Hotel Hasen

What Hotel Hasen does

Hotel Gasthof Hasen is a family-owned 4-star superior hotel located at Hasenplatz 6 in Herrenberg, Baden-Württemberg, within the Naturpark Schönbuch nature park near Stuttgart, Sindelfingen, and Böblingen. The legal entity, Hotel Gasthof Hasen GmbH (registered Amtsgericht Böblingen, HRB 244939), is operated as a second-generation family business by managing directors Arnold Nölly (state-certified sommelier) and Gerhard Nölly (Küchenmeister), who took over operations in 2019. The property offers overnight accommodation across 13 distinct room categories ranging from Business and Comfort singles and doubles (18-24 m²) to specialty suites (Hasen Suite 40 m², Honeymoon Suite 46 m², waterbed suite 46 m², Maisonette suites up to 46 m²), with nightly rates spanning roughly €51-€213 per person depending on season and occupancy.

The hotel operates an integrated hospitality platform with multiple ancillary revenue streams: a daily-opening restaurant serving regional and seasonal cuisine, a beer garden, a Wednesday-Saturday lounge-bar, and a wine cellar tied to the on-site Hasen Weinberg — a biodynamically managed private estate vineyard producing estate wines. The Hasensaal event venue accommodates 40-120 persons for weddings, banquets, and corporate events, and dedicated Tagungsräume (conference rooms) with modern projector, lighting, and air-conditioning serve the certified business and conference hotel market. Themed vacation packages are a notable product layer, spanning motorcycle, cycling, hiking, wine, romantic, cultural, and seasonal (Silvester) experiences with 2026 pricing from €137 (1-night Stop and Go Biker) to €470 per person (3-night Silvesterball). Distribution combines direct channels (phone, email, walk-in, own website with online gift voucher shop) with the DIRS21 booking engine (TourOnline AG), Teburio restaurant reservation widget, HolidayCheck reviews, Google Ads/Analytics, Matomo, and the Ringhotels network. Marketing reaches German, English, Dutch, French, and Italian-speaking audiences.

The business model is a multi-stream hospitality operator: accommodation (per-night/per-person pricing with seasonal and occupancy variation), F&B (restaurant, bar, beer garden, wine sales and tastings), events (conferences, weddings, banquets with catering and venue rental), themed packages (bundled stays with F&B and activities), and gift vouchers. Go-to-market is direct-to-consumer across leisure (couples, families, motorcyclists, cyclists, hikers), corporate (conferences and seminars), and celebrations (weddings, anniversaries, birthdays) segments, with no disclosed enterprise contracts. The hotel holds multiple sector certifications — Dehoga Umweltcheck Gold, Top 50 Tagungshotel in Deutschland, Certified Business and Conference Hotel, Ringhotel member, Haus der Baden-Württembergischen Weine, Schmeck den Süden, Bett & Bike, and Top Ausbildungsbetrieb — supporting its positioning as a quality regional destination with sustainability credentials.

Name

Hotel Hasen

Legal name

Hotel Gasthof Hasen GmbH

Website

https://hasen.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Gasthof Hasen is a family-owned 4-star superior hotel in Herrenberg, Baden-Württemberg, operating since 2019 in second generation under the Nölly family. It serves leisure travelers, corporate conference clients, and private celebrations with accommodation, regional cuisine, an on-site biodynamic vineyard, and themed vacation packages.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Four-star hotel accommodation
• Conference and meeting facilities
• Restaurant and wine cellar
• Themed vacation packages
• Wedding and banquet venues

Headquarters

HQ city

Herrenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: Room rentals across multiple room categories from single rooms to suites, with pricing varying by season, room type, and occupancy. Includes special themed vacation packages.
2. Restaurant & Dining: Restaurant meals, bar beverages, lounge services with daily lunch and dinner service. Beer garden operations during warmer months.
3. Events & Celebrations: Wedding celebrations, banquet services, corporate events, seminars, and special events with custom catering and venue rental.
4. Special Packages & Offers: Themed vacation packages (motorcycle, hiking, wine tours), romantic getaways, holiday specials, and group travel arrangements with bundled services.
5. Gift Vouchers: Online voucher shop for gifting hotel stays, dining experiences, and special packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Hasen is a family-run 4-star superior hotel located in Herrenberg, Baden-Württemberg, Germany, near Sindelfingen, Böblingen, and Stuttgart. It offers overnight accommodation across multiple room and suite categories (Business, Comfort, Maisonette, and specialty suites), complemented by a regional and seasonal restaurant, lounge-bar, beer garden, and the estate vineyard Hasen Weinberg producing biodynamic wines. Additional services include certified business conference and meeting facilities, wedding and celebration venues for 40-120 persons, and curated themed vacation packages (motorcycle, cycling, hiking, wine, and romantic getaways).

Product overview

Hotel Gasthof Hasen is a family-owned 4-star hotel operated in second generation by the Nölly family since 2019, located in Herrenberg near Stuttgart in the Naturpark Schönbuch. The product portfolio centers on hotel accommodation with 13 distinct room types ranging from standard business rooms to specialty suites (Hasen Suite, Honeymoon Suite, waterbed suite, maisonette suites). Complementary offerings include: dining services (restaurant, beer garden, lounge bar, estate winery with biodynamic wines), event and conference services (meeting rooms with modern technology, banquet facilities for 40-120 guests for weddings and celebrations), themed vacation packages (motorcycle tours, cycling, hiking, wine experiences), and gift vouchers. The hotel integrates third-party booking (DIRS21) and reservation (Teburio) platforms for customer transactions.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Hochdorfer KronenbrauereiminorStrategic or Co-development Partner · 20 November 2026Beer partnership for 'Heimat/ Bier/ Genuss' event series featuring local beer paired with 4-course seasonal menus. Event showcases regional craft beer culture.
• Fromagerie HolzapfelminorStrategic or Co-development PartnerCheese partner for Tour de Femmes event and other culinary experiences featuring French artisanal cheeses paired with wines and gourmet menus.
• Gasthaus zur Traube (Herrenberg)minorStrategic or Co-development PartnerCulinary partner for multi-venue events including 'Wein, Wort & Genuss' and 'Tour de Femmes' featuring joint dining experiences across Herrenberg venues.
• Simply TinaminorGTM or Marketing PartnerConcert performer partnership for Herrenberger Sommerfarben festival, offering hotel packages combined with concert experiences.
• RinghotelscoreChannel Partner/ Reseller/ DistributorHotel chain membership providing marketing support, booking platform access, and brand association under the 'Ringhotels - Echt HeimatGenuss erleben' brand. Operates under Ringhotel Gasthof Hasen branding.
• TourOnline AG (DIRS21)coreTechnology or IntegrationOnline booking technology provider for hotel reservations, package bookings, and event ticket sales through DIRS21 booking platform integrated into hotel website.
• e-ventis GmbHcoreTechnology or IntegrationWebsite development, design, and digital marketing services provider. Handles website implementation, price management tools, and marketing technology integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotel Bareiss: Family-run 5-star luxury hotel in Baiersbronn with multiple restaurants and conference amenities. Comparable as a German privately owned full-service regional hotel with culinary-led positioning, although larger and more upscale than Hotel Hasen.
• Maritim Hotelgesellschaft mbH: German hotel chain with strong presence in regional and conference hotels throughout Germany. Comparable as an established player in the German full-service/conference hotel space where Hasen competes for corporate RFPs.
• Hotel Traube Tonbach: Family-run 5-star resort in Baiersbronn (Black Forest) operating multiple restaurants, conference facilities, and full-service spa. Comparable as a German regional family-owned luxury hotel with strong F&B, although materially larger and more upscale than Hotel Hasen.
• Lindner Hotels AG: German family-led hotel group operating full-service regional hotels with strong conference/event focus across Germany. Comparable German regional full-service hotel brand with similar customer mix.
• Best Western Hotels Deutschland: German arm of Best Western Hotels, one of the largest hotel networks in Germany including 4-star regional properties. Comparable as a wide-distribution German hotel network competing for the same regional travelers and corporate accounts.

Regional players

• Hotel Restaurant Krone: Boutique German family-run hotel-restaurant with regional cuisine and event hosting in Baden-Württemberg. Comparable as a privately run regional hotel-restaurant in southwest Germany with similar F&B-led positioning.
• Tagungshotel Best Western Plus Konradshof: Regional conference hotel in the Stuttgart/south Germany region with certified conference facilities and dining. Comparable as a regional German conference and event hotel competing for Stuttgart-area corporate bookings.

Direct peers

• Romantik Hotels & Restaurants Deutschland: European network of privately run boutique hotels with strong culinary and regional positioning. Directly comparable as a hotel association/brand of independent German properties similar to Hasen's Ringhotel membership and 'HeimatGenuss' brand promise.
• Dorint Hotels & Resorts GmbH: German-headquartered hotel chain operating full-service 4-star regional hotels with conference and event facilities. Directly comparable business model in the German mid-scale and conference hotel segment.
• H-Hotels GmbH: German hotel group operating mid-scale and 4-star regional hotels across Germany under multiple brands. Comparable in the regional German full-service hotel segment with mid-market conference and leisure focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-hasen

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Hasen