Harzer Tourismusverband e. V.

Name

Harzer Tourismusverband e. V.

Legal name

Harzer Tourismusverband e.V.

Website

https://harzinfo.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Marketing & Destination Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Local Tours, Activities & Attractions Metasearch (THALAEAI), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Destination marketing services
• Tourism information platform
• Regional tourism promotion
• Guest card programs
• Travel accommodation booking

Headquarters

HQ city

Goslar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Third-party booking intermediary: Harzinfo.de operates as a platform that presents tourism offers from third-party providers (accommodations, experiences, events) and forwards visitor inquiries to these providers. Harzinfo.de is not a contracting party but merely provides the technical platform.
2. Online Shop Sales: Operates www.harzinfo-shop.de as an online shop for souvenirs and materials related to the Harz tourist destination, including maps, travel guides, HarzCard, and Harz merchandise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Harzer Tourismusverband e. V. (HTV) operates harzinfo.de, a comprehensive tourism information platform covering accommodations, experiences, events, and destinations across the Harz region spanning three German states (Niedersachsen, Sachsen-Anhalt, Thüringen). The organization acts as an intermediary connecting visitors with third-party tourism providers, distributes the HarzCard guest card program offering discounts to overnight guests paying tourist tax, and runs an online shop for souvenirs, maps, travel guides, and branded merchandise.

Product overview

Harzer Tourismusverband e. V. operates a comprehensive tourism portfolio centered on the Harzinfo.de platform. The core offering is the digital tourism information portal providing access to accommodations, experiences, events, and destination information. Supporting this are the HarzCard loyalty program offering guest discounts, the HarzApp for mobile access, and the Brockenbande children's program. Additional offerings include the Tagung Harz meetings and incentives platform, the 'Der Harz hinter den Kulissen' podcast, a WhatsApp messaging channel, and the regional brand 'Typisch Harz'. An online shop (harzinfo-shop.de) sells souvenirs and travel guides. The portfolio covers both digital information services and physical merchandise, serving leisure travelers, families, and business event organizers.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• OutdooractivecoreTechnology or IntegrationTechnology partnership for tour content and routing functionality. The Outdooractive platform provides the technical infrastructure for displaying hiking, biking, and other tour routes on the HarzInfo website.
• destination one GmbHcoreTechnology or IntegrationWeb design, CMS development, and implementation partner responsible for the HarzInfo website design, content management system, and technical realization.
• Five Harz Districts and MunicipalitiescoreStrategic or Co-development PartnerCore membership partnership with the five Harz districts (Landkreise), cities, and municipalities. These are the primary organizational members and partners of the association.
• Accommodations and Tourism FacilitiescoreChannel Partner/ Reseller/ DistributorApproximately 300 member organizations including accommodations, tourism facilities, and service providers. These partners list their offerings through the HarzInfo platform.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Schwarzwald Tourismus GmbH: Regional DMO for the Black Forest. Highly comparable as a sub-state tourism organization marketing a specific German nature region via an information portal, loyalty card (SchwarzwaldCard), and member network.
• Tourismusverband Mecklenburg-Vorpommern e.V. State-wide tourism association for Mecklenburg-Vorpommern. Comparable as a member-based nonprofit DMO running an information portal and tourism marketing for a German nature/coastal region.
• Allgäu GmbH: Cross-state regional DMO for the Allgäu. Comparable as a destination marketing organization spanning parts of multiple German states with an information portal, guest card, and partner/member model.
• Thüringer Tourismus GmbH: State-level DMO for Thuringia — one of the three federal states HTV covers. Closely comparable as a regional DMO promoting nature-based and cultural tourism through similar digital channels.
• Tourismus NRW e.V. Regional tourism association for North Rhine-Westphalia. Comparable as a member-based DMO coordinating destination marketing across municipalities and tourism partners in a German state.
• Eifel Tourismus GmbH: Regional DMO for the Eifel region. Comparable as a nature-region destination organization promoting outdoor tourism (hiking, cycling), accommodations, and experiences through an information portal and partner network.
• Sachsen-Tourismus Marketing GmbH: State-level DMO for Saxony — covers Sachsen-Anhalt's neighboring state. Operates a destination portal and partner network analogous to HTV's Harzinfo.de model.
• Tourismus Marketing GmbH Baden-Württemberg: State-level DMO for Baden-Württemberg. Directly comparable as a regional German destination marketing organization promoting tourism, accommodations, and experiences through a similar information-portal-plus-loyalty-card model.

Others

• Outdooractive: Tour content and routing technology partner to HTV. Comparable as an enabler in the regional tourism tech stack, providing the outdoor activity and tour infrastructure many DMOs rely on.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): Germany's national tourist board. Operates at a broader level promoting all of Germany internationally, but uses the same DMO playbook (information portals, campaign marketing, partner coordination) as HTV.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@harz.mountains
• YouTubeyoutube.com/user/Harzinfo
• Facebookfacebook.com/harzinfo
• Instagraminstagram.com/harz.mountains
• LinkedInlinkedin.com/company/harzer-tourismusverband-e-v-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harzer Tourismusverband e. V.