Haubentaucher Berlin | TwentyTen GmbH

What Haubentaucher Berlin | TwentyTen GmbH does

MAAYA Berlin, operated by TwentyTen GmbH, is a cultural event venue and hospitality business located at the historic RAW Gelände site at Revaler Strasse 99 in Berlin-Friedrichshain. The venue spans over 5,000 square meters inside a restored former Reichsbahn maintenance depot and is structured around four distinct event spaces — MAAYA Garden (an open-air biergarten-style social area), MAAYA Pool (a 240 square meter heated swimming pool with sun deck), MAAYA Gallery (an indoor event hall for concerts, DJ sets, workshops, theater and art exhibitions), and MAAYA Backyard (a publicly accessible market area with African and diaspora cuisine, art, fashion and a kids' play area) — supplemented by premium amenities including Sun Loungers (up to 5 people), Pool Lounges (up to 10 people) and a VIP Container Deck (up to 30 people). The venue's programming is positioned as Berlin's first cultural space inspired by African and Afro-Diasporic creativity, curated by a small in-house team.

The business operates an event-driven revenue model with four primary streams: (i) ticketed cultural events (concerts, DJ nights, pool parties, themed festivals, workshops, family activities) sold through third-party platforms including Rausgegangen, Desipass, Resident Advisor and Engtanz; (ii) corporate and private event space rentals across the four venues, handled via dedicated email funnels ([email protected], [email protected], [email protected]); (iii) food and beverage service including lunch offerings and the MAAYA Market; and (iv) pool and sunbed reservations booked through Xceed.me. Pricing is largely unit-based and pay-as-you-go, with a mix of free-entry events and priced ticketed events; specific prices are not publicly disclosed.

The venue serves a diversified audience spanning corporate clients, private event hosts (weddings, birthdays, celebrations), culture enthusiasts, families, and performing artists. Marketing combines organic social channels (Instagram, Facebook, YouTube, LinkedIn, TikTok), a WhatsApp community group, an email newsletter, and earned media coverage in Berlin outlets including Tip Berlin, Tagesspiegel and Sat1. The venue receives public cultural funding support from the Berliner Kultursenat (BKM) and Initiative Musik (IMU). No proprietary technology, software platform, or AI/ML capability is disclosed; the business is fundamentally a physical venue and live-experience operator rather than a technology company.

Name

Haubentaucher Berlin | TwentyTen GmbH

Legal name

MAAYA Berlin

Website

https://haubentaucher.berlin

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MAAYA Berlin (TwentyTen GmbH) operates a 5,000+ sqm cultural event venue at Berlin's RAW Gelände with four event spaces and a heated pool. Revenue comes from ticketed cultural events, corporate/private rentals, food and beverage service, and pool reservations.

Ownership category

akta.pro rank

Product category

Cultural Event Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Cultural event venue
• Event hosting services
• Music and arts space
• Hospitality services
• Afro-diasporic arts programming

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event ticketing: Customers purchase tickets to individual events including concerts, DJ nights, pool parties, cultural celebrations, and themed events. Ticket sales range from free entry events to priced events with varying demand.
2. Space rental for private and corporate events: The venue generates revenue by renting its four distinct spaces (Pool, Gallery, Garden, Backyard) for corporate events, private celebrations, weddings, and cultural gatherings.
3. Food and beverage service: On-site dining and bar services including lunch offerings, diverse African and diaspora cuisine at the MAAYA Market, and beverages throughout the venue operating hours.
4. Pool and sunbed reservations: Day-time pool access with reserved seating options including sun loungers, pool lounges, and VIP container decks for groups of varying sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

TwentyTen GmbH operates the MAAYA Berlin cultural venue at Haubentaucher Berlin (RAW Gelände, Revaler Str. 99), offering more than 5,000 sqm of event space across Garden, Pool (240sqm heated), Gallery, and Backyard areas. The venue delivers ticketed cultural programming focused on African and Afro-Diasporic creativity — including DJ sessions, live music performances, and open-air events — alongside food and beverage hospitality, pool/sunlounge reservations, and full-service corporate and private event hosting.

Product overview

MAAYA Berlin is a cultural venue and event space operator spanning over 5,000 square meters at the historic RAW site in Berlin. The venue comprises four distinct event spaces—MAAYA Garden (open-air garden), MAAYA Pool (outdoor pool with 240sqm heated swimming pool and sun deck), MAAYA Gallery (indoor event hall in a restored Reichsbahn maintenance depot), and MAAYA Backyard (market area)—along with premium amenities including Sun Loungers, Pool Lounges, and a VIP Container Deck. The company offers corporate and private events services, food and beverage offerings, and hosts regular programming including concerts, DJ events, workshops, and cultural celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• MAAYA Garden

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GEMAminorOthersGEMA (German performing rights society) logo appears on the website, indicating standard music licensing compliance for the venue's live music and DJ events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salon Zur Wilden Renate: Berlin multi-room event venue and club known for immersive themed events, cultural programming, and private hire — operates a similar multi-space destination model.
• Berghain / Kantine am Berghain: Iconic Berlin venue combining club, event hall, and gallery programming in a converted power station — overlaps with MAAYA in cultural event programming and venue scale, though with a different subcultural identity.
• Prince Charles Berlin: Berlin club and bar venue hosting electronic music events and DJ nights — overlaps with MAAYA's late-night and music event programming.
• House of Weekend: Rooftop Berlin club and event venue with terrace overlooking the Spree — comparable in operating a destination-style venue with mixed event programming in central Berlin.
• Ritter Butzke: Berlin club and event venue combining multiple indoor and outdoor spaces with electronic music programming, DJ events, and private/corporate event rental — overlapping operating model with MAAYA.
• Sisyphos Berlin: Large outdoor/indoor Berlin club with multiple themed areas, garden spaces, and extended event programming — comparable in scale and multi-space destination positioning.
• Klunkerkranich: Rooftop cultural venue in Berlin-Neukölln offering music events, food, drinks, and a community-oriented atmosphere with strong cultural programming — directly comparable as a Berlin cultural destination venue.
• Badeschiff Berlin: Berlin floating pool and bar venue located on the Spree, combining an outdoor swimming area with a club and event programming — the closest conceptual match to MAAYA's pool-anchored cultural venue model in Berlin.
• Festsaal Kreuzberg: Berlin event venue and concert hall hosting concerts, DJ nights, cultural events, and private/corporate hire — directly comparable in indoor event space operations.
• Lido Berlin: Berlin music and cultural venue hosting concerts, DJ events, and club nights alongside a café — comparable as a mid-sized Berlin venue with mixed cultural programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MaayaBerlin
• Facebookfacebook.com/MAAYABerlin
• LinkedInlinkedin.com/company/haubentaucher-berlin
• Instagraminstagram.com/maaya_berlin/?hl=en
• TikToktiktok.com/@maaya.berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haubentaucher Berlin | TwentyTen GmbH