Hartfield Country Club

What Hartfield Country Club does

Hartfield Country Club is a private members golf club located at 90 Hartfield Road, Forrestfield in the Perth foothills of Western Australia, established in 1970 through the merger of Kalamunda and Hillrose Golf Clubs. The club operates an 18-hole championship course set on a 90-hectare lease of the Hartfield A-class reserve granted by the Shire of Kalamunda, with the course opening in 1972 and the clubhouse following in 1975. Approximately 700 members enjoy a clubhouse overlooking the 9th and 18th greens, with women holding full and equal membership rights.

The club's revenue model spans six streams: recurring membership subscriptions (7-day, 6-day, and 5-day categories for 18-hole and 9-hole play, plus FIFO, Aged Intermediates aged 18-35, Gold/Silver Credit Points, and Junior tiers with annual, 6-monthly, or monthly direct-debit billing); public green fees on Mondays, Tuesdays, Wednesdays, and Fridays (AUD $60 for 18 holes, $45 for 9 holes) via a MiClub-powered online booking system; Pro Shop retail across Titleist, TaylorMade, Callaway, FootJoy, Cleveland, L.A.B Putters, MGI, and Rovic brands; PGA-qualified golf lessons (AUD $75 for 30 minutes, $130 for 60 minutes, $350 for a 5-pack, $150 for 4-hole on-course lessons); corporate and social golf days on Mondays and Fridays; and clubhouse private functions for up to 120 guests including weddings and corporate events. The course has hosted Golf WA events and the club has invested over AUD $1 million in course, irrigation, and clubhouse upgrades. Reciprocal playing rights extend to 30+ partner clubs across Australia and internationally in Malaysia, the UK, New Zealand, and the UAE.

Name

Hartfield Country Club

Legal name

Hartfield Country Club

Website

https://hartfieldgolf.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Hartfield Country Club is a private 18-hole members golf club in Forrestfield, Western Australia, serving approximately 700 members with championship course access, a pro shop, PGA lessons, corporate golf days, and clubhouse events, plus reciprocal play at 30+ partner clubs across Australia and internationally.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Private golf club
• Golf course memberships
• Golf lessons
• Corporate golf events
• Golf retail pro shop

Headquarters

HQ city

Forrestfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees including affiliation fees, insurance, and levies. Members can pay in full, 6 monthly (half-yearly), or monthly direct debits. Pro-rata fees apply for mid-year joining. Categories include 7-day, 6-day, 5-day memberships for 18-hole and 9-hole play, plus FIFO, Aged Intermediates (18-35 years), Gold and Silver Credit Points, and Junior memberships.
2. Public Green Fees: Visitors pay green fees to play on days the course is open to the public (Mondays, Tuesdays, Wednesdays, Fridays). Current rates: 18-hole midweek $60.00, 9-hole midweek $45.00.
3. Pro Shop Sales: Retail sales of golf equipment (Titleist, TaylorMade, Callaway, FootJoy, Cleveland, L.A.B Putters, MGI, Rovic), clothing, balls, gloves, tees, and merchandise. Club fitting services and golf club repair services (grip replacement, re-shafting, lie/loft adjustments) are also offered.
4. Golf Lessons: PGA-qualified teaching professionals provide individual lessons ($75 for 30 mins, $130 for 60 mins), lesson packages (5x30 mins for $350), on-course playing lessons (4 holes for $150), and club fitting services.
5. Corporate and Social Golf Days: Corporate groups book exclusive golf days on Mondays and Fridays with morning or afternoon tee times. Catering, beverages, motorized carts, and club hire are available as add-on services.
6. Clubhouse Functions and Events: Private functions including weddings, birthday celebrations, and other events. The clubhouse accommodates up to 120 guests for full dinner service with customizable catering options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hartfield Country Club operates an 18-hole championship golf course on a 90-hectare site in Forrestfield, Western Australia. The club sells annual memberships (7-day, 6-day, 5-day, junior, and intermediate categories), offers public green-fee play on Mondays, Tuesdays, Wednesdays, and Fridays, and runs an on-site Pro Shop, PGA-led lessons and club fitting, corporate golf days, and clubhouse-based private functions.

Product overview

Hartfield Country Club operates as a single-venue private golf club offering an 18-hole championship golf course as its core product, supplemented by a comprehensive Pro Shop for equipment and apparel, PGA-certified golf instruction services (individual lessons, group clinics, club fitting, and repair), and clubhouse facilities for private events and corporate golf days. The club also provides membership programs with various access tiers and reciprocal access to affiliated golf clubs across Australia and internationally. An online booking system via MiClub enables public access on designated days.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course 18-hole championship course set in Perth foothills bushland with water hazards, bunkers, and gently undulating terrain; available to members year-round and to the public on Mondays, Tuesdays, Wednesdays, and Fridays.
• Golf Club Membership Annual club membership with tiered playing rights: 7-day, 6-day, and 5-day access for 18- or 9-hole play, plus FIFO, Aged Intermediates (18-35), Gold and Silver Credit Points, and Junior categories; includes certainty of tee times, competition eligibility, reciprocal play, and voting rights.
• Public Golf Access

Quantifiable outcome

• Course chosen to host several Golf WA events in recent years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and moderate.

• My Mate MotorsminorGTM or Marketing PartnerLocal automotive business sponsor of Hartfield Country Club.
• Kirkys PlumbingminorGTM or Marketing PartnerLocal plumbing services business sponsor with Instagram presence.
• YHB GroupmoderateGTM or Marketing PartnerSummer Cup Sponsor - provides sponsorship for the annual Summer Cup competition.
• EuropcarmoderateGTM or Marketing PartnerClub Sponsor - provides sponsorship support as a designated club sponsor.
• Standard Sponsor (Motorised Golf Cars)minorGTM or Marketing PartnerSponsor providing motorized golf car services/supplies.
• Australian Cylinder ServicesminorGTM or Marketing PartnerLocal service business sponsor.
• Kitchen Door GuyminorGTM or Marketing PartnerFacebook-marketed kitchen services business sponsor.
• Box Hill Golf ClubmoderateStrategic or Co-development PartnerReciprocal club relationship - Hartfield members can play at Box Hill Golf Club (Victoria) under agreed terms. Located at 202 Station Street, Box Hill South, Vic 3128.
• Busselton Golf ClubmoderateStrategic or Co-development PartnerWestern Australian reciprocal club relationship. Located at 277 Chapman Hill Rd, Busselton WA 6280.
• Darwin Golf ClubmoderateStrategic or Co-development PartnerNorthern Territory reciprocal club relationship. Located at 5 Links Rd, Marrara NT 0812.
• The Els Club DubaiminorStrategic or Co-development PartnerInternational reciprocal club relationship. Located at The Els Club Dubai Sports City, PO Box 111123, Dubai, UAE.
• Muswell Hill Golf ClubminorStrategic or Co-development PartnerUK reciprocal club relationship with formal agreement. Located at Rhodes Ave, London N22 7UT, United Kingdom.
• Charter Partners (Victoria)minorStrategic or Co-development PartnerIncludes Churchill-Waverley Golf & Bowls Club, Goonawarra Golf Club, Kooringal Golf Club, Sale Golf Club.
• Charter Partners (NSW)minorStrategic or Co-development PartnerIncludes Asquith Golf Club, Eastlake Golf Club NSW, Long Reef Golf Club, Waratah Golf Club.
• Charter Partners (SA)minorStrategic or Co-development PartnerIncludes Blackwood Golf Club, Tanunda Pines Golf Club, The Stirling Golf Club, Vines Golf of Reynella.
• Charter Partners (QLD)minorStrategic or Co-development PartnerIncludes Half Moon Bay Golf Club, Rockhampton Golf Club, Willows Golf Club.
• Charter Partners (Tasmania)minorStrategic or Co-development PartnerIncludes Riverside Golf Club, Tasmania Golf Club.
• Charter Partners (Malaysia)minorStrategic or Co-development PartnerIncludes Awana Golf and Country Resort, Ayer Keroh Country Club, Kelab Rekreasi Tentera Udara, Legends Golf and Country Resort, Port Dickson Country Club, Royal Perak Golf Club, Seremban International Golf Club.
• Charter Partners (NZ)minorStrategic or Co-development PartnerIncludes Mankau Golf Club (Windross Farm), Otaki Golf Club, North Shore Golf Club.
• Other Australian Charter PartnersminorStrategic or Co-development PartnerIncludes Esperance Golf Club, Geraldton Golf Club, Goldfields Golf Club (Kalgoorlie), Murrumbidgee Country Club (ACT).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mount Lawley Golf Club: Perth-based private members golf club with 18-hole course, clubhouse, and active competition program. Comparable on size, Perth foothills setting, and member-only operating model.
• Meadow Springs Golf and Country Club: Private golf and country club south of Perth with 18-hole course, pro shop, and clubhouse functions. Comparable as a regional WA private club serving similar membership and corporate segments.
• Lake Karrinyup Country Club: Private country club in Perth's northern suburbs with championship golf, clubhouse, and corporate golf day hosting. Closely comparable across product offering, member demographics, and event-driven GTM.
• The National Golf Club: Private members golf club on Victoria's Mornington Peninsula with multiple 18-hole courses, clubhouse, and reciprocal network. Comparable Australian private club with a broader reciprocal footprint than Hartfield.
• Royal Perth Golf Club: Historic private members golf club in Perth offering 18-hole championship play, clubhouse, and member services. Comparable to Hartfield in venue-based, member-driven business model and corporate event hosting.
• Joondalup Resort: Perth-area golf and country club with 27-hole course, clubhouse, and event hosting. Overlaps with Hartfield on the combined golf + corporate events + functions revenue model.
• The Western Australian Golf Club: Long-established private members-only golf club in the Perth metropolitan area offering 18-hole championship golf, clubhouse, and reciprocal club access. Highly comparable to Hartfield in geography, member-base profile, and revenue mix.
• Royal Adelaide Golf Club: Long-established private members golf club in South Australia with 18-hole championship course, clubhouse, and competition program. Comparable as an interstate Australian private club with reciprocal arrangements.

Regional players

• Muswell Hill Golf Club: UK-based private members golf club listed as a Hartfield reciprocal partner. Comparable in tier (mid-size private club) and offerings, but operates in a different geography and regulatory environment.

Broad incumbents

• Royal Sydney Golf Club: One of Australia's most prestigious private golf clubs with 36 holes, extensive clubhouse, and reciprocal arrangements globally. Comparable category (private members golf club) but a materially larger, more elite peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hartfield_golf_club
• LinkedInlinkedin.com/company/hartfield-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartfield Country Club