HASSLACHER DRAULAND Holzindustrie GmbH
HASSLACHER NORICA TIMBER is an Austrian family-owned engineered timber manufacturer (founded 1890, ~2,000 employees) producing CLT, glulam, and specialty wood products for B2B commercial construction across Europe, North America, Oceania, and Asia.
- Company typePrivate
- Founded1890
- HeadquartersSachsenburg, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HASSLACHER DRAULAND Holzindustrie GmbH does
HASSLACHER DRAULAND Holzindustrie GmbH, operating as HASSLACHER NORICA TIMBER, is an Austrian family-owned timber industry group founded in 1890 and headquartered in Sachsenburg, Carinthia. The company operates as a complete provider (Komplettanbieter) for modern engineered timber construction, processing approximately 2,000 employees across multiple production facilities in Austria (Sachsenburg, Preding, Hermagor, Liebenfels, Stall) and Germany (Kleinheubach, Magdeburg), with international subsidiaries and minority stakes including a 100% stake in Slovenia's LIP BOHINJ, majority control of HESS TIMBER, and minority positions in Element5 (Canada), Egoin Wood Group (40%), and urb-x.
The company's product portfolio centers on engineered structural timber — cross-laminated timber (CLT/Brettsperrholz), glued laminated timber (Glulam/Brettschichtholz), construction timber (Konstruktionsvollholz & GLT), laminated beam systems (Balkenschichtholz DUO/TRIO), and stacked timber slab systems (Brettstapelsystemdecke). Proprietary innovations include HASSLACHER BauBuche (high-strength engineered beech), X-fix C (tool-free CLT connection system), rib panels as a resource-efficient alternative to solid CLT, free-form glulam (Brettschichtholz Freiform), birch glulam with ETA certification, and the CLTdesigner planning software. Supporting lines include Massivholzplatten with integrated acoustic elements, Hobelware (planed timber/terracing), Schnittholz (sawn timber), custom pallets and packaging, pellets produced from residual wood, and formwork panels.
The business model is B2B sales-led, exclusively serving commercial customers (Gewerbekunden) including architects, construction firms, developers, and public entities across residential, commercial/industrial, public infrastructure, tourism/sports, and bridge segments. Revenue derives primarily from one-time sales of engineered timber products and order-based custom fabrication (CNC machining, free-form glulam, acoustic elements), supplemented by wholesale distribution of standard dimension products. HASSLACHER runs a direct sales motion with technical consultation and project-specific configuration, complemented by global export capability evidenced by oversized shipments (e.g., 52m glulam beams), and pursues regulatory-driven market expansion through UKCA certification, European Technical Assessments, and German building approvals.
HASSLACHER DRAULAND Holzindustrie GmbH firmographics
Firmographics- Name
- HASSLACHER DRAULAND Holzindustrie GmbH
- Legal name
- HASSLACHER Holding GmbH
- Website
- https://hasslacher.at
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HASSLACHER NORICA TIMBER is an Austrian family-owned engineered timber manufacturer (founded 1890, ~2,000 employees) producing CLT, glulam, and specialty wood products for B2B commercial construction across Europe, North America, Oceania, and Asia.
- Ownership category
- akta.pro rank
HASSLACHER DRAULAND Holzindustrie GmbH industry classification
Industry- Product category
- Engineered Wood Products / Mass Timber Manufacturing
- NAICS
- Engineered Wood Member Manufacturing (321215), Softwood Veneer and Plywood Manufacturing (321212), Cut Stock, Resawing Lumber, and Planing (321912), Wood Container and Pallet Manufacturing (321920)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Sawmills & Planting Mills, General (2421), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Engineered Wood Panels (Plywood, OSB, LVL) (IMADADAB)
- akta.pro secondary industries
- I-Joists & Structural Composite Lumber (PSL, LSL) Manufacturing (IMAMACAH), Planing Mills & Lumber Surfacing (IMAMABAE), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
Keywords
Where HASSLACHER DRAULAND Holzindustrie GmbH is headquartered
LocationHeadquarters
- HQ city
- Sachsenburg
- HQ country
- Austria
- HQ region
- Europe
Offices7 records
Markets served
HASSLACHER DRAULAND Holzindustrie GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Timber Construction Products: Sale of engineered wood products including CLT, glulam, construction timber, and related building materials for modern timber construction
- Custom Fabrication Services: Order-based manufacturing (auftragsbezogene Fertigung) of custom timber components including special glulam structures, acoustic elements, and precision CNC-machined parts
- Pallets and Packaging Solutions: Custom pallets, packaging solutions, container slides, and heavy-duty packaging tailored to individual customer requirements
- Pellets: Production and sale of pellets from high-quality residual wood from sawmills and wood processing
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HASSLACHER DRAULAND Holzindustrie GmbH product offering
Product offeringCore offering
HASSLACHER is a manufacturer of engineered wood products for modern timber construction, producing cross-laminated timber (CLT/Brettsperrholz), glued laminated timber (Glulam/Brettschichtholz), laminated beams (Balkenschichtholz DUO/TRIO), solid wood panels, sawn timber, planed timber, pellets, pallets, and packaging solutions. The company operates as a complete provider (Komplettanbieter) from raw wood to finished construction elements, with custom CNC fabrication, surface refinement, and proprietary innovations including BauBuche and X-fix connection systems.
Product overview
HASSLACHER NORICA TIMBER is a comprehensive timber industry group offering a complete portfolio of engineered wood products for modern construction. The product range centers on structural timber products including Brettsperrholz (CLT), Brettschichtholz (Glulam), Brettstapelsystemdecke, Balkenschichtholz DUO/TRIO, and Konstruktionsvollholz & GLT® as core offerings. Supporting products include Massivholzplatten, Hobelware (planed timber/terracing), Schnittholz, Paletten & Verpackungslösungen, Pellets, Schalungsplatten, and Spezialprodukte. Innovation products include HASSLACHER rib panels, Oberflächenveredelung (surface refinement), HASSLACHER BauBuche (beech wood), X-fix C connection system, Exzellentoberfläche, Brettschichtholz Birke, and Akustikelemente. The company operates as a complete provider from raw timber to finished construction elements, serving the architectural timber construction market.
Differentiator
Problem solved
Functional benefit
Products and services
- Brettsperrholz (CLT) Massive multi-layered cross-laminated timber (CLT) construction material with excellent structural and thermal properties for floor, wall, and roof applications, sold to commercial construction customers.
- Brettschichtholz (BSH/Glulam) High-quality laminated timber offering superior load-bearing capacity, dimensional stability, and free formability for straight and curved structural elements, supplied to commercial construction projects.
- Brettschichtholz Sonderbauteile Custom glulam components including round columns (Rundsäule) and curved beams (Bogenbinder) for specialized architectural applications, produced on a project order basis.
- Brettstapelsystemdecke Stacked timber slab system with design and acoustic elements for floor construction, providing aesthetic appearance and sound-absorbing properties for buildings.
- Balkenschichtholz DUO/TRIO Laminated timber beams in DUO and TRIO configurations, available from stock in standard dimensions and lengths for quick delivery to commercial customers.
- Konstruktionsvollholz & GLT® Engineered construction timber with precisely defined product properties including technical drying, strength grading, and GLT (Geprüfter Leimholz Träger) certification for individually tested glued timber beams.
- Massivholzplatten with Akustikelemente Solid wood panels with integrated acoustic elements for ceiling and wall applications requiring sound absorption in buildings.
- Hobelware (Planed Timber) Planed timber products including thermally treated decking (Thermodiele) and comfort decking for outdoor terrace applications.
- Schnittholz Sawn timber as raw construction material produced from company-owned sawmills.
- Paletten & Verpackungslösungen Customized pallets, packaging solutions, container sleds, and heavy-duty packaging tailored to individual customer requirements for industrial and logistics customers.
- Pellets Wood pellets produced from high-quality residual wood from sawmills and wood processing under high pressure using only renewable materials, sold as fuel.
- Schalungsplatten Formwork panels for concrete construction applications.
- Spezialprodukte Specialty wood products for niche applications, produced on a custom order basis.
- HASSLACHER rib panels Resource-efficient rib panel system as an alternative to solid timber construction, reducing material use while maintaining structural performance.
- Oberflächenveredelung (Surface Refinement) Surface refinement technology for enhanced appearance and durability of CLT products, including the Exzellentoberfläche premium finish for visible surfaces.
- HASSLACHER BauBuche Engineered beech wood product for structural construction using hardwood for high-load applications where softwood glulam is insufficient.
- X-fix C Connection System Connection system for CLT elements enabling quick installation of walls and ceilings without special tools, using wood-to-wood connections that require only a hammer.
- Exzellentoberfläche Premium surface finish for cross-laminated timber providing superior visual quality for exposed timber applications.
- Brettschichtholz Birke (Birch Glulam) Birch glulam timber product with European Technical Assessment (ETA) for engineered hardwood applications.
- GLT® - Geprüfter Leimholz Träger Certified glued laminated timber beam product with trademark registration, supplied as individually tested construction timber beams.
Quantifiable outcome
- 100% wood utilization from bark through trunk to crown with biomass for energy production
- +2 more outcomes
Companies that use HASSLACHER DRAULAND Holzindustrie GmbH
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
HASSLACHER DRAULAND Holzindustrie GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
HASSLACHER DRAULAND Holzindustrie GmbH partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and minor.
- LIP BOHINJ D.O.O.coreHASSLACHER Gruppe acquired 100% of shares of LIP BOHINJ D.O.O., a Slovenian timber company, expanding production capacity and geographic presence in the Alpine-Adriatic region.
- HESS TIMBERcoreHASSLACHER NORICA TIMBER acquired majority shares of HESS TIMBER, enhancing capabilities in special timber construction and architectural timberwork.
- NORDLAM GmbHcoreAcquired from RUBNER Group, NORDLAM operates with 15 Mio. EUR investment and new positions created. Specializes in large-format timber construction.
- Dickel-Holz GmbH & Co. KGcoreHASSLACHER Gruppe acquired Dickel-Holz, expanding production capabilities in the German market.
- Gemson GmbHcoreHASSLACHER Gruppe acquired Gemson GmbH, a timber construction company, expanding capabilities in finished timber building components.
- Holzbau Hofer GmbHcoreHASSLACHER Gruppe acquired Holzbau Hofer GmbH, enhancing timber construction capabilities.
- Egoin Wood GroupcoreHASSLACHER Gruppe holds 40% minority stake in Egoin Wood Group, a strategic investment in the European timber construction sector.
- Element5strategicHASSLACHER Gruppe has participation in Element5 and celebrated the opening of expanded production facility in St. Thomas, Ontario. Element5 specializes in mass timber construction.
- urb-xstrategicHASSLACHER Gruppe holds participation in urb-x, expanding involvement in urban construction solutions.
- LAU ForstserviceminorHASSLACHER Gruppe invested in LAU Forstservice, strengthening raw material supply chain and forest services.
- FORUM HOLZBAUcorePremium partner for the leading timber construction knowledge platform, connecting industry professionals, architects, and builders across German-speaking markets.
- HAK SpittalminorPartnership with HAK Spittal commercial academy for educational collaboration and talent development.
- HTL VillachminorAnnual Wirtschaftstag (business day) partnership with HTL Villach technical college for student engagement and recruitment.
- Poly LienzminorPartnership with Poly Lienz educational institution.
- Holztechnikum KuchlminorCome2gether event collaboration with Holztechnikum Kuchl for timber technology education.
- Stiftungsprofessur - University PartnershipstrategicFoundation professorship for innovative and sustainable timber construction - academic partnership for research and development in timber construction.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
HASSLACHER DRAULAND Holzindustrie GmbH competitors and assessment
Company assessmentBroad incumbents
- Stora Enso: Swedish-Finnish forest-products giant with a leading CLT business (CLT by Stora Enso) and sawmills across Europe. Operates at much larger scale than HASSLACHER but directly competes in CLT/glulam for mass-timber construction.
- S\u00f6dra: Swedish forest-owner cooperative with sawmills and engineered wood products (including glulam under the S\u00f6dra Building brand). Broader incumbent with deep forest raw-material base serving European mass-timber demand.
Direct peers
- Mayr-Melnhof Holz: Austrian-based sawmill and engineered wood group producing sawn timber, glulam and CLT. Closely comparable product portfolio and customer base in DACH commercial/residential construction.
- Z\u00fcblin Timber: German engineered timber and timber construction company within the STRABAG group, producing glulam, CLT and prefabricated timber elements. Direct peer in DACH commercial mass-timber projects.
- Binderholz: Austrian family-owned timber group producing CLT, glulam, sawn timber and pellets. Closest direct peer \u2014 same DACH geography, same core products (Brettsperrholz/Brettschichtholz), similar B2B project model and similar scale.
- KLH Massivholz: Austrian manufacturer specializing in CLT panels for residential and commercial buildings. Directly comparable product (massive CLT panels) and similar project-based B2B sales model.
- Eugen Decker Holzwerke: German sawmill and engineered wood producer offering sawn timber, glulam and CLT for construction. Direct competitor in German commercial and residential engineered wood markets.
- Rubner Holzindustrie: South Tyrolean family timber group producing glulam, CLT and prefabricated timber components. Direct competitor in Alpine engineered wood and former parent of NORDLAM (sold to HASSLACHER in 2017).
- Pfeifer Holz: Tyrolean/Austrian family-owned timber manufacturer of glulam, CLT and sawn timber with comparable vertical integration. Overlaps directly with HASSLACHER in CLT, glulam and project sales across Europe.
Emerging players
- Element5: Canadian mass-timber manufacturer in which HASSLACHER holds a minority stake (St. Thomas, Ontario facility). Provides a North American growth vehicle for HASSLACHER and competes in CLT/glulam for US projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HASSLACHER DRAULAND Holzindustrie GmbH social profiles
Digital presenceHASSLACHER DRAULAND Holzindustrie GmbH compliance and trust
Trust signalCompliance5 records
HASSLACHER DRAULAND Holzindustrie GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
HASSLACHER DRAULAND Holzindustrie GmbH leadership team
Management profileNumber of profiles
Profiles1 record
HASSLACHER DRAULAND Holzindustrie GmbH subsidiaries and ownership
Company hierarchySubsidiaries9 records
HASSLACHER DRAULAND Holzindustrie GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HASSLACHER DRAULAND Holzindustrie GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HASSLACHER DRAULAND Holzindustrie GmbH
What does HASSLACHER DRAULAND Holzindustrie GmbH do?
HASSLACHER is a manufacturer of engineered wood products for modern timber construction, producing cross-laminated timber (CLT/Brettsperrholz), glued laminated timber (Glulam/Brettschichtholz), laminated beams (Balkenschichtholz DUO/TRIO), solid wood panels, sawn timber, planed timber, pellets, pallets, and packaging solutions. The company operates as a complete provider (Komplettanbieter) from raw wood to finished construction elements, with custom CNC fabrication, surface refinement, and proprietary innovations including BauBuche and X-fix connection systems.
Is HASSLACHER DRAULAND Holzindustrie GmbH a public or private company?
HASSLACHER DRAULAND Holzindustrie GmbH is a private company. It is classified as family owned and is currently operating.
When was HASSLACHER DRAULAND Holzindustrie GmbH founded?
HASSLACHER DRAULAND Holzindustrie GmbH was founded in 1890. It employs 11 to 50 people.
Where is HASSLACHER DRAULAND Holzindustrie GmbH based?
HASSLACHER DRAULAND Holzindustrie GmbH is headquartered in Sachsenburg, Austria, in the Europe region.
How does HASSLACHER DRAULAND Holzindustrie GmbH make money?
Four revenue lines are on record. Timber Construction Products are the primary driver. The others are custom Fabrication Services, pallets and Packaging Solutions and pellets.
Who are HASSLACHER DRAULAND Holzindustrie GmbH's main competitors?
Broad incumbents on record are Stora Enso and S\u00f6dra. Direct peers are Mayr-Melnhof Holz, Z\u00fcblin Timber, Binderholz, KLH Massivholz, Eugen Decker Holzwerke, Rubner Holzindustrie and Pfeifer Holz. Element5 is listed as an emerging player.
Does HASSLACHER DRAULAND Holzindustrie GmbH have an API?
No public API is recorded for HASSLACHER DRAULAND Holzindustrie GmbH.
What industry is HASSLACHER DRAULAND Holzindustrie GmbH in?
HASSLACHER DRAULAND Holzindustrie GmbH's product category is Engineered Wood Products / Mass Timber Manufacturing. Its primary akta.pro industry code is IMADADAB, Engineered Wood Panels (Plywood, OSB, LVL), with a secondary code of IMAMACAH, I-Joists & Structural Composite Lumber (PSL, LSL) Manufacturing. Its NAICS code is 321215 and its SIC code is 2430.