Hasan Usta Kebap

What Hasan Usta Kebap does

Hasan Usta Kebap is a family-owned Turkish restaurant chain specializing in traditional Adana-style kebabs, founded in 1986 in Adana by Hasan Oral. The company operates four physical restaurant locations across Turkey — two in Adana (Kurttepe and Baraj Yolu), one in Istanbul (Koşuyolu, Kadıköy), and one in Ankara (Çankaya) — serving over 4,000 customers daily from a 200-person team. The core product portfolio consists of four signature kebab dishes: Adana Kebap (lamb mince with tail fat, red pepper, cumin, garlic, and spices), Usta Kebap (a proprietary recipe with special sauces), Patlıcanlı Kebap (kebab served with eggplant), and Metrelik Kebap (a one-meter-long kebab served with mezze). The restaurants also offer family-friendly amenities including children's play areas, free children's workshops, private dining rooms (locas), EV charging stations, free parking, and valet service.

The company's business model is direct-to-consumer restaurant operations: dine-in service at its four physical locations, plus takeaway and delivery ordered through the website or a mobile application available on Google Play. The mobile app offers a 10% discount and exclusive promotions; a daily 10% lunch discount runs from 12:00-15:00 across all branches. Online ordering is fulfilled through a third-party platform, MyRezzta. The company is bootstrapped, founder- and family-owned (Hasan Oral and his brother Şakir Oral), with no external investors, no parent company, and no disclosed financial data. There is no evidence of AI/ML capabilities, software platform architecture, or technology-adjacent product surface — the underlying technology stack is limited to the mobile app and third-party ordering integration. The primary customer segments are individual consumers, families, and working professionals seeking authentic Adana kebab in a family-friendly environment.

Name

Hasan Usta Kebap

Legal name

Hasan Usta Kebap

Website

https://hasanustakebap.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Hasan Usta Kebap is a family-owned Turkish restaurant chain founded in 1986, specializing in traditional Adana kebab across four locations in Adana, Istanbul, and Ankara. It serves 4,000+ customers daily with a 200-person team, offering dine-in, takeaway, delivery, and a mobile app with promotional discounts.

Ownership category

akta.pro rank

Product category

Turkish Kebab Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Turkish kebab restaurant
• Adana kebab dining
• Traditional kebab chain
• Restaurant dine-in service
• Online food ordering

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining Sales: Revenue from dine-in customers at 4 physical restaurant locations in Turkey. Offers various kebap varieties including Adana Kebap, Usta Kebap, Patlıcanlı Kebap, and Metrelik Kebap.
2. Takeout and Delivery: Online ordering through website and mobile app for takeaway and delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hasan Usta Kebap operates traditional Turkish kebab restaurants serving signature dishes including Adana Kebap, Usta Kebap, Patlıcanlı Kebap, and Metrelik Kebap. The company runs four dine-in branches in Turkey complemented by online ordering through a website, mobile app, and the MyRezzta delivery platform. The restaurants also provide family-friendly amenities such as children's play areas, free workshops, private dining rooms, EV charging, and valet parking.

Product overview

Hasan Usta Kebap is a traditional Turkish kebab restaurant chain founded in 1986, operating as a unified restaurant brand rather than a software platform. The core offering consists of signature kebap dishes — Adana Kebap, Usta Kebap, Patlıcanlı Kebap, and Metrelik Kebap — prepared with traditional recipes and quality ingredients. The restaurant supplements its dine-in service with a mobile application (Hasan Usta Kebap Mobile Application) available on Google Play, which provides online ordering capabilities and exclusive discounts. The company operates multiple physical restaurant locations across Turkey, with no modular software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Adana Kebap Signature kebab prepared with lamb mince, tail fat, red pepper, cumin, garlic, and spice mixture — the restaurant's signature dish since 1986, for dine-in and takeaway customers.
• Usta Kebap Restaurant-exclusive kebap prepared with special sauces and spices, distinct from the classic Adana variety, for dine-in and takeaway customers.
• Patlıcanlı Kebap Kebap served with fresh eggplant and seasoned with special spices, for dine-in and takeaway customers.
• Metrelik Kebap One-meter-long specially prepared kebap served with a variety of mezze dishes in a mixed presentation, for dine-in and group sharing.
• Hasan Usta Kebap Mobile Application Android mobile application offering 10% discount and exclusive deals for customers of the restaurant chain. Available on Google Play Store for ordering from all four branches.

Quantifiable outcome

• Serves 4000+ customers daily across 4 branches
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Çiya Sofrası: Istanbul-based traditional Turkish restaurant known for authentic regional Anatolian cuisine including kebabs. Comparable as a heritage Turkish casual dining concept emphasizing traditional recipes and recipe provenance.
• Şimşek Pide & Kebab: Turkish restaurant chain specializing in pide and kebab with multi-city locations. Comparable as a traditional Turkish foodservice chain with dine-in, takeaway, and family-friendly positioning.
• Sultanahmet Köftecisi: Heritage Turkish meat-based restaurant chain in Istanbul since 1920 serving meatballs and traditional Turkish grilled meats. Comparable as a long-established, multi-location traditional Turkish meats restaurant brand.
• Ziya Baba Kebap: Turkish kebab restaurant chain operating multiple locations with traditional Adana-style kebabs. Comparable as a multi-unit full-service kebab concept competing in the same category.
• Karaköy Lokantası: Established Istanbul restaurant serving traditional Turkish home-style and kebab dishes. Comparable as a heritage Turkish full-service restaurant with premium positioning and broad menu of regional Turkish cuisine.
• Develi Restaurant: Long-standing Istanbul kebab restaurant serving traditional Turkish kebabs and mezes with multiple branches. Comparable as a heritage kebab-focused multi-location concept in the same city/region.
• Hamdi Restaurant: Iconic Istanbul-based kebab restaurant founded in 1960 serving traditional Turkish kebabs including Adana-style dishes. Directly comparable as a heritage kebab chain operating physical locations in Turkey with strong cultural brand recognition.
• Bayram Usta: Adana-based kebab chain established as a direct competitor in the authentic Adana kebab category. Operates multiple branches with a similar traditional recipes and quality positioning, making it a direct regional peer.

Broad incumbents

• Köfteci Ramiz: Larger Turkish casual dining chain with broad menu of meatballs, kebabs, and grills at multiple locations across Turkey. Comparable as a multi-unit full-service traditional Turkish foodservice brand targeting families.
• HD İskender: Established İskender kebab chain in Turkey with multiple branches serving traditional Bursa-style İskender. Comparable as a multi-city heritage Turkish kebab chain with dine-in family positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hasanustakebap
• LinkedInlinkedin.com/company/hasanustakebap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasan Usta Kebap