Harper's Station Gainesville

What Harper's Station Gainesville does

Harper's Station Gainesville is a private senior living community located at 15951 Loves Mill Lane in Gainesville, Virginia (Prince William County), approximately 40 miles southwest of Washington D.C. It operates four integrated care and residential lines: Independent Living apartments, Residential Villa Homes, Assisted Living, and Memory Care. The community was constructed beginning around 2020 and opened in 2021–2022, with a stand-alone Memory Care campus expansion added in 2026. The community is managed by SRI Management, a values-based senior living operator founded in 2000 that runs multiple Independent Living, Assisted Living, and Memory Care properties.

The underlying operating stack combines state-licensed assisted living infrastructure (Virginia License #1105045), 24-hour emergency response systems, dementia-trained care staff, and a proprietary HEARTS© Welcome Program that standardizes resident onboarding. The Memory Care line is delivered through a purpose-built stand-alone campus with secure indoor/outdoor spaces, private studio and companion suites, and personalized care plans. Ancillary services include on-site physical, occupational, and speech therapy delivered through a partnership with Select Rehab, plus Respite Care short-term stays and SRI University lifelong learning programming.

Commercially, Harper's Station runs on a subscription-recurring monthly fee model, starting at $3,650 per month for senior living services, with pricing tiered across Independent Living, Assisted Living, Memory Care, and Residential Villa Homes, and additional care-level surcharges applied as needed. The community uses a sales-led go-to-market built on in-person tours, complimentary dining experiences, free activity and class trials, complimentary therapy assessments, and respite-care trials; the 30-day 100% risk-free deposit-and-rent refund guarantee is used to lower purchase friction. Customer segments include self-sufficient seniors, seniors needing assistance with daily activities, dementia/Alzheimer's residents, veterans and surviving spouses, and undecided prospective residents. No venture, private equity, or public ownership is disclosed.

Name

Harper's Station Gainesville

Legal name

Harper's Station Gainesville

Website

https://harpersstationgainesville.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harper's Station Gainesville is a private senior living community in Gainesville, Virginia offering Independent Living, Assisted Living, Memory Care, and Residential Villa Homes under Virginia license #1105045, managed by SRI Management on a monthly subscription model starting at $3,650.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Memory Care Units within Assisted Living Communities (HLADACAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Assisted living care
• Memory care facility
• Independent living community
• Residential care homes

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Monthly Senior Living Fees: All-inclusive monthly subscription covering housing, dining, amenities, housekeeping, utilities, and access to care services. Pricing starts at $3,650/month. Residents pay month-to-month with no long-term lease requirements, though care charges may be additional depending on level of assistance needed.
2. Memory Care Services: Specialized memory care services with personalized care plans including 24-hour dementia-trained staff, medication management, therapy services, and secure living environments. Revenue generated as an enhanced tier of the subscription model.
3. Respite Care Stays: Short-term respite care stays available for caregivers needing a break, providing temporary residential care services for loved ones.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Harper's Station Gainesville operates a senior living community that provides Independent Living apartments and Residential Villa Homes, Assisted Living with 24/7 personal care support, and Memory Care for residents with Alzheimer's and dementia in a dedicated stand-alone campus. Services include restaurant-style dining, housekeeping, scheduled transportation, on-site physical therapy through a Select Rehab partnership, emergency alert systems, and a HEARTS© Welcome Program for new resident onboarding. The community is licensed by the state of Virginia (Assisted Living Facility License #1105045) and is managed by SRI Management.

Product overview

Harper's Station Gainesville is a senior living community offering a portfolio of residential care services: Independent Living (upscale apartments with resort-style amenities), Residential Villa Homes (private cottage homes), Assisted Living (24/7 care with medication management), and Memory Care (specialized dementia care including a new stand-alone campus). Additional services include Respite Care, Physical Therapy through Select Rehab partnership, and therapeutic activities. The community is managed by SRI Management and licensed as an Assisted Living Facility (#1105045).

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent living apartments offering seniors a resort-style environment with upscale amenities including heated indoor swimming pool, fitness center, movie theater, beauty salon, and weekly housekeeping. Floor plans include studio (Streetcar at 327 sq ft), one-bedroom, and two-bedroom options up to 986 sq ft (Manassas). Designed for active, self-sufficient seniors seeking maintenance-free community living.
• Residential Villa Homes Private residential villa homes for independent living, featuring two to three bedrooms, two bathrooms, full-size kitchen appliances, and attached garages with monthly housekeeping, maintenance, and landscaping services. Floor plans include Fredericksburg (2BR, 2BA, 1,595 sq ft) and Quantico (3BR, 2BA, 1,800 sq ft).
• Assisted Living Assisted living services providing 24/7 care with medication management, bathing, grooming, dressing assistance, fall management, and scheduled transportation to medical appointments. Apartments include studio (Hoboken, 421 sq ft), one-bedroom, and two-bedroom (Junction Station, 835 sq ft) options with weekly housekeeping and linen service.
• Memory Care Specialized dementia and Alzheimer's care including a stand-alone Memory Care campus with private studio (The Chestnut, 265 sq ft) and companion suite (Pullman, 422 sq ft) apartments, secure indoor and outdoor spaces, and personalized care plans with art and music therapies. Residents receive 24-hour dementia-trained staff support, medication management, and specialized dining.
• Respite Care Short-term respite care stays providing temporary care services for caregivers who need a break while their loved one receives professional care in a safe environment.
• Physical Therapy On-site physical and speech therapy services provided through partnership with Select Rehab, offering preventative care, fall prevention, and rehabilitation services for residents.

Quantifiable outcome

• 98% of employees rate it a great place to work vs. 59% at typical U.S. company
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• SRI ManagementcoreImplementation/ SI/ Consulting PartnerSRI Management provides comprehensive management services for Harper's Station Gainesville. Founded in 2000, SRI Management is a values-based organization embracing the Golden Rule philosophy of treating others as they would like to be treated. The company manages Independent Living, Assisted Living, and Memory Care communities, providing operational expertise, staff training, and organizational systems. SRI Management was certified as a Great Place to Work in 2025-2026.
• Select RehabsecondaryStrategic or Co-development PartnerSelect Rehab provides on-site physical therapy, rehabilitation, and fall prevention services through an advanced proactive therapy program. The partnership offers residents complimentary Fall Assessments and ongoing therapeutic care designed to help seniors stay strong, steady, and maintain independence. Services include physical, occupational, and speech therapy delivered at the community.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Enlivant: Senior living operator with Assisted Living and Memory Care focus across multiple U.S. states. Comparable mid-market private-pay model and emphasis on memory care programming.
• Brightview Senior Living: Mid-Atlantic senior living operator with Independent Living, Assisted Living, and Memory Care communities, including the DC/Virginia market. Comparable continuum-of-care model, resort-style amenities, and embedded wellness programming.
• Belmont Village Senior Living: Operator of upscale urban/suburban senior living communities with strong Memory Care programming and embedded clinical/therapy partnerships. Closely comparable premium amenity model and integrated therapy-led care approach.
• Watermark Retirement Communities: Operator of upscale, resort-style Continuing Care Retirement Communities with strong programming emphasis (wellness, dining, learning). Comparable continuum-of-care model and high-amenity positioning in select markets.
• Silverado Senior Living: Specialty Memory Care and dementia-focused senior living operator. Comparable stand-alone memory care campus design, dementia-trained staff model, and focus on outcomes-driven dementia care.
• Senior Lifestyle: Mid-sized senior living operator with Independent Living, Assisted Living, and Memory Care communities across the U.S. Comparable mix of mid-market and upscale communities, often managed under third-party arrangements similar to SRI's relationship with Harper's Station.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with full continuum-of-care communities across the country, including the DC/Virginia market. Comparable IL/AL/MC service stack and private-pay subscription model.
• Five Star Senior Living: National senior living operator offering Independent Living, Assisted Living, and Memory Care communities across the U.S., with presence in the Mid-Atlantic. Comparable care-tier continuum and resort-style amenity positioning.
• Sunrise Senior Living: Large national senior living operator offering Independent Living, Assisted Living, and Memory Care across the U.S., including Northern Virginia. Comparable continuum-of-care model and target demographic make Sunrise a direct analog at much larger scale.
• Atria Senior Living: National operator of senior living communities with Independent Living, Assisted Living, and Memory Care offerings. Comparable service tiers and amenity-rich operating model, with multiple Virginia/DC metro locations overlapping Harper's Station's catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HarpersStationGainesville
• LinkedInlinkedin.com/company/harper's-station-gainesville

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harper's Station Gainesville