Hart Field-Site Group Inc

What Hart Field-Site Group Inc does

Hart Field-Site Group Inc is a South Australian non-profit agricultural research organization founded in 1982, operating South Australia's premier agronomic field trial site on 40 hectares of owned land between Blyth and Brinkworth in the Mid-North region. Managed by farmers and industry professionals, the organization delivers independent, unbiased agronomic research to regional grain growers, with a focus on wheat, barley, and other cereal crops grown in clay loam to calcareous/dispersive clay soils under ~400mm annual rainfall. The core technology platform is the field trial site itself, augmented by soil moisture probes, the Mid North Mesonet weather monitoring network, and characterized soil profiles integrated with the third-party Yield Prophet decision-support system (plant available water capacity measured at 180-200mm).

The organization's products and services center on annual field trials, free publication of trial results (available from 2013-2025), grower guides (e.g., the Pre-emergent Herbicide Decision Guide), the bimonthly Hart Beat newsletter, and an event calendar spanning four on-site gatherings per year (Getting The Crop In seminar in March, Winter Walk in July, Field Day in September, Spring Twilight Walk in October). Additional outputs include the RISKWISE risk management research project with an associated podcast series, disease-specific educational content (Infection to Protection on Net Form Net Blotch), live weather and soil data feeds, and a one-year graduate research internship program.

Hart's business model is that of a community-driven non-profit: revenue is sourced from sponsorship (Rocky River Ag is the major sponsor), likely grant funding for specific projects, and event delivery. Trial results and publications are provided free of charge, and there is no disclosed pricing for events. The organization operates without subsidiaries, parent company, or external institutional investors, and its customer base comprises South Australian grain growers served through direct on-site engagement and free digital content distribution across email, podcasts, and social media platforms.

Name

Hart Field-Site Group Inc

Legal name

Hart Field-Site Group Inc

Website

https://hartfieldsite.org.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Hart Field-Site Group Inc is a South Australian non-profit operating a 40-hectare agronomic field trial site since 1982, delivering independent grains research, annual field events, and free trial publications to regional wheat and barley growers.

Ownership category

akta.pro rank

Product category

Agricultural Research and Extension Services

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Trait Performance Trials & Field Testing (Multi-location, pre-commercial) (AFABALAK)

akta.pro secondary industries

Integrated Pest Management (IPM) Advisory (AFACABAE), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Crop Scouting & Field Monitoring Services (AFACABAD)

Keywords

• Agricultural field trials
• Agronomic research services
• Crop research extension
• Soil moisture monitoring
• Grain grower education

Headquarters

HQ city

Hart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research Services and Event Delivery: Organization operates as a non-profit agricultural research entity delivering independent agronomic research. Revenue appears to come from sponsorship, event fees, and likely grant funding for specific research projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hart Field-Site Group Inc operates a 40-hectare agricultural field trial site in South Australia's Mid-North region, conducting independent agronomic research on grains, wheat, barley, and other crops since 1982. The organization delivers research outputs through on-site field events, published trial results, grower guides, live weather and soil monitoring services, a bimonthly newsletter, and a one-year graduate research internship program.

Product overview

Hart Field-Site Group Inc operates a single unified research platform providing independent agronomic field trials and extension services to South Australian grain growers. The core offering is the 40-hectare trial site conducting annual research programs, supplemented by educational events, published trial results, grower guides, weather monitoring services, and a graduate internship program. Products include trial result publications (2013-2025), the Hart Beat newsletter series, the RISKWI$E risk management project with its associated podcast series, and the Infection to Protection disease management guide series.

Differentiator

Problem solved

Functional benefit

Products and services

• Agronomic Field Trial Program
• Annual Trial Results Publications
• Field Events Program
• Live Weather and Soil Monitoring Service
• Research Internship Program
• RISKWISE Risk Management Project
• Pre-emergent Herbicide Decision Guide
• Hart Beat Newsletter

Quantifiable outcome

• Trial results available for free download for each year from 2013-2025
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grains Research and Development Corporation: Statutory R&D corporation funding grains research and extension Australia-wide. Comparable as a funder/coordinator of independent agronomic research; Hart's outputs sit within GRDC's broader national portfolio.
• South Australian Research and Development Institute (SARDI): SA government R&D institute running agronomic and crop research programs. Comparable as a regional agricultural research provider in South Australia with overlapping crop trial work.
• CSIRO Agriculture and Food: Australia's national science agency running large-scale agronomic and crop science research. Broadly comparable as a producer of independent field-research outputs but at much greater scale and remit.

Direct peers

• Mallee Sustainable Farming: Non-profit grower group running agronomic trials and extension across the SA/Victorian Mallee. Closely comparable in mission, grower-led structure, and field-trial / extension model applied to dryland cropping.
• Farmlink Research: NSW-based grower-driven agricultural research organization running trials and extension across southern NSW. Comparable as a regional non-profit conducting independent agronomic field trials and grower events.
• Ag Excellence Alliance: SA alliance of farming systems groups that coordinate and amplify regional grower research. Comparable as an aggregator of independent agronomic research outputs aimed at SA grain growers.
• Northern Grower Alliance: Grower-funded, northern NSW/southern Qld cropping research group delivering independent agronomy trials and extension. Comparable mission and grower-led non-profit model.
• Birchip Cropping Group: Farmer-driven, non-profit agronomic field trial group operating in the Victorian Wimmera-Mallee region. Highly comparable as a regional, independent cropping research organization running field trials, events, and grower extension on grains.
• Eyre Peninsula Agricultural Research Foundation: SA-based grower-funded research trust running independent field trials on Eyre Peninsula. Comparable as an independent, regionally-focused cropping research entity with similar non-profit funding model.

Emerging players

• Centre for Crop and Disease Management (Curtin University): Australian research centre focused on crop disease management, including barley diseases such as Net Form Net Blotch that Hart also researches. Comparable as a producer of crop-disease research relevant to Hart's grower audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HartFieldDay
• YouTubeyoutube.com/@hartfieldday
• Facebookfacebook.com/192390694158764
• LinkedInlinkedin.com/company/hart-field-site-group-inc
• Instagraminstagram.com/hartfieldday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart Field-Site Group Inc