade sausages, cured meats, gehaktbal, rookworst, speklapje, and saucijsjes, sold to local consumers at the Diepenveen storefront.
• Ready-Made Meals (Maaltijden Kant & Klaar) Daily selection of more than 40 freshly prepared meals from the in-house kitchen, including Dutch stamppot varieties, Italian and Oriental dishes, and custom meal assembly, prepared by 3 dedicated cooks and sold hot and cold.
• Catering and Buffets (Catering en Buffetten) Complete buffet and catering service for parties and events, including Toscaans buffet, cold 'Veldzigt' buffet, finger food buffet, and stamppot buffet, with custom buffet composition available from a minimum of 10 persons.
• Keurslager Gift Card (Keurslager Cadeaukaart) Physical and digital gift card redeemable at any Keurslager in the Netherlands, available from €5 in-store and via cadeaubon.nl for business orders, with a 3-year validity for personal and corporate gifting.
• Passie voor Rundvlees (Premium Twentse Beef Line) Premium beef product line sourced from Twente-region farmers using Blonde d'Aquitaine and Belgian Blue breeds raised on natural diets, offering lean, tender, aged beef with high-quality proteins, vitamins B and D, and minerals such as iron and zinc.
• De Special (The Special — Signature Weekly Product) Signature weekly special product featuring surprising combinations of meat with vegetables, herbs, cheese, and fruit, such as the kipburger caesar offered as a Keurslager Special.

Quantifiable outcome

• 32% savings value on loyalty points

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Keurslager (brand network): National Dutch franchise network of independent butcher shops of which Harmsen is a member. Directly comparable as it operates the same artisanal butcher model under the same brand umbrella, with shared gift card, loyalty, and app infrastructure across the Netherlands.

Broad incumbents

• Albert Heijn: Largest Dutch supermarket chain with extensive fresh meat counters, prepared meals, and webshop. Competes with Harmsen for weekly fresh-meat and meal purchases, though at very different price points and without the artisanal single-shop provenance story.
• Jumbo: Second-largest Dutch supermarket chain offering fresh meat, prepared meals, and online ordering. Provides competitive pressure on Harmsen through convenience, scale, and price in the same Twente-region catchment.
• Lidl Nederland: Discount supermarket chain rapidly expanding fresh meat and prepared meal offerings in the Netherlands. Represents the principal price-pressure threat to Harmsen's premium artisanal positioning.
• Plus Supermarkten: Dutch supermarket chain with strong regional presence and fresh meat counters. Competes with Harmsen for everyday fresh-meat purchases within the broader Overijssel region.

Emerging players

• HelloFresh Netherlands: Meal-kit delivery service active in the Netherlands. Targets similar convenience-seeking customers as Harmsen's prepared meals and catering offerings, but with a national subscription model rather than local retail.
• Picnic: Dutch online-only grocery retailer with growing regional delivery coverage including Overijssel. Competes with Harmsen's webshop for at-home fresh-meat and meal purchases, though without the artisanal/local-sourcing angle.
• Uitgekookt: Dutch fresh prepared-meal delivery service focused on warm meals for seniors and individuals. Directly overlaps with Harmsen's 40+ daily meals offering through a different (delivery-based) format targeting adjacent use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keurslager Harmsen