HastaPública Leilões

What HastaPública Leilões does

HastaPública Leilões operates an electronic auction platform headquartered in Araraquara, São Paulo, Brazil, conducting online judicial and extrajudicial auctions of real estate, vehicles, machinery, and other assets across 230+ municipalities. The platform is integrated with multiple Brazilian courts (TJSP, TJCE, TJPR, TJDF, labor courts), federal government systems (Comprei.GOV, SENAD), and financial institutions (SICOOB, Mapfre), enabling electronic bidding by registered users nationwide. Its technology stack is a web-based auction platform with integrations for cadastro validation (Procob), electronic signatures (DocuSign), and analytics (Google Analytics, Facebook Pixel); no AI/ML capabilities are evidenced.

The business model combines a 5% commission on successful auction transactions with auxiliary professional services including property appraisals, auction notice publishing, legal document processing, and physical asset custody. The platform serves four primary customer segments: judicial courts (civil, tax, labor, federal), banks and financial institutions (asset recovery from defaults and insurance claims), corporate entities (bankruptcy, fiducial, and direct sales), and government agencies (federal and municipal asset disposal). Distribution is multi-channel: direct online platform, court partnerships, bank networks, integration with the Comprei.GOV federal portal, and a federated network of partner auctioneers and complementary auction platforms (Lance Now, 123Máquinas, FC Lances, Silvia Barros, Valland, Hasta Ceará). Physical yard/patio infrastructure is maintained across six states to support asset custody and inspection.

Name

HastaPública Leilões

Legal name

HastaPública Leilões

Website

https://hastapublica.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HastaPública Leilões is a Brazilian electronic auction platform conducting judicial and extrajudicial online auctions of real estate, vehicles, and other assets across 230+ municipalities, serving courts, financial institutions, and government entities.

Ownership category

akta.pro rank

Product category

Online Auction Services

NAICS

Securities and Commodity Exchanges (523210)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Electronic auction platform
• Judicial auctions
• Extrajudicial auctions
• Online bidding services
• Asset liquidation

Headquarters

HQ city

Araraquara

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Auction Commission: Commission-based revenue from conducting electronic auctions. Commission rate of 5% on successful auction sales.
2. Platform Services: Services including auction preparation, legal process monitoring, property advertising, documentation updates, and professional appraisals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HastaPública Leilões operates an electronic auction platform in Brazil that conducts online auctions of properties, vehicles, machinery, and other assets for both judicial and extrajudicial proceedings. The platform enables nationwide electronic bidding across 230+ municipalities, serving courts, banks, financial institutions, government entities, and corporations for asset disposal. It offers comprehensive auction services including auction preparation, legal process monitoring, notice publishing, document updates, and professional appraisals, charging a 5% commission on successful transactions.

Product overview

HastaPública Leilões operates a unified electronic auction platform offering comprehensive auction services for both judicial and extrajudicial proceedings. The platform enables online bidding across 230+ municipalities in Brazil, with specialized modules including the Comprei.GOV integration for federal asset sales, SENAD services for drug seizure disposal, and auxiliary services such as auction notice publishing, legal document processing, and property evaluation. The company serves various court jurisdictions (TJSP, TJCE, TJPR, TJDF, TRT) and banking networks, with physical yards in São Paulo, Ceará, Mato Grosso do Sul, Paraná, Belém, and Manaus.

Differentiator

Problem solved

Functional benefit

Products and services

• HastaPública Electronic Auction Platform Online auction platform enabling electronic auctions for properties, vehicles, machinery, and other assets via the internet, supporting both judicial and extrajudicial proceedings with nationwide coverage across 230+ municipalities in Brazil.
• Comprei.GOV Integration Integration with the Brazilian government's Comprei.GOV portal for direct sales of federal assets, enabling disposal of government-owned properties and goods through the federal government asset platform.
• Judicial Auction Services Electronic auction services for judicial proceedings including civil, tax, labor, and federal court-ordered sales across multiple Brazilian states, integrated with TJSP, TJCE, TJPR, TJDF, and labor courts.
• Extrajudicial Auction Services Non-judicial auction services including corporate bankruptcy sales, fiducial sales, and direct sales for banking institutions and companies requiring asset liquidation.
• SENAD Auction Services Specialized auction services for the Secretaria Nacional de Políticas Sobre Drogas (SENAD) under Brazil's Ministry of Justice for disposal of seized assets from drug-related proceedings.
• Editais - Auction Notice Publishing Service for creating, publishing, and distributing auction notices through continuous email marketing, newspaper advertisements, and social media channels (Facebook, WhatsApp, LinkedIn) to reach potential buyers.
• Property Evaluation Services Property assessment and evaluation services using professional appraisers registered with the court system, including removal and custody of assets when necessary for auction preparation.

Quantifiable outcome

• Operational in 230+ municipalities
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core, flagship, major and minor.

• Euclides Maraschi JuniorcoreOthersOfficial auctioneer registered under JUCESP 819, conducting judicial auctions on the platform.
• Silvio Cesar MaraschicoreOthersOfficial auctioneer registered under JUCEC 020, conducting auctions primarily in Ceará state.
• Silvia BarroscoreOthersOfficial auctioneer registered under JUCIS 39, conducting auctions in various regions.
• Marcelo VallandcoreOthersOfficial auctioneer registered under JUCESP 408, conducting auctions on the platform.
• Silvia de Castro MarquescoreOthersOfficial auctioneer registered under JUCESP 1059, conducting corporate auctions.
• Comprei.GOVflagshipChannel Partner/ Reseller/ DistributorPartnership with government auction platform Comprei.GOV, listing 53 auction events for direct sales through federal government sites.
• SICOOBmajorChannel Partner/ Reseller/ DistributorCooperative banking network partner for conducting financial institution asset auctions.
• SENAD - Ministério da JustiçaflagshipStrategic or Co-development PartnerPartnership with National Secretariat for Drug Policies under Ministry of Justice, conducting 8 auction events for seized assets.
• MapfremajorChannel Partner/ Reseller/ DistributorInsurance company partner for conducting asset recovery auctions through the platform.
• 123MáquinasminorChannel Partner/ Reseller/ DistributorPartner platform for machinery and equipment auctions.
• Lance Now LeilõesminorChannel Partner/ Reseller/ DistributorPartner auction platform for cross-listing opportunities.
• Silvia Barros LeilõesminorChannel Partner/ Reseller/ DistributorPartner auctioneer for cross-platform auction listings.
• FC LancesminorChannel Partner/ Reseller/ DistributorPartner auction platform for expanded market reach.
• VallandminorChannel Partner/ Reseller/ DistributorPartner auctioneer operating on the platform.
• Hasta CearáminorChannel Partner/ Reseller/ DistributorRegional partner auction platform in Ceará state.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lance Certo Leilões: Brazilian online auction marketplace for real estate, vehicles, and judicial assets with electronic bidding. Comparable platform business model serving similar customer segments and asset types as HastaPública across Brazilian states.
• Mega Leilões: Brazilian electronic auction platform specializing in judicial and extrajudicial auctions with nationwide coverage. Directly comparable to HastaPública in business model, asset categories handled, and target segments including courts, financial institutions, and individual buyers.
• Zukerman Leilões: Brazilian traditional and electronic auction house with court homologation across multiple Brazilian states. Comparable to HastaPública in judicial auction services, certified auctioneer operation, and institutional client base.
• BCB Leilões: Brazilian electronic auctioneer operating judicial and extrajudicial auctions with multi-state court homologation. Directly comparable to HastaPública in certified auctioneer status, court partnerships, and platform-based auction services.
• Sodré Santoro Leiloeiros: Major Brazilian auction house with nationwide electronic auction platform covering judicial, banking, and corporate asset auctions. Competes directly with HastaPública for institutional clients and offers similar certified auctioneer services with multi-court homologation.
• W7 Leilões: Brazilian online auction house conducting judicial and extrajudicial auctions across multiple states with electronic bidding platform. Closely comparable to HastaPública in service offering, geographic coverage within Brazil, and target customer base of courts, banks, and individuals.
• Lance Now Leilões: Brazilian online auction platform partner of HastaPública conducting cross-listed auctions. Directly comparable as competing electronic auction platform for judicial and extrajudicial asset sales in the Brazilian market.
• Superbid: One of Brazil's largest online auction platforms, operating a marketplace for judicial, extrajudicial, and corporate asset auctions across multiple asset categories. Directly competes with HastaPública in electronic judicial auctions and serves the same institutional clients including banks and government entities.

Regional players

• 123Máquinas: Brazilian specialized online auction platform for machinery and equipment with whom HastaPública has a partnership. Comparable in operating model but focused specifically on industrial and agricultural machinery asset class.

Broad incumbents

• Comprei.GOV: Brazilian federal government's official electronic auction platform for federal asset disposal. Comparable to HastaPública as a competing auction marketplace with direct government backing, though focused exclusively on public sector assets. HastaPública currently integrates with this platform as a partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hasta-p%C3%BAblica-leil%C3%B5es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HastaPública Leilões