Hartemink Groep

What Hartemink Groep does

Hartemink Groep is a Dutch family-owned vocational driving-school and professional-training operator founded in 1965 by Gerrit Hartemink and currently led by P. Hartemink, headquartered on Kiefteweg in Eibergen, Gelderland. The group delivers driving-license instruction across passenger car, truck, bus, trailer, taxi, and tractor categories, plus Code 95 mandatory continuing education for professional drivers, and adjacent safety and efficiency modules (Eco Drive, Load Securing, ADR). It operates through two legal entities — Hartemink Vervoersopleidingen BV and Hartemink Beroepsopleidingen BV — and runs a related touring-car business, Hartemink Touringcarbedrijf, providing integrated passenger transport alongside driver training.

The training product combines classroom theory, in-vehicle practical lessons taught by certified instructors, e-learning modules, and simulator-based practice on a Rijvaardigheidscentrum simulator, culminating in CBR-conducted exams held on the group's own closed-terrain facility since October 2022. Customer-facing technology includes the ONE Bedrijvenportaal for corporate Code 95 administration, an online booking and lesson-management system, and the company's own domain with lesson-rate transparency. The group's certifications — CRKBO, CBR-recognized exam qualification, FAM opleider status, ANWB rijschool affiliation, ONE Erkend Opleider, and SBVO — collectively define the regulatory perimeter of its service offering.

Revenue is generated on a pay-as-you-go hourly basis (€89/hr car lessons, €98/hr truck and trailer lessons), supplemented by Code 95 module fees, package pricing for license categories, and corporate fleet contracts routed through the ONE Opleidingen network. VAT exemption via CRKBO registration is a structural pricing feature marketed directly on rate cards. With 14 employees, regional Achterhoek footprint, and a 60+ year operating history, the group functions as an established mid-sized niche operator rather than a scaled national chain, with growth dependent on Code 95 mandate volume, corporate fleet channel expansion, and incremental product modules rather than greenfield geographic expansion.

Name

Hartemink Groep

Legal name

Hartemink Vervoersopleidingen BV

Website

https://hartemink.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartemink Groep is a family-owned Dutch driving school and professional training organization founded in 1965, offering driving licenses, Code 95 continuing education, and safety certifications across car, truck, bus, and specialty vehicles for individuals and corporate clients in Eastern Netherlands.

Ownership category

akta.pro rank

Product category

Driver Training and Professional Certification Services

NAICS

Automobile Driving Schools (611692), Technical and Trade Schools (61151)

akta.pro primary industry

Diesel Truck & Bus Maintenance (EDAOAEAF)

Keywords

• Driving school services
• Professional driver training
• Code 95 continuing education
• Commercial vehicle licensing
• Safety certification training

Headquarters

HQ city

Eibergen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Driving Lessons - Category B (Auto): Standard car driving lessons with personal Rijcoach, including theory preparation and practical driving instruction with pass rate guarantee.
2. Professional Driver Licenses (C/CE/C1/D/DE): Truck, bus, and trailer driving license training with practical lessons and exam preparation. VAT-free practical lessons available for private individuals.
3. Code 95 Nascholing: Mandatory continuing education for professional drivers requiring 35 hours per 5 years. Offers theory courses, practical training, and e-learning combinations.
4. Ancillary Safety Courses: Additional training including VCA safety certification, EHBO first aid, Heftruck forklift operation, and BHV emergency response training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hartemink Groep is a Dutch driving school and professional training organization founded in 1965, offering structured driving lessons and licensing programs for cars, trucks (C/CE), buses/touring cars (D), trailers (BE), taxis, and tractors. The company delivers mandatory Code 95 continuing education for EU professional drivers, alongside ancillary safety courses such as VCA, EHBO/BHV, and forklift (Heftruck) certification. Training combines classroom theory, e-learning, simulator practice at the Rijvaardigheidscentrum, and on-road practical sessions with personal Rijcoaches.

Product overview

Hartemink Groep operates as a multi-brand driving school and professional training organization in the Netherlands, established in 1965. The portfolio centers on Rijschool Hartemink (ANWB Rijschool) as the core driving school brand offering lessons across multiple vehicle categories including car, truck (Vrachtautorijbewijs), bus/touring car (Busrijbewijs), trailer (Aanhangwagenrijbewijs BE/CE), taxi, and tractor. The product range extends to specialized professional training including mandatory Code 95 continuing education for EU professional drivers (divided into Theory and Practical modules), first aid (EHBO), emergency response (BHV), safety certification (VCA), and forklift operation (Heftruck). Supporting services include a driving simulator (Rijvaardigheidscentrum) and an associated touring car business (Hartemink Touringcarbedrijf). Training is delivered through classroom theory, e-learning, and on-road practical sessions, with VAT-free options for private individuals on certain professional courses. The company holds locations in Eibergen, Doetinchem, Enschede, and Hengelo.

Differentiator

Problem solved

Functional benefit

Products and services

• Rijschool Hartemink (ANWB Rijschool) Primary driving school brand offering structured lessons for cars (B), motorcycles, scooters (AM), and tractors (T), using the RIS teaching method with personal Rijcoaches. ANWB-affiliated and serving both private individuals and corporate clients in Oost-Nederland.
• Vrachtautorijbewijs (Truck License Training)

Quantifiable outcome

• 68% pass rate (as of 1-11-2025, sourced from CBR)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ANWBcoreChannel Partner/ Reseller/ DistributorHartemink operates as the official ANWB driving school for East Netherlands (Oost-Nederland), leveraging the trusted ANWB brand for customer acquisition and credibility in the driving education market.
• ONE OpleidingencoreStrategic or Co-development PartnerONE Opleidingen is a national collaboration of selected trainers providing nationwide coverage for professional driver training. Hartemink serves as ONE Erkend Opleider since October 2020, gaining access to national training network and the ONE online platform for corporate client management.
• FAM (Federatie Autorijschool Management)majorStrategic or Co-development PartnerFAM is a federation that bundles and shares knowledge for the collective interest of members. Hartemink is a FAM-opleider, known for years of proven quality and leading position in the driving school industry.
• VTO (Vekabest Transport Opleidingen)minorStrategic or Co-development PartnerPartnership with VTO providing high-quality nascholing packages for passenger and freight transport as part of the Hartemink Code 95 offering.
• EndarlominorStrategic or Co-development PartnerPartner in the Hartemink nascholing network providing specialized training courses for Code 95 compliance.
• THARminorStrategic or Co-development PartnerPartner in the Hartemink nascholing network providing specialized training courses for Code 95 compliance.
• CBR (Centraal Bureau Rijvaardigheidsbewijzen)coreTechnology or IntegrationHartemink is a CBR-recognized training center (CBR-erkend opleidingscentrum) authorized to administer theory and practical driving exams for all license categories including professional driver licenses and Code 95.
• FSO (Stichting Fonds Scholing Opleidingen)majorGTM or Marketing PartnerFSO provides subsidies up to €2,000 (33% of costs) for new touringcar driver training. Hartemink guides companies through FSO subsidy applications for driver training programs.
• SOOB (Stichting Opleidings- en Ontwikkelingsfonds Wegvervoer)majorGTM or Marketing PartnerSOOB stimulates training and education for current and future employees in the transport and logistics sector through subsidies via SOOB Subsidiepunt. In some cases, 65% subsidy available on training costs.
• MAN Truck & BusminorStrategic or Co-development PartnerUnique collaboration where MAN provides FREE driver training to companies purchasing new MAN trucks. Training (W07-E, 7 practical hours for Code 95) is delivered by Hartemink as MAN-certified trainer.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NTI: NTI is another large Dutch vocational education provider offering online and blended learning programs including some professional certification courses. It represents the broader incumbents in Dutch vocational education competing for similar professional upskilling and certification customers.
• NHA Opleidingen: NHA is one of the largest Dutch distance-learning providers, offering vocational courses including transport-related training. While broader in scope than Hartemink's hands-on driving instruction, NHA represents a broader incumbent competing for the same professional upskilling customers via more flexible/online delivery.
• LOI (Loods van Opleidingen): LOI is a major Dutch distance-learning institution offering vocational and professional training including transport and logistics courses. As a broad incumbent, LOI competes with Hartemink for professional training customers who prefer self-paced, online or blended learning formats.

Direct peers

• VTO (Vekabest Transport Opleidingen): VTO provides Code 95 nascholing and professional driver training in the Netherlands. Listed as an existing Hartemink partner in the nascholing network, VTO is a direct peer in the Code 95 continuing education space for transport and logistics professionals nationwide.
• ANWB Rijschool: The ANWB (Royal Dutch Touring Club) operates its own branded driving school network across the Netherlands. Hartemink operates as the official ANWB rijschool for Oost-Nederland, making ANWB the umbrella brand and direct network peer with overlapping service offerings in other regions and shared brand identity.
• ONE Opleidingen: ONE Opleidingen is a national collaboration of selected trainers for transport and logistics professional education. Hartemink is a ONE Erkend Opleider since October 2020, and other network members are direct peers competing for national corporate Code 95 and beroepsopleiding contracts through the shared platform.

Others

• CBR (Centraal Bureau Rijvaardigheidsbewijzen): CBR is the Dutch national agency responsible for administering driving theory and practical exams. Hartemink is a CBR-erkend opleidingscentrum; CBR is an enabling ecosystem participant and source of pass-rate benchmarking, not a direct competitor.
• FAM (Federatie Autorijschool Management): FAM is the Dutch federation for driving school management and the certifying industry body of which Hartemink is a member (FAM-opleider). FAM sets quality standards and certifies driving schools; it is an industry association, not a competing commercial operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hartemink_nl
• Facebookfacebook.com/www.hartemink.nl
• Instagraminstagram.com/hartemink_groep
• LinkedInlinkedin.com/company/hartemink-groep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartemink Groep