Haskayne Commerce Undergraduate Society

What Haskayne Commerce Undergraduate Society does

The Haskayne Commerce Undergraduate Society (CUS) is a student-run non-profit organization founded in 1967 that serves undergraduate business students enrolled in the Haskayne School of Business at the University of Calgary. It functions as the largest student-run organization within the school and operates as an umbrella entity supporting more than 13 student-led clubs, including Accounting Students' Association, AIESEC Calgary, Alliances in Marketing, Finance Club, Technology Club, and Women in Business. The society delivers professional development programming through networking events, mentorship connections with alumni and industry leaders, case competitions, speaker events, and workshops that augment the formal academic curriculum. Its primary segment is Haskayne undergraduate students, with secondary reach into MBA and Master of Management (MMGT) graduate student cohorts who also purchase program-specific branded merchandise.

CUS operates a small product portfolio anchored by the Haskayne Hut, a campus retail store located in Mathison Hall (Room 125A) at the University of Calgary, alongside a WooCommerce-based online storefront at haskaynecus.ca. The merchandise line consists of branded apparel and accessories — hoodies ($40), quarter zips ($45), crewnecks ($30–$35), t-shirts ($20), Champion long-sleeve shirts, and keychains ($12.50) — sold as one-time purchases with on-campus pickup or local delivery. Beyond physical merchandise, CUS distributes access to VMock, a third-party AI-driven resume and career platform accessible via the CUS website. The organization itself does not employ proprietary technology; its digital footprint runs on standard WordPress content management, WooCommerce e-commerce, and social media platforms (Instagram and LinkedIn) used for community engagement.

The business model is diversified across three revenue streams: direct merchandise sales through the Haskayne Hut, corporate sponsorship packages sold to organizations seeking visibility with Haskayne students, and event ticket sales (e.g., Year-End Gala, networking events, workshops, case competitions) distributed via the Campus Buddy platform. Distribution occurs through the physical campus store, the online storefront, and direct event-based sales. CUS does not publicly disclose financial figures, and the Haskayne Hut physical store is currently closed until Fall 2027 with limited pickup available for graduation. Governance rests with an executive team of 50+ student volunteers including Co-Presidents and Vice Presidents across Events, Marketing & Communications, Internal, External, Operations, Academic, Finance, and Community Development portfolios.

Name

Haskayne Commerce Undergraduate Society

Legal name

Haskayne Commerce Undergraduate Society

Website

https://haskaynecus.ca

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

The Haskayne Commerce Undergraduate Society is a student-run non-profit founded in 1967 serving University of Calgary undergraduate business students through events, mentorship, branded merchandise sales via the Haskayne Hut store, and umbrella support for 13+ student clubs.

Ownership category

akta.pro rank

Product category

Student Society Services

NAICS

Educational Services (611)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDALAHAB

Student Organizations & Club Administration

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

SECONDARYTHAHACAE

Academic & Education Conference Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Student society services
• Campus merchandise sales
• Student networking events
• Alumni mentorship programs
• Student club management

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchandise Sales: The CUS operates the Haskayne Hut store selling branded merchandise including hoodies, crewnecks, t-shirts, quarter zips, and accessories. Products are sold at fixed unit prices through both physical pickup and online ordering.
2. Corporate Sponsorships: The organization offers Corporate Partnership Packages to organizations seeking to build connections with the Haskayne School of Business community and gain visibility among students.
3. Event Tickets: Revenue generated from ticket sales for events such as the Year-End Gala, networking events, and educational workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Haskayne Commerce Undergraduate Society (CUS) is a student-run non-profit organization that serves undergraduate business students at the Haskayne School of Business, University of Calgary. It sells branded apparel and accessories (Haskayne hoodies, T-shirts, crewnecks, quarter zips, MBA/MMGT crewnecks, Champion items, keychains) through its Haskayne Hut physical and online stores, hosts student events such as the Year-End Gala, networking nights, workshops and case competitions, and acts as the umbrella body supporting 13+ Haskayne student clubs. It also connects students with alumni mentorship and provides access to career-development resources such as the VMock platform.

Product overview

The Haskayne Commerce Undergraduate Society (CUS) operates primarily as a student merchandise and event organization for the Haskayne School of Business at the University of Calgary. The core offering is the Haskayne Hut store, which sells branded merchandise including Haskayne T-Shirts, Haskayne Hoodies, Haskayne Crewnecks, MBA Crewnecks, MMGT Crewnecks, Quarter Zips, Champion Long Sleeve Shirts, Haskayne Champion Hoodies, and Haskayne Keychains. Beyond merchandise, the CUS provides student resources including a VMock Career Platform subscription, organizes events (Year-End Gala, networking events, workshops, case competitions), serves as an umbrella organization for Haskayne clubs, and facilitates mentorship and networking programs connecting students with alumni and industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Haskayne T-Shirt A Haskayne School of Business T-shirt featuring a bold, centered logo, made from soft fabric and designed for everyday wear, campus life, or alumni style. Sold at $20.00 per unit to Haskayne students and alumni.
• Haskayne Hoodie A classic Haskayne hoodie with the official school logo, made from soft, durable fleece and marketed for campus, class, or casual wear. Sold at $40.00 per unit.
• Quarter Zips A quarter-zip sweater with a small Haskayne logo on the chest and subtle University of Calgary logo on the back, designed as a versatile campus or events layer. Sold at $45.00 per unit.
• MBA Crewneck A crewneck designed for Haskayne MBA students featuring a bold 'MBA' logo across the chest, marketed as soft and comfortable for representing the program. Sold at $35.00 per unit.
• Haskayne Crewneck A crewneck sweatshirt featuring a large Haskayne School of Business logo front and center, designed for showing school pride in standout style.
• MMGT Crewneck A crewneck designed for Haskayne Master of Management students featuring a bold 'MMgmt' logo across the chest, marketed as soft and comfortable for representing the program. Sold at $30.00 per unit.
• Haskayne Champion Hoodie A Champion-brand hoodie featuring the official Haskayne School of Business logo, made from soft, durable fleece for campus or casual wear.
• Haskayne Crewneck - Orange An orange crewneck featuring the University of Calgary crest on the sleeve and the Haskayne School of Business logo on the chest, designed for showing school pride.
• Champion Long Sleeve Shirt A grey long-sleeve tee featuring the Haskayne School of Business logo, designed as a versatile piece for everyday wear or layering, priced by color and size selection.
• Haskayne Keychain A black-and-white Haskayne School of Business keychain featuring the Haskayne logo and signature 'h' pattern, sold at $12.50 per unit.
• CUS Student Events A portfolio of student events hosted by the CUS, including the Year-End Gala, networking nights, educational workshops, case competitions, and social gatherings, for Haskayne undergraduate students seeking professional and community engagement.
• CUS Mentorship Programs A mentorship and networking program that connects Haskayne students with alumni and industry professionals to build professional foundations and provide career guidance.
• Haskayne Clubs Umbrella Organization The CUS functions as the umbrella organization supporting 13+ Haskayne student-run clubs — including industry associations, cultural groups, and professional development organizations — providing cross-club collaboration, unified representation, and operational support to member clubs and their members.
• Corporate Partnership Packages Tiered Corporate Partnership Packages offered by the CUS to organizations seeking visibility and connection with the Haskayne School of Business community through events, programs, and initiatives engaging hundreds of students annually.

Quantifiable outcome

• 500+ events hosted over 57 years
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corporate Sponsors (Unnamed)coreGTM or Marketing PartnerThe CUS maintains a Corporate Partnership Package offering organizations visibility and connection with the Haskayne School of Business community. Sponsors gain exposure to hundreds of students through events, programs, and initiatives. The organization lists 7 sponsor logos but specific company names are not disclosed in the source text.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Alberta Business Students' Society: Undergraduate business student society at the University of Alberta in Edmonton, the closest geographic peer to Haskayne CUS. Runs the same playbook — club federation, merchandise store, corporate sponsorship, signature events — but in a competing Alberta market.

Broad incumbents

• University of Calgary Students' Union: Central student government body at the University of Calgary serving all undergraduate students. Operates a much broader mandate (advocacy, services, governance) but overlaps with CUS on student engagement, event programming, and corporate partnerships at the same university.

Direct peers

• Ivey HBA Association: Undergraduate student association at the Ivey Business School at Western University. Operates an analogous model of merchandise sales, club umbrella support, networking events, and corporate partner engagement for HBA students.
• Rotman Commerce Students' Association: Undergraduate commerce student society at the University of Toronto's Rotman School of Management. Operates the same model — club federation, branded merchandise, corporate sponsorships, and signature events — for a much larger BCom cohort.
• Queen's Commerce Society: Undergraduate commerce student society at Queen's University serving Smith Commerce students. Highly comparable: merchandise store, case competition programming, alumni mentorship, and corporate sponsorship packages.
• Schulich Undergraduate Commerce Society: Undergraduate commerce and business administration student society at York University's Schulich School of Business. Direct comparability in club umbrella structure, branded merchandise, networking events, and corporate sponsorship offerings.
• Sauder Undergraduate Commerce Students: Undergraduate BCom student body at UBC Sauder School of Business. Mirrors CUS's combination of club federation, gala/networking events, alumni mentorship, and corporate sponsorship revenue model.
• Desautels Undergraduate Commerce Society: Undergraduate commerce society at McGill's Desautels Faculty of Management. Comparable in club-umbrella structure, networking events, branded merchandise sales, and corporate partner programming for BCom students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haskaynecus
• Instagraminstagram.com/haskaynecus

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haskayne Commerce Undergraduate Society