Harvey Rv & Marine

What Harvey Rv & Marine does

Harvey RV & Marine is a privately held, independent recreational vehicle and marine dealership headquartered in Bangor, Maine, operating from two adjacent showroom locations on Broadway (2992 Broadway for RVs and 2979 Broadway for marine products) supplemented by a winter storage lot in Glenburn, ME. The company employs approximately seven people and sells new and used RVs across seven product categories — travel trailers, fifth wheels, toy haulers, popup campers, motorhomes, truck campers, and destination trailers — sourced from manufacturers including Coachmen RV, Forest River RV, Keystone RV, KZ, Winnebago, and Brinkley. Its marine division sells new and used pontoons, fishing boats, bowriders, cuddy cabins, and wake/surf boats from brands such as Bennington, Princecraft, Lund, Sea Ray, and Thunder Jet Boats, alongside Mercury outboard engines, boat trailers, and docks/lifts.

The revenue model is built on a full-line dealership structure: one-time unit sales across roughly 533 inventory items (196 new RVs, 64 used RVs, 111 new boats, 9 used boats), plus recurring parts revenue from 12,000+ in-stock SKUs and ~40,000 parts ordered annually from 150+ manufacturers, certified service and repair (including mobile road service within a 75-mile radius), seasonal winter storage (RV at $20/ft and boats at $40/ft), financing referrals, trade-ins, and RV consignment. Distribution is direct-to-consumer through the physical showrooms and an e-commerce-enabled website featuring full inventory search, a tow guide matching tool, online financing applications, and a blog. Marketing leverages the company's own website, Facebook, YouTube, Instagram, the "Happy Trails Newsletter," and Google reviews. Customers are individual Maine-region recreational buyers purchasing for personal and family outdoor use, with no enterprise or institutional customer concentration.

Name

Harvey Rv & Marine

Legal name

Harvey RV & Marine

Website

https://harveyrvandmarine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Harvey RV & Marine is an independently owned RV and boat dealership in Bangor, Maine, operating two showrooms selling new and used recreational vehicles and marine products, complemented by parts, certified service, winter storage, and financing.

Ownership category

akta.pro rank

Product category

Recreational Vehicle and Marine Dealership

NAICS

Boat Dealers (441222), Recreational Vehicle Dealers (44121)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Recreational vehicle sales
• Boat dealership services
• RV parts service
• Marine sales service
• Boat trailer sales

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, toy haulers, popup campers, motorhomes, truck campers, and destination trailers from multiple manufacturers including Coachmen RV, Forest River RV, Keystone RV, KZ, and others.
2. Used RV Sales: Sale of pre-owned recreational vehicles including travel trailers, fifth wheels, and motorhomes. Inventory thoroughly inspected to ensure reliability.
3. New Boat Sales: Sale of new boats including pontoons, fishing boats, and wake/surf boats from manufacturers such as Princecraft, Bennington, and Thunder Jet Boats.
4. Used Boat Sales: Sale of pre-owned boats including pontoons, bowriders, cuddy cabins, and fishing boats.
5. Parts Sales: Sale of RV and marine parts and accessories with over 12,000 parts in stock and ordering from over 150 manufacturers.
6. Service and Maintenance: Certified technicians provide routine maintenance, repairs, and winter storage services for RVs and boats. Road service available within 75 mile radius.
7. Boat Trailer and Engine Sales: Sale of boat trailers, outboard motors, and marine engines from manufacturers including Mercury, Yacht Club, and Shore Haven.
8. Consignment Services: RV and boat consignment services for units 2018 model year or newer with market value above $12,500.
9. Trade-In Program: Trade-in services allowing customers to exchange current RVs or boats for new or different units.
10. Financing Services: Financing assistance including pre-qualification and credit applications for RV and boat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Harvey RV & Marine is a dual-segment recreational dealership in Bangor, Maine that sells new and used RVs (travel trailers, fifth wheels, toy haulers, popup campers, motorhomes, truck campers, destination trailers) and new and used boats (pontoons, fishing boats, bowriders, wake/surf boats), plus boat trailers, outboard engines, docks/lifts, and an RV/marine parts and service operation with financing, trade-in, and consignment support.

Product overview

Harvey RV & Marine is an RV and Boat dealer operating from Bangor, Maine, offering a comprehensive portfolio of recreational vehicle and marine products. The company operates as a single-location dealership with a unified sales and service model. Their core RV offerings include travel trailers, fifth wheels, toy haulers, popup campers, motorhomes, truck campers, and destination trailers, representing brands such as Coachmen RV, Forest River RV, Keystone RV, KZ, Winnebago, Brinkley, and Venture RV. Their marine product line includes pontoon boats, fishing boats, bowriders, and wake/surf boats from brands like Princecraft, Bennington, Lund, and Sea Ray, along with complementary products including boat trailers, engines (Mercury), and boat docks/lifts. The company differentiates through bundled services including a parts department (3,000+ sq. feet of retail space, 12,000+ parts in stock), certified service technicians with mobile service capabilities, financing assistance, trade-in programs, and RV consignment services. The dealer also provides an interactive tow guide tool to help customers match their tow vehicle with appropriate RV products.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales Sale of new recreational vehicles — including travel trailers, fifth wheels, toy haulers, popup campers, motorhomes, truck campers, and destination trailers — from manufacturers such as Coachmen RV, Forest River RV, Keystone RV, KZ, Winnebago, Brinkley, Grand Design, Heartland, Jayco, and Venture RV. Targeted at individual consumers and families purchasing RVs for personal recreation, with pricing discounted below MSRP, thorough pre-delivery inspection, and walkthrough training.
• Used RV Sales Sale of pre-owned recreational vehicles including travel trailers, fifth wheels, and motorhomes, with inventory thoroughly inspected to ensure reliability and performance. Targeted at budget-conscious individual consumers and families seeking value-priced RVs for personal recreation.
• New Boat Sales Sale of new boats — including pontoons, fishing boats, bowriders, and wake/surf boats — from manufacturers such as Princecraft, Bennington, Lund, Sea Ray, and Thunder Jet Boats. Targeted at individual consumers and families purchasing boats for personal water recreation, with bundled options for trailers, engines, and docks/lifts.
• Used Boat Sales Sale of pre-owned boats including pontoons, bowriders, cuddy cabins, and fishing boats, with each unit thoroughly inspected. Targeted at value-oriented individual consumers and families seeking recreational watercraft.
• RV and Marine Parts Department Retail sale of OEM and aftermarket RV and marine parts and accessories, with over 12,000 parts in stock and ordering from more than 150 manufacturers (nearly 40,000 parts ordered annually). Serves existing RV and boat owners performing self-repair and the dealership's own service technicians, supported by 3,000+ square feet of combined retail parts space.
• RV and Marine Service Department Certified technicians provide routine maintenance, repairs, and winter storage services for RVs and boats. Includes on-site/road service within a 75-mile radius covering Eastern, Northern, Western, Southern, and Local Maine areas. Targeted at existing RV and boat owners needing repair, scheduled maintenance, warranty work, and seasonal storage.
• Financing Services Financing assistance for RV and boat purchases, including pre-qualification and credit applications processed through the dealership. Targeted at individual consumers seeking to fund new or used RV/boat purchases with monthly payment options.
• Trade-In Program Trade-in service allowing customers to exchange their current RV or boat toward the purchase of a new or different unit from inventory. Targeted at existing RV/boat owners upgrading or changing recreational vehicles.
• RV and Boat Consignment Consignment service allowing customers to sell their RV or boat through the dealership, available for units 2018 model year or newer with market value above $12,500 (RV consignment window: May 1 – September 30). Targeted at owners seeking professional sales assistance, broader market reach, and a simplified transaction process for selling a recreational unit.
• Boat Trailers, Engines, and Docks/Lifts Sale of boat trailers, outboard motors and marine engines, and boat docks and lifts from manufacturers including Mercury, Yacht Club, Shore Haven, ShoreLandr, and Mainely Docks. Targeted at boat buyers and owners who need a coordinated package of vessel, trailer, power, and waterfront mooring solutions.

Quantifiable outcome

• All units discounted thousands below MSRP
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: National outdoor recreation retailer selling boats, marine accessories, fishing gear, and adjacent outdoor lifestyle products. Comparable as a broader incumbent competing for the same recreational customer wallet and offering marine retail.
• Camping World Holdings: Largest US RV dealer and related aftermarket services retailer with national footprint. Sells new/used RVs across multiple OEM brands and offers financing, service, and parts. Comparable as the dominant scaled incumbent in Harvey's core RV retail vertical.
• MarineMax: Largest US recreational boat and yacht retailer with brokerage, service, finance, and storage across multiple states. Directly comparable on the marine retail side as a multi-brand new/used boat dealer with attached parts, service, and storage.
• Tracker Marine / Bass Pro Shops: Tracker Boats operates retail boat brands sold through Bass Pro Shops/Cabela's stores nationwide, including aluminum fishing and pontoon boats. Comparable as a multi-brand marine retailer that bundles boats with outdoor recreation retail.

Others

• West Marine: National marine aftermarket retailer specializing in parts, accessories, electronics, and supplies for boats. Comparable as a peer supplier for the same marine enthusiast customer base Harvey serves through its parts and accessories business.
• Forest River Inc. Major US RV and pontoon boat manufacturer whose brands (Forest River, Berkshire, Bennington) are stocked by Harvey. Comparable as a key OEM supplier and strategic partner relationship that defines Harvey's available inventory mix.
• BoatUS (United States Power Squadrons / GEICO Marine): Boat owners association offering marine insurance, towing, financing, and consumer services for recreational boaters. Comparable as an ecosystem participant monetizing the same installed base of boat owners Harvey services.

Direct peers

• RVOne: Multi-state RV dealership group selling new and used RVs across top brands with service and parts support. Comparable as a similarly structured dealership operator pursuing scale and brand breadth in the same vertical.
• General RV Center: Large multi-location family-owned RV dealer network carrying Forest River, Jayco, Grand Design and other top brands, with full parts/service/financing. Directly comparable as a multi-rooftop new/used RV dealer with similar OEM breadth and aftermarket services.
• Lazydays RV: Multi-location RV dealership chain offering new and used RVs, parts, service, and financing with an online-first platform. Comparable as a competitor expanding a scaled dealership model that competes with independent dealers like Harvey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@harveyrvandmarine
• Facebookfacebook.com/harveyrvs
• Instagraminstagram.com/harveyrvandmarine
• LinkedInlinkedin.com/company/harvey-rv-&-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvey Rv & Marine