Harvest Festival

What Harvest Festival does

Harvest Festival is a privately held, family-owned event production company that has operated since 1971, running a touring series of indoor art and craft shows across seven California markets: Ventura, Del Mar, Pleasanton, Santa Rosa, San Jose, Sacramento, and Pomona. The company serves two distinct customer groups: consumer attendees who pay gate admission to shop handmade goods from hundreds of curated exhibitors, and the small-business exhibitors (artists, crafters, specialty food vendors, and vintage dealers) who rent booth space to reach qualified buyers. The core offering, "Harvest Festival® Original Art & Craft Show," is augmented by a dedicated Vintage Alley sub-brand for vintage and vintage-inspired wares, with all exhibitor participation subject to a juried selection process and strategic category placement to reduce direct competition.

The company's underlying technology stack is minimal and non-proprietary, consisting of a standard website platform for ticket sales, exhibitor applications, and marketing list sign-ups, with no disclosed AI, API, SDK, or third-party integrations. Marketing is delivered through a multi-channel program spanning television, print, radio, social media, direct mail to over 100,000 households, and targeted email blasts, which the company describes as one of the largest marketing budgets among art and craft shows. Each show hosts 120-230 exhibits and attracts 10,000+ paid-gate shoppers over three days, with an average 75% exhibitor return rate across all venues.

Harvest Festival generates revenue from three primary streams: exhibitor booth fees ($1,750 for a standard 10'x10' booth, $3,500 for 10'x20', $500 per 10' space in Vintage Alley), paid gate admissions ($9 general, $7 seniors/military, $4 youth, free for children 12 and under, with tickets valid all three days), and tiered commercial sponsorship packages ($750 bag-drop up to $7,500+ premier). The business operates through long-term venue partnerships with regional fairgrounds and event centers, employs approximately 5 people at its Discovery Bay, California headquarters, and holds a registered trademark on the Harvest Festival® brand. No external funding, parent company, or institutional investment is present in the available data.

Name

Harvest Festival

Legal name

Harvest Festival

Website

https://harvestfestival.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Harvest Festival is a family-owned event production company that has operated since 1971, running juried indoor art and craft shows across seven California cities for consumer attendees and small-business exhibitors of handmade goods.

Ownership category

akta.pro rank

Product category

Live Event / Art and Craft Show Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

Food, Wine & Beverage Festivals/Expos (MPAGAFAE), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Indoor art shows
• Craft exhibitions
• Specialty food vendors
• Vintage marketplaces
• Juried craft shows

Headquarters

HQ city

Discovery Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Harvest Festival generates primary revenue from art, craft, specialty food, and vintage exhibitors who pay booth rental fees ranging from $1,750 for a 10'x10' standard booth to $3,500 for a 10'x20' space, with sponsorship packages from $750 to $7,500+. Exhibitors pay deposits and installment plans with final payment due July 1st.
2. Ticket Sales: Secondary revenue from paid gate admissions at each show. General admission is $9, with discounts for seniors ($7), military ($7), and youth ($4). Children 12 and under enter free. Each ticket is valid for all three days of the event.
3. Sponsorship Packages: Commercial exhibitors can purchase sponsorship packages with tiered pricing starting at $750 for bag drops and reaching $7,500+ for premier sponsorship levels, including booth space, banner placement, logo on promotional materials, and social media/website exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Harvest Festival is a family-owned touring indoor art and craft show event operating across seven California venues (Ventura, Del Mar, Pleasanton, Santa Rosa, San Jose, Sacramento, Pomona), each hosting a three-day juried exhibition of handmade art, crafts, specialty food, and vintage items. The company sells booth rental space to independent exhibitors, paid gate admissions to attendees, and tiered sponsorship packages to commercial sponsors.

Product overview

Harvest Festival Original Art & Craft Show is a family-owned, heritage event celebrating over 50 years as an indoor art and craft marketplace. The company operates as a full-service event producer with a unified platform that includes the main Harvest Festival Original Art & Craft Show event plus three distinct exhibitor programs: the Art & Craft Exhibitor Program for handmade goods, the Specialty Food Exhibitor Program for food artisans, and Vintage Alley for vintage and vintage-inspired wares. Events are held at seven California venues (Ventura, Del Mar, Pleasanton, Santa Rosa, San Jose, Sacramento, and Pomona) with coordinated marketing across television, print, radio, and social media. The company provides exhibitors with booth setup, electrical service, security, and strategic category placement to reduce direct competition.

Differentiator

Problem solved

Functional benefit

Brands

• Vintage Alley: A dedicated section featuring eclectic mixes of vintage and vintage-inspired wares, decor and gifts, set apart from the main art and craft exhibitors.

Products and services

• Harvest Festival Original Art & Craft Show A touring three-day indoor art and craft show event featuring juried exhibitors selling handmade products (photography, fine jewelry, specialty food, blown glass, wood art, metalwork, vintage wares) across seven California venues. Open to the general public via paid gate admission.
• Art & Craft Exhibitor Program Juried booth rental program for independent artists and crafters to sell handmade products at Harvest Festival events; includes back wall, 500 watts of power, and professional strategic placement to reduce direct competition. Booth fees range from $1,750 (10'x10') to $3,500 (10'x20').
• Specialty Food Exhibitor Program Limited-category exhibitor program for food artisans to sell specialty food items at Harvest Festival shows; requires owner/partner attendance, valid health permits, and products must be the exhibitor's own recipe.
• Vintage Alley Dedicated event section for vendors of vintage and vintage-inspired wares, decor, and gifts, set apart from the main art and craft exhibitors. Exhibitors must be at least 50% vintage with a mix of true vintage and vintage-inspired products; booth pricing at $500 per 10' space.
• Event Sponsorship Packages Tiered commercial sponsorship packages (Bag Drop at $750, Level 1 from $5,000, Level 2 from $7,500+) that include booth space, banner placement, logo inclusion on promotional materials, and exposure on website, social media, and e-blasts to a paid-gate audience of 10,000+ per show.
• Paid Gate Admissions Paid gate admission tickets to each Harvest Festival indoor show, available on-site and online. General admission $9, seniors (62+) and military $7, youth (13-17) $4, children 12 and under free; each ticket valid for all three days of the event.

Quantifiable outcome

• Average exhibitor return rate of 75%
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• H.O.Y.A.S. (Helping Our Youth Achieve Success)minorGTM or Marketing PartnerYouth mentoring organization sponsoring the KidZone area at Pleasanton shows, providing make and take crafts and Halloween-themed photo opportunities.
• Pomona FairplexcoreOthersIndoor venue host for the Pomona Harvest Festival show located at 1101 W McKinley Ave, Pomona, CA 91768. Parking $21 (credit card only).
• Cal ExpocoreOthersIndoor venue host for the Sacramento Harvest Festival show located at 1600 Exposition Blvd., Sacramento, CA 95815. Online tickets handled directly through CalExpo.
• Santa Clara County FairgroundscoreOthersIndoor venue host for the San Jose Harvest Festival show located at 344 Tully Road, San Jose, CA 95111.
• Alameda County FairgroundscoreOthersIndoor venue host for the Pleasanton Harvest Festival show located at 2005 Valley Ave., Pleasanton, CA 94566. Cashless facility.
• Sonoma County Event CentercoreOthersIndoor venue host for the Santa Rosa Harvest Festival show located at 1350 Bennet Valley Road, Santa Rosa, CA 95404. Parking $10.
• Del Mar FairgroundscoreOthersIndoor venue host for the Del Mar Harvest Festival show located at 2260 Jimmy Durante Blvd., Del Mar, CA 92014. Parking $16 advance, $20 same-day.
• Ventura County FairgroundscoreOthersIndoor venue host for the Ventura Harvest Festival show located at 10 W Harbor Blvd., Ventura, CA 93001. Parking $10.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Etsy: Global online marketplace for handmade and vintage goods. Not a direct operator of shows but is the dominant substitute for physical art and craft fairs, shaping demand for vendors and shoppers Harvest Festival serves.

Regional players

• Festival of Arts / Pageant of the Masters: Long-running California (Laguna Beach) juried fine art festival with paid admission, limited exhibitor roster, and multi-decade heritage. Comparable to Harvest Festival as a heritage California art event with ticketed entry.
• Sausalito Art Festival: Premier Northern California juried art festival with paid gate admission, artist booths, and 60+ year heritage. Comparable to Harvest Festival as a heritage California consumer art event.

Others

• Michaels: Largest North American specialty arts, crafts, and framing retailer. Adjacent ecosystem participant serving many of the same maker and crafter customers as Harvest Festival's exhibitor and attendee base.

Direct peers

• Sugarloaf Craft Festivals: Runs a multi-state circuit of indoor art and craft shows with booth rentals and paid admission, similar in scale and operating model to Harvest Festival's California touring circuit.
• Cherry Creek Arts Festival: Major juried arts and crafts festival with paid gate admission and exhibitor booth fees. Operates a curated juried model analogous to Harvest Festival, attracting thousands of attendees per event.
• Renegade Craft Fair: Operates a national touring series of juried indie craft fairs featuring handmade goods. Most directly comparable to Harvest Festival in format (multi-category juried craft show), target audience (art enthusiasts and shoppers), and revenue model (booth fees and gate admissions).
• One of a Kind Show: Major indoor juried art and craft show with booth rental and ticketed gate admission, featuring handmade art, specialty food, and curated exhibitors. Closely comparable in curation standards and exhibitor economics.
• American Craft Retailers Expo (ACRE): Operates a wholesale and retail craft show circuit with exhibitor booth fees and paid entry. Comparable to Harvest Festival's juried craft show format with a focus on handmade artisan goods.
• Bellevue Arts Museum Arts Fair: Juried fine art and craft fair with paid admission, artist booth rentals, and curated exhibitor selection. Comparable in format, attendee scale, and revenue model to Harvest Festival's indoor shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harvest-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Festival